International Supply Chain Planning, Design and Implementation Report

This report provides a comprehensive overview of international supply chain management, focusing on planning, design, and implementation. It begins with an introduction to international supply chain management and its importance, followed by an introduction to a retail company, The One. The report then explores two supply chain models, integrated make-to-stock and build-to-order, and discusses their relevance to the company. It also examines Porter's value chain method, breaking down primary and secondary activities. The report delves into the transition from a push to a pull system, factors in adopting a response business model, and procurement strategies. Furthermore, it covers the application of collaborative planning, forecasting, and replenishment. The SCOR model and supplier-customer relationships are also analyzed. Finally, the report addresses cross-functional supply chains and challenges faced by the firm, concluding with recommendations.

INTERNATIONAL
SUPPLY CHAIN
PLANNING, DESIGN
NAD IMPLEMENTATION
T
h
e
3

EXECUTIVE SUMMARY
International supply chain management is a process in which a management is been done at
entire process of distribution period. It helps the organization to manage all activities related to
the supply of products or services which are providing to their customers. It aids to make proper
evaluation of all the process starting from the raw materials to the finished products which they
provide to the customers. There are different methods which would help in managing the supply
chain of the products of the firm so that they could distribute their products in an appropriate
manner to their customers to the different levels. This concept is having the detail of the supply
chain and their methods which is should be used to improve the process.

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1) Organization's introduction................................................................................................1
2) Two supply chain models...................................................................................................2
3)Porter's value chain method................................................................................................3
4) Integrated supply chain management facilitate renewing existing model.........................5
5 Conclusion and recommendations.......................................................................................7
TASK2.............................................................................................................................................8
1) Company's introduction and background...........................................................................8
2) Strategy of transition or firm from push to pull system.....................................................8
3) Factors considered by company while adopting Response business model......................9
4) Procurement strategies that company can opt..................................................................10
5) Adoption of collaborative planning, forecasting and replenishment in models...............10
TASK3...........................................................................................................................................11
1) Overview of case..............................................................................................................11
2) Aims and objectives SCM like to apply in company.......................................................11
3) SCOR model for strategy development...........................................................................11
4) Supplier customer relationship spectrum.........................................................................12
TASK4...........................................................................................................................................13
1) Cross-functional supply chain of the organisation...........................................................13
2)Challenges faced by firm..................................................................................................13
CONCLUSION..............................................................................................................................14

INTRODUCTION
International supply chain management the administration of the stream of merchandise
and enterprises, includes the development and capacity of raw materials, of work-in-process
stock, and of completed merchandise from purpose of root to purpose of utilization. This is the
most important method used by the companies so as to effective deliver the goods and services to
the end users of the society (Brandenburg and et. al, 2014). Inventory network administration is
the system of exercises where the raw material is acquired at that point changed into the usable
products and after that at last conveyed to the clients through the various distribution channels.
Different companies are discussed in this report to understand the use of supply chain
management systems used by them at different levels and their effectiveness in the operations
and functions in an organization. There are several strategies that company will be opting to
carry out the supply chain management operations. Performance evaluation methods can be done
with the help of supply chain management, this is done as to know every areas which are to be
improved in an organization. It is very necessary for company to opt as because it will help in
sustaining in competitive market and to grow effectively so that they can be able to perform and
avail best services to clients.
TASK1
1) Organization's introduction
The One company is a multinational retail company which is very effectively operating
its operations and functions in market and it is one of the major player in furniture industry. It's
aim is to run 99 retail store by the year 2020, it has also been indulged in corporate social
responsibilities act like ethical sourcing, concerning about needs of every employees. The most
inspiring concept that it follows is, it only deals with those manufacturing company who is not
indulged in child labour. Earlier it was a general store in local area but later with effective
services it become number one retail company world wide (Carvalho and et. al, 2012). Although
company is performing well but it is very necessary for it to meet up with challenges of market,
and different modals and techniques has to be implemented by it so that proper supply network
can be carried out in effective manner. The One's company supply chain management procedure
is not construct altogether with respect to innovation.

Supply network design change is a concept in which assessment of the companies
policies and rules are conducted so that targets and objectives of a particular business concern
can be achieved. From the aspect of the company namely The One, need of supply chain design
network can be summarised as:
 Cost can be reduced with its help.
 Wastage can be avoided so that effective use of resources can be carried out.
 It is helpful in identifying all the important links within a network.
 Competitiveness can be understood in very appropriate manner.
 Major focus is upon long term issues and problems.
2) Two supply chain models
Supply chain is commonplace for an assembling organization. In the event that the
organization is a conventional one, it will create things that will be put away in stockrooms and
different areas, making the store network more unpredictable. In the event that the organization
utilizes a make-to-request plan of action, there will be no requirement for putting away
completed items, yet there will be have to store crude materials and segments (Chaabane,
Ramudhin and Paquet, 2012). Accordingly, obviously supply chains rely on upon the way of the
organization. The taking after four models are extremely normal: incorporated make-to-stock,
form to-request, constant recharging, and channel get together. The One company can use
different strategies and modals to perform and evaluate its operations and functions in an
effective manner.
INTEGRATED MAKE-TO-STOCK MODEL
The coordinated make-to-stock inventory network show concentrates on following client
request continuously, so that the generation process can restock the finished goods stock
effectively. This combination is regularly accomplished through utilize of a data framework that
is completely incorporated (an undertaking framework). Through use of such a framework, the
association can get ongoing interest data that can be utilized to create and alter generation
arranges and plans. This data is likewise coordinated further down the production network to the
attainment work, so that the changed creation arranges and timetables can be upheld by input
materials.
BUILD-TO-ORDER MODEL

This model is used by company which assists in management of the customers demands
in effective manner, this helps in collecting the orders of customers and works immediately upon
them. It supports in resolving all problems that are related to inventories and stocks that are
required in various levels of production areas (Closs, Speier and Meacham, 2011). Its basic
benefit is that products and services that are availed to customers are customized and
personalised and services are availed in effective and frequent manner, this also supports in
customisation of mass production aspects.
CONTINUOUS REPLENISHMENT MODEL
The possibility of the continuous replenishment model is to always replenish the stock by
working intimately with providers and additionally delegates. In any case, if the recharging
procedure includes numerous shipments, the cost might be too high, creating the store network to
fall. In this way tight incorporation is required between the request satisfaction handle and the
generation procedure. Constant data about request changes is required all together for the
creation procedure to keep up the coveted renewal timetables and levels (Diabat and Govindan,
2011). This model is most relevant to conditions with stable request designs, as is typically the
case with dispersion of doctor prescribed medication.
CHANNEL ASSEMBLY MODEL
A slight change to the build to order model is the channel get together inventory network
show. In this model, the parts of the item are accumulated and amassed as the item travels
through the appropriation channel. This is proficient through key partnerships with outsider
coordination firms. These firms at times include either physical gathering of an item at a office
or the accumulation of completed parts for conveyance to the client.
The two main supply chain configuration that The One company will effectively apply in
its operations and functions are integrated make to stock model and channel assembly model.
These are very effective and appropriate model as because with its help company will be able to
preform in proper manner and customer satisfaction can be attained by it. These two is the best
option for the company as because it will be able to concentrate more on demand and request of
clients or customers.
The relevance of the make to stock model for the cited company is that it will help in
reducing the cost as because it will guide properly the amount of inventory that is required by
firm for its operations. Low supply is also one of the advantage that company will be getting by

using this model as because here orders are taken through mails and call instead of over
maintaining of stocks.
3)Porter's value chain method
Porter's value chain can be defined as a set of activities which a firm in a specific field
adapt in the operations and to perform in order for the delivery of products or services that are
valuable in the market. The concept was first described my Michael Porter and therefore it is
named after him. The term is a major concept within business management (Estampe and et. al,
2013). Porter proposed a value chain for general purpose that organisations could utilise to
analyse all their activities in business, and see whether their connection is fitting fine or not. The
performances within the value chain is a subject to determination of costs and will affect the
company's profits.
There are several elements in which the value chain is classified into. Porter's chain
focuses on the operational systems and process in which company converts the input into
consumable outputs for the customers,instead of looking at departmental functions and cost types
of accounting. The major factor in Porter's value chain is that division of activities into primary
and secondary (supporting) activities.

1)Primary Activities: These activities are directly related to physical creation, maintenance, sale
and support of the product or service provided by The One company (Fawcett, Ellram and
Ogden, 2014). Primary activities includes the following: Inbound Logistics: Processes related to internal receiving, storage and distribution of the
inputs. Supplier relationships are to be taken care as it is much important and valuable
here. Operations: Activities related to transformation that could convert the inputs into outputs
which are to be sold to the customers. Operational systems are considered to be most
valuable, hereby. Outbound Logistics: The activities that help in delivering the produced good or service to
the customers. Marketing and Sales: Those processes which are used in the persuasion of clients as to
make them purchase from The One company instead of any other competitors. The most
valuable factors in this part is that what are the benefits in the product and the way in
which those benefits are effectively communicated to the target market.
 Services: Activities related to the maintenance of the product or service, and its value
after its being purchased by the customers of the cited company.
2) Support or Secondary Activities: The activities that provide support to the primary functions
of The One company. Secondary activities may include the following: Procurement or purchasing: The activities involving the purchases of the resources and
raw materials which needs to be operated. This involves the process of finding vendors
and negotiating with them for appropriate pricing (Heizer and Barry, 2013). Human Resource Management: That part of the company that functions to recruit, hire,
provide training , motivate employees, reward them and retain them in The One
company. Human resources are the most important resources any company hold and
their value to enhance the capabilities are larger. Technological Development: Activities related to the management and processing
functions of information , which is also for the protection of The One company's database
of knowledge. Costs of information technology are to be reduced and must always be

updated with the advance technologies and technical excellence is to be maintained to
create value in the production.
 Infrastructure: support systems of an organization and are necessary for the operational
functions to be maintained on a daily routine. The infrastructures that are necessary for
their advantages are departments of accounts, legislation, administration and general
management.
This will help in proper execution of each and every activities that are performed in the firm. The
activities that are related to products has been divided into different parts. All the decision
activities of the firm directly depends upon investments and generated revenues.
To use porter value it is essential to identify all the sub-activities create value for particular
primary activity different kinds of sub-activities are included in it which are Direct activities,
indirect and quality assurance. direct activities use to create value with themselves, in indirect
activities it allows the direct activity to process it work in smooth manner. Quality assurance it
insures that direct and indirect activities would meet their work. Sub-activities should identify all
particular supportive activities for all the operational activities which are organised in company
which has to be create value in primary activity. All the link should be identified which is
between all value activities which are identified this process would consume time but it would
increase the chances of competitive advantage. Opportunities should be taken care which will
help in increasing the value, all this primary and secondary activities will contribute to the
changes.
4) Integrated supply chain management facilitate renewing existing model.
Integrated supply chain management assist the company to check operations that are
related to manufacturing across many suppliers and also it helps in expanding and renewing
current models used by The One company(Hollensen, 2015). It is basically an aspect which has
its whole responsibility of different functions that are involved in management and planning of
every single activity that has to be performed in an organization. It includes manufacturing,
direct sourcing, procurement and management activities of logistical aspects.

As mentioned in the diagram manufacturing, operations, procurement, purchasing, sourcing,
supply chain, warehousing, distribution, finance, IT and logistics all these are when
interconnected with each other in an effective manner then it is said to be as integrated supply
chain management system. In integrated supply chain management an important aspect that a
firm must understand is the 3 “V”-Velocity, Variability and Visibility.
Integrated supply chain management is very much beneficial for the company to revise
its existing used model of supply chain management (Oliva and Watson, 2011). As following are
some of the advantages that can be attained by company while revising its existing model-
 Flexibility- As to renew its current used model it is very necessary that supply chain
system has to be very flexible so that operations and activities can be performed in an
effective manner. Company will be able to collect informations through different supply
chains which will assist in knowing what all strategies are prepared by its competitors in
the market.
 Inventory management- With the help of integrated supply chain management system
company will be able to manage the inventories and stocks in an effective manner. This
will create a situation of less under and over stocks. This basically helps is maintaining

the stocks in very well managed manner so that crises situations can be healthily handled.
This will also support in attaining speed in operations and function of retailing in
company.
 Sustainable growth- If company will adapt integrated supply chain management system
then definitely organization will be able to attain growth in competitive market as
because it will be getting assistance in enhancing its current used supply chain model
(Roh, Hong and Min, 2014).
 Marginal gains- Company will be getting higher profits as models are renewed with the
help of integrated supply chain management tool. This will reduce unnecessary incurred
cost in operations and activities of the company, thus wastage can be avoided and
marginal gains can be effectively attained by The One company.
5 Conclusion and recommendations
Supply chain management has been concluded here to understand the how and what all
manner company can carry out its activities in desired way. Also with the help of different
supply chain models core concept has been understood, with help of Porter's value chain it is
been described that how two main factors primary and secondary activities can involve in
changing the aspects of current used model by company. Benefits of integrated supply change
management system has also been studied to effectively implement the best model of supply
chain management it activities of the company (Sarkis, Zhu and Lai, 2011).
As The One company is very effectively dealing in retailing of several goods and
services, it is very necessary for it to properly execute each and every aspects of its business
operations and activities. Supply chain management is a very important element that company
has to perform to carry out all its activities and functions in an effective and appropriate manner.
There are many models that company can opt to perform properly but the best option among all
is integrated make to stock model. It is because this model helps in knowing the exact orders and
request of the customers which will support company to avail them better and effective services.
The model aid in knowing needs and wants of the customers are if there is a shortage in stocks
with its help in very immediate manner that problems get resolved. It is very essential for
company to opt this model as because it will support in making new plans and strategies that can
be implemented by the company as to attain competitive advantages and also to get sustainable
growth in the market ( Speier and et. al, 2011). Company must takes several actions in very

frequent manner so that they can handle crucial situations. It is also very necessary for the firm to
check their customers are satisfied with their offerings and services or not (Talk, 2016). Stock if
are not filled containers are empty then its the prior duty that company has to consider the most
as to fill them as soon as possible.
TASK2
1) Company's introduction and background
Marka is a retail store in UAE which is been established in 2014 and it is been listed in
Dubai financial market. It is the first retail company which is been publicly listed in UAE. It is
very effectively carrying out its operations and functions of retailing and it is offering many
appropriate and satisfactory services to the customers. Its operational activity is relied upon
franchise agreements, acquisition and different retailing concept. It offers number of brands all
around the world which is its main USP that is attracting customers towards it. Its motto is to
lead in competitive market from mid to high range in retail and want to expand and sustain in
Middle east in hospitality industry.
2) Strategy of transition of firm from push to pull system
Supply chain system is in very effective manner are used by many companies as because
it plays a very important role in smooth functioning of the company in retail sector. This will
help in proceeding the functions as per the demand and various forecasting of customers
probable order. There are two basic approach push system and pull system which company will
opt to attain its objective and goals and also to attain in the competitive market. They are as
follows-
 Push system- It is the approach where organisation forecasts the demands and wants of
customers regarding stock or inventory (Thun and Hoenig, 2011). It become very
essential for the company to understand needs and requirements of customers so that they
can properly forecast the orders that clients are willing to have.
 Pull system- This approach always starts with the order's of customers, first what
customers are requesting are to be analysed then according to that further process is been
done. Its main objective is to maintain the stock and inventory in sufficient manner so
that company can avail services in effective way to the customers.