Comprehensive Business Plan for Sure Consultancy Services

This document outlines a comprehensive business plan for Sure Consultancy Services, a limited liability partnership firm set to commence operations in September 2019, providing consultancy services. The plan covers various aspects, including an executive summary detailing the company's mission to provide quality services, and vision to deliver value. It details the company's sales and marketing strategies, pricing, and partnerships, alongside a market analysis identifying target customers, competitive advantages, and risk mitigation. The plan also includes financial projections, funding requirements, and organizational structure, with details on employee development and national hiring strategies. Legal matters, including licenses and insurance, are addressed, alongside external support systems. The plan includes SWOT analysis, action plans, marketing and sales strategies, and a detailed financial plan, including financial statements. The business will be set as a limited liability company. The plan highlights the importance of intellectual property protection and provides details on insurance policies and external support from advisors. The plan emphasizes employee development through training and mentorship programs. The document also covers the profiles of the founders, their experience, and the impact of their potential exit on the business. The plan was prepared with support from friends and experts and is designed to secure funding and launch the business successfully.

[Company Name]: [Business Plan] 1
Business Plan
Prepared by
[Month] [Day], [Year]
Table of Contents

[Company Name]: [Business Plan] 2
I- Executive Summary..................................................................................................................................4
II- Legal Matters...........................................................................................................................................7
A. Legal Structure....................................................................................................................................7
B. License, Permits, and Insurance Policies.............................................................................................7
C. External Support..................................................................................................................................8
III- Organization Summary...........................................................................................................................9
A. Company Organizational Structure.....................................................................................................9
B. National Hiring...................................................................................................................................10
C. Founders’ Profiles..............................................................................................................................10
D. Management.....................................................................................................................................11
E. Operating Team’s Profile...................................................................................................................11
IV- Physical Location..................................................................................................................................12
V- Products/Services..................................................................................................................................14
A. Portfolio Composition.......................................................................................................................14
B. Production/Service Delivery/Operation Process...............................................................................14
C. Environmental Impact.......................................................................................................................16
VI- Market Analysis....................................................................................................................................17
A. Market Overview and Sizing..............................................................................................................17
B. Sector Trends.....................................................................................................................................17
C. Target Market Segmentation.............................................................................................................18
D. Competition......................................................................................................................................18
E. Customers..........................................................................................................................................19
F. Suppliers............................................................................................................................................20
G. Timing of Market Entry.....................................................................................................................20
VII- SWOT Analysis.....................................................................................................................................21
A. Strengths...........................................................................................................................................21
B. Weaknesses.......................................................................................................................................21
C. Opportunities....................................................................................................................................21
D. Threats..............................................................................................................................................21
VIII- Strategy..............................................................................................................................................23
A. Action Plan........................................................................................................................................23
B. Marketing Strategy............................................................................................................................23

[Company Name]: [Business Plan] 3
C. Sales Strategy....................................................................................................................................24
D. Pricing Strategy.................................................................................................................................25
IX- Financial Plan........................................................................................................................................27
A. Funding Requirements......................................................................................................................27
B. Financial information.........................................................................................................................27
References.................................................................................................................................................29
Financial Statements.................................................................................................................................30
A. Income Statement.............................................................................................................................30
B. Balance Sheet....................................................................................................................................31
C. Cash Flow Statement.........................................................................................................................33

[Company Name] 4
I- Executive Summary
The executive summary represents the pitch for your business plan in brief. We
recommend you only complete this section after preparing your full business plan.
[Paragraph 1: Introduction]
Briefly describe the company. Include the
i- Business name
ii- Legal structure
iii- Status and key dates: Existing (establishment date, date of latest financial statements)
or New (pre-operation start date, pre-operation period, and operations start date)
iv- Industry (Agriculture, Industrial, Services, Commercial, Craftsman)
v- Main operations/products/services and the needs fulfilled
vi- Location
--------The name of the company is Sure Consultancy Services. It is a limited liability partnership
firm. The company will commence its services from September 2019. The pre-operation
activities have bee started from June 2019.
The company will operate in service sector. It will provide solutions to the complex projects
faced by the customers.
The organization will be located in an official building. All the operations will be conducted
from the building.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
-----------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--
[Paragraph 2: Mission]
In one sentence, state the mission of the company
The mission of the company is to provide quality consultancy services for long term relationship
with customers.
--------------------------------------------------------------------------------------------------------------------
-
[Paragraph 3: Vision]
In one sentence, state the vision of the company
-----The vision of the company is to become of the successful organization which has capability
to deliver value to its

[Company Name] 5
customers.-------------------------------------------------------------------------------------------------------
---------
[Paragraph 4: Strategy]
Briefly discuss the:
i- Sales and marketing strategy
ii- Pricing strategy
iii- Strategic partnerships you have/intend to have
iv- Readiness of products (idea, prototypes, ready for sale) or clients
secured/potential, whichever is applicable
----Sales and marketing strategy- The sales and marketing strategy followed by the company will
include personal selling. In this manner it will be possible to make positive relationship with the
target customers.
Pricing strategy- The company will adopt marginal pricing strategy which will help the
company deal with the level of competition in the market.
Strategic partnerships- The company will engage in strategic partnerships with other
consultancy organizations in order to provide effective services to the customers.
Readiness of the products- The services will be highly customized and will include all the
features as demanded by the
customer.--------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
-------------
[Paragraph 5: Market Analysis]
Briefly discuss the:
i- Targeted market customers: characteristics, needs, trends
ii- Competitive advantage/key to success
iii- Risks facing the business and how you can mitigate them
---Targeted market customers: The target market will include the customers who face complex
projects involving knowledge of more than one field. It requires expertise views to reach to the
outcome of the project.
-----------------------------------------------------------------------------------------Competitive
advantage- The competitive advantage will be developed by the company by providing quality
services at affordable prices.
Risks facing the business and how to mitigate them- There will be a range of materials risks
facing the company like the sustainability risks, financial risks, environment risks, etc. These will
be managed through a risk management framework which will identify and assess the
risks.--------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------

[Company Name] 6
--------------------------------------------------------------------------------------------------------------------
----------------------------------
[Paragraph 6: Financial Performance]
Discuss the financial status of the business by commenting on how the company performed in
the last 3 years (or less), if the company is existing, and the outlook for the next 5 years
(growth of sales, net profit, and assets, margin/return trends)
------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------
[Paragraph 7: Funding Required]
Include:
i- Required amount of funding and land area and location, if needed
ii- Reasons behind the required funding
-----Required amount of funding- The funding required in order to start this business include,
500,000 KWD. An official building will also be needed where the experts will work on the
projects of the customers.
This level of funding is required to successfully complete all the activities and provide adequate
resources for the achievement of the
goals.-------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
----
[Paragraph 8: Team]
i. Founders’ relative experience
ii. Total number of employees (current and potential)
iii. Number of Kuwaiti employees (current and potential)
The experience of the founder member will play a significant role in the success of the
organization. –
The total number of current employees is a 50members. This level is expected to rise as the
company grow.
The number of Kuwaiti employee is 35 members.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
----

[Company Name] 7
[Paragraph 9: Business Plan Preparation]
i. Identify the type of support received in preparing the business plan (feasibility study
expert, friends, technical experts….). Name the company providing support, if
applicable.
------In preparation of the business plan, support has been gained from friends and experts.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------------

[Company Name] 8
II- Legal Matters
A. Legal Structure
i- Identify whether the business will be set up as a limited liability company, shareholding
company, joint venture…
------------------------------------------The business will be set as a limited liability company where
each of the partners will be have limited liability according to their ownership in the
organization.---------------------------------------------------------------------------
ii- Explain the reason behind your choice
---------The limited liability organization will attract more number of partners and owners for
the investment in the
company.---------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
----
B. License, Permits, and Insurance Policies
i- Specify the types of licenses, permits, and certifications required to operate the
business
------There are a number of license, permits and certifications which are required to operate
business in India. The company need certificate of incorporation and certificate of
commencement to start their operations in India. Apart from this, GST Registration No is
required if the level of turnover is more than 20 Lakhs.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------------
ii- Would it be difficult to obtain any of the above? If yes, what is the impact on the
business and operations?
-----The procedure for obtaining the license and certificates need submission of relevant
documents, and applying to the respective authorities. These process of application and
verification by the officials may take some time and therefore it’s advisable that ensure that all
the formalities are duly fulfilled.
In situations when the license and certificates are not obtained on time, it may affect the
operations and conduct of the business. The time for starting the operations may get delayed and
it may impact the future prospects of the
organization.----------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------

[Company Name] 9
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
----------------
iii- Are there any restrictions on the use of the property in your area (e.g. zoning laws,
industrial project in a non-industrial area…) and on the operations of the business
--------There are some regulations regarding the use of property in the area which may impact
the operations of the business. There are restrictions related with the construction of the
property which should be maintained at low height matching the neighborhood. There are
certain areas or spaces which can be used a commercial property and can be used for
conducting
business.---------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------
iv- Identify if you currently or potentially should enjoy intellectual property protection
through trademark, copyright, and patents
---------Currently our business do not possess any intellectual property, protections or the
trademarks. It’s an academic and professional service organization which is dependent on the
quality and efficiency of the services provided to the customers.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
----------------------------------------------------------------------------------------------------------------
v- Elaborate on the insurance policies you have/should have to support your business and
estimate the corresponding cost
-------The small business enterprises need General Liability and Property Insurance in order to
operate successfully. As the company grows and the number of employee increase, Worker’s
Compensation Insurance is also needed to be taken.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--

[Company Name] 10
C. External Support
i- Identify the key advisors (financial, strategic, legal, insurance agents, advisory board..)
for the business, the type of support they will offer, and the corresponding
compensation (financial or non-financial)
---Some of the key advisors in the development of the business include the following:
Auditors and finance experts will support the financial operations of the company. There will be
a number of activities which include taking loans from banks, and allocating them to the
respective activities. The process of creation of the budgets and financial statements will be
completed by them. They need to be employed through financial compensation.
Insurance agent will support the insurance process of the company. They will determine the
appropriate insurance according to the need of the company. They will provide such service in
exchange of financial compensation.
Advisory board and committees will support the organization through planning for the future
operations of the organization. They will suggest methods through which company can build
capacity to emerge as successful venture. These committees and the board members will form a
part of the executive team. They need to be compensated through financial and non-financial
compensations like ownership in the company, Shares of the company, etc.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--

[Company Name] 11
III- Organization Summary
A. Company Organizational Structure
i- Include all the employees you will hire over the next 5 years. Provide the relevant
organizational structure that matches your company
ii- Will the compensation packages (salaries + benefits) to be offered for Kuwaitis and
non-Kuwaitis be higher or lower than market average? Explain the reason behind
offering higher/lower salaries, if it is the case
-----The compensation packages for Kuwaitis and non-Kuwaitis will be different. When we
attract talent from another country, we would offer a higher compensation package. The people
setting from another country need extra incentive to stay and work in a foreign land. They will
also be provided with non-financial benefits which will motivate them to meet the objectives of
the organization.
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
Mr Khan
Mr Lincoln
Management Executive
Name
Position
Name
Position
Mr Khalid
Management Executive
Name
Position
Name
Position
Mr Jinal
Management Executive
Name
Position
Name
Position
Name
Position
Mr
Kumaran
Mr
Abraham

[Company Name] 12
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
iii- What is your plan to hire the above employees?
---The success of an organization is highly dependent on the talent and capability of its
employees. Thus in order to attract the right talent, the company will use a strategic plan. We
would attract the employees from national and international domain to hire the suitable
candidate for the position. The openings will be available through our website in which the
applicants can directly register themselves. Based on the appropriate match, the candidates will
be contacted to join the
organization.----------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
------------------
iv- Explain how you will develop your employees (training programs, mentorship…) and
estimate the training and development cost/employee
--Development of the employees of the organization is one of the effective way through which
they can be prepared to meet the challenges and objectives of the organization. Therefore the
company will use a set of training programs and mentorship. The needs of the employees will be
assessed to determine the area of training required. Experts and trainers will be employed to
conduct the training program. The training and development cost of the employees will depend
on the specific areas of training and the duration required to achieve the
objective.---------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------
--------------
B. National Hiring
i- Specify the roles that can be filled up by Kuwaitis and assess the likelihood of success
in doing so
----Kuwaitis can be employed for a variety of position in the company. They can take the role of
the executives, management staff, administrators, sales professionals, front-office executive, etc.
They can be contacted through national hiring process and can suit the needs of the
position.----------------------------------------------------------------------------------------------------------
--------------------------------------------------------------------------------------------------------------------