An Article Review on Supply Chain Management and Green Marketing

This document presents a detailed review of an article concerning supply chain management in the context of green marketing strategies. The review includes an overview of the article, which explores the challenges companies face in aligning sustainable procurement with marketing needs, particularly focusing on a case study of a UK university's catering department. A critical analysis is provided, suggesting improvements for the university's catering department, such as enhancing client engagement and improving communication with suppliers and employees. The review concludes that the article contributes valuable insights to the field of supply chain management, particularly regarding the implementation of green practices and addressing related challenges. Desklib provides access to this and other solved assignments to support student learning.

Running head: SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
Name of the Student
Name of the University
Author Note

1SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
EXECUTIVE SUMMARY
Supply chain management refers to the management of the flow of the various goods and
services that are manufactured by the concerned business organization. The following report
aims to review an article based on the management of the supply chain in accordance to the
needs of green marketing strategies. The report opens with the brief overview of the concerned
article and proceeds further to put forth a critique on the same.

2SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
Table of Contents
Introduction..........................................................................................................................3
Overview of the article........................................................................................................3
Critique of the article...........................................................................................................4
Conclusion...........................................................................................................................5
References............................................................................................................................7

3SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
Introduction
Supply chain management refers to the management of the flow of the various goods and
services that are manufactured by the concerned business organization (Hugos 2018). The supply
chain management of the company involves the movement and the storage of the raw materials,
the inventory related to the progress in the work and the produced items from the production
point to the consumption point (Seuring 2013). The following report aims to review an article
based on the management of the supply chain in accordance to the needs of green marketing
strategies. The report opens with the brief overview of the concerned article and proceeds further
to put forth a critique on the same.
Overview of the article
The article by Brindley and Oxborrrow (2013) deals with the exploration of the various
challenges that are faced by the company in the alignment of the various requirements of
sustainable procurements, the marketing needs and the various attendant shifts in the practices
that pertain to the supply chain management. The authors argue that the external factors that are
involved in the supply chain of the concerned company might involve the regulatory methods
and the demands of the customers of the concerned organization and are readily comprehended
by the concerned members of the organization. The authors of the article in discussion have
taken into consideration the case studies that relate to the catering department of an esteemed
university in the United Kingdom in order to conduct a synthesizing study on the needs for the
green marketing and the sustainability of the supply chain of the concerned catering department
of the university. The authors further claim that the findings of the concerned article put forth the
empirical data on the basis of the real-time implementation. This had helped the authors to
propose an emerging model of the supply chain management. The proposed model of the supply

4SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
chain management is argued to confirm for the two drivers that might be needed for the
alignment of the same maintaining the contingency of the demand that is observed in the
concerned market. The article lays more stress on the matters that pertain to the benefits of the
reverse information flow in the concerned business organization. The article also looks into the
importance of the intermediaries and the relationship that it maintains to the fulfilment of the
same in the process of the indication of a resurgence to the push in the supply of the sustainable
products in the key areas of the concerned market.
Critique of the article
The article finally puts forth the fact that the findings of the case study that has been
studied for the composition of the concerned article in discussion, are reasonable and contribute
immensely to the field of the sustainability in the supply chain management of the concerned
catering department of the selected university in the United Kingdom. The case study that had
been undertaken by the authors of the article deal helps the authors to put forth an inductive
approach that assists the linking that is needed for providing the concerned readers and the future
researchers with the emerging themes on the matters that deal with the supply chain management
of the concerned catering department of the university located in the United Kingdom. The
university might be advised to bring about an alignment in the concerned market conditions by
putting forth an enhancement in the clientele that the concerned department has been serving.
The catering department of the company might be advised to take part in the various events
wherein the concerned department might be charging the various participants for the services
that they offer. According to Jacobs, Chase and Lummus (2014), this might help them in the
generation of the revenue which might help in the improvement of the services that the catering
department might offer to the students and the staff members of the concerned university. The

5SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
catering department of the concerned university might also be advised to hold frequent meetings
and other communicational sessions with the concerned suppliers and the employees who have
been attached to the concerned department in order to establish an effective communication
between the concerned members. This might help in the overall improvement of the catering
department as well as bring about an increment in the financial conditions of the esteemed
university of United Kingdom that has been taken into consideration. The findings that have
been derived from the concerned article might be applicable to the other industries as well. The
other industries might also benefit from the conditions wherein the sustainability of the supply
chain management is taken into consideration. Ahi and Searcy (2013) opine the sustainable
supply change management objectives as put forth by the article might be implemented in the
various other industries as well in order to deal with the formulation of the green supply chain
that might help in maintaining the environmental objectives that have been put forth by the
various globally active companies.
The article, however, puts forth some negative implications as well. The authors put forth
the fact that the concerned catering department needs to put forth the various matters that are
necessary for implementing the conditions that are necessary for the implementation of the
sustainable supply chain management in the concerned field of managing the supply chain that
had been active in the concerned catering department of the esteemed university. The article also
showcases the gap in the matters that might be evident in the upward communication that exists
within the concerned catering department of the university.
Conclusion
Thus, from the above discussion it might be pointed out that the article contributes to the
literature of supply chain management by shedding light on the various issues that pertain to the

6SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
greenifying of the supply chain management that is followed by the concerned companies that
have been facing issues in the concerned matter. The article in discussion throws major light on
the issues that might be faced by the various companies that aim to implement the green supply
chain management in accordance to the marketing policies that have been existent in the
concerned business organization.

7SUPPLY CHAIN MANAGEMENT – AN ARTICLE REVIEW
References
Ahi, P. and Searcy, C., 2013. A comparative literature analysis of definitions for green and
sustainable supply chain management. Journal of cleaner production, 52, pp.329-341.
Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing
needs: A case study. Industrial Marketing Management, 43(1), pp.45-55.
Hugos, M.H., 2018. Essentials of supply chain management. John Wiley & Sons.
Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Seuring, S., 2013. A review of modeling approaches for sustainable supply chain
management. Decision support systems, 54(4), pp.1513-1520.