This project proposal outlines a comprehensive analysis of how sustainability is reshaping the hospitality industry, using Hilton Hotel in the UK as a case study. The project aims to evaluate the impact of sustainability on the industry, assess effective sustainable business practices, and identify associated challenges. The proposal includes a literature review that explores the core concepts of sustainability, its significance in the hospitality sector, and current trends. It also details the project's objectives, research methods, activities, and timelines, including milestones for completion. Furthermore, the proposal incorporates a research ethics approval form, addressing participant recruitment, consent procedures, data storage, and potential ethical concerns. The project seeks to provide valuable insights into the integration of sustainable practices within the hospitality sector and the strategies to overcome related challenges.
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