Sustainability in Marketplace: A Discussion on Marketing Strategies

This discussion board post examines sustainability in the marketplace, focusing on marketing strategies and their impact on environmental and social issues. The author analyzes the challenges of environmental pollution and the importance of sustainable practices, using examples like PUMA cycles' 'cradle to cradle' collection and Marks and Spencer's Plan A. The post explores topics like product life cycles, supply chain management, and the role of marketing campaigns in promoting sustainable food consumption. It also analyzes the impact of marketing on food sustainability, addressing issues such as the effects of high-fat foods and meat consumption on public health and the environment, and suggests solutions like public awareness campaigns and proper labeling of food products. The post emphasizes the need for businesses to adopt sustainable practices and the importance of consumer behavior in achieving sustainable development. The author provides references to support the arguments and analysis.

Running head: SUSTAINABILITY IN MARKETPLACE
Discussion on sustainability in marketplace
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SUSTAINABILITY IN MARKETPLACE
Journal
The intensified nature of the environmental pollution compelled the environmentalists to
put on thinking caps in terms of preserving the ecological biodiversity of nature. “Going round”
means inability of the personnel in terms of taking decisions for controlling the emission levels.
This acts as an obstacle in terms of coming up with something innovative and creative for
catering to the conservation of the ecological biodiversity (Youtube.com, 2018). “No beginning
and end” can means the market forces, which have blurred the strategic vision of the companies
like PUMA cycles. This cycle can be related with the product life cycle. “Cradle to cradle
certified collection” of the biodegradable clothes and accessories possesses direct relationship
with the controlling the emission levels. Certified steps help the companies and organizations in
like PUMA cycles to avert the illegal scandals and issues.
“Supply chain” is an integral issue for the achievement of sustainable development. This
is because maintaining stable relationship with the suppliers helps the personnel to the produce
quality products for the clients and the customers (Youtube.com, 2018). “Biological cycle” helps
in segmenting the whole product life cycle. This segmentation helps the personnel of PUMA
cycles in measuring the quality of the products. This measurement is crucial in terms of catering
to the health needs of the customers. Delving deep into the aspect, assessing the quality of the
products, results in increasing the sales revenue and profit margin. This escalation results in the
slow and gradual progression towards sustainable development.
Comparison can also be done with Marks and Spencer, which uses plan A for the
emerging as the best retailers in the world. Using this plan helps Marks and Spencer personnel to
cater to all the parameters of social, economic, environmental and ethical issues for efficient
execution of the activities (Marksandspencer.com, 2018).

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SUSTAINABILITY IN MARKETPLACE
Case study analysis on Food sustainability
Answer 1
Effective advertisement of the sales production of foods highs in fat, sugar and salt has
brought significant changes in the diet plan of the Northern countries. These changes have
generated long term diseases like diabetes, cancer and heart related diseases. Along with this,
increase in the consumption of meat has adversely affected the biodiversity in the form of
harmful greenhouse gases and clearing of the grazed land (Garnett, 2013). This has compelled
the animals to starve and encounter tragic death, destroying the balance in ecosystem. Apart from
this, the high cost of the fresh foods is strains the pocket of the middle class customers.
Answer 3
Marketing campaigns for the production of fat free foods can be a wise step towards
ensuring the wellbeing of the people. Public awareness on social media regarding the harmful
effects of contaminated meat can act assistance in achieving large scale customer satisfaction.
Along with this, the businesspersons can be made aware of the ways and means to labeling the
produced items properly. In this, customer feedbacks on the social media can play an important
role in enhancing the productivity and sustainability (Marsden & Morley, 2014). Apart from this,
innovative recreational facilities can be advertised on the social media. This would energize the
people to find time for leading a healthy lifestyle. Along with this, introduction of vehicles
consuming less fuels on social media can also act as a public initiative to preserve the ecological
biodiversity.

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SUSTAINABILITY IN MARKETPLACE
References
Garnett, T. (2013). Food sustainability: problems, perspectives and solutions. Proceedings of the
Nutrition Society, 72(1), 29-39.
Marksandspencer.com (2018), Marks and Spencer’s Plan A for sustainability, Retrieved 13th
April 2018 from planareport.marksandspencer.com
Marsden, T., & Morley, A. (Eds.). (2014). Sustainable food systems: building a new paradigm.
Routledge.
Youtube.com (2018), Introducing PUMA’s In cycle collection, Retrieved 13th April 2018 from
https://www.youtube.com/watch?v=j9zfkYHtuMc