Business Ethics & Sustainability: A Report on Supermarket Practices

This report examines business ethics, focusing on sustainability within the context of Morrison and Booth supermarkets. It addresses sustainability issues such as natural capitalism and bio-mimicry, analyzing the companies' responses to ethical dilemmas through the lens of the iron law of responsibility. The report recommends adherence to environmental laws, including those related to water and air pollution, to enhance environmental sustainability. It concludes that adopting strong business ethics is crucial for these organizations to meet customer expectations and improve business performance while resolving ethical dilemmas through legal compliance. The analysis emphasizes the importance of considering the needs of future generations and utilizing resources responsibly.

Business Ethics

Table of Content
4. Sustainability....................................................................................................................................3
Sustainability issues.........................................................................................................................3
Company responded towards dilemma............................................................................................3
Recommendations to each company for becoming environmentally sustainable...........................3
CONCLUSION....................................................................................................................................3
REFERENCES.....................................................................................................................................5

4. Sustainability
Sustainability issues
Natural capitalism- This is regarded as that kind of problem faces by the ecosystem in which
natural resources are used by the business in conducting their business organizations (Wang,
Cheney and Roper, 2016). Motto of Morrison’s and the booth supermarkets is to deliver fresh
products to its variety of customers as freshness of vegetables and fruits will determine their
potential customers. Any compromise with the quality will affect the health of an individual.
Bio mimicry- The innovation technique has applied by an individual in disturbing the
environmental in order to produce output by using artificial techniques. The techniques have
applied in order to affect the Eco-system which depletes the resources generated naturally. The
artificial and chemical experiments have conducted in order to produce products by using various
kinds of processes. In generating good amount of products the nature has exploited which reduces
the frequency of the production of particular resource.
Company responded towards dilemma
The iron law responsibility of all individuals is to fulfill various goals and the objectives
framed by the society members (Dierksmeier, 2016). The disturbances created in the external
business environment will be improved by accomplishing higher expectations of the society as this
will results into negative reaction of the society members when their interest will be exploited. The
stakeholders need will be fulfilled without affecting the interests of the future generations. The
licensing version of resources will be used by the business.
Recommendations to each company for becoming environmentally sustainable
Various rules and regulations are required to be followed by all business entities in order to
maintain their existence in the whole business environment (Rosile, 2016). Environmental law
needs to be complying by the business entity in order to achieve their desired goals and the
objectives. The laws of the overall environment will focuses on improving the existing business.
There are various related to the environment are given as below:
Water pollution- The industry emissions will not be dumped in the lakes and rivers in order to
pollute the water to be consumed by all individuals.
Air Pollution- This will be controlled by checking the pollution generated by several vehicles in
order to avoid air pollution's.
CONCLUSION
It can be concluded from the above project report that several business ethics needs to be

adopting by the selected organizations. The Morrison and the Booth supermarket have complied
with several needs and the expectations of the several numbers of customers. The ethical dilemmas
have been resolved by adopting various regulations formed by the legal entity in improving the
business performance of an enterprise. This report emphasizes on various aspects such as nature and
background of the companies in selecting different opportunities on the market. The issues faced by
an enterprise will help in resolving the current issues faced by an individual in gathering wide
number of customers in the external market.

REFERENCES
Wang, Y., Cheney, G. and Roper, J., 2016. Virtue Ethics and the Practice–Institution Schema: An
Ethical Case of Excellent Business Practices. Journal of Business Ethics. 138(1). pp.67-77.
Dierksmeier, C., and et.al., 2016. Humanistic ethics in the age of globality. Springer.
Rosile, G. A. ed., 2016. Tribal wisdom for business ethics. Emerald Group Publishing Limited.