Corporate Sustainability: Ethical CSR and Development Report

This report delves into the realm of corporate sustainability, exploring it as a new and evolving corporate management paradigm that goes beyond the traditional growth and profit-maximization model. It emphasizes the importance of corporate growth and profitability while also highlighting the necessity of pursuing societal goals, specifically those relating to sustainable development, environmental protection, social justice, and equity. The report examines the concepts of Corporate Social Responsibility (CSR), stakeholder theory, and accountability. It discusses CSR as an ethical responsibility, aligning with the deontological theory of ethics, and its role in driving sustainable development. The report references the work of Wilson (2003), Kantabutra (2020), and Ketprapakorn & Kantabutra (2019) to support its arguments and perspectives on sustainability.

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Sustainable Resource Management
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1. Sustainability and change in perspectives
In today’s time, corporate sustainability is an alternative model of profit-maximisation and
traditional growth viewed as an evolving and new corporate management. Sustainability is
recognized while showing the importance of corporate profitability and growth within the
requirement of pursuing societal goals relating to sustainable development specifically
consisting equity and social justice, environmental protection, and economic development
(Wilson, 2003). There are different perspectives of looking towards sustainability from
different businesses for sustainable development. Accordingly, my perspective changed in
a way based on different counterparts to focus while affecting the positive relationships,
attaining the competitive advantage and further development within product creation
advancement and use of technology broadly. Hence, effective sustainability in a long-term
is a transformational, lengthy and evolving journey (Kantabutra, 2020).
2. CSR: Ethical or just a Myth
Corporate Social Responsibility (CSR) plays a crucial role in society’s business with an
ethical obligation considering and addressing the society’s needs along with the
shareholders’ and individuals’ interests. It also contributes stakeholder theory and ethical
arguments providing in business towards desirable goals (Wilson, 2003). Basically, CSR
is an ethical responsibility while working towards sustainable development as believed by
the society generally while achieving goals along with helping society to move in that
direction (Ketprapakorn & Kantabutra, 2019). This perspective of CSR being ethical is
generated from deontological theory of ethics.

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References
Kantabutra, S., 2020. Toward an Organizational Theory of Sustainability Vision.
Sustainability, 12(3), pp. 1-26.
Ketprapakorn, N. & Kantabutra, S., 2019. Sustainable Social Enterprise Model:
Relationships and Consequences. Sustainability, 11(14), pp. 1-39.
Wilson, M., 2003. CORPORATE SUSTAINABILITY: WHAT IS IT AND WHERE DOES IT
COME FROM?. [Online]
Available at: https://iveybusinessjournal.com/publication/corporate-sustainability-what-is-
it-and-where-does-it-come-from/
[Accessed 11 March 2020].