Analysis of Sustainability in the Hospitality Industry (Part 2)

This report provides a detailed analysis of sustainability within the hospitality industry. It begins with a data analysis section, including a questionnaire and frequency distribution tables to gauge awareness, benefits, and challenges related to sustainability. The report then interprets the data, presenting findings on customer perceptions of eco-friendly practices, the impact on decision-making, and trends in sustainable initiatives. The analysis covers the benefits of sustainable practices for the environment, the challenges faced by hotels like the Langham Hotel, and the role of customers in maintaining sustainability. The report concludes by exploring ways to mitigate sustainable challenges and offers reflections on the research methodologies used and lessons learned. The findings highlight the importance of sustainability for business advantage and environmental integrity in the hospitality sector.

Sustainability in the
Hospitality industry (Part 2)

Table of Contents
Data analysis...........................................................................................................................3
Data interpretation..................................................................................................................6
Reflection ............................................................................................................................15
Alternative research methodologies and lessons learnt........................................................16
REFERENCES .............................................................................................................................18

Data analysis
Questionnaire
Q.1. Do you under about the concept of sustainability within hospitality industry?
 Yes
 NO
Q.2. Does sustainability is associated with getting business advantage within hospitality
industry?
 Yes
 No
Q.3. What are the benefits of sustainable practices and eco- friendly initiatives used in
hospitality industries for the environment?
 Reduced water consumption
 Conservation of energy
 Environmental integrity
Q.4. Do Eco-friendly practices adopted by Langham Hotel impact decision making of customer
while selecting a hotel?
 Yes
 No
Q.5. What are the trends of eco- friendly initiatives within hospitality industry?
 Elimination of plastic usefulness
 Creating paperless environment
 Developing of recycling programs
Q.6. What are the benefits of sustainable practices and eco- friendly initiatives within
hospitality industry?
 Enhancing customer satisfaction
 Increasing business profits
 Gaining competitive advantage
Q.7. What are the challenges faced by Langham Hotel while implementing sustainable
practices?

 High cost
 Impact of climate change
 Economic barrier
Q.8. What is the role of customers in maintaining sustainability and eco- friendly practices
within hospitality industry ?
 To prefer hotels with eco- friendly initiatives
 To take action in case of false sustainable claims
 To promote eco-Friendly hotels through word of mouth
Q.9. What are the ways in which sustainable challenges can be mitigated?
 Using sustainable practices as USP
 Disrupt old business model
 Support other sustainable businesses
Q.10. Do you think using sustainable and eco-friendly practices may help Langham Hotel to
accomplish business objectives?
 Yes
 No
Frequency distribution table
Q.1. Do you under about the concept of sustainability within
hospitality industry?
Frequency
 Yes 20
 NO 10
Q.2. Does sustainability is associated with getting business
advantage within hospitality industry?
Frequency
 Yes 25
 No 5
Q.3. What are the benefits of sustainable practices and eco- friendly
initiatives used in hospitality industries for the environment?
Frequency

 Reduced water consumption 10
 Conservation of energy 10
 Environmental integrity 10
Q.4. Do Eco-friendly practices adopted by Langham Hotel impact
decision making of customer while selecting a hotel?
Frequency
 Yes 30
 No 0
Q.5. What are the trends of eco- friendly initiatives within
hospitality industry?
Frequency
 Elimination of plastic usefulness 12
 Creating paperless environment 8
 Developing of recycling program 10
Q.6. What are the benefits of sustainable practices and eco- friendly
initiatives within hospitality industry?
Frequency
 Enhancing customer satisfaction 20
 Increasing business profits 5
 Gaining competitive advantage 5
Q.7. What are the challenges faced by Langham Hotel while
implementing sustainable practices?
Frequency
 High cost 20
 Impact of climate change 5
 Economic barrier 5
Q.8. What is the role of customers in maintaining sustainability and
eco- friendly practices within hospitality industry ?
Frequency
 To prefer hotels with eco- friendly initiatives 10
 To take action in case of false sustainable claims 10

 To promote eco-Friendly hotels through word of mouth 10
Q.9. What are the ways in which sustainable challenges can be
mitigated?
Frequency
 Using sustainable practices as USP 20
 Disrupt old business model 6
 Support other sustainable businesses 4
Q.10. Do you think using sustainable and eco-friendly practices may
help Langham Hotel to accomplish business objectives?
Frequency
 Yes 28
 No 2
Data interpretation
Question 1: Concept of sustainability within hospitality industry
Q.1. Do you under about the concept of sustainability within
hospitality industry?
Frequency
 Yes 20
 NO 10

Yes NO
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: From the above mentioned graph this can be concluded that sustainability is one
of the major concept initiated within hospitality business and the same is highlighted in order to
get market growth and prominence. Out of 30 respondents, 20 are aware regarding the concept of
sustainability within hospitality industry. Besides this remaining 10 are not aware regarding
sustainability concept. This way it is clear that in current time sustainability is defined as the
vital initiative which can be adopted by hospitality industry in order to align their aims and
objectives with environmental workings. This will help a business to grow and sustain in proper
manner that could be helpful in meeting primal business objectives.
Question 2: Sustainability is associated with getting business advantage within hospitality
industry
Q.2. Does sustainability is associated with getting business
advantage within hospitality industry?
Frequency
 Yes 25
 No 5

Yes No
0
5
10
15
20
25
25
5
Frequency
Interpretation: From the above graph this can be concluded that sustainability is providing
major impact to the business in terms of revenue and proper market growth. With the help of
sustainable practices a business can flourish and grow in a very short span of time. Out of 30
respondents 25 are having opinion that sustainability is directly linked with business success and
remaining 5 are having opinion that sustainability is not linked with business growth. In this way
this is advised to all hospitality organisation that they use sustainable practices so that they can
inhale so that appropriate success opportunities can be acquired.
Question 3: Benefits of sustainable practices and eco- friendly initiatives used in hospitality
industries for the environment
Q.3. What are the benefits of sustainable practices and eco- friendly
initiatives used in hospitality industries for the environment?
Frequency
 Reduced water consumption 10
 Conservation of energy 10
 Environmental integrity 10

Reduced water consumption
Conservation of energy
Environmental integrity
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: From the above discussion this can be concluded that by using sustainable and
eco-friendly practices within hospitality industry various benefits can be given to environment
due to which negative impact over environment can be minimised. This will lead the
environment to sustain and get long term benefits as well. Out of 30 respondents 10 is having
perception that major impact of sustainability over environment is drawn in terms of reduced
water consumption. Another 10 is having opinion that by using sustainable practices energy can
be conserved and direct positive impact can be rendered over environment. At last remaining 10
are having view that using sustainable practices will lead to develop environmental integrity.
Question 4: Impact over decision making of customer while selecting a hotel?
Q.4. Do Eco-friendly practices adopted by Langham Hotel impact
decision making of customer while selecting a hotel?
Frequency
 Yes 30
 No 0

Yes No
0
5
10
15
20
25
30
30
0
Frequency
Interpretation: From the above demonstrated graph this can be concluded that adoption of eco-
friendly practices are having direct impact towards decision making of a customers. As in current
time customers are inclined towards those hotels which are using sustainable practices due to the
reason of attachment towards environment. In this manner various obligations are being
performed by businesses in order to intake sustainable and eco-friendly practices. 30 out of 30
respondents gave opinion that eco-friendly practices are having direct impact over decision
making of their customers.
Question 5: Trends of eco- friendly initiatives within hospitality industry
Q.5. What are the trends of eco- friendly initiatives within
hospitality industry?
Frequency
 Elimination of plastic usefulness 12
 Creating paperless environment 8
 Developing of recycling program 10

Elimination of plastic usefulness
Creating paperless environment
Developing of recycling program
0
2
4
6
8
10
12
12
8
10
Frequency
Interpretation: From the above graph this can be concluded that there are numerous trends
existed within market which are being followed by businesses working in hospitality industry.
These initiative will help the organisation to acquire higher benefits in terms of profits and
customer satisfaction as in every business these initiatives are undertaken in order to attain
business objectives. Out of 30 respondents 12 are having perception that by eliminating use of
plastic will lead the business to gain higher insight in terms of profits. On the other hand 8 are
having opinion that by creating paperless environment sustainability can be promoted within an
organisation. At last remaining 10 are having perception that by developing recycling program
sustainability can be enhanced and undertaken in successful manner.
Question 6: Benefits of sustainable practices and eco- friendly initiatives within hospitality
industry
Q.6. What are the benefits of sustainable practices and eco- friendly
initiatives within hospitality industry?
Frequency
 Enhancing customer satisfaction 20
 Increasing business profits 5
 Gaining competitive advantage 5

Enhancing customer satisfaction
Increasing business profits
Gaining competitive advantage
0
2
4
6
8
10
12
14
16
18
20
20
5 5
Frequency
Interpretation: From the above graph this can be concluded that there are major benefits which
can be attained by hospitality businesses when they opt for sustainable and eco-friendly practices
within business. This will lead the business to grow and get market prominence in short span of
time due to which they can lead market and accomplish business objectives as well. Out of 30
respondents 20 said that by using sustainable and eco-friendly practices high customer
satisfaction can be rendered which is helpful for the business to grow and sustain. Besides this 5
said that these practices will help the business to increase their profit and understand market
inclination. At last remaining 5 said that these practices are helpful for the business to gain
competitive advantage by which business can earn long term market survival.
Question 7: Challenges faced by Langham Hotel while implementing sustainable practices
Q.7. What are the challenges faced by Langham Hotel while
implementing sustainable practices?
Frequency
 High cost 20
 Impact of climate change 5
 Economic barrier 5