Research Project: Eco-Friendly Strategies in Hyatt Hotel's Operations

This research project investigates the eco-friendly strategies implemented by Hyatt Hotel and their effectiveness in influencing consumer decision-making. The study explores various initiatives, including water conservation, waste reduction, and the use of renewable energy, analyzing their impact on customer preferences and brand loyalty. The methodology includes primary research through questionnaires and secondary research involving literature reviews, focusing on a sample of 50 respondents to gather insights into consumer perceptions and behaviors. The findings reveal a positive correlation between eco-friendly practices and customer attraction, improved brand image, and cost efficiencies. The report concludes with recommendations for Hyatt Hotel to further enhance its sustainability efforts and capitalize on the growing consumer demand for environmentally responsible hospitality services. The research highlights the importance of eco-friendly initiatives in the hospitality industry for long-term sustainability and competitive advantage.

THE RESEARCH PROJECT
(SUSTAINABILITY IN
HOPITALITY INDUSTRY)

EXECUTIVE SUMMARY
Eco-friendly initiatives and strategies are essential practices that involves saving water,
eliminates the use of plastic, utilizing environmental friendly cleaning supplier, solar power etc.
all these helps in longer sustainability of hospitality industry by attracting number of customers
effectively and efficiently. In this, researcher highly focuses on exploring the initiatives, policies
and strategies related to environmental friendly to changes decision making of consumers. To
complete this report, investigator undertakes Hyatt hotel that is a multinational American hotel in
US and serve their services and products worldwide. To get reliable information it includes
primary and secondary research along with findings and conclusion so that best
recommendations are to be reflected that is beneficial for sustainability of hotel.

Table of Contents
EXECUTIVE SUMMARY.........................................................................................................................2
TITLE..........................................................................................................................................................4
INTRODUCTION.......................................................................................................................................4
RESEARCH METHODOLOGY................................................................................................................4
MAIN BODY AND FINDINGS.................................................................................................................7
CONCLUSION.........................................................................................................................................20
RECOMMENDATION.............................................................................................................................21
REFERENCES..........................................................................................................................................22
APPENDICES...........................................................................................................................................23

TITLE
“To explore eco-friendly strategies, policies and initiatives and their effectiveness in
changing decision making process of consumers.” A study on Hyatt hotel
INTRODUCTION
Sustainability in hospitality industry come into existence when the trend was arrived
related to room suggestions, reuse of towels and saving water. In these hotels and several other
hospitality organizations is emphasis on offering varieties of accommodation services to people
including approaches related to corporate responsibility and environmental policies. In these eco-
friendly initiatives defines as a framework which leads to offer environment friendly atmosphere
to customers within hospitality industry. This eco- friendly initiatives and strategies includes
several aspects such as recycling, saving water, use of solar powers etc. These environmental
friendly initiatives help hospitality industry to sustain in the marketplace by attracting large base
of customers (Cerchione, R. and Bansal, H., 2020). Therefore, hospitality companies mainly
focus on eliminating the negative impact of environment so that visitor are enjoyed their
vacations effectively which directly impact organization long term sustainability. Eco friendly
strategies and initiative are very impactful to every hospitality organization as it changes the
buying decisions of consumers. This report is based on exploring the several strategies that are
used by hotel industry in relation to eco friendly practices. To complete this research researcher
undertakes Hyatt hotel that is a leading hospitality company in US and serve their operations
worldwide. It was founded on 1957 having 100,000 employees on all over the globe. In this
research report investigator mainly focus on initiative and strategies related to eco-friendly
practices in hospitality industry. To get viable and reliable conclusion researcher includes
methodology, findings, literature review. These terms helps in reflecting suitable
recommendation for Hyatt hotels so that customer buying behavior is positive regarding
company.
RESEARCH METHODOLOGY
Research methodology refers to particular techniques and procedures which are used by
research to identify, process, select and evaluate data related to specific topic. This helps

investigator to critically examine overall study so that valid and reliable information is to be
enjoyed by investigator. To evaluate data and information properly researcher used several
methods and techniques so that objectives of research are to be reached on specified period of
time. Research methodology helps researcher to collect data so that valid and authentic outcomes
are attained (Melissen, F. and Sauer, L., 2018). It includes several frameworks that are
implemented by research to conduct research successfully. These frameworks considered as a
research onion that demonstrate below:
Research philosophies- It refers to a framework which is used by an investigator to deal
with several sources, features and development of knowledge in relation to specific topic. It
reflects ways to collect, analyze, gathered and interpret data so that valid and authentic
conclusion is to be drawn at the end of the research. This philosophy includes two aspects that is
interpretivism and positivism research philosophy (Gutiérrez-Martínez, I. and Duhamel, F.,
2019). To investigate current research, investigator adopts the use of positivism research
philosophy that involves data which is acquired from observation. Therefore, it is based on
quantitative research where data is being collected in numerical manner.
Research approach- This framework is presented an essential activity related to plans
and procedure including several steps that offers wide assumptions for collecting, analyzing and
interpreting information (Alonso-Almeida, M.D.M., and et. al., 2018). This research approach
divides into two basic categories that is inductive and deductive approach. Inductive approach
refers to contributing in presenting new theories whereas Deductive approach is used to test the
validity and reliability of assumptions. In order to conduct this research, investigator adopts the
use of deductive approach as it helps in evaluating data that is developed by hypothesis and
transform it into viable outcomes and results. This approach is also useful for gathering
quantitative data that helps in taking decisions related to research activities.
Choice of method- To undertake the activities of research there are several choices that
investigator used to acquire data on specified topic. Therefore, it is vital for researcher to select
suitable method so that reliable and authentic conclusion is made. The choice of methods
involves two methods that is quantitative and qualitative research. Both these types are highly
effective for collecting data effectively and efficiently (Gerdt, S.O., Wagner, E. and Schewe, G.,
2019). But for conducting current research investigator use quantitative method as it provides

numerical data that helps in easily addressing information accurately. This helps in presenting
reliable information related to current research problem. This aspect is quite supportive for
reflecting valid information in numerical manner so that reliable conclusion is to be drawn at the
end of research.
Research design- It refers to a design that is used by research to answers particular
research question for drawing conclusion at the end of research. It is also a strategy that is used
to implement plan which is related to specific study. Research design is very helpful for
researcher to conduct research effectively because it ensures that collected data is appropriate for
conducting research in appropriate manner. There are several types of research design such as
descriptive, exploratory, experiential research design. To conduct a current research, descriptive
research is to be adopted as it helps in analyzing the data and facts which helps in reflecting right
judgment (Goryushkina, N. and et. al., 2019). It also helps in identifying the nature of population
that is being investigated. With the usage of this design researcher analyze data effectively that
supports in draw a valid conclusion at the end of this research.
Data collection and analysis- It is a method of collecting data related to specific topic.
There are different source of collecting data and information which are useful to provide reliable
solution to particular research problem. The various sources of collecting data is primary
research and secondary research. Both these methods helps in providing measurable and viable
information related to specified topic (Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G.,
2019). With the help of these data collection method researcher pass the right judgment in the
end of research by reflecting conclusion. In this primary data refers to that when information is
collected first handedly by respondents using questionnaire method whereas secondary method is
that where information is collected by using previously published books, journals etc. In this
researcher supports the use of primary data by using questionnaire and secondary data by
presenting literature review. It is helpful in presenting effective outcomes that helps in
completing research appropriately. Along with this research also use Ms excel so that appropriate
findings can be presented which is useful to draw valid conclusion.
Sample size- It refers to a procedure where research selects group of people out of huge
population so that valid and accurate information is to be gathered properly. It is based on two
aspects that are probabilistic and non probabilistic method. To conduct this current investigation

properly researcher adopts the use of non probabilistic method of sampling where people are
selected randomly who shares their ideas and opinion for research problem so that it should be
completely accurately. Using this style of sampling consume less time that offers reliable
solutions related to research activities. To conduct this research investigator select 50
respondents as a sample so that best solution is presented on specific topic.
Accessibility and ethics- This term is vital for completing the investigation successfully.
To conduct research it is very essential to do it in a ethical manner so that successful results is to
be presented. In this researcher has the right to collect information by using primary method
without hurting the respondent (Bica, J., Julião, J. and Gaspar, M.R.C., 2020. While collecting
the information from secondary data it is essential to have proper access from websites so that
research can be done well. This will reflects in ethical manner so that research is to be done
successfully. Focusing on ethical principles such as honesty, integrity, loyalty etc. helps in
eliminating risk of harm the respondent and many more.
Limitation- at the time of conducting research investigator face many limitations which
impacted results of investigation. In this researcher face the issues related to lack of time, limited
monetary resources, inappropriate data, unethical behavior done by respondents all these creates
hindrances in conducting research successfully. In this it is highly essential for researcher to
overcome this limitation so that research should be done perfectly and in specified period of time
(Franco, S., and et. al., 2020). To overcome these limitations investigator adopts the use of Gantt
chart, work breakdown structure so that all activities done in systematic manner and also in
prescribed period of time. In this researcher also interact with respondents properly by listening
their views and ideas related to topic so that valid information is to be collected and gathered. It
helps in completing the research effectively and efficiently. With the help of this research is to be
done effectively that reflects positive outcomes at the end of the investigation.
MAIN BODY AND FINDINGS
To find and gather information researcher adopts the use of questionnaire, frequency
table, interpretation and literature review so that authentic and reliable information is gathered.
These are presented below:
Questionnaire

Q1) Do you know about the concept of eco-friendly strategies and policies within the
organisation?
A) Yes
B) No
Q2) According to you the concept of eco-friendly strategies and initiatives is helpful to the
organisation?
A) Yes
B) No
Q3) What are the different eco-friendly strategies and initiatives which are followed by the Hyatt
hotel?
A) Create a green team
B) Target low-hanging fruit to start
C) Make the hiring and training process green
D) Focus on efficiency
Q4) Do you think that these initiative followed by Hyatt hotel is effective in consumer decision
making?
A)Yes
B)No
Q5) What are the impacts of these initiatives on customer decision making?
A) Attract customer
B) Improve customer base
C) Change management
Q6) What are the benefits of implementing eco-friendly strategies on customer decision making?
A) Good practice attract new customers
B) Loyal customer
C) Low promotional cost
Q7) Do you think that it is eco-friendly strategies are important for Hyatt hotel?
A)Yes
B)No
Q8) According to you why these strategies are important to Hyatt hotel?
A) Changes in consumer preferences

B) Lower costs for your hotel
C) Being a market leader
Q9) Do you think that Hyatt hotel is implementing eco-friendly strategies in effective way within
its operations to strengthen customer decision making?
A)Yes
B)No
Frequency distribution
Q1) Do you know about the concept of eco-friendly strategies and policies within
the organization?
Frequency
A) Yes 45
B) No 5
Q2) According to you the concept of eco-friendly strategies and initiatives is
helpful to the organisation?
Frequency
A) Yes 40
B) No 10
Q3) What are the different eco-friendly strategies and initiatives which are
followed by the Hyatt hotel?
Frequency
A) Create a green team 30
B) Target low-hanging fruit to start 10
C) Make the hiring and training process green 5
D) Focus on efficiency 5
Q4) Do you think that these initiative followed by Hyatt hotel is effective in
consumer decision making?
Frequency

A)Yes 35
B)No 15
Q5) What are the impacts of these initiatives on customer decision making? Frequency
A) Attract customer 39
B) Improve customer base 5
C) Change management 6
Q6) What are the benefits of implementing eco-friendly strategies on customer
decision making?
Frequency
A) Good practice attract new customers 20
B) Loyal customer 25
C) Low promotional cost 5
Q7) Do you think that it is eco-friendly strategies are important for Hyatt hotel? Frequency
A)Yes 46
B)No 4
Q8) According to you why these strategies are important to Hyatt hotel? Frequency
A) Changes in consumer preferences 13
B) Lower costs for your hotel 30
C) Being a market leader 7
Q9) Do you think that Hyatt hotel is implementing eco-friendly strategies in
effective way within its operations to strengthen customer decision making?
Frequency
A)Yes 49
B)No 1

Theme 1: The concept of eco-friendly strategies and policies within the
organisation
Q1) Do you know about the concept of eco-friendly strategies and policies within
the organisation?
Frequency
A) Yes 45
B) No 5
Frequency
A) Yes
B) No
Interpretation: From above data it is interpret that out of 50 respondents 45 are being aware
about the concept of eco- friendly strategies and policies in a business enterprise. In this rest 5
respondents are not aware about eco friendly strategies and policies. In this organization need to
provide training sessions, conduct weekly seminars so that all are being aware about the eco
friendly concept.

Theme 2: The concept of eco-friendly strategies and initiatives is helpful to
the organisation
Q2) According to you the concept of eco-friendly strategies and initiatives is
helpful to the organisation?
Frequency
A) Yes 40
B) No 10
A) Yes
B) No
Interpretation: By analyzing above data it is to be observed that 40 respondents thinks that eco
friendly strategies and initiative are helpful to business enterprise to get high profitable results
whereas 10 respondent out of 50 thinks that it is not highly important for business in their
sustainability (Zizka, L., 2018).

Theme 3: The different eco-friendly strategies and initiatives which are
followed by the Hyatt hotel
Q3) What are the different eco-friendly strategies and initiatives which are
followed by the Hyatt hotel?
Frequency
A) Create a green team 30
B) Target low-hanging fruit to start 10
C) Make the hiring and training process green 5
D) Focus on efficiency 5
Frequency
A) Create a green team
B) Target low-hanging fruit
to start
C) Make the hiring and
training process green
D) Focus on efficiency
Interpretation: After observing above data it is to be interpret that Hyatt hotel followed several
strategies in which 30 respondents believe that creating a green team is a best strategies that is
followed by Hyatt hotel, whereas 10 respondents out of 50 reflects that targeting low hanging
fruit to start is another strategy which is followed by hotel in relation to eco friendly practices. In
this 5 are focusing on green training and hiring process is followed by hotel and rest 5 believes
that focus on efficiency is the best strategies to eco friendly initiatives.

Theme 4: Eco-friendly effective and impact in consumer decision making
Q4) Do you think that eco-friendly initiative followed by Hyatt hotel is effective
in consumer decision making?
Frequency
A)Yes 35
B)No 15
Frequency
A)Yes
B)No
Interpretation: By analyzing above data it is being observed that 35 respondent out of 50 thinks
that adopting an eco-friendly initiatives are very effective in encouraging consumer decision
making but 15 thinks that it is not an effective initiative for encouraging consumer decision
making.

Theme 5: The impacts of these initiatives on customer decision making
Q5) What are the impacts of eco-friendly initiatives on customer decision
making?
Frequency
A) Attract customer 39
B) Improve customer base 5
C) Change management 6
Frequency
A) Attract customer
B) Improve customer base
C) Change management
Interpretation: From above question it is being analyzed that out of 50 respondents 39 believes
that using eco friendly initiatives helps in attracting customers due to this company profits are
enhanced. In this 5 respondents believed that it improves base of customers so that reputation of
Hyatt is being enhances. Rest 6 respondents thinks that eco-friendly initiatives impacts change
management because of encouraging customer decision making that helps in longer
sustainability in market.

Theme 6: the benefits of implementing eco-friendly strategies on customer
decision making
Q6) What are the benefits of implementing eco-friendly strategies on customer
decision making?
Frequency
A) Good practice attract new customers 20
B) Loyal customer 25
C) Low promotional cost 5
Frequency
A) Good practice attract
new customers
B) Loyal customer
C) Low promotional cost
Interpretation: From above observing data it is interpreted that out of 50 respondent 20 think
that implementing eco friendly strategies is highly beneficial for consumer decision making
because due to good practice more new customers are attracted. 25 respondent think that it is
beneficial for developing loyal customer base that helps in longer sustainability of company in
competitive marketplace whereas 5 respondents thinks that due to implementing eco friendly
strategies low promotional cost are to be incurred that helps in operations.

Theme 7: eco-friendly strategies are important for Hyatt hotel
Q7) Do you think that eco-friendly strategies are important for Hyatt hotel? Frequency
A)Yes 46
B)No 4
Frequency
A)Yes
B)No
Interpretation: By observing above data 46 respondents out of 50 are in favor that eco friendly
strategies are highly important for Hyatt hotel whereas 4 respondents are not in favor of this
statement that eco friendly strategies are beneficial for Hyatt hotels.

Theme 8: Importance of strategies
Q8) According to you why these strategies are important to Hyatt hotel? Frequency
A) Changes in consumer preferences 13
B) Lower costs for your hotel 30
C) Being a market leader 7
Frequency
A) Changes in consumer
preferences
B) Lower costs for your
hotel
C) Being a market leader
Interpretation: From above data it is interpret that strategies related to eco friendly practices are
essential for Hyatt hotel. In this 13 respondents out of 50 believes that it helps in changes
customers preferences where as 30 thinks that these strategies helps in lowering cost of hotel. In
this 7 being think that due to these strategies Hyatt hotel become a market leader that helps in
longer sustainability in marketplace.

Theme 9: Implementing eco-friendly strategies in effective way within its
operations to strengthen customer decision making
Q9) Do you think that Hyatt hotel is implementing eco-friendly strategies in
effective way within its operations to strengthen customer decision making?
Frequency
A)Yes 49
B)No 1
Frequency
A)Yes
B)No
Interpretation: From above analysis of data, out of 50 respondents 49 respondents think that
following eco friendly strategies in proper way in services and other operations helps in
attracting customer decision making within Hyatt hotel where as only one respondent think that
it is not effective way to strength customers decision making.
Literature review
Literature review refers to a survey that is done by using scholarly sources such as books,
journals, articles etc. related to specific topic or research questions. Researcher focuses on using
literature review to conduct this current research more effective and viable.

Concept of eco-friendly strategies and policies within hospitality industry
As per the viewpoint of Laura Fredericks, (2021), Sustainable hotels refers to that
businesses which are highly focus on understanding the concept of eco friendly strategies and
policies. The concept of eco friendly strategies and policies focuses on eliminating
environmental impact by implementing green practices in regular day to day operations of hotels.
These operations include services, logistics, supplies of products etc. The major motive of eco
friendly strategies within hospitality industry is to saving energy, reducing the wastage of water
and many more. To understand the strategies related to eco friendly hospitality industry focus on
creating a green team, by cutting the use of plastic, ensuring guest services more efficient etc.
To explore the various eco-friendly initiatives and strategies for influence consumers
decision making
As per the viewpoint of Shelby Bell, (2021) there are several eco-friendly initiatives or
practices are presented that helps in influencing consumer decision making. In this businesses
adopts the eco friendly cleaning solutions to care about customers so that impact of ozone
depletion is minimized. In this hotels are also addicted to eliminate the use of plastic that helps in
reducing carbon footprints. It helps in influencing the customer decision making for a longer
period of time. These eco friendly strategies are highly effective at COVID 19 impact in the
globe. Due to COVID 19 people of the world are highly focused on hygiene solutions and it is
possible by implementing eco friendly strategies within hospitality sector. This helps in longer
sustainability in marketplace. Furthermore another eco friendly strategy is eliminating the
building energy footprints so that city is free from pollution. Another strategy that is adopted by
hospitality industry is to focused on recycling program so that wastage is being minimized.
The importance of eco-friendly strategies within Hyatt hotel
As per the viewpoint of Will Merydith, (2021), By involving eco friendly practices
companies committed to eliminates the harm of planet that helps in covering actions and
behavior. In this hotels focused on thinking planet that influenced the use of LED lighting
retrofits, ventilation controls etc. It also helps Hyatt hotel to reduce wastage due to this
operational cost is to be minimized (Hyatt Hotels, 2021). This helps in renovating the existing

hotels or new construction of hotel that helps in eliminating the carbon footprints by utilizing
bloom energy fuel cell.
CONCLUSION
From above research it is concluded that focusing on eco friendly initiatives strategies
and policies hospitality industry influence customer decision making in positive manner. This
aim is to be achieved by focusing on data and facts that is to be collected while conducting this
research. In this research focused on achieving the objectives of exploring several strategies that
helps in influencing consumer decision making, determine the importance of eco friendly
strategies and policies within Hyatt hotels. In this investigator adopts the use of research finding,
methodology, literature review etc. all these helps in achieving targets on specify period of time.
In this research methodology helps in presenting the data in reliable manner due to this objective
related to specific topic is to be attained successfully. As per above data it is being analyzed that
use of eco friendly initiatives is implemented within hospitality industry that helps in saving
environment of the society so that people live their life in healthy and safety manner. In this
researcher adopts the use of questionnaire to collect data about sustainability in hospitality
industry as it helps in presenting fruitful data due to this research is to be done efficiently and
appropriately. This helps in enhancing growth and sustainability in hospitality industry.
Reducing carbon footprints helps in gathering the number of customers so that high amount of
profits is to be enjoyed by an organization. Eco friendly initiatives are very helpful in attracting
customer decision making at the time of COVID 19 impact when safety and hygiene is the major
factors for everyone. Due to the help of the this research it is to be analyzed that more
respondents are in favor of adopting eco friendly initiatives and strategies.
RECOMMENDATION
From above analyzing research it is recommended that eco friendly initiatives include
several strategies, policies to attracts and retain customers within an organization. It also assists
in influencing customer decision making. It also develops the loyalty among customers, high
reputation in marketplace so that more profits and revenues are to be enjoyed by a hospitality
company. By examine above research several recommendations are provided by researcher to
manager of Hyatt. These recommendations are presented below:

 In sustainable hospitality industry eco friendly initiatives are highly useful and for this
management of Hyatt hotel provides training and development sessions to their staff
members so that they focused on adopting green practices effectively. It helps in
influencing customer’s decision making so that hotel is to be sustain in competitive
marketplace for a longer period of time (Giardina, G., 2019).
 Therefore, it is also recommended that Hyatt hotel implementing go green in their day to
day operations so that customers are encourages towards it. In this they reduce the use of
plastic, reducing wastage of water, focusing on green energy etc. so that customers and
staff members are feeling healthy. This helps in longer sustainability in hospitality
marketplace.
 Further it is also recommended that management of Hyatt hotel promote innovation and
inspires creativity related to eco friendly initiatives so that changes can be done
effectively which inspires consumer decision making within hotel in a positive manner. It
will encourage more profits and revenues (Uyar, A. and et. al., 2020).

REFERENCES
Books and Journal
Alonso-Almeida, M.D.M., and et. al., 2018. Sustainability in small tourist businesses: the link
between initiatives and performance. Current Issues in Tourism. 21(1). pp.1-20.
Bica, J., Julião, J. and Gaspar, M.R.C., 2020. Applicability of Circular Economy in the
Hospitality Industry: Consumers' Perception. In Multilevel Approach to Competitiveness
in the Global Tourism Industry (pp. 290-306). IGI Global.
Cerchione, R. and Bansal, H., 2020. Measuring the impact of sustainability policy and practices
in tourism and hospitality industry. Business Strategy and the Environment. 29(3).
pp.1109-1126.
Franco, S. and et. al., 2020. Are you good enough? CSR, quality management and corporate
financial performance in the hospitality industry. International Journal of Hospitality
Management. 88. p.102395.
Gerdt, S.O., Wagner, E. and Schewe, G., 2019. The relationship between sustainability and
customer satisfaction in hospitality: An explorative investigation using eWOM as a data
source. Tourism Management. 74. pp.155-172.
Giardina, G., 2019. Expo 2020 and sustainability: luxury hotel properties challenges and future
outlook. Worldwide Hospitality and Tourism Themes.
Goryushkina, N. and et. al., 2019. Theoretical Aspects of entrepreneurial Education for
hospitality Industry. Journal of Environmental Management & Tourism. 10(4 (36)).
pp.835-841.
Gutiérrez-Martínez, I. and Duhamel, F., 2019. Translating sustainability into competitive
advantage: the case of Mexico’s hospitality industry. Corporate Governance: The
International Journal of Business in Society.
Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G., 2019. How sustainable is sustainable
hospitality research? A review of sustainable restaurant literature from 1991 to
2015. Current Issues in Tourism. 22(13). pp.1551-1580.
Melissen, F. and Sauer, L., 2018. Improving sustainability in the hospitality industry. Routledge.
Uyar, A., and et. al., 2020. Thematic structure of sustainability reports of the hospitality and
tourism sector: A periodical, regional, and format-based analysis. Current Issues in
Tourism, pp.1-26.
Zizka, L., 2018. Hospitality students’ perceptions of ethics, corporate social responsibility, and
sustainability (No. ARTICLE).
Online

Bell. S., 2021. 6 Practices for an eco friendly business environment. [Online], Available
through:< https://www.roadrunnerwm.com/blog/eco-friendly-business-environment>
Fredericks. L., 2021. Sustainable Hotel Ideas: 25 Ways to Go Green. [Online]. Available
through:< https://www.cvent.com/en/blog/hospitality/eco-friendly-hotel-ideas>
Hyatt Hotels, 2021. [Online]. Available through:< https://www.greenvacations.com/hotel-
chain/hyatt-hotels/>
Merydith. W., 2021. Why Being Eco-Friendly is Important. [Online]. Available through:<
https://nutandmeg.com/eco-friendly-important/>

APPENDICES
QUESTIONNAIRE
Q1) Do you know about the concept of eco-friendly strategies and policies within the
organisation?
A) Yes
B) No
Q2) According to you the concept of eco-friendly strategies and initiatives is helpful to the
organisation?
A) Yes
B) No
Q3) What are the different eco-friendly strategies and initiatives which are followed by the Hyatt
hotel?
A) Create a green team
B) Target low-hanging fruit to start
C) Make the hiring and training process green
D) Focus on efficiency
Q4) Do you think that these initiative followed by Hyatt hotel is effective in consumer decision
making?
A)Yes
B)No
Q5) What are the impacts of these initiatives on customer decision making?
A) Attract customer
B) Improve customer base
C) Change management
Q6) What are the benefits of implementing eco-friendly strategies on customer decision making?
A) Good practice attract new customers
B) Loyal customer
C) Low promotional cost
Q7) Do you think that it is eco-friendly strategies are important for Hyatt hotel?

A)Yes
B)No
Q8) According to you why these strategies are important to Hyatt hotel?
A) Changes in consumer preferences
B) Lower costs for your hotel
C) Being a market leader
Q9) Do you think that Hyatt hotel is implementing eco-friendly strategies in effective way within
its operations to strengthen customer decision making?
A)Yes
B)No