Analysis of Sustainability Management and Marketing Practices

This report delves into the critical aspects of sustainability management and marketing, examining the increasing demand for sustainable business practices. It addresses resource issues faced by corporations, such as Burberry, Nike, Adidas, Primark, ASOS, and Aditya Birla Group, highlighting their adoption of circular economy frameworks to optimize resource usage and reduce waste. The report explores fundamental approaches to resolving resource issues, including narrowing, closing, and slowing loops, and analyzes the value dimensions of these companies. It examines value propositions, creation and delivery strategies, and value capture methods. The conclusion emphasizes the benefits of the circular economy in minimizing resource needs, waste generation, and achieving organizational goals, all while creating value for stakeholders. The report emphasizes how businesses are working towards environmental sustainability and business success.