Final Major Project: Sustainability in Business Development Models

This document presents a business project focusing on sustainability, specifically detailing the 'Concrete Furniture House' startup. The project explores the use of waste materials, particularly recycled concrete from demolished buildings, to manufacture furniture and lego-style bricks, aiming to reduce environmental harm and promote energy conservation. It includes a mind map, mood board, primary research (questionnaire), secondary research, design development, and a marketing mix strategy, including consumer persona profile. The project evaluates the business's unique selling proposition, marketing strategies, and overall approach to sustainability, addressing strengths, weaknesses, and challenges encountered during research and development. The final outcome showcases the recycling process and the design considerations for the sustainable furniture, emphasizing environmental conservation and aesthetic appeal. The evaluation report provides a transparent basis for accountability and decision-making, reflecting on the project's strengths, weaknesses, and the rationale behind the research methodologies.

Business Final Major
Project Sustainability

Table of Contents
• Introduction
• Mind Map
• Mood Board
• Primary Research
• Secondary Research
• Design Development – Business Project
• Final Outcome
• Evaluation
• References

Introduction
• Sustainability can be described as a management
as well as coordination of varied activities in
relevance with environment, social as well as
financial aspects which are required to adopt
ethical practices
• Name of this business start-up is Concrete
Furniture House which is based on the idea of
using of waste for manufacturing in order to
prevent any harm to environment.

Mind Map
Sustainable
Furniture
business
(Concrete
Furniture House)
Manufacturing
process
Sustainability
practices
Product
Design
TextureAssembling
process
Building
appearanc
e
Add
organic
life to
designs
Use of
crushed
concrete
Use of
waste
materials
Maintai
n
precisi
on
Clear
conten
t
bounda
ries
Long-term
shrinkage
and creep
in nature
Used
vibrant
colors
Recycling
process
Reduction
of space
wastage
in
landfills
Cost-effective
aspect
Non-
durable
goods can
be made
Lead to
energy
conservatio
n
Raises overall
environment
consciousness
Discrete
furnishings
which is
time
consuming
Can create
complicati
ons in
putting
together

Mood Board

Primary Research
Q1. Are you are facing any issues from purchased sustainable furniture from
Concrete Furniture House?
a) Yes
b) No
Q2. Do you like our sustainable approach and idea for manufacturing our
products?
a) Yes
b) No
Q3. How satisfied was your experience when you had visited our store?
a) Good
b) Satisfactory
c) Excellent
Q4. Are our sustainable products price fair and competitive?
a) Yes
b) No
Q5. Do you recommend our furniture and lego style bricks made from demolished
concrete to your friends and family?
a) Yes
b) No

Secondary Research
• As per Stobierski (2021), adoption of sustainable
practice is considered as important and also led to
develop a new business model which is known as
corporate social responsibility.
• According to Rodriguez (2019), early phase in
regards with many construction projects essentially
encompasses of demolition of foundations such as
buildings, sidewalks and other related structures
which are made up of concrete.

Continue
• As per Wang and Zhang (2018), Recycling
concrete is considered as beneficial as it aid
reducing construction waste as well as extend
the life of landfills.

Design Development – Business Project
USP
• Unique value proposition of Concrete Furniture
House is to provide furniture and lego style bricks
which are made up with using sustainable
practices.
• Their products will be manufactured with the help
of concrete which can be gain by demolition of
buildings.
• Main idea behind this business idea is to prevent
waste as well as harm which is caused to
environment.

Continue
• Marketing mix of Concrete Furniture
House is as follows:
• Product
• Price
• Promotion
• Place

Consumer Persona Profile
Name- Bella Swan
Age- 34
Occupation- Work as a general managers at a MNC
Demographic- Urban Millennials
About customer
Miss Bella is a nature loving person and works as a general
manager in multi national company in London.
She supports sustainable practices by procuring products from
such firms.
She likes to go on solo trips for exploring nature.
She does blogging regarding environmental practices in her free
time.
Common Objectives
To preserve environment
To adopt sustainable practices
Exploring to discover unique experiences in life.
To reduce wasteful activities.
Personality
Positive attitude and optimistic.
Explore nature and in strong favour of adopting sustainable
practices.
Behavioural aspects
Supports sustainable practices.
Purchase eco-friendly products
Promotional strategy
Use content marketing
Use social media for influencing customers such as Bella
Swan and many more.
Rationale for choosing Concrete Furniture House
Presented organisation supports sustainable practices.
Its furniture and lego style bricks help in conserving
environment in an effective manner.
Values
Support eco-friendly practices
Engage in charity practices
Blogging about topics of sustainability.
Targeting strategy
Managers of Concrete Furniture House target their
customers on the basis of their behavioural and demographic
aspects.

Final Outcome
This furniture
is made up
of concrete
which is
obtained
from
demolition of
buildings.
Recycling
process of
concrete
of
Concrete
Furniture
House
also took
place by
them.
Appearance and design
is also taken into
account while
manufacturing these
type of products.
Main idea for
manufacturing these type
of furniture is to conserve
environment and adopt
sustainable practices.