MMK101 T1 2018: Sushi Sushi's Segmentation, Targeting & Positioning
VerifiedAdded on 2023/06/13
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AI Summary
This report assesses Sushi Sushi's segmentation, targeting, differentiation, and positioning strategies within the Australian food industry. It begins with a background of the company and the food industry, followed by a detailed analysis of market segmentation based on demographic, geographic, psychographic, and behavioral factors. The report identifies health-conscious individuals as a potential target market, highlighting the health benefits of sushi. It then discusses differentiation and positioning strategies, including product quality, competitor analysis, pricing, promotion, and brand strategy, suggesting a new value proposition and leveraging the brand's existing positioning statement. The report concludes with a positioning map and a reference list.
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