Birmingham City University: Supply Chain and Logistics Report

This report provides a comprehensive analysis of supply chain management and logistics, using Jaguar Land Rover (JLR) as a case study. It explores the relationship between supply chain, logistics, and competitive advantage through the 3C Model, examining the impact of customers, competition, and the company itself. The report investigates the benefits of lean and agile management models on operational efficiency and performance. Furthermore, it offers specific recommendations for JLR to achieve sustained competitive advantage in the challenging environment of COVID-19 and Brexit, focusing on survivability, strategic planning, organizational resilience, and government policy incorporation. The report concludes by emphasizing the importance of supply chain management and logistics in achieving market productivity and profitability.

SUPPLY CHAIN
MANAGEMENT AND
LOGISTICS
Table of Contents

INTRODUCTION....................................................................................................... 3
Task........................................................................................................................ 3
Investigate relationship between supply chain, logistic and competitive advantage....................3
Benefits of application of lean or agile models.................................................................5
Recommendations for JLR company in order to achieve sustained competitive advantage in Covid-
19 and Brexit environment......................................................................................... 6
CONCLUSION.......................................................................................................... 7
REFERENCES........................................................................................................... 8
INTRODUCTION
Supply chain management is a system that involves managing the different inbound of
the company. This report is based on the case study of the Jaguar Land Rover Company in

respect to logistics and supply chain management system. The organisation was founded in
the year 2008. Company is dealing in the automotive sector. Headquarter of the company is
located in United Kingdom. Company offer luxury vehicles and sport utility vehicle. This
project will disuses about the logistics ad supply chain management practices consumed at
the company. Henceforth, report will emphasis over the relationship between supply chain
network, logistics and competitive advantage of the respective company based on the 3 C
Framework. Application of the lean or agile management systems and its impact over
organisation performance will also discuss under this project. Furthermore, project will
provide appropriate recommendations to allow the company for dealing with different
challenges and issues involve in logistic and supply chain management related practices.
Task
Investigate relationship between supply chain, logistic and competitive advantage
3 C Model is a business tactic that involves all the key areas or elements that can
favour the business entity to take up the competitive advantage in the respective market
place. This model comprises with the customer, competitors and company. When it comes to
managing supply, logistics and such related factors all these elements of the 3 C Model is a
significant part of entire situation. This model favours the business entity to ensure a proper
competitiveness so that competitive advantage could have been undertaken by the business
entity. All the three elements of this model such as customer, competition and company
become the indicator of the company to manage the supply chain, logistics of company in
order to ensure the competitive advantage under the respective market.
Customer
Customers are the sole entity behind all the business operations undertaken by the
Jaguar Land Rover Company. All products company design reflect about the choices and
preferences of the consumers associated with the company. The company is engaged
producing of different vehicles that can cope up with the current demand and requirements of
the potential customer in market. The company give emphasis over the supply of such
vehicles that are in the preference list of the potential customer in the market. In term of
supply chain and logistic it is essential for the company to focus over only such products that
can fulfil the maximum needs of the customers available in the market (Tashiro and et.al.,
2017). In context to the supply chain and logistics sales of the company is an indicative tool.

As the organisational only take up the competitive advantage once it can fulfil all the needs
and requirements of the potential or the target customers associated with the market. This is
one of the most significant element or factor associated with the supply chain and logistics in
respect to company for taking up the competitive advantage under the respective market.
Competition
Competition is another crucial element that favour the company to deal with its
product supply and the logistics management system. The product or the qualities of services
other companies are providing to its customers are also one of the sole bases behind the
supply and logistics company handle. This is important for the business entity to cater better
services and products as compare to the company’s competitors in the market than only the
organisation can take on the competitive advantage in the respective market (Li and et.al.,
2018). The quality of products other competitors associated with the Jaguar Land Rover
Company is providing to its customers influence the supply chain and logistics of the
company so that organisation can also offer such highly demanded products or services to its
customers. In context to the automotive sector the profit margins are huge that attract the
plenty of stakeholders to come and take on the competitive edge. In such a situation this is
essential for the Jaguar Land Rover Company to offer the best quality of products and
services to its customers for allowing them the best level of consumer experience under
respective market.
Company
Jaguar Land Rover Company is well known for its quality products and services. This
is about the brand image of the company. In process to cherish the brand value of company
the marketing team of the organisation drive various campaigns and ideas that can allow the
company to cherish its brand value in front of target customer segments. In respect to the
supply chain, logistics and competitive advantage brand value of company is very essential.
As the automotive sector is very expensive sector due to the price range offer to customers in
sector. In such a situation cherishing the brand value of company will only the best suitable
approach to attract customers to buy the products and services offer by company (Zhong and
et.al., 2019). Jaguar Land Rover Company tries to drive its marketing or promotion
campaigns informative and attractive that can influence the buying decision of the customers
in the market. Also the logistics and supply change management systems are interlinked with
the marketing activities of company. The marketing team also depict about all these

technologies company is using in its supply chain and logistics related to products so that
company can aware its customers about the products and service quality Jaguar Land Rover
Company is offering to its potential customers in market.
The above motioned elements will support the business entity to enhance the supply
chain and its logistics to take o the competitive advantage in the respective market. Jaguar
Land Rover Company is one of the leading automobile companies at a global level.
Management has given a huge emphasis to this model that could somehow influences the
overall performance of business entity in the best way possible. This become essential that
the company get to enhance its business practices in such way that the organisation can make
itself comfortable to take on competitive advantages against the business practices.
Benefits of application of lean or agile models
Management of the Jaguar Land Rover Company also tyr to utilise models like lean
management or agile models. These are the practices that allow the company to improve the
efficiency of the operation and functional areas associated with the company. The business
environment and especially the automotive sector is aggressively competitive in nature as the
revenue and profit margins are huge in the sector. These models favour the company to
maximise its revenue and return by cherishing the operations and functions associated with
the company. The benefit of these models is such that company get to polish its functional
areas so that best possible return out of the operations and functions of company could have
been delivered by the business entity (Giannakis, Spanaki and Dubey, 2019). This model
favour the company to improve the operational efficiency of the company and to aceive the
best level of functional productivity for the company to deliver the various business
objectives. The benefits of these models are such that company ended achieving the best level
of operational effectiveness that further allow the company to cherish the level of consumer
satisfaction against the operation and functional areas of company. The enhanced
productivity and profitability margins are the major advantages company entertain against
delivering or practicing these models.
Recommendations for JLR company in order to achieve sustained competitive
advantage in Covid-19 and Brexit environment
Jaguar Land Rover Company is lagging behind in its recovery after the situation of
pandemic and Brexit effect arises. Every United Kingdom car factory shut its doors down
when the Covid-19 introduces within the external environment and the lockdown begins.

Even manufacturers relied completely on the corona virus job retention schemes, which
supported the salaries of inoccupation workers (Jordan, B., 2021). Everybody is well aware
about the situation which impacts drastically because of Covid-19 and brought business crisis
in the whole world. Companies are tries their maximum to sustain the changes that arises die
to such critical situations but the truth is that each firm is unable to handle this critical
situation in most effective manner and so as the JLR Company as well. However, pandemic
situation fundamentally reshape the concepts of doing business activities even after such
drastic conditions arises in future terms. There are certain recommendations that are based on
the new and innovative strategies that will help the organization to guide them towards
sustainable sources of growth and profit margins.
 JLR should aim for survivability and flexibility before profitable competence:
Post Covid-19 situation, JLR Company should do emergency planning into their value
chain operations in order to ensure their survival even after such drastic situations
arises in the market space. Establishment must have to more strategic in nature at the
time of preparing alliances which are essential and provides effective help to manage
such kind of circumstances (Stapleton, O.K., 2021). In order to enhance reliability,
company have to invest in more than one partner, supplier or market even at very
primary stage to avoid losses during lockdown situation of specific market areas.
 Plan for environmental threats in advance rather than just describing them: JLR
company executes and analyse various kind of external threats but unable to prepare
themselves in complete manner (Vèliz, C., 2020). However, the JLR have to perform
certain practices which are systematic and thorough in nature in order to handle
situations like Brexit and Covid-19.
 Building of string organizational immune system rather than maximising short
term profits: In order to evaluate various threats, technology plays a vital role in
order to overcome such required changes within the external environment. JLR
company have to spot problems at the time when they looks small and learn from
them along with building preventive measures quickly that helps to resolve issues at
primary stage. This technique helps to avoid big losses at later conditions.
 Incorporation of government politics rather than focusing only on business
economics: Companies have to do business activities with the inclusion of rules and
policies that has been prepared by the government to avoid any negative impacts on
their business activities even in duration of complexities such as Brexit and Covid-19

impact. This will carry important implications for business organization in order to
maintain and sustain overseas expansion of their organization (Resende, T.C., and
et.al., 2021). Thus, JLR Company has to make sure about the fulfilment of each
policies that has been prepared by government so that they are able to get support as
well during critical situations.
CONCLUSION
Supply chain management, logistics and competitive environment are the different
elements or factors that can support the business entity to achieve the best level of
productivity in the market. All these are the elements that can support the company to
enhance the functional effectiveness and achieve the best level of profit margins against
delivering business practices. This can be stated as the key aspect associated with the
organisation and market effectiveness so that best form of work efficiency and competitive
edge could have been achieved by the company.
REFERENCES
Books and journals
Giannakis, M., Spanaki, K. and Dubey, R., 2019. A cloud-based supply chain management
system: effects on supply chain responsiveness. Journal of Enterprise Information
Management.
Javorcik, K. and Stapleton, O.K., 2021. Local labour market effects of the Brexit
vote. Europe.

Jordan, B., 2021. Introduction: Migration, Integration and Pandemics—Historical
Perspective. In Immigration, Social Cohesion and Political Reaction (pp. 1-17).
Palgrave Macmillan, Cham.
Li, X. Y. and et.al., 2018. miR-124/MCP-1 signaling pathway modulates the protective effect
of itraconazole on acute kidney injury in a mouse model of disseminated
candidiasis. International journal of molecular medicine. 41(6). pp.3468-3476.
Resende, T.C., and et.al., 2021. How did the UK government face the global COVID-19
pandemic?. Revista de Administração Pública, 55. pp.72-83.
Tashiro, K. and et.al., 2017. Crystal structure of poly (lactic acid) stereocomplex: random
packing model of PDLA and PLLA chains as studied by X-ray diffraction
analysis. Macromolecules. 50(20). pp.8048-8065.
Vèliz, C., 2020. Privacy During the Pandemic and Beyond. The Philosophers' Magazine,
(90). pp.111-117.
Zhong, L. and et.al., 2019. Soluble TREM2 ameliorates pathological phenotypes by
modulating microglial functions in an Alzheimer’s disease model. Nature
communications. 10(1). pp.1-16.