International Marketing Analysis: Supreme's India Market Entry
VerifiedAdded on 2022/08/26
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Report
AI Summary
This report analyzes the viability of the clothing brand Supreme in the Indian international market. It examines the external environment through a PESTLE analysis, considering political, economic, social, technological, legal, and environmental factors. The report highlights India's large consumer market, improving digital infrastructure, and favorable company tax rates as opportunities for Supreme. Social factors like the diverse consumer groups and the influence of foreign labels are also discussed. Internal analysis using a SWOT analysis assesses Supreme's strengths (unique collection, brand image), weaknesses (high prices, limited inventory), opportunities (international expansion, affordable range), and threats (competition). The conclusion emphasizes the importance of adapting to political, environmental, and cultural factors, and suggests building an affordable clothing category to reach a wider Indian population. The report references relevant sources to support its findings and recommendations.
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