Building a Sustainable Organisation: LSC/UoS Business Studies Report

This report provides an overview of sustainability and its impact on businesses, emphasizing its role in achieving a competitive advantage. It defines sustainability as the ability to maintain a system regularly over time, coordinating social, environmental, and financial aspects. The report highlights the advantages of sustainability, including enhancing brand image, reducing costs, complying with regulations, and engaging stakeholders. It also examines essential organizational capabilities such as organizational culture, innovation, agility, customer connectivity, and talent management, crucial for success in a dynamic environment. The report concludes that sustainability is vital for smooth operations and achieving organizational goals, urging companies to prioritize sustainable practices for long-term market advantage.

BUILDING A
SUSTAINABLE
ORGANISATION

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK A...........................................................................................................................................3
TASK B...........................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Sustainability can be defined as capacity to develop and maintain a system regularly over
a period of time. It is the coordination and management of social, environmental and financial
issues and demands for ensuring the success of the business. It provides various benefits to the
organisations which are very essential in making a company perform better in the
market(CruzJesus, Pinheiro and Oliveira, 2019). This report will discuss the concept of
sustainability and its impact on businesses in achieving advantage in the market. The factors and
abilities which are essential for the success of the organisation in dynamic environment are also
examined in the report.
MAIN BODY
TASK A
Business sustainability can be defined as an act of performing the operations of organisation
without making a adverse impact on the environment. It is very crucial for the companies to
work in the best interest of the society and environment. There are various advantages of
sustainability on the business which are discussed below:
 Enhances Brand Image: The reputation of the business is largely related to the customer
satisfaction and working of operations. Sustainability helps the organisations in
improving the brand image since the engagement of customers gets increased. It has been
seen that the consumers purchases the products from the company only when it is
following the environment's essential systems. For example – Tesco is a sustainable
organisation which ensures that the operations of business are performed in a sustainable
manner. It helps in making a good connection between the customers and company.
 Reduces Cost and Increases Productivity: The performance of the organisation is
mainly related to the operations of the business. Sustainability assists in establishing
systems which are streamlined and develops essential channels. This leads to increased
productivity since the wasteful activities are reduced and it also minimise the overall
production cost(Jack, Plahe and Wright, 2022). For example – Unilever focuses on doing
the business operations sustainably which helps in attracting a large number of customers
due to the reduced cost of goods and services.

 Makes easy to comply with regulations: When the companies pays attention on
ensuring long term success, it becomes very easy to follow the various rules and laws.
The organisations which fulfil all the requirements does not face interference from the
government and other authorities. For example – ASDA tries to comply with all the
regulations for ensuring smooth working of business operations. This helps in performing
the tasks and activities related to company freely.
 Engages investors and employees: The organisations which focuses on the aspect of
sustainability generally attracts talented and vibrant workers and shareholders(Meaki,
2019). All these stakeholders are engaged in business due to the sustainable approaches
of business towards solving the issue of consumers.
TASK B
Organisational capabilities are strategic and intangible assets which assists in performing the
work properly. It ensures that the operations are performed, customers are satisfied and the
policies of business are executed. There are various skills and abilities which play a crucial role
in the success of the business in the dynamic environment. The various organisational
capabilities are discussed below:
 Organisational Culture : An inclusive business culture assists in engaging and
empowering the workers towards achieving the objectives of organisation. The mindset
of the employees functions better in an positive working culture. This leads to enhanced
quality and performance of the organisation as a whole.
 Innovation: It is an essential aspect which helps in launching new goods and services in
the market on a constant basis. It also involves upgradation of existing systems for
continuous enhancement. This will provide assistance in attracting a large number of
customers in the market. It will help in gaining an edge over the competitors in the
industry.
 Agility: It is another crucial factor which is very much needed by the businesses to work
smoothly in the dynamic environment. It is related to the flexibility and response of the
company towards the internal and external factors. The organisations must develop a
quick decision-making process which does not depend on bureaucracy.

 Customer Connectivity: It is the attribute which ensures the customer relation with the
company are maintained properly since trust is very essential in any relationship. The
businesses focuses on developing a strong and loyal base of consumer by prioritising
their issues. This pays attention on providing accountability and transparency regarding
the strategies and products. The issues are resolved with strong customer data collection
and analysis(Vandenbrande, 2021).
 Talent of Human Resources : The talented and skilful employees are hired and retained
which are competent of performing the operations of business in any situation. It creates
various opportunities for the workers due to the changing needs and requirements of the
market. It is very essential to provide trainings and conduct various development
programs which will enhance the skill and knowledge of the workforce. This will also
help in tackling and working in any situation of the environment.
CONCLUSION
It can be concluded from the above report that sustainability in business is very essential
for performing the operations smoothly. It develops an approach which helps in achieving the
targets and goals effectively. The companies need to realise the importance of sustainability in
organisation for working properly in the complex and changing environment. The organisations
must take gain long term advantage in the market by performing the operations in a sustainable
manner. There are various capabilities which are to be developed and established by the
businesses which will help in solving the existing issues.

REFERENCES
Book and Journals
Cruz-Jesus, F., Pinheiro, A. and Oliveira, T., 2019. Understanding CRM adoption stages:
empirical analysis building on the TOE framework. Computers in Industry, 109, pp.1-
13.
Jack, G., Plahe, J. and Wright, S., 2022. Development as freedom? Insights from a farmer-led
sustainable agriculture non-governmental organisation in the Philippines. Human
Relations.
Meaki, G., 2019. Play and Resilience: A China-Africa Collaboration Project for Building a
Peaceful and Sustainable Fu.
Vandenbrande, W.W., 2021. Quality for a sustainable future. Total Quality Management &
Business Excellence, 32(5-6), pp.467-475.