MIS713 - Supply Chain Management: Subway Feedback Reflection Report

This report provides a comprehensive analysis of Subway's supply chain management. It begins with an overview of the company, its global presence, and its core products, emphasizing its customer-centric approach. The report then delves into Subway's market segmentation, including geographic, demographic, psychographic, and behavioral segments. It examines the decision factors influencing customer choices and product selection. A significant portion of the report is dedicated to the analysis of Subway's Corporate Social Responsibility (CSR) metrics, discussing various costs and environmental initiatives. The report also addresses CSR issues, evaluates new metrics, and assesses strategic considerations, including staff management and the feasibility of new technologies. The conclusion summarizes the key findings and recommendations for Subway's supply chain management, highlighting areas for improvement and future development. The report is based on the assignment brief for MIS713 – Supply Chain Management and Logistics.

supply chain
Feedback Reflection Report

S u p p l y C h a i n P a g e | 1
Feedback Reflection Report
“Making their Own Sandwich” is the main motto of the company.
Subway is a private American based company which aims at delivering fast food throughout the
world founded in the year 1965 with approximate 42,000 locations situated in more than 100
countries. Subway has established its name in a fast food industry by a promise to deliver
quality food to its potential customers. Subway also aims at providing food to their customers
as per their requirements. The customer can prepare their won sandwich and add their
preferences while ordering. It also aims at offering absolute taste to its customers with wide
variety of options available. The main product offered by the company are subs and wraps.
Subway market is divided into four major segments i.e. Geographic segment, demographic
segment, Psychographic segment and behavioral segment. Subway is located throughout the
world and aimed at achieving a great target market. The demand of Subway has far increased
form that of demand in early days. Today people are more health conscious and highly involved
into fitness which helps the company to sell more of its products. The staffs employed in the
company also plays a vital role in maintaining healthy relationships with customers.
The company is adopting some innovative technology where customers can order from their
mobile phones and get a prompt delivery at their home. No matter, this requires more number
of employees who can easily move door to door for quick services but on the same side, it will
increase customer retention as well which at the end will be beneficial for the company.
The raw materials used by the company is tested in the lab which prevents company to create
any nuisance in the minds of the customers. The main ingredient used by Subway is bread
which is freshly baked. The quick services provided by the company is one of the major
advantage. From getting order to delivering food, the time taken is too low which has created
lots of happy customers.
In addition to this, CSR metric is also analyzed and used by the company which helps to
determine huge number of factors involved in entire manufacturing process of the product. The
cost incurred such as inventory cost, transportation cost, staff maintenance cost, logistics cost

S u p p l y C h a i n P a g e | 2
and many costs are also discussed in CSR metrics. Apart from this, the company is majorly
focusing on creating an ecofriendly environment with a goal of zero litter which will help to
create healthy environment.
Moreover, the company have full time as well as part time employees which will reduce the
kiosk in the staffs as well. More number of employees will help the company to deliver prompt
services to their customers.
Thus, the company should majorly focus on the hazardous chemical used in the production if
the raw materials which has created a negative impact in the market. There are many
controversies seen regarding the hazardous products that has been used in bread. Apart from
this, the company is ranked as one of the most preferable fast food supplier around the world.