Detailed Analysis of Clipper Logistics Supply Chain Management Report

This report provides a comprehensive analysis of supply chain management and logistics, focusing on the operations of Clipper Logistics plc. It delves into critical aspects such as customer service, inventory management, and the strategic importance of transportation within the context of logistics. The report evaluates the significance of warehouse management and its capacity in optimizing supply chain efficiency. Furthermore, it examines the competitive advantages that an effective supply chain and logistics management provide to a business. The analysis covers the impact of these elements on market positioning and the overall success of a firm operating in the current business environment, highlighting the importance of adaptability and strategic planning in supply chain operations.

Supply chain
management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Detailed examination of the topic that is mentioned above.........................................................1
Identification, evaluation, and analysis of the different aspects which are customer service and
inventory management that are related with the topic mentioned above....................................2
Examination of the concept of transportation on the context of logistics and supply chain
management.................................................................................................................................3
Evaluation of two factors that is management of warehouse and its capacity with respect to the
above mentioned topic in detail...................................................................................................4
Analysis of the competitive advantage that an intact supply chain and management of logistics
give to a business firm that is operating in the current market circumstances............................5
CONCLUSION................................................................................................................................5
REFERENECS................................................................................................................................7

INTRODUCTION
Logistics and supply chain network is one of the most important as well as crucial business
that also contributed in the development and growth of the society and the country as well since
it helps in improving the quality and standard of life of all the individuals that are living in a
society by providing them goods and services that are necessary and that too within a limited
budget level that proves beneficial for the society in the long run scenario (Aminoff and
Kettunen, 2016). In this report there is a detailed examination of the company that is Clipper
Logistics plc which operates in Leeds, UK. The management of the above aspect is very crucial
and critical at the same time since it can add value to the firm in the industry in which it is
operational but at the same time it can damage and destruct the image and market value of the
whole company if it is not used in an appropriate and precise manner so it is very important to
keep all the aspects of it in mind so that it cannot hamper the overall working of the organisation.
In this report there is a detailed analysis and evaluation of various aspects that are related with
the logistics and supply chain management in a detailed way so that all the aspects of it can be
examined which can prove useful for the firm in increasing and improving its current positioning
and value in the market. Apart from that the report also covers a lot of other factors too that
possess a lot of importance for the above mentioned topic and they are customer service
including management of inventories, warehousing that is the storage of the goods and services
and its transportation in addition to the competitive advantage that it gives so that the enterprise
can stand well ahead of all its competitors that are prevailing in the current market scenario.
MAIN BODY
Detailed examination of the topic that is mentioned above
The logistics supply chain is a very crucial term since it helps to deliver products and
service that carriers a lot of value from one place to another within a limited time frame so that it
can reduce the time as well as cost of that product and thus benefiting both the parties that is the
producer and the consumer of it (Budiarto, Prabowo and Herawan, 2017). It has a long history
behind its evolution and the one that is most inept is that it helps in transportation of things that
are very important in nature and thus with the passage of time its meaning and nature also
changes from time to time and now that is in the present time each and every single item is
transported by using the services of logistics department since it is very reliable, and also saves a

lot of time and cost in the process. If an organisation wants to develop such a department in its
firm it must firstly analyse and evaluate the conditions of the market and its environment that is
prevailing in the market at present so that appropriate measures can be taken in that regard. The
thing that has to be done in priority is the development of an intact team of logistics that can
maintain, carry, and transport the relevant product and services to the end consumers without any
delay in its services and that too with full effectiveness and efficiency so that it can lead to the
improvement of the market value of the company in the long run. Since the pandemic has struck
the whole world in the beginning of the year 2020 and after that the services of logistic and
supply team increased many times since all the transportation whether it is small or big it is done
via that only. So it became much more important in the present time to be correctly placed in the
market as concerned with this aspect as it can drastically change the equations of the firm that is
operating in the current market from non profitable to highly profitable if it acts accordingly
(Chen and Nguyen, 2019). Clipper Logistics plc operates on a very high scale and thus because
of it the company has captured a larger share in the market and since the department of logistics
is very crucial in the current scenario it becomes even more important for it in the long run.
Identification, evaluation, and analysis of the different aspects which are customer service and
inventory management that are related with the topic mentioned above
The supply chain management and logistic department is very concerned of its customers
since they are the one that can help it to grow and prosper in the industry if it is providing
adequate services and that too with full accuracy. The most important thing that comes first in
this regard is the management of the inventories that is the stock of the firm that has to be
delivered to the prospective buyers without any complications in between and thus an enterprise
must focus on delivering its products within a stipulated time period so that it can result in
improving the overall experience of the customers (Kazemi, Modak and Govindan, 2019).
Another essential aspect that comes in it is the service that the team of logistics and supply chain
gives to its customers since there are numerous companies that are providing similar kind of
services and that too at a much competitive prices so there must be a strong reason for the buyers
to choose a particular organisation and providing quality services to the customers can help in
this context to the firm in gaining an extra advantage and upper hand in the working and also it
proves beneficial in capturing a larger market share in the industry in which it is operating. All
the firms that are operational in the market irrespective of the industry in which they are working

all give importance to their and hence tries to maximise their experience by providing optimum
quality and thus it is also the same for the logistics and supply chain management team since
they are operating in providing services only to their customers so one should try to maximise
the experience of their buyers so as to stand well ahead in the industry in which it is operational
as compared to other competitive firms that are also working in the similar industry (Khorasani,
Cross and Maghazei, 2020). Clipper Logistics plc gives top priority to its customers and gives
optimum experience so that it can add value to the company in the long term.
Examination of the concept of transportation on the context of logistics and supply chain
management
The supply chain management and the concept of logistics are deeply associated with a
factor that is responsible for its growth and development in the near future and also possess a lot
of importance in the current market and has the potential to improve the overall working of the
company when taken as a whole (Longoni, Luzzini and Guerci, 2018). The aspect is
transportation since the main job is to transport the products and services of the producer or the
product that has been produced in the firm to the end consumers without any damage in between
and thus transportation factor plays a very important role in it. An organisation must try to keep
its transportation aspect intact and apart from that it must be strong enough too so that it can
fulfil the needs, requirements, and demands of the prospective consumers in the long run
situation. The transportation department of the enterprise must be capable enough to handle the
work pressure since the customer can be form any part of the world and thus in that case the
organisation must try to fulfil its promise of fast and damage free delivery to its buyers so that it
can result in improving the trust of the customers which can further lead to its improved share in
the market in which its working and hence can also capture a larger share in the market because
of that. The transportation is a much bigger concept that involves many prospects stating from
road, airways, waterways, and rail transportation and thus it is very much essential for the
enterprise to be inept in all the aspects so that all the needs and desires of the customers can be
fulfilled and that too within a short time frame that can further result in improving the financial
part of the company as well as its standing in the current market circumstances (Mollenkopf,
Ozanne and Stolze, 2020). Clipper Logistics plc maintain an intact chain of supply and thus it
helps it to deliver its product with full effectiveness and efficiency which leads to the growing
customer base.

Evaluation of two factors that is management of warehouse and its capacity with respect to the
above mentioned topic in detail
Warehouse is one of the most important place for a business firm that is operating in the
market of logistics and supply chain management since it is very common for these companies to
have big stock most of the time and thus requires a lot of area that is suitable for the product so
as to store it in an appropriate manner. Thus in that cases the management of the capacity is very
crucial since it helps in managing the inventories and the products and services that has to be
send to the customers in an effective, efficient, and precise manner so that it can lead to the
growth and development of the firm in the long run (Rajeev, Pati and Padhi, 2019). Thus the
organisations that are working in this field has a huge warehouse storage facility so that they can
procure and store all the goods and services in their warehouses so that it can be send to the
buyers as and when needed by them resulting in reducing the cost of procuring materials again
and again and also helps in cutting down the cost per unit and further helps in reducing the time
period since the product can reach to its final user well before the limited time period which can
result in improved experience of the buyers (Xing, Qian and Zaman, 2016). Thus an area that is
generally called a warehouse and that too a huge one is one of the basic need for a firm that deals
in logistics and management of supply chain and thus it is very important for each and every
company that is operating in the current market to ensure that they maintain their capacity of
warehouse so that it can result in improved performance of the enterprise when taken as a whole.
All the companies that are currently in operation and the one that are planning to enter this
industry of logistics and supply chain it is very important and crucial at the same time to manage
and increase the capacity of the warehouse so that it can lead to the overall growth and
development of the entire business firm that can prove beneficial so as to capture a larger share
of market that can help the firm to stand well ahead of all its competitor rivals that are also
operational in the similar market conditions (Rogers, Braziotis and Pawar, 2017). Clipper
Logistics plc has maintained different warehouses all over the world wherever it operates so that
it can store the product in a precise manner which can prove very beneficial in increasing its
overall value in the market.

Analysis of the competitive advantage that an intact supply chain and management of logistics
give to a business firm that is operating in the current market circumstances
There are a number of different firms that are working in the business of logistics and
supply chain management industry and hence it is very crucial to provide optimum quality of
services so that a company can be chosen over other organisations as and when required. Thus it
is very essential to have an intact chain of supply so that goods and services can reach directly to
the buyers without any problems in between and thus it can only become possible if an enterprise
gives goods quality services to its prospective customers that are prevailing in the current market
scenario (Sarkis and Dou, 2017). The things that can be done by various companies that are
working in the industry so as to improve their position in the context of the chain of supply is to
firstly coordinate with most trustable sources that are able and willing to process the products
and that too within a stipulated time period. The other thing that can be done is to give a time
period to its customers and assuring them that the delivery of their product can be done before
that time limit and hence it can result in improving the image of the organisation in front of the
buyers that are able and willing to purchase the goods and services in the long term context. Thus
it can be said that it is very important, critical, as well as crucial at the same time to have an
intact chain of supply in terms of logistics department so that all the things can be transported
from one place that is mainly the warehouse of the company to another place that is generally the
end users or the customers of the company (Wu, Santoso and Roan, 2017). Clipper Logistics plc
remains ahead of all its competitors that are prevailing in the current market as it has an intact
chain of supply that helps it to analyse and evaluate each and every aspect like customer
behaviour and pattern of sales in a detailed manner.
CONCLUSION
It can be concluded from the above that logistics and management of supply chain is a very
critical aspect and thus possess a lot of value in the market and thus has to be analyse and
evaluated in a well detailed manner so that it can add value to the company in the long term
context. Apart from that it can be concluded that there are many aspects that are included in the
above mentioned topic that has to be examined in a well elaborated way so that all the things can
add value to the firm in the industry in which it is operating and thus can benefit the overall
departments and can help in the increase of the performance level of the organisation and its
workers that are working in the enterprise so as to help the company to grow and prosper in the

long term. further it can be concluded that the most important factor in logistics and supply chain
management is the customer preference since all the firms that are giving their services are
almost competitive in nature and adopt almost similar natured pricing strategies and thus the
major difference that makes a huge deviation in the sales in the service and the quality of the
service that it provides in the market and hence it is very important to improve this aspect so that
it can prove useful for the overall increase in the sales and subsequently profitability of the firm
in the long run. Thus it can be concluded from the overall discussion that the above mentioned
topic carriers a lot of value in the present time and thus has to be examined in a very detailed and
accurate manner so that it can help the firm to grow and develop in the market in which it is
working.

REFERENECS
Books and journals
Aminoff, A. and Kettunen, O., 2016, April. Sustainable supply chain management in a circular
economy—towards supply circles. In International Conference on Sustainable Design
and Manufacturing (pp. 61-72). Springer, Cham.
Budiarto, D.S., Prabowo, M.A. and Herawan, T., 2017. An integrated information system to
support supply chain management & performance in SMEs. Journal of Industrial
Engineering and Management (JIEM), 10(2), pp.373-387.
Chen, P.H. and Nguyen, T.C., 2019. A BIM-WMS integrated decision support tool for supply
chain management in construction. Automation in Construction, 98, pp.289-301.
Kazemi, N., Modak, N.M. and Govindan, K., 2019. A review of reverse logistics and closed loop
supply chain management studies published in IJPR: a bibliometric and content
analysis. International Journal of Production Research, 57(15-16), pp.4937-4960.
Khorasani, S.T., Cross, J. and Maghazei, O., 2020. Lean supply chain management in healthcare:
a systematic review and meta-study. International Journal of Lean Six Sigma.
Longoni, A., Luzzini, D. and Guerci, M., 2018. Deploying environmental management across
functions: the relationship between green human resource management and green
supply chain management. Journal of Business Ethics, 151(4), pp.1081-1095.
Mollenkopf, D.A., Ozanne, L.K. and Stolze, H.J., 2020. A transformative supply chain response
to COVID-19. Journal of Service Management.
Rajeev, A., Pati, R.K. and Padhi, S.S., 2019. Sustainable supply chain management in the
chemical industry: Evolution, opportunities, and challenges. Resources, Conservation
and Recycling, 149, pp.275-291.
Rogers, H., Braziotis, C. and Pawar, K.S., 2017. Special issue on 3D printing: opportunities and
applications for supply chain management. International Journal of Physical
Distribution & Logistics Management.
Sarkis, J. and Dou, Y., 2017. Green supply chain management: A concise introduction.
Routledge.
Wu, J.Z., Santoso, C.H. and Roan, J., 2017. Key factors for truly sustainable supply chain
management: An investigation of the coal industry in Indonesia. The International
Journal of Logistics Management.
Xing, K., Qian, W. and Zaman, A.U., 2016. Development of a cloud-based platform for footprint
assessment in green supply chain management. Journal of cleaner production, 139,
pp.191-203.