An Analysis of the Sustainability of Retail Fish in UK Supermarkets

This report investigates the sustainability of retail fish in the UK, focusing on five major supermarkets: Tesco, Sainsbury, Waitrose, Asda, and Aldi. The study analyzes the sustainability of commonly eaten species, including cod, haddock, and tuna, during the period of February to April 2017. Descriptive statistics, frequency tables, and one-way ANOVA are employed to compare sustainability levels across the retailers. The findings reveal that Sainsbury and Waitrose demonstrate higher commitments to sustainable sourcing, particularly for tuna and haddock, while Asda, Tesco, and Aldi show lower sustainability scores. Statistical tests, including independent sample t-tests, are used to assess the significance of mean differences. The report highlights specific sustainability initiatives of Waitrose and Sainsbury, such as MSC certifications and responsible sourcing policies. The analysis concludes with insights into the retailers' practices and their implications for environmental management and consumer choices. Overall, the study highlights the importance of sustainable practices within the retail fish industry.