Detailed Examination of Supply Chain Management at Sports Direct

This report provides a comprehensive analysis of the supply chain management practices at Sports Direct. It begins with an introduction to the company, followed by an examination of its supply chain relationships, including the importance of inventory management and customer service. The report then delves into the aspects of procurement and outsourcing within Sports Direct's operations, highlighting the significance of transportation and warehousing. A detailed discussion on sustainability within the organization is also included, emphasizing the need for high-quality services and strong supplier relationships. The report concludes with recommendations and references, providing a thorough overview of Sports Direct's supply chain strategies and their impact on the company's market position and customer satisfaction. The report emphasizes the critical role of logistics and supply chain management in delivering value, enhancing market share, and maintaining a competitive edge in the industry.

Supply chain
management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Introduction of the company that has been chosen above...........................................................1
Identification and elaboration of the supply chain relationships in a detailed manner................2
Examination of the procurement and outsourcing.......................................................................2
Detailed examination of the aspect of sustainability in the organisation as a whole...................3
CONCLUSION and RECOMMENDATIONS...............................................................................4
REFERENECS................................................................................................................................5

INTRODUCTION
The distribution channel is one of the most powerful and critical companies which has
helped in the development and needs of people, as well as in the world, by supplying products
and services for everyone living in the society while staying within a budgetary constraint (Al-
Ghwayeen and Abdallah, 2018). The company Sports Direct, which is based in Leeds, UK, is
examined in depth in this article. The It is both important and vital that the above aspect be
managed, since it can give the firm its added value in the industries, but it may damage and
damage the overall reputation and market value of the entire enterprise if it is not properly and
accurately used so that it does not impede the company's operations. This report contains a
thorough review and assessment of different aspects of logistics and supply chain management in
order to analyse all of the aspects that can help the company increase and improve its present
market placement and credibility. The study also addresses a range of other important aspects,
such as customer support, inventory management, warehousing (storage of goods and services)
and transport, and the strategic advantage it offers for the business to keep ahead of rivals (Raut,
Narkhede and Gardas, 2017).
MAIN BODY
Introduction of the company that has been chosen above
The logistics supply chain is a very important concept because it aids in the delivery of
goods and services that carry a lot of value from one location to another in a short amount of
time, reducing both the time and expense of the product and thereby benefiting both the
manufacturer and the customer. It has a long history, and it's the most inept thing to be able to
help transport things which are very important in nature, so that over time, their meaning and
nature changes from time to time, and now that every item is carried through the logistics
department, every time, because it's very dependable and also very reliable. If a company wishes
to create such a department, it must first analyse and assess the current business dynamics and
climate in order to take necessary action (Touboulic and Walker, 2016). The creation of an intact
logistics team that can manage, carry, and transport related products and services to end
customers without delay and with maximum effectiveness and productivity is a goal that can lead
to an increase in the company's market value in the long run. After the pandemic hit the entire
world in the first half of 2020, the logistic and supply team's services have risen dramatically, as

all transportation, small and large, is now performed by them only. As a result, being correctly
positioned in the market as far as this aspect is concerned has become even more critical in
recent times, as it has the potential to dramatically shift the equations of a company operating in
the current market from non-profitable to highly profitable if it behaves accordingly. Sports
Direct operates on a wide scale, and as a result, the business has a greater market share, and
because the logistics department is so important in the present scenario, it will become even
more important in the future (Batwa and Norrman, 2020).
Identification and elaboration of the supply chain relationships in a detailed manner
Customers are very important to the supply chain management and logistics department
because they are the ones that will help it flourish and succeed in the industry if it provides
adequate and accurate services. The most critical factor to consider in this regard is inventory
management, which refers to the firm's stock that must be shipped to prospective consumers
without delay (Narimissa, Kangarani‐Farahani and Molla‐Alizadeh‐Zavardehi, 2020). As a
result, an enterprise must concentrate on supplying its goods within a specified time frame in
order to improve the overall experience of its customers. The support provided by the
procurement and supply chain team to its clients is another significant feature. Since many
organisations provide similar services at much cheaper costs, consumers have to select a specific
organisation for an important purpose and elevated customer support will help in this. Both
businesses that operate in the market, regardless of the industry in which they operate, value their
customers and strive to maximise their experience by providing the best possible service. This is
also true for the logistics and supply chain management teams, who operate solely to provide
services to their customers, so they should strive to maximise their experience by providing the
best possible service. Sports Direct prioritises its customers and provides the best possible
service so that it can add value to the business (Carter and Washispack, 2018).
Examination of the procurement and outsourcing
Supply chain management and the theory of logistics have a strong connection with one of
the factors responsible for its growth and development, as well as with the potential to improve
the overall functioning of business and have a great deal of importance in the current sector.
Transport is the main task as it involves the transportation without any harm between goods and
services of the manufacturer or product manufactured by the company and therefore the
transportation factor plays an important role therein. An organisation must strive to maintain its

transportation aspect while still being large enough to meet the needs, requirements, and
demands of potential customers in the long run. Transportation is a much broader concept that
encompasses a wide range of options, including road, air, water, and rail transportation. As a
result, it is critical for the company to be proficient in all areas so that all of the customers' needs
and desires can be met, and in a timely manner, which can further improve the company's
financial position. Sports Direct keeps its supply chain in good shape, which allows it to produce
its product with maximum efficacy and performance, resulting in an increasing customer base
(Deng and Jiang, 2019).
A storage house is among the most important locations for a commercial company
operating in the production and supply chain management sector, as it is common for these
companies to have a big stock most of the time and to need a great deal of space to store it
acceptably. Thus, capacity management is critical in these situations because it aids in the
effective, reliable, and precise management of inventories and goods and services that must be
sent to customers in order for the firm to expand and develop in the long run. Thus, organisations
work in this field has a large storage facility in which all goods and services are acquired and
stored in their warehouses so that, when and if necessary, they can be shipped to customers, thus
reducing the cost of procurement of material over and over and reducing the cost per unit and
time (Kwon, Kim and Martin, 2016). Thus, an area that is commonly referred to as a warehouse,
and that too a large one, is one of the most basic needs for a company that deals with logistics
and supply chain management, and ensuring that its warehouse capacity is preserved so that it
can lead to improving business efficiency in its entirety is important for each and every company
operating on the current market. In order to contribute to the overall growth and development of
the entire business company, all businesses currently operating and companies preparing to join
the logistics and supplier chain industry need to manage and build warehouse capacity, which
can be beneficial in terms of capturing a larger share of the market. Sports Direct has various
warehouses all over the world where it works so that it can store the commodity in a specific
way, which can help to increase its overall market value (Madani and Rasti-Barzoki, 2017).
Detailed examination of the aspect of sustainability in the organisation as a whole
Since there are so many different companies operating in the logistics and supply chain
management sector, it is critical to offer the highest quality services possible so that a company
can be preferred over others when needed (Michalski, Montes and Narasimhan, 2019). It is also

important to supply an intact supply chain so that goods and services can directly reach
consumers without any difficulty in the middle, and it is only possible when a company provides
its prospective customers with high-quality services in the current business scenario. In order to
improve their position in the supply chain, the most important thing that various industries can
do to communicate first with the most reputable suppliers who can and want to handle the
products in a reasonable time frame. Another thing that can be done is to give its consumers a
time frame and assure them that their product will be delivered within that time frame, thus
strengthening the organization's reputation in the eyes of clients who are able and eager to
purchase products and services over a long period of time. As a result, it is very necessary, vital,
and essential to provide an intact supply chain in terms of logistics department so that all of the
products can be shipped from one location, which is usually the company's warehouse, to
another location, which is usually the end users or consumers of the company. Sports Direct is
ahead of all of its rivals in the current market because it has a well-functioning supply chain that
allows it to analyse and assess each and every aspect of consumer behaviour and sales patterns in
great detail (Peng, Prybutok and Xie, 2020).
CONCLUSION and RECOMMENDATIONS
As a result of the above, it can be inferred that supply chain logistics and management are
very important aspects that have a lot of market importance. As a result, they must be thoroughly
examined and analysed in order to add value to the business in the long run. Apart from that, it
can be concluded that there are numerous aspects of the above-mentioned topic that must be
thoroughly investigated in order for all of them to add value to the firm in the industry in which
it operates, benefiting all departments and assisting in the improvement of the organization's and
its workers' performance levels. It can also be argued that customer choice is the most critical
factor for supply chain management as all services providers are almost competitive in nature
and follow almost the same type of pricing strategies, a significant revenue gap in service and
quality of service. As a result of the overall debate, the above listed topic can be concluded has a
lot of importance in the present time and thus needs to be explored in great detail and accuracy in
order to assist the firm in growing and developing in the market in which it operates.

REFERENECS
Books and journals
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