Analysis of a Sustainability Monitoring System for Sony Ericsson

This report provides an in-depth analysis of a sustainability monitoring system for Sony Ericsson, a joint venture between Sony and Ericsson. It begins with an introduction to sustainability in business and the importance of monitoring practices. The report then describes Sony Ericsson, outlining its approach to sustainability, which focuses on environmental, social, and economic dimensions. The core of the report is dedicated to examining the economic, environmental, and social dimensions of sustainability within the company. The economic dimension covers indicators such as GDP per capita, total factor productivity, and capital expenditures. The environmental dimension focuses on materials, energy consumption, and product lifecycle. The social dimension highlights stakeholder involvement, equal opportunities, and health and safety. The report includes a list of sustainability indicators, their definitions, and measurement challenges, specifically focusing on social sustainability. The analysis underscores the importance of considering all three dimensions for a comprehensive sustainability strategy.

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Sustainability indicators monitoring system for Sony Ericsson
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Introduction
Currently most of the organizations are taking sustainability aspects very seriously and they are
also trying to increase on their probability of the industry attainments in both level short term as
well as long term (Albino, Berardi and Dangelico, 2015). Building sustainability as the main
component to an organization strategy, innovation along with promotion could minimize on the
risk of the business and also try to identify on new and advanced opportunities (Albino, Berardi
and Dangelico, 2015). Monitoring practices is usually an emergent and a major management
reaction to the current issues in sustainability. Monitoring system facilitates understanding of the
sustainability systems and its values (Albino, Berardi and Dangelico, 2015). Monitoring systems
could focus on developing various suitable tools that might assists in measuring the relatedness
of the facets of sustainability practices.
Sustainability indicators could offer an important guidance especially in the decision making in
numerous ways (Charter and Tischner, 2017). They could translate to physical and social science
knowledge into the feasible models of the information which may aid on the process of making
the decision. They might help in measuring and calibrating on the progress when it comes to
sustainable development of the goals (Charter and Tischner, 2017). Moreover, they might also
provide an early warning, sound an alarm into the time in order to prevent the economic, social
as well as environmental damages.
Indicators of the sustainability differ from the traditional indicators of the economic, social as
well as environmental (Choi and Turk, 2011). The conventional indicators such as the
stockholder profits, asthma rates, water and the quality usually assesses on the changes in one
section of the community since they are independent of the other parts. Sustainability indicators
usually reflect on the reality which the three different segments are correlated (Choi and Turk,
2011). Therefore, this essay will describe about the monitoring system which monitors on the
sustainability of an enterprise (Duić, Urbaniec and Huisingh, 2015). It is crucial for the business
to measure on their sustainability once in a while to ensure they are operating effectively.
Description of the Enterprise
The enterprise which has been selected for this essay is Sony Ericsson (Kazakova, Bolvachev,
Gendon and Golubeva, 2016). It is a joint venture which had been established on October 1st of

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2001, by the Japanese consumer electronic organization which is Sony Corporation as well as the
Swedish telecommunication organization Ericsson in order to manufacture the mobile phone
(Mascarenhas, Nunes and Ramos, 2015). The main reason as to why they formed this business
venture was to combine on the Sony consumers’ electronic expertise with the Ericsson
technological leadership when it came to the communication industry (Mascarenhas, Nunes and
Ramos, 2015). Both of these organizations stopped in making their own makes of mobile
phones.
Sony Ericsson they have strived to maintain high standards in the approach when it comes to
sustainability (Mascarenhas, Nunes and Ramos, 2015). Both the aspect of sustainability
development and the production is regarded as crucial challenges to the long term by Ericsson
which demands an immediate action especially to the responsible manufacturers (Mascarenhas,
Nunes and Ramos, 2015). Sony Ericson companies have been capable of put into an impact a
lifetime cycle approach to the development of the product (Lu, Nakicenovic, Visbeck and
Stevance, 2015). Sony Ericsson mobile communication they can be global suppliers to the high
graphic as well as multimedia cell phones which has many features along with the accessories as
well as pc cards.
The products generally offer a combination to the powerful technology with innovative
application to the mobile phone for example music, entertainment, imaging as well as
communications (Lu, Nakicenovic, Visbeck and Stevance, 2015). Consequently, the net result of
this organization is an appealing brand that opens up new avenues to the development in the
enterprise especially to the mobile operators and providing attractive and fun products to the
consumers. The organization has operated for nine years and they have been able to retain a
rigorous approach which guarantees they maintain the same standards across all their chains
(World Health Organization, 2016). For the Sony Ericsson their approach to sustainability has
been focused on the following principles;
 To safeguarding on the upcoming revenue especially in an environmental affiliated
concerns.
 Improving the living and operating conditions especially to those who are involved with
the production of their products.

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 Not to make any negative effects to the end users (Mascarenhas, Nunes and Ramos,
2015).
 To improve the effects of their products as well as activities on the environment
Dimensions
Economic dimension
The economic dimension usually represents the program of the production and consumption
including finance and describes the market dependent to the unpaid economy (Lu, Nakicenovic,
Visbeck and Stevance, 2015). Economic abundance is essential component with regards to
sustainable development because it enables combating poverty, financing on the remediation of
the old burdens and making changes in regards to the development of the economic policy as
well as market mechanisms which should be applied to support sustainable development (Lu,
Nakicenovic, Visbeck and Stevance, 2015). The incentives should be placed one all the levels of
the society, and they should operate in opt to the sustainable development through;
• Making investment which are sustainable both in the public as well as the private industry
profitability.
• Channeling on the study to knowledge and the solutions for the sustainable development.
• Impacting on the usage decision to all the levels (Mascarenhas, Nunes and Ramos, 2015).
The economic indicators as well as objectives to each specific objective are on GDP per capita,
total factor productivity, cost, sales and net investment and capital expenditures (Mascarenhas,
Nunes and Ramos, 2015).
GDP per capita
GDP refer to the market value to all the goods as well as services which are generated by the
economy particularly for a given period that is often one year (Mascarenhas, Nunes and Ramos,
2015). According to the 2008 study which was done on this organization found out that the
socio-economic impacts on the mobile communications in Sudan discovered that mobile phone
gain access to generates important in regards to the socio-economic benefits to the GDP
(Mascarenhas, Nunes and Ramos, 2015).
Total factor productivity

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In regards to the dialect productivity it offers good capability to recognize into the inflationary
pressure, and how much GDP might enhance without impacting on the inflation (Clark, van
Kerkhoff, Lebel and Gallopin, 2016). With regards to the high demand Sony Ericsson mobiles
the companies have chose to reduce on the operating expenses which might result in connectivity
getting economical.
Net investment and capital expenditures
This indicator usually specifies that distribution to providers of the capital that has been broken
down by the interest on the debt along with borrowings to all the classes of the shares (Hilty and
Aebischer, 2015). Sony Ericsson emphasizes precisely how it might utilize on the level of the
capital of the organization commitment to socially responsible investing (Clark, van Kerkhoff,
Lebel and Gallopin, 2016).
Environmental dimension
This is the most crucial dimension which is available in the monitoring system for this enterprise
since it brings on the sustainability core principles (Clark, van Kerkhoff, Lebel and Gallopin,
2016). These types of environmental dimensions generally offer indicative to the organization
outcomes over the ambiance organizations for example human, air, water and land ecosystems.
The results such techniques could be regional or maybe global depending on the nature of the
process (Hilty and Aebischer, 2015). In regards to Sony Ericson, threat is generally posed over
the employees who function in the business. With this enterprise it corresponds to the telecom
industry in which the scope of the analysis for the telecom products and facilities in the business
is enormous (Hilty and Aebischer, 2015). Therefore, it is very important develop indicators for
the business to be able to assess the effectiveness of sustainable practices (Mascarenhas, Nunes
and Ramos, 2015). The sustainability indicators which are associated with Sony Ericsson
Company are on the materials, energy, and product.
Materials
This refers to numerous aspects of problem that are used in the organization. Staying stronger
player with regards to telecom industry, this enterprise offers mobile phones which includes
brominates flame retardants on their boards and their casing (Mascarenhas, Nunes and Ramos,

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2015). Additionally, Poly Vinyl chloride is utilised in the chargers. This indicator might aid in
the dimension of the sustainability by means of utilizing this kind of materials inside the
organization (Mascarenhas, Nunes and Ramos, 2015).
Energy
To any given enterprise use of the energy is crucial to their effective functioning (Mascarenhas,
Nunes and Ramos, 2015). Sony Erickson is not an exception since it addresses the energy
consumption issues via their chargers for the mobile phones (Hilty and Aebischer, 2015). This
type of indicator generally provides an efficient measurement to the energy usage which could
assist the organization in the corporate processes which could lead to the lesser consumption of
the energy to sustainable future.
Products
Sony Ericsson generally proceeds their operations particularly to the telecom business via
various ranges of the mobiles and accessories which could pose to question regarding whether or
not they may be bio-degradable or not (Giannetti, Agostinho, Almeida and Huisingh, 2015). The
toxins levels especially to the products and their environment outcomes could be assessed to this
indicator.
Social sustainability indicators
It is important for an organization to be socially important. Moreover, it is crucial for them to be
connected to society (Mascarenhas, Nunes and Ramos, 2015). For an enterprise to be effective
and sustainable there is certainly need to build community and individual resources that are
essential to be developed and utilized within the context of numerous leading principles for
example equity , social inclusion , safety and adaptability (Mascarenhas, Nunes and Ramos,
2015).
The major indicators for the Sony Ericsson to the social sustainability are; stakeholders
involvement, health and safety, and equal opportunities and non-discrimination.
Stakeholders’ involvement

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The stakeholders are those people who have guide relationship to or they may be influenced by
the enterprise these are; investors, workers, supplier, governments and affiliates (World Health
Organization, 2016). It is essential to any specific business to have a solid relationship with
them. Sustainable relationships with stakeholders could offer the organization a long run benefits
since they creates good image to the business (World Health Organization, 2016).
Equal opportunities and the discrimination
This is crucial element which needs to be resolved with regards to the sustainable development
which demands company to provide equal opportunities irrespective of aspect such as gender,
race, or disabilities (World Health Organization, 2016). According to research it highlight gender
disparity is one issue which need to be addressed by the sector.
Health and safety
This is one of the most crucial aspects which the manufacturing industry need to be concerned
about (Kostevšek, Klemeš, Varbanov, Čuček and Petek, 2015). Offering the workers with safety
and health standards needs to be addressed well. Action program consist of installation of
protective railing, improvement to the processes and equipment to handling of chemical and
implementation of the health and safety procedures.
Specific sustainability Area
The specific sustainability area which would be provided justification is on the social
sustainability indicato r(World Health Organization, 2016). Organization are paying a lot of
attention to the social dimension to the sustainable development as a result of experienced shift
in regards to the stakeholders pressures from the environmental to the social related issues.
List and assessment of indicators for monitoring
Social sustainability indicator
Indicator Name definitions Measurement challenges
Stakeholders
involvement
There are those who
are related directly to
the business such as
Carrying out survey to
identify top ranked
social issues for
The individuals taking
the surveys might not
provide all the

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end users,
governments,
workers, customers
and investor.
customers and
investors
information or
unbiased data.
Equal opportunities
and non-
discrimination
Regarded as level of
commitment to non-
discrimination and
offer equal
opportunities
Mixing classroom
sessions with informal
learning for example;
mentoring, coaching
and interactive
feedback
It could be difficult to
address issue of
gender diversity.
Health and safety Workers, trade unions
health and safety
(World Health
Organization, 2016)
Group policy
implementation which
will roll out the
business
Delays in setting out
appropriate OHS
standards that are
realists and attainable.
Stakeholder involvement-indicator
The participation of the board is essential to the implementation of the fundamental values
especially to the sustainable development and preservation of the cultural values. The
involvement of the local communities and other stakeholders is essential during this process of
making the decision. Sony Ericsson aims to responds to all the concern of the stakeholders. They
need to conduct annual stakeholders’ survey to identify top ranked social issues to the customers
and the investors.
Equal opportunities and non-discrimination- indicator
In focusing on sustainable development it entails business to offer equal opportunities to all in
irrespective to their gender, disabilities and race (Rahdari and Rostamy, 2015). This enterprise
they may be making headway to the male dominated business and variety of the women in the
workplace has increased considerably (Rahdari and Rostamy, 2015). The objective of the
organization would be to develop a team of management which has numerous the women who
are proportionate to the female workers as whole leadership initiatives of development to the
workers nurture on the key leadership qualities to all the levels of the business (Rahdari and
Rostamy, 2015).

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Health and safety-indicator
The occupational health and safety element is a worldwide priority to this business (Rahdari and
Rostamy, 2015). In 2009 the business had aligned their present OHS strategy to the globally
coordinated system which grew to be applicable to all the markets (Rahdari and Rostamy, 2015).
The unit heads ensures they might set suitable OHS standards that are significantly realistic, at
the same time attainable and consistent to the local operating conditions and legislations
(Rahdari and Rostamy, 2015).
Conclusion
Sustainable development is important particularly in this sector. To be able to respond to the
numerous sustainability challenges forced the organization to ensure sustainable growth to be
essential. The framework for monitoring system continues to be developed with the correspond
guidelines which have been discussed. There have provided a comprehensive tool which could
be used to measure sustainability in this enterprise. The proposed indicators have addressed on
the key areas such as environmental, social as well as economic which have been prevalent to
this industry with a specific focus on the social sustainability area. To respond to the numerous
sustainability challenges forced the organization to ensure sustainable growth to be essential. The
framework for monitoring system continues to be developed with the correspond guidelines.
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