Starbucks: Sustainability Strategy Presentation and KPIs

This presentation outlines a sustainability strategy for Starbucks, focusing on key performance indicators (KPIs) and future plans. It begins by defining sustainability and its importance, differentiating it from financial sustainability. The presentation then introduces Starbucks, highlighting its global presence and mission. The core of the presentation details a proposed sustainability strategy, including waste reduction, energy conservation, and ethical sourcing. It emphasizes the importance of KPIs in measuring the success of the strategy and provides examples specific to Starbucks. The presentation also mentions the stakeholders involved and the benefits of a sustainable business model, referencing relevant academic sources. The aim is to provide innovative sustainability ideas and their strategic benefits with actionable KPIs.

Sustainability Development

Sustainability and
Sustainability development
• Organizational sustainability does not mean financial
sustainability of the organization. Sustainability is a
process by which the organizations manages their
social, environmental and financial risks. They also
figure out the opportunities of the organization.
• It is the development that fulfills the present
requirement . It does not compromise future
generation’s ability for fulfilling their own requirements.

Starbucks
It is a coffee company of America.
Has a chain of coffeehouses.
Found in Seattle, Washington in the year 1971.
The company operates in more than 30, 000
locations around the globe.
Sell coffees, brews espresso and serves deserts
according to the needs of the customers.
Has become a global brand.
“ Inspire and nurture human
spirit”

Sustainability strategies
Reduction
of waste
Conservati
on of
energy
Conservation
of water
Green
Building
Change in the
climate

Sustainability strategies
Responsibly
growing
coffee
Sources tea
ethically
Sources Cocoa
ethically
Supports
community
and
farmers

Key performance indicators
Mangers and team leaders have to keep a
check of how the organization is performing
and achieving their targets. Companies
effectively use the key performance indicator
to evaluate the success of the organization.
High-Level of KPIs focus on overall targets
achieved by the employees.

Key performance indicators of Starbucks
Starbucks can
implement two ways to
measure performance –
• Job performance
• Feedback

Stakeholders
It is very important to prioritize the stakeholders of the
company.
The stakeholders are -
suppliers Manufacturers Environmentali
sts
Governmental
bodies

Results of a sustainable business
Sustainable business •Improves image of the brand and its competitive advantage
•Increases the productivity and helps in cost cutting.
Sustainable business •Enhances the ability of the business to compile regulations.
•Attract and increase customer base.
Sustainable business •Reduces waste production
•Satisfies the stakeholders of the company.

References
Assembly, G. (2015). Sustainable development
goals. SDGs), Transforming our world: the, 2030.
Pearce, D., Barbier, E., & Markandya, A.
(2013). Sustainable development: economics and
environment in the Third World. Routledge.
Pearce, D. (2014). Blueprint 3: Measuring
sustainable development. Routledge.
Carley, M., & Christie, I. (2017). Managing
sustainable development. Routledge.
Reid, D. (2013). Sustainable development: An
introductory guide. Routledge.

Thank you.