The Fast Growing Market and its Impact on Supply Chain Management

This report delves into the contemporary issues surrounding supply chain management within the context of a rapidly expanding market. It explores the critical need for businesses to adapt to the fast-growing market, examining its influence on logistics, purchasing, transportation, and other key areas. The report investigates strategies for coping with market expansion, emphasizing the importance of understanding customer needs, aligning supply chains with business strategies, and adapting to the changing competitive environment. It highlights the significance of the fast-growing market for supply chain management, emphasizing the advantages of increased customer bases, efficient supply channels, and enhanced supply chain visibility. Furthermore, the report addresses the challenges faced by supply chain management in this evolving landscape, including complexities in coordinating suppliers, adapting to changing customer preferences, and managing price pressures. The report concludes with recommendations for ensuring the future survival of supply chain management in a dynamic market.

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Name
Module Title
Instructor
Date

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Contemporary issues in supply chain management
The Fast growing market.
Table of contents
Executive Summary- Synopsis…………………………………………………………...3
Introduction………………………………………………………………………………4
Background.........................................................................................................................4&5
Research: how to cope with fast growing economy............................................................5&6
Importance of fast growing market in supply chain management......................................6&7
The future of supply chain management in fast growing market.........................................7
Challenges faced by supply chain management in fast growing market...............................8
Conclusion………………………………………………………….……………………......9
Recommendations…..............................................................................................................9
References.................................................................................................................…..........10

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Executive Summary-Synopsis
Purpose – The purpose of this paper is to describe and explain the fast-growing market as one of
the critical, crucial contemporary supply chain management, reason why it is essential to the
supply, look at challenges faced by supply chain management in embracing fast-growing market
and the future survival of the supply chain management in this fast-growing market.
Scope – The paper will describe the need for embracing the fast-growing market by supply chain
management. It will look at how supply chain management will cope in this fast-growing
market, the importance of market growing fast for supply chain management, the future survival
for the supply chain in a growing market and challenges the chain supply management might
face will coping with a fast-growing market.
Methodology – This report reviews the published journals and literature on the fast-growing
market in effecting the supply chain management in the market. Most of the scholarly journal
and books used are from late years which align with current issues in supply chain and
marketing.
Findings – the fast-growing market has profoundly influenced the way supply chain management
to perform its duty in the line of distribution, manufacturing, and assembling of material. The
traditional ways of distributing content and customers (suppliers and distributors) have high
involvement in supply chain management due to a growing market.

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Introduction
The study in supply chain management is taking a complex path due to the rapid expansion in
the way logistics, purchasing, transportation, operations management, marketing, and R&D are
being influenced by the emerging supply chain management issues. These issues are data
archiving mechanisms and tools of production, globalization, quality and compliance and fast-
changing markets.
According to Michael (2018), these issues are not just emerging, but they are continuous
evolution under the influence of technology. Due to strategies and logistics geared towards
improving the way supply chain management operates, there are no inception new supply
methods. He believes the trend being experienced in supply is gradual input geared towards
achieving a revolution.
The reason for this paper is to illustrate and explain the how fast-changing market has impacted
the supply chain management and how manufacturers can embrace this in improving the supply.
Mohammed (2015) says the fast-growing market has a fundamental issue in supply chain and it
right to bring out problems such as the competitiveness of supply chain, collaborative supply
chain, and ethics supply chain environmental consideration in supply chain management and
supply chain integration through market strategies that are put in place by supply chain
management.
This paper will also explain how fast-changing market affects the behavior of the supplier and
that of consumers.
Fast growing market has also been in association with supply chain management problems. The
paper will take a look at some challenges and how to cope with a fast-growing market.

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Background
Markets consist of customers, sellers, supplier, and an intermediary who interact direct or
indirect with each h other. For customer needs satisfaction, supply chain management looks at
many factors. the retailers, manufacturers, and means of propulsions are vital things to identify if
any administration wants to take control of the market and maintain a monopoly of customers. In
the world of economy, each business organization or a company has its chain of distribution
which will lead the product to the market. If these means of information, financial and material
does not flow and move with changing market the supply chain will not meet its intended
purpose and the industry will not enjoy competitive advantages, Christopher (2016). Since
customers compost of what we call the market, supply chain management should work towards
giving and getting the right information to and from the customer. Due to this, the market has
expanded and is rapidly growing as the onset of technology has brought different forms of
interactions and exchange, what is known as, virtual market.
Research: How to Cope with Fast Growing Economy
Understanding the market your company serves.
Due to the fast growth of market and expansion of the same, any industry wishing to sustain its
customers and increase the supply, it should define its market, know who are your customer,
their needs, nature to which your customer extension. You must also embark on identifying the
type of supply chain you’re using. Anthony and Mellissa (2017, p.99), argue that the knowledge
of these questions and their solutions will enable you to know precisely the kind of supply chain
your using. And by knowing this, one can define the extent to which they can venture to the
market. Knowledge of customer and mechanism of supply places any company at the center of

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growing demand. Being at the center of the market, any new idea, platform or a new customer,
will be easy to adopt and easy to work in or with.
Customer perception of products is under the influence of culture, social; preferences, and
psychological factors. These are being affected by changing technology and globalization. The
social platform like online marketing, e-commerce is forcing consumers to adapt to them while
mounting pressure on suppliers to conform to them. If any of them is not able to cope with these
marketing changes, they are forced to adopt, or they are left. Adapting means, you are moving at
a speed of growing market while lagging factors, collapsing of your company.
Aligning the supply chain with business strategy
Any business organization’s supply chain serves as a nerve for its market strategy. It means the
supply chain has to conform to any change in the market. It is through a business strategy that
the supply chain management meets these market demands. Any marketing strategy a company
employs must be with a line of customer’s needs. Through these needs, the organization’s
efficiency will have a determination of the ability to catch up with a growing market and cater
for the customer appropriately Hugos (2018, p.28). A company which does not cope with the
fast-growing market will not compete with others maximally.
The changing competitive environment
As the market context of continuously expanding and growing, it brings new complexities. These
complexities need to be in alignment towards business objectives. The rapidly growing market
will impact on logistics and supply chain management generally on the way the organization
intends to maintain customer loyalty, supplier and distributor turnover and the employee it has.
For the balance of these factors, the company should act towards adopting the new changes

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brought by the growth of the market. It will enable it to meet customer demand and increase
market shares.
Why the fast-growing market is essential for supply chain management and the reason why any
company should strive to fit in growing market economy.
For any organization wishing to minimize the cost of supply and improve customer relations,
should be ready to embrace the new e-economy brought by expanding the market. It is because:
The road to marketplace-growth in a market economy means more customers for the company.
The higher the number of customers, a company ought to source for more suppliers and
distributors of its products. The choice of multiple channels enables the company to increase
market shares and command a considerable profit accrued from the various supply chain. There
are many channels of supply. Knowledge of market will ensure that the supply chain
management is going for the best route for their product to reach the market. If the company is
dealing with perishable product and its market has expanded to international markets, they have
to choose means like air transport. Knowledge of the market to the supply chain management
ensures them to merit the speed and high cost of such products.
Supply chain visibility Wolfgang (2017, p.16) put it that, efficiency and visibility of any chain
supply management, is directly proportional to the ability to perform well in the market without
disruption. With the knowledge of growing demand, potential distributors will know the timing
for market supply, the type of audience to distribute to and the consumer preference and taste.
Minimization of transport cost and intensity of freight in a fast-growing market, supply chain
management has to identify where the potential customers are and device a means of
communication. With increased technology, the administration will cut the cost of transport by

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having online ordering of goods and services. It can be done through, website conferencing-
commerce meeting and virtual community. In such platforms, supply chain managers have to
know their target customers, and all inventory data be in one place. It will reduce transport cost
and related expenses. Mangan and Chandra (2016, p.5), says that the knowledge and logistics of
such markets are geared towards deregulation of transport because both supply chain
management and a potential client can meet virtually, transact virtually and business move on
well.
Supply chain management, a fast-growing market in future
Through global value chain, chain supply management has expanded its market at a high rate,
and this involves; the spreading the design, manufacturing, assembly, and distribution of goods
and services in large volumes to the market. The future of fast-growing market entails looking at
how these have evolved and the challenges they face in the evolving world, Deborah and Patrick
(2013, p.1). The approach to the way these features of marketing will be under the direction of
the supply chain. The management will dictate whether the supply chain will survive the rapid
growth in the market or not. The approach is multidisciplinary, with contributions from
economists, political science, supply chain management specialists, practitioners, and
policymakers.
The challenges facing the fast-growing market in supply chain management.
Due to the complex nature of supply chain management, there are various challenges which are
brought by the change in the market structure and composition as the market keeps growing due
to a fast-growing market, firms and other business organization are finding it difficult coping
with traditional approaches of seeking trades offs among the various conflicting objective of
critical functions. This challenge affects the way goods, and services reach the market.

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Purchasing, production, distribution, and sales along the supply chain no longer worked very
well with the growing market economy.
These traditional ways of doing things need to be adjusted if any supply chain management
wants to catch-up with the trend in the market. Customer needs and preferences are also
changing.
The challenge of co-coordinating and integrating the flow of materials from a multitude of
suppliers, often offshore, and similarly managing the distribution of the finished product byways
of multiple intermediaries. In the past, it was a relationship with suppliers and downstream
customers is the modern challenges as traditionally, suppliers and distributors were adversarial,
unlike today where you need to cooperate with them (Bose, 2016, p. 45).
Another challenge is in downward pressure on price; most fast-growing markets are more price
competitive today than they were a long time ago. The rate on the high street and in shopping
malls continues to fall in many countries. These price reductions can be in attribution to the
experience effects and average cost reduction through learning in a growing market.
Conclusion
This paper provides us with apparent knowledge of critical contemporary issues in Supply Chain
management and logistics. This paper also gives the importance and need for the companies to
embrace this current change in the market due to the fast growth rate. The research also looks at
the challenges faced by supply chain management in a fast-growing market, and analyze why

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effective Supply Chain management should strive to adapt to these changes in the market. The
future survival of supply chain management in a fast-growing market has come up and how the
administration needs to work to survive these changes. The background information also gave us
the reason these companies need to realign towards the fast-growing market in supply chain
management.
Recommendation
Over the years, most industries have focused their ideas on the effectiveness and efficiency of
separate business functions, like, distribution line, transport methods or customers’ needs. Due to
a fast-growing market, firms should look for a new way of doing business; these new ways can
be achieved through a strategic approach of planning, controlling and designing a supply chain to
align themselves towards the fast-growing market. It is upon the supply chain management to
capture the synergy of inter-functional and inter-organizational integration and coordination
across the supply chain and subsequently make a better supply chain decision towards the fast-
growing market.

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References
Anthony, M &Mellissa G 2017, Contemporary Issues in Supply Chain Management and
Logistics. Business Expert Press, LLC, NY 10017.
Bose, S. 2016, Sustainable 2020: Future Supply Chain through Spyglass.Lulu.Com.
Christopher, M 2016, Logistics & Supply Chain Management. Pearson UK.
Deborah. K, & Patrick, L 2013, Global Value Chains in Changing World. World Trade
Organisation. NY.
Hugos, MH 2018, Essentials of Supply Chain, Management. John Wiley &Sons.
Mangan, J & Chandra L 2016, Global Logistic and Supply Chain Management. John Wiley
&Sons. NY.
Mohammed, KO 2015, Contemporary Supply Chain Management Issues. Lap Lambert
Academic Publishing.
Wolfgang, L 2017, The Global Supply Chain: How Technology and Circular Thinking
Transformer Future. Springer. London.

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