Creating a Sustainable Organization: A Comprehensive Report

This report examines the concept of sustainability and its impact on achieving long-term competitive advantages for organizations. It highlights the importance of sustainable development in addressing resource scarcity and environmental concerns. The report discusses the attributes and capabilities necessary for business success in a complex and changing environment, emphasizing environmental protection, economic development, and social responsibility. Examples like the Coca-Cola Company and Walmart are used to illustrate practical applications of sustainability. The report concludes that sustainability drives innovation, reduces costs, enhances brand value, and improves social conditions, ultimately helping businesses thrive in the long term.

Building A Sustainable
Organisation -
Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK A...........................................................................................................................................4
Drawing on relevant studies, critically discuss the concept of sustainability and its impact on
the long-term competitive advantages for organisations. Use examples to illustrate your
discussion. ..................................................................................................................................4
TASK B...........................................................................................................................................5
Critically discuss attributes and capabilities that are necessary for business success in a
complex and changing environment. .........................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The Business organisation is an institution where innovation and investment has been
taken place to sustain growth. In general words, sustainable development means meeting the
needs of the present without compromising the ability of future generation to meet their neds and
demand. It is quite challenging for the business to equally manage the availability of all the
resources (Azzahidi, Bengrich and Omrane, 2020). As well all know, that resources are limited
and scarcity of it put obligation over the organisation to effectively manage their resources by
avoiding its wastage. The dynamic and uncertain business environment can be deal with
effective plans and sustainable use of resources to achieve the organisational goal. This report
will cover the concept of sustainable development and its impact on gaining advantage for
organisation. Further, it will discuss the attributes and capabilities that are relevant for business
success in a complex business environment.
TASK A
Drawing on relevant studies, critically discuss the concept of sustainability and its impact on the
long-term competitive advantages for organisations. Use examples to illustrate your
discussion.
The emergence of globalisation and industrialization of industries in the International market
has stressed out the government regarding the environment protection and innovative use of
resources. It is important for an organisation to use effective methods and plans to minimise the
wastage by efficient use of resources. This would helps them to earn high profit without wasting
the resources for future generation. The scarcity of resources puts compulsory obligation over the
organisation to use the cost effective technique where environment would be less affected. The
industrial effluent and use of harmful chemicals has drastically affected the environment and
also endanger the human lives. In the year 1987, the United Nations Brundtland Commission
has given the wider meaning to the sustainable development. The commission was specially
remarked the need of the humans and its demand among the future generations. They were raised
the concern for the upcoming generation and availability of limited resources such as water ,
quality of air etc. (Büyüközkan, Karabulut and Mukul, 2018). The commission was aimed to

promote the quality of life and fair distribution of resources among the individuals. There are
various International bodies that has identified the necessity of sustainable development and its
relevancy within an organisation. An organisation is required to use the advanced technology
that will effectively utilise the resources and maintains ecological balance in the environment.
The Intergovernmental Panel on Climate Change was founded in 1988 and later Rio de
Janeiro in 1992 were the important summit that take place to avoid global warming and
addresses the crucial issue of climate change. The sustain use of resources in an organisation
highlight the goring capacity among the stakeholders and helps to build brand value in the
market.
Advantages of prioritising sustainability in an organisation are discussed below:
 It enhances the operational efficiency and lower down the cost.
 It improves access of capital and promotes investment.
 Attract, inspire and retain employees at workplace.
 Increase in regulatory and non financial reporting legal compliances.
It is corporate responsibility of an organisation to serve better service and environment to the
society so that their interest remain protected (Citaristi, 2022). The Coca- Cola company is a
best example of sustainability that are used by them while manufacturing a product. This
approach helps them to gain long term advantage in the market and establish brand value in the
market.
TASK B
Critically discuss attributes and capabilities that are necessary for business success in a complex
and changing environment.
There are three essential attributes of sustainability that are significant for the social, economic
and environmental purpose. It is necessary for human welfare, growth of an organisation and
protection of the environment. Further, sustainability helps in dealing with the dynamic and
complex business environment. The uncertain business environment demand the effective plans
and policies that are relevant for the survival of an organisation.
It provides protection to the following:
 Environmental protection: Environment and climate are the source of living ans
survival for humans (de Villiers, Kuruppu and Dissanayake, 2021). Therefore, it is

important for the organisation to avoid carbon footprints, plastic use of packaging and
harmful use of chemicals that will majorly affect the climate and its environment. For
instance: Walmart promotes recycled and reuse of materials in order to promote non
plastic use of packaging.
 Economic Development: Sustainability is also crucial for the purpose of gaining long
term profit in the market. The primary objective of every organisation is to maximise
profit and it can be possible through cost effective method of production.
 Social Development: A society is the social responsibility of an organisation to assure
them quality product and services to satisfy their need and demand (Tomislav, 2018). An
organisation perform various ethical and social responsibility towards the society so that
they can earn higher profit in the market. It includes, fair treatment with employees,
reasonable price of product, use of effective method to protect environment etc.
CONCLUSION
From this above report, it has ben concluded that the sustainability helps the businesses to
contribute in economic growth. It brings innovation and creativity in the products and attract the
potential consumers from their services. Sustainable use of resources are important for
maintaining the ecological balance and improving the social and living condition of the
individual. The sustainable development has identified through various International summit and
protocol were the climate change and global warming were the burning issue of that time.
Sustainability helps to gain competitive advantage over the other organisation ans establish brand
value in the market. It reduces the overall cost of production and maximise the revenue of the
organisation. However, it is the best mechanism that helps the company to gain long term
advantages and dealing with the complex business environment.

REFERENCES
Books and Journals
Azzahidi, A., Bengrich, M. and Omrane, A., 2020. Innovation for Sustainable Development: The
Role of Knowledge Management. In Sustainable Entrepreneurship, Renewable Energy-
Based Projects, and Digitalization (pp. 21-39). CRC Press.
Büyüközkan, G., Karabulut, Y. and Mukul, E., 2018. A novel renewable energy selection model
for United Nations' sustainable development goals. Energy, 165, pp.290-302.
Citaristi, I., 2022. Organisation For Economic Co-Operation And Development—OECD. In The
Europa Directory of International Organizations 2022 (pp. 694-701). Routledge.
de Villiers, C., Kuruppu, S. and Dissanayake, D., 2021. A (new) role for business–Promoting the
United Nations’ Sustainable Development Goals through the internet-of-things and
blockchain technology. Journal of business research, 131, pp.598-609.
Halkos, G. and Gkampoura, E.C., 2021. Where do we stand on the 17 Sustainable Development
Goals? An overview on progress. Economic Analysis and Policy, 70, pp.94-122.
Tomislav, K., 2018. The concept of sustainable development: From its beginning to the
contemporary issues. Zagreb International Review of Economics & Business, 21(1),
pp.67-94.
van Tulder, R., 2018. Business & the sustainable development goals: A framework for effective
corporate involvement (p. 123). Erasmus University Rotterdam.