This report presents a feasibility analysis for establishing a new sushi restaurant in Sydney, Australia, focusing on the challenges posed by high competition in the market. The research investigates the Australian taste for sushi, the success factors of existing sushi restaurants, and the competitive landscape. The report utilizes primary data collected through surveys in Cabramatta and Canley Heights to analyze customer preferences and market dynamics. Key findings indicate the potential for success through strategies such as cost leadership, unique ambience, and menu customization based on customer demand. The study addresses research questions regarding customer responses, future prospects, and required market adjustments. The report concludes with recommendations for developing a successful sushi restaurant in the Australian market and acknowledges research limitations. It also includes an executive summary, table of contents, declaration, acknowledgement, references, and appendices.
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