Research Project: Eco-Friendly Strategies in Hyatt Hotel's Operations

This research project investigates the eco-friendly strategies implemented by Hyatt Hotel and their effectiveness in influencing consumer decision-making. The study explores various initiatives, including water conservation, waste reduction, and the use of renewable energy, analyzing their impact on customer preferences and brand loyalty. The methodology includes primary research through questionnaires and secondary research involving literature reviews, focusing on a sample of 50 respondents to gather insights into consumer perceptions and behaviors. The findings reveal a positive correlation between eco-friendly practices and customer attraction, improved brand image, and cost efficiencies. The report concludes with recommendations for Hyatt Hotel to further enhance its sustainability efforts and capitalize on the growing consumer demand for environmentally responsible hospitality services. The research highlights the importance of eco-friendly initiatives in the hospitality industry for long-term sustainability and competitive advantage.

THE RESEARCH PROJECT
(SUSTAINABILITY IN
HOPITALITY INDUSTRY)

EXECUTIVE SUMMARY
Eco-friendly initiatives and strategies are essential practices that involves saving water,
eliminates the use of plastic, utilizing environmental friendly cleaning supplier, solar power etc.
all these helps in longer sustainability of hospitality industry by attracting number of customers
effectively and efficiently. In this, researcher highly focuses on exploring the initiatives, policies
and strategies related to environmental friendly to changes decision making of consumers. To
complete this report, investigator undertakes Hyatt hotel that is a multinational American hotel in
US and serve their services and products worldwide. To get reliable information it includes
primary and secondary research along with findings and conclusion so that best
recommendations are to be reflected that is beneficial for sustainability of hotel.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
TITLE..........................................................................................................................................................4
INTRODUCTION.......................................................................................................................................4
RESEARCH METHODOLOGY................................................................................................................4
MAIN BODY AND FINDINGS.................................................................................................................7
CONCLUSION.........................................................................................................................................20
RECOMMENDATION.............................................................................................................................21
REFERENCES..........................................................................................................................................22
APPENDICES...........................................................................................................................................23

TITLE
“To explore eco-friendly strategies, policies and initiatives and their effectiveness in
changing decision making process of consumers.” A study on Hyatt hotel
INTRODUCTION
Sustainability in hospitality industry come into existence when the trend was arrived
related to room suggestions, reuse of towels and saving water. In these hotels and several other
hospitality organizations is emphasis on offering varieties of accommodation services to people
including approaches related to corporate responsibility and environmental policies. In these eco-
friendly initiatives defines as a framework which leads to offer environment friendly atmosphere
to customers within hospitality industry. This eco- friendly initiatives and strategies includes
several aspects such as recycling, saving water, use of solar powers etc. These environmental
friendly initiatives help hospitality industry to sustain in the marketplace by attracting large base
of customers (Cerchione, R. and Bansal, H., 2020). Therefore, hospitality companies mainly
focus on eliminating the negative impact of environment so that visitor are enjoyed their
vacations effectively which directly impact organization long term sustainability. Eco friendly
strategies and initiative are very impactful to every hospitality organization as it changes the
buying decisions of consumers. This report is based on exploring the several strategies that are
used by hotel industry in relation to eco friendly practices. To complete this research researcher
undertakes Hyatt hotel that is a leading hospitality company in US and serve their operations
worldwide. It was founded on 1957 having 100,000 employees on all over the globe. In this
research report investigator mainly focus on initiative and strategies related to eco-friendly
practices in hospitality industry. To get viable and reliable conclusion researcher includes
methodology, findings, literature review. These terms helps in reflecting suitable
recommendation for Hyatt hotels so that customer buying behavior is positive regarding
company.
RESEARCH METHODOLOGY
Research methodology refers to particular techniques and procedures which are used by
research to identify, process, select and evaluate data related to specific topic. This helps

investigator to critically examine overall study so that valid and reliable information is to be
enjoyed by investigator. To evaluate data and information properly researcher used several
methods and techniques so that objectives of research are to be reached on specified period of
time. Research methodology helps researcher to collect data so that valid and authentic outcomes
are attained (Melissen, F. and Sauer, L., 2018). It includes several frameworks that are
implemented by research to conduct research successfully. These frameworks considered as a
research onion that demonstrate below:
Research philosophies- It refers to a framework which is used by an investigator to deal
with several sources, features and development of knowledge in relation to specific topic. It
reflects ways to collect, analyze, gathered and interpret data so that valid and authentic
conclusion is to be drawn at the end of the research. This philosophy includes two aspects that is
interpretivism and positivism research philosophy (Gutiérrez-Martínez, I. and Duhamel, F.,
2019). To investigate current research, investigator adopts the use of positivism research
philosophy that involves data which is acquired from observation. Therefore, it is based on
quantitative research where data is being collected in numerical manner.
Research approach- This framework is presented an essential activity related to plans
and procedure including several steps that offers wide assumptions for collecting, analyzing and
interpreting information (Alonso-Almeida, M.D.M., and et. al., 2018). This research approach
divides into two basic categories that is inductive and deductive approach. Inductive approach
refers to contributing in presenting new theories whereas Deductive approach is used to test the
validity and reliability of assumptions. In order to conduct this research, investigator adopts the
use of deductive approach as it helps in evaluating data that is developed by hypothesis and
transform it into viable outcomes and results. This approach is also useful for gathering
quantitative data that helps in taking decisions related to research activities.
Choice of method- To undertake the activities of research there are several choices that
investigator used to acquire data on specified topic. Therefore, it is vital for researcher to select
suitable method so that reliable and authentic conclusion is made. The choice of methods
involves two methods that is quantitative and qualitative research. Both these types are highly
effective for collecting data effectively and efficiently (Gerdt, S.O., Wagner, E. and Schewe, G.,
2019). But for conducting current research investigator use quantitative method as it provides

numerical data that helps in easily addressing information accurately. This helps in presenting
reliable information related to current research problem. This aspect is quite supportive for
reflecting valid information in numerical manner so that reliable conclusion is to be drawn at the
end of research.
Research design- It refers to a design that is used by research to answers particular
research question for drawing conclusion at the end of research. It is also a strategy that is used
to implement plan which is related to specific study. Research design is very helpful for
researcher to conduct research effectively because it ensures that collected data is appropriate for
conducting research in appropriate manner. There are several types of research design such as
descriptive, exploratory, experiential research design. To conduct a current research, descriptive
research is to be adopted as it helps in analyzing the data and facts which helps in reflecting right
judgment (Goryushkina, N. and et. al., 2019). It also helps in identifying the nature of population
that is being investigated. With the usage of this design researcher analyze data effectively that
supports in draw a valid conclusion at the end of this research.
Data collection and analysis- It is a method of collecting data related to specific topic.
There are different source of collecting data and information which are useful to provide reliable
solution to particular research problem. The various sources of collecting data is primary
research and secondary research. Both these methods helps in providing measurable and viable
information related to specified topic (Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G.,
2019). With the help of these data collection method researcher pass the right judgment in the
end of research by reflecting conclusion. In this primary data refers to that when information is
collected first handedly by respondents using questionnaire method whereas secondary method is
that where information is collected by using previously published books, journals etc. In this
researcher supports the use of primary data by using questionnaire and secondary data by
presenting literature review. It is helpful in presenting effective outcomes that helps in
completing research appropriately. Along with this research also use Ms excel so that appropriate
findings can be presented which is useful to draw valid conclusion.
Sample size- It refers to a procedure where research selects group of people out of huge
population so that valid and accurate information is to be gathered properly. It is based on two
aspects that are probabilistic and non probabilistic method. To conduct this current investigation

properly researcher adopts the use of non probabilistic method of sampling where people are
selected randomly who shares their ideas and opinion for research problem so that it should be
completely accurately. Using this style of sampling consume less time that offers reliable
solutions related to research activities. To conduct this research investigator select 50
respondents as a sample so that best solution is presented on specific topic.
Accessibility and ethics- This term is vital for completing the investigation successfully.
To conduct research it is very essential to do it in a ethical manner so that successful results is to
be presented. In this researcher has the right to collect information by using primary method
without hurting the respondent (Bica, J., Julião, J. and Gaspar, M.R.C., 2020. While collecting
the information from secondary data it is essential to have proper access from websites so that
research can be done well. This will reflects in ethical manner so that research is to be done
successfully. Focusing on ethical principles such as honesty, integrity, loyalty etc. helps in
eliminating risk of harm the respondent and many more.
Limitation- at the time of conducting research investigator face many limitations which
impacted results of investigation. In this researcher face the issues related to lack of time, limited
monetary resources, inappropriate data, unethical behavior done by respondents all these creates
hindrances in conducting research successfully. In this it is highly essential for researcher to
overcome this limitation so that research should be done perfectly and in specified period of time
(Franco, S., and et. al., 2020). To overcome these limitations investigator adopts the use of Gantt
chart, work breakdown structure so that all activities done in systematic manner and also in
prescribed period of time. In this researcher also interact with respondents properly by listening
their views and ideas related to topic so that valid information is to be collected and gathered. It
helps in completing the research effectively and efficiently. With the help of this research is to be
done effectively that reflects positive outcomes at the end of the investigation.
MAIN BODY AND FINDINGS
To find and gather information researcher adopts the use of questionnaire, frequency
table, interpretation and literature review so that authentic and reliable information is gathered.
These are presented below:
Questionnaire

Q1) Do you know about the concept of eco-friendly strategies and policies within the
organisation?
A) Yes
B) No
Q2) According to you the concept of eco-friendly strategies and initiatives is helpful to the
organisation?
A) Yes
B) No
Q3) What are the different eco-friendly strategies and initiatives which are followed by the Hyatt
hotel?
A) Create a green team
B) Target low-hanging fruit to start
C) Make the hiring and training process green
D) Focus on efficiency
Q4) Do you think that these initiative followed by Hyatt hotel is effective in consumer decision
making?
A)Yes
B)No
Q5) What are the impacts of these initiatives on customer decision making?
A) Attract customer
B) Improve customer base
C) Change management
Q6) What are the benefits of implementing eco-friendly strategies on customer decision making?
A) Good practice attract new customers
B) Loyal customer
C) Low promotional cost
Q7) Do you think that it is eco-friendly strategies are important for Hyatt hotel?
A)Yes
B)No
Q8) According to you why these strategies are important to Hyatt hotel?
A) Changes in consumer preferences

B) Lower costs for your hotel
C) Being a market leader
Q9) Do you think that Hyatt hotel is implementing eco-friendly strategies in effective way within
its operations to strengthen customer decision making?
A)Yes
B)No
Frequency distribution
Q1) Do you know about the concept of eco-friendly strategies and policies within
the organization?
Frequency
A) Yes 45
B) No 5
Q2) According to you the concept of eco-friendly strategies and initiatives is
helpful to the organisation?
Frequency
A) Yes 40
B) No 10
Q3) What are the different eco-friendly strategies and initiatives which are
followed by the Hyatt hotel?
Frequency
A) Create a green team 30
B) Target low-hanging fruit to start 10
C) Make the hiring and training process green 5
D) Focus on efficiency 5
Q4) Do you think that these initiative followed by Hyatt hotel is effective in
consumer decision making?
Frequency

A)Yes 35
B)No 15
Q5) What are the impacts of these initiatives on customer decision making? Frequency
A) Attract customer 39
B) Improve customer base 5
C) Change management 6
Q6) What are the benefits of implementing eco-friendly strategies on customer
decision making?
Frequency
A) Good practice attract new customers 20
B) Loyal customer 25
C) Low promotional cost 5
Q7) Do you think that it is eco-friendly strategies are important for Hyatt hotel? Frequency
A)Yes 46
B)No 4
Q8) According to you why these strategies are important to Hyatt hotel? Frequency
A) Changes in consumer preferences 13
B) Lower costs for your hotel 30
C) Being a market leader 7
Q9) Do you think that Hyatt hotel is implementing eco-friendly strategies in
effective way within its operations to strengthen customer decision making?
Frequency
A)Yes 49
B)No 1

Theme 1: The concept of eco-friendly strategies and policies within the
organisation
Q1) Do you know about the concept of eco-friendly strategies and policies within
the organisation?
Frequency
A) Yes 45
B) No 5
Frequency
A) Yes
B) No
Interpretation: From above data it is interpret that out of 50 respondents 45 are being aware
about the concept of eco- friendly strategies and policies in a business enterprise. In this rest 5
respondents are not aware about eco friendly strategies and policies. In this organization need to
provide training sessions, conduct weekly seminars so that all are being aware about the eco
friendly concept.