Analysing Sustainability: Building Competitive Advantage in Business

This report critically discusses the concept of sustainability and its impact on long-term competitive advantages for organisations. It highlights the importance of conducting business in an environmentally and socially responsible manner to remain competitive in today's world. The report also examines the attributes and capabilities necessary for business success in a complex and changing environment, such as client focus and positive organizational culture. It concludes that sustainable organizational development is vital for maintaining reliability and competitiveness, driving the need for businesses to transform all departments to embrace sustainability.

Building A Sustainable
Organisation

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
TASK A...........................................................................................................................................1
Critically discuss the concept of sustainability and its impact on the long-term competitive
advantages for organisations........................................................................................................1
TASK B...........................................................................................................................................1
Critically discuss attributes and capabilities that are necessary for business success in a
complex and changing environment............................................................................................1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Sustainable development states that adapting the strategies and practices of business which
accomplish the requirements of venture as well as their stakeholders currently while surviving,
safeguarding as well as maximising the natural and individual’s resources which would be
required in upcoming times. The aim of this report is to discuss the sustainability concepts and
their effects along with the attributes and characteristics of successful business within complex
atmosphere.
MAIN BODY
TASK A
Critically discuss the concept of sustainability and its impact on the long-term competitive
advantages for organisations.
Within the business world, sustainability is considered as performing the business without
adversely affecting the atmosphere, society as whole. Additionally, this is the activities of
performing a business without affecting the atmosphere in adverse manner. This has become
much vital for entity for remaining reliable as well as competitive into present competitive
world. Much like transformation of digital, this drives sustainability which needs firms for
transforming all department of its business. In addition to this, it have positive impacts upon
longer term competitive advantages for firm as they utilises resources and abilities to facilitates
items and services which consumer’s desires.
TASK B
Critically discuss attributes and capabilities that are necessary for business success in a complex
and changing environment.
Few of the attributes and capabilities that are necessary for business success in a complex
and changing environment are discussed below:
Client Focused
In changing and complex environment, To transform into a productive business,
organisation should never neglect to focus on the vital part in firm, and that is its clients. While
making and executing a real advancing framework, you should consistently focus in on them.
Manufacture its system and procedures in a client driven way, and they can see how might affect
1

client satisfaction, memorability, and brand upkeep. This also consolidates focusing your
organizations, things, and cycles around their client's necessities. Exactly when its clients are
content with their organization, they'll most likely continue to trash and maintain their vision.
Positive Organizational Culture
This could be one key part that will allow you to stand separated from your resistance.
Delegates will for the most part work even more productively when they are content with their
working environment, in this way extending positive outcomes for your business. Break down
the entirety of your essential strategies and procedures, and direction them in habits that will
engage your delegates and clients to feel that you have an alternate, helpful, and interfacing with
association culture. Business culture includes all your business guidelines, ethics, convictions,
establishment, values, and history. Consequently, you need to put mindful willingness into each
perspective and change it into a culture that will attract various clients and labourers and
overhaul their business yield.
CONCLUSION
As per the above report, it has been concluded that, sustainable organisation development is
vital as this is the activities of performing a business without affecting the atmosphere in adverse
manner. This has become much vital for entity for remaining reliable as well as competitive into
present competitive world. Much like transformation of digital, this drives sustainability which
needs firms for transforming all department of its business.
2

REFERENCES
Books and Journal
Cheng, B.L., Cham, T.H., Dent, M.M. and Lee, T.H., 2019. Service innovation: building a
sustainable competitive advantage in higher education. International Journal of Services,
Economics and Management, 10(4), pp.289-309.
Hibbert, P.D., Basedow, M., Braithwaite, J., Wiles, L.K., Clay-Williams, R. and Padbury, R.,
2021. How to sustainably build capacity in quality improvement within a healthcare
organisation: a deep-dive, focused qualitative analysis. BMC health services
research, 21(1), pp.1-13.
Narsaraopally, K.R., 2022. How to be A Successful Leader in a Professional
Organisation. Telangana Journal of IMA, 2(1), pp.9-10.
3