Report on Cox and Kings: Supply Chain, Sustainability, and Strategy

This report provides a comprehensive analysis of Cox and Kings' supply chain management, examining the company's business overview, logistics from source to customer, and integration of sustainability throughout its value chain. It highlights the importance of supply chain management in the tourism industry, emphasizing the need for effective stakeholder partnerships and the integration of sustainable practices. The report discusses the strategic tangible assets of the firm, the value chain, and ways to harmonize it to achieve strategic outcomes. It also delves into the fundamentals of operations management, including inbound and outbound logistics, and concludes with recommendations for optimizing the supply chain to enhance customer satisfaction, reduce costs, and improve overall organizational performance. The report references relevant literature to support its analysis, focusing on critical thinking and practical application of supply chain principles within the context of a global travel company.

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A report on Cox and Kings
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Contents
Overview of the business/company.................................................................................................3
Supply chain/logistics management from the source to the customer.............................................3
Linkage between the company activities and Sustainability throughout the value chain...............4
Demonstrate essential knowledge necessary for a career in business related professions..............5
Apply critical thinking to address issues in business.......................................................................5
Strategic tangible assets of a firm, the value chain, and way to harmonise the value chain to
achieve strategic outcomes..............................................................................................................6
Fundamentals of operations management and the seamless integration between inbound logistics,
operations, outbound logistics and the customer.............................................................................7
Strategic tangible assets of a firm, the value chain, and the process to harmonise the value chain 7
Conclusion.......................................................................................................................................7

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Overview of the business/company
Cox and King is a well-established travel company established in 1758 that organize
small and group tours across the world. The holiday plan range from luxurious to the adventure
trip around the world. They have an experience of over 250 years for the eminent services
including high quality service, excellent value and a great attention to individual experience.
They are offering services in Indian Subcontinent, Latin America, Africa, the Middle East, the
Far East, Europe and Australia and New Zealand. They are operating in over 22 countries and 4
continents. With a booming travel industry, Cox and Kings are gaining market advantage with a
vast market approach. The consumer centric approach used by the company helps them in
gaining a competitive advantage. Cox and Kings is a leading Enterprise content management
solution to gain better volumes and customer care. The centralized Enterprise wide repository
helps in managing the data in an effective way. The supply chain allow in managing the products
and services to the customers in an effective way (Cox and Kings, 2017).
The performance of the tourism supply chain largely depends upon all the members
involved in it. This is important for the travel corporation to manage the supply chain efficiently
by organizing the data. The in-depth form of collaboration therefore helps in organizing the data
in an effective way. The multinational companies are sensing an increasing requirement of ann.
effective supply chain in order to manage the operating cost (Van Weele, 2009).
Supply chain/logistics management from the source to the customer
The supply chain operates through business to business relationship in order to deliver
effective services in order to gain financial performance. This will help in favouring the business

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operations. The travel companies have made changes appropriately according to the travel
foundation. This is important for managing the changes in a well-coordinated environment in
order to deal with the issues. This will be effective in order to measure the changes taking place
in the most beneficial way to upgrade the economic result. Cox and Kings is making an effective
changes in order to manage the stakeholder partnership by organizing the efforts effectively,
Cox and Kings is focusing on establishing an effective supply chain by implementing the
following steps:
1. By establishing a sustainable supply chain and management policies
2. By supporting the sustainable goals while raising awareness on the sustainably criteria’s
while demonstrating the performance in an effective way
3. By integrating the sustainability criteria into the supplier’s contract while preferring to
meet the criteria (Font, et al 2008).
Business can only derive benefit if they are practicing an effective supply chain management
they are increasingly expecting responsible behavior in order to increase the revenue. In order to
remain competitive in the market, the purpose of an organization is to meet the stated
performance by developing an effective reputation in the market. This will however help in
protecting the image and status. This will particularly help in meeting customer expectations and
effective market goals. Tourism supply chain includes many components that not only help in
accommodation, transport and excursion but also helps in managing the allied activities (Brewer

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et al 2008). These functions are important in managing the business activities by aligning the
requirements upon the market necessity. A further aspect of tourism supply chain includes
activities of customers who are on holiday. This is undertaken on the basis of the previous tour
experiences. In such a situation, Cox and Kings play a vital role in providing an effective advice
to ensure an effective link in between the local producers and the service provider. This is
important in handling the gaps in between the customers and the tour operators (Zhang, Song &
Huang, 2009).
They are including the holiday experiences in order to ensure effective services. The purpose
is to regain the market capacity ensuring a healthy information exchange.
Linkage between the company activities and Sustainability throughout the value chain
Socio- economic and cultural issues includes the number of aspects necessary for
managing the economic development and well-being. In order to manage the situation it is
eventually important to consider the concept of sustainability includes transport and development
of the positive and effective measures. The example of sustainability is auditing and management
of the hotel. The purpose is to develop a linkage that helps in managing the situation by fairly
combining the efforts. Cox and kings has committed to use fair trade practices that will benefit
the business in ensuring direct tourist expenditure and use of natural resources. There are certain
gaps in managing the activities by developing sustainable tourism and operations (Song, 2012).
This however helps in ensuring an effective growth and development. The focus of sustainable
tourism is to reduce the cost through energy, water and waste. Development of this will however
help in ensuring sustainable results. It is important to focus on the individual capacity by forming
alliance and capacities. These capacities will help in managing the standard in order to organize
the capacities in an effective way. Preservation measures are important for managing the actives
in an effective way. There is a necessity to manage task in an effective way by organizing the
process in a better way (Waters & Rinse, 2014).
Demonstrate essential knowledge necessary for a career in business related professions
For a Tour and travel operator it is evident to have knowledge regarding the market
competition and coordinating the action accordingly. A number of initiatives are taken in

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different countries in order to overcome the issue. These issues can only be managed if the
resources are kept in an effective way by coordinating the supply chain process in between
various aspects. This has become important in arranging an effective result by processing the gap
in between organizing the resources well in advance. This is important in understanding the
issues and then helping in meeting the needs that are arising out of the problems (Van Weele,
2009).
Apply critical thinking to address issues in business
Good practice is important for a business to meet the result. This activity helps in
demonstrating the effective approaches well in advance in order to overcome the business issue.
Cox and Kings do have a serious market demand in order to overcome needs of the customers.
They do not tend to create local tour provider that causes a gap in meeting customer needs. The
actions taken by the company are short term and cause a gap in understanding the market
requirements. The suppliers are chosen on the basis o the overall quality which includes
sustainability. The issue of sustainability is most critical in overcoming the problems that are
faced in the current market condition (Solomon et al 2013). Despite of focussing on
environment the focus need to be given on managing other issues. This will help in overcoming
the existing issues and meeting the gaps at priority. Overall purpose is to arrange the mechanism
and allowing in providing an effective system that help in gaining sustainable results. This is
important for allocating the resources and developing a positive attitude by collaborating
different aspects. There are certain good examples that are important for improving the overall
performance. These targets are directly in proportion to the organizational performance
(Schönsleben, 2007). The main purpose is to target on the following features as follows:
1. Retention of the clients
2. Increasing revenue
3. Reducing cost and overall operational efficiency
4. Managing risk involves
5. Enhancing the organizational performance

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6. Protection of the core asset and brand value (Russell & Taylor-Iii, 2008).
Strategic tangible assets of a firm, the value chain, and way to harmonise the value chain to
achieve strategic outcomes
This is important for the travel corporation to manage the supply chain efficiently by
organizing the data. The value chain can only be organized in an effective way by managing all
the tangible factors in order to coordinate the effective results. Cox and Kings have to develop
better condition in the international market in order to gain market result. The value chain is
important for harmonising the sustainable results and requisite demand in order to gain result.
The value of the brand can only be generated well of it is coordinated in an appropriate way.
This is necessary to manage the changes and fulfilling the market requirements by meeting the
requisite market needs. This will be effective in order to measure the changes taking place in the
most beneficial way to upgrade the economic result. This is important to organize the resources
so as to gain concrete capacity (Pettit, Fiksel & Croxton, 2010).
Fundamentals of operations management and the seamless integration between inbound
logistics, operations, outbound logistics and the customer
The purpose of imbos and outbound logistic is to meet the needs of the customers. This is
gained by coordinating the efforts of the different components in the supply chain and managing
it in a better way. The integrating of supple chain and logistic involves a better coordination of
the functions and genuinely finding an appropriate way to integrate it. The consumer centric
approach used by the company helps them in gaining a competitive advantage. Cox and Kings is
a leading Enterprise content management solution to gain better volumes. These approaches will
help in coordinating the result and gaining an effective market position (Monczka ET al2015).
Strategic tangible assets of a firm, the value chain, and the process to harmonise the value
chain
The core value of Cox and king is to coordinate the value chain by promoting the tourism
products. This in return will help the company in coordinating with the differential functions and
acting upon it. There is already a seamless competition in the tourism industry. The only way to
coordinate the faction is to understand the value and acting proactively. These strategies are

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important in managing the changes and acting effectively. A further aspect of tourism supply
chain includes activities of customers who are on holiday. This is undertaken on the basis of the
previous tour experiences. These factors are important to develop an effective supply chain in
order to gain fundamental results (Jonsson, 2008).
Conclusion
To conclude, it is important for a business organization to coordinate the supply chain.
This will help in achieving the task in an effective way by coordinating the business functions in
a well coordinated way. For an organization like Cox and Kings it is evident to develop effective
measures that will help in coordinating the business functions in an effective way. The
management purpose is to gain better volumes and customer care. The centralized Enterprise
wide repository helps in managing the data in an effective way.
References

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Brewer, A. M., Button, K. J., & Hensher, D. A. (Eds.). (2008). Handbook of logistics and
supply-chain management. Emerald Group Publishing Limited
Cox and Kings,(2017). (Online). Retrieved from: http://www.coxandkings.com.au/. Accessed
on: 11 October 2017
Font, X., Tapper, R., Schwartz, K., & Kornilaki, M. (2008). Sustainable supply chain
management in tourism. Business strategy and the environment, 17(4), 260-271.
Jonsson, P., (2008). Logistics and supply chain management. London: McGraw-Hill Higher
Education.
Monczka, R.M., Handfield, R.B., Giunipero, L.C. & Patterson, J.L.,( 2015). Purchasing and
supply chain management. Cengage Learning.
Pettit, T.J., Fiksel, J. & Croxton, K.L., (2010). Ensuring supply chain resilience: development
of a conceptual framework. Journal of business logistics, 31(1), pp.1-21.
Rushton, A., Croucher, P. & Baker, P., (2014). The handbook of logistics and distribution
management: Understanding the supply chain. Kogan Page Publishers.
Russell, R.S. & Taylor-Iii, B.W., (2008). Operations management along the supply chain.
John Wiley & Sons
Schönsleben, P., (2007). Integral logistics management: Operations and supply chain
management in comprehensive value-added networks. CRC Press.
Solomon,M. et al (2013). Marketing: Real People, Real Choices. Pearson Higher Education
AU, 2013
Song, H. (2012). Tourism supply chain management (Vol. 23). Routledge.
Van Weele, A.J.,( 2009). Purchasing & supply chain management: analysis, strategy,
planning and practice. Cengage Learning EMEA.

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Waters, D., & Rinsler, S. (2014). Global logistics: New directions in supply chain
management. Kogan Page Publishers
Waters, D., (2011). Supply chain risk management: vulnerability and resilience in logistics.
Kogan Page Publishers.
Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new
research agenda. Tourism management, 30(3), 345-358.