Analyzing Supply Chain Management Strategies at Woolworths Australia

This presentation provides an overview of supply chain management (SCM) with a focus on Woolworths in Australia. It covers the concept of SCM, its objectives, and current trends. The presentation highlights the technologies Woolworths employs in its supply chain, such as computerized shipping and tracking, RFID, and social media integration. It also discusses the push and pull business models utilized by Woolworths, emphasizing the company's integrated retail supply network from farmers to IT firms. The presentation concludes by outlining the benefits of SCM to Woolworths, including maintaining an effective customer base, reducing delays, and enhancing business productivity. References to academic sources and industry reports are included to support the analysis. Desklib provides access to similar solved assignments and study resources.

Supply chain management

Table of Content
• Introduction
• Concept of supply chain management
• Objectives of SCM
• Trends
• Technology
• Business model
• Conclusion
• References

Introduction
• This presentation provides an idea regarding the concept of
supply chain management
• The basic objectives is related to the management of customer
relations and maintenance of work efficiency
• The SCM process is explained in context to the Woolworths in
Australia.

Woolworths in Australia
• It is an largest super market chain in the Australia with the
wider consumer base
• The products offered by the company are related to groceries,
home supplies and the seasonal goods
• The major competitors of the business are Coles, Aldi, etc.
which gives stiff competition.

Concept of Supply chain
management
• When the product reaches to the end user with the help of
multiple organisation then this concept is referred as an Supply
chain
• It is an concept of active supply chain management which
maximises the consumer values and attain the sustainable
competitive advantages.
• It is an integration of suppliers, distributors and the consumer
logistics.

Objectives of supply chain
Business value goals such as collaborative
supply chain planning and the executions
Customer value goals such as fulfilling their
demands and the wants
Service orientation, minimising the time and
improves the costs

latest trends related to supply chain
management
• Fair-trade certified coffee are the most purchased product
which is 70% of sales
• Continuous improvements through benchmarking, trial and
error, etc.
• Improvement in the information flows along with the entire
supply chain.

Technologies used by Woolworths in
SCM
• Computerized Shipping and Tracking.
• Radio Frequency Identification (RFID)
• Use Social Media to Streamline Supply Chain.
• Simplify Your Supply Chain.

business models

Push and Pull Model of SCM

Supplier chain management of Woolworths
Suppliers
Woolworth’s retail
supply network is very
closely integrated
reaching from farmers
to the IT firms
Choosing the greatest
possible supplier is a
reason for
Woolworth’s
achievement in the
retail market.
Distributio
n
Product quality is
maintained by
Woolworths with the
operations through
distribution centres
Products are shifted
from producers house
to the regional
distribution centres.

Benefits of SCM to Woolworths
• Helps in maintaining effective customer base
• Reduction in the delays
• Elimination of the unplanned activities
• Effective distribution system
• Enhances business productivity in Australia