Sustainability in Business: Roles of Strategic Manager - ASCO Analysis

This report examines the strategies and responsibilities of a strategic manager in building a sustainable organization, focusing on ASCO Carbon Dioxide Ltd. It covers the roles of a strategic manager in performance management, planning, data analysis, risk management, crisis management, and coaching. The report also discusses strategic business management concepts and tools such as life cycle assessment, energy efficiency, carbon footprint, pollution prevention, community development, workforce development, and worker safety. Furthermore, it addresses the economic and ethical conflicts that strategic managers face in balancing long-term and short-term objectives, including external factors, environmental issues, market dominance, and recession. The analysis emphasizes the importance of integrating sustainability into business practices to mitigate negative impacts on the environment and society while achieving long-term growth and stability. Desklib offers similar solved assignments and past papers for students.

Building A Sustainable
Organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK-1 ...........................................................................................................................................1
Roles and responsibility of a strategic manager to build sustainability in business...............1
Concepts and tools of strategic business management...........................................................4
TASK-2...........................................................................................................................................5
The economic and ethical conflicts that strategic manager faces in the process of balancing
long and short-term objectives...............................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
Business sustainability is a term that focuses on doing work without causing a negative
impact on environment, surrounding and society. To become sustainable business tend to prevent
the negative effects of business that harm the environment and society. A sustainable business
involves two major factors in it, impact of business on environment and impact of business on
society(Avesani, 2020). The company which is taken into consideration is ASCO carbon dioxide
Ltd, it is the worldwide orating company which offers CO2 and dry ice complete solutions. This
report is going to cover the strategies chosen by the business to prevent negative impact and
perform positive impact in the surroundings along with the responsibilities to do and strategies
adapted by the strategic manager to perform sustainability in business. This report also includes
the strategic business management's concept and tool for sustainability.
MAIN BODY
Sustainability in business is mainly focuses on preventing such factors that cause damage
to the society, environment, community and so on. Company took several action and strategies to
help the society and develop the business at same time for long terms(Cvjetkovic and et.al.,
2021). There are various strategies and roles performed by the strategic manager to build
sustainability in the business, some of the responsibilities are mentioned below;
TASK-1
Roles and responsibility of a strategic manager to build sustainability in business
The roles and responsibilities of strategic manager is to build strategies that focus on
development and growth of business with sustainability. Responsibilities of strategic manager
are as follows;
 Performance management:- The performance management is the main role that a
manger should focus by creating and developing the key performance indicators for the
business so that they can create effective strategies to achieve the objective of the firm.
Performance management provides a framework of setting targets, creating budget,
develop proper utilisation of resources and so on(lores, 2020). The manager of ASCO
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carbon dioxide Ltd is mainly focuses on the performance of the employees and company
by improving measurements of performance.
 Planning:- the next role of a strategic manager is to focus on planning the framework a
business. In order to achieve the goal of the business, company need to identify the
resources required in a specific time to perform the task. Strategic manager focus on
creating a plan in advance to perform the task in future, after planning they focus on
executing their plan of the organisation to perform in the market. An effective plan helps
the business to overcomer their negative factors that affecting the environment. ASCO
carbon dioxide Ltd should consist of the most suitable techniques to build sustainability.
 Analysing data: strategic manager should focus on collecting relevant information to
perform the analysis of plan in an order to achieve sustainability in business. The analysis
of data helps the strategic manager to identify the area of improvement and accuracy of
performance so that they can use those analytics to plan the standard to achieve and how
to perform in the market, strategies of getting ahead of competitors, creating
sustainability, doing proper research of environment and so on. the managers of ASCO
carbon dioxide Ltd must collect and analyse their data in an order to achieve the objective
of the business.
 Management of risk: it is the process of assessing, identifying and controlling threat to
the firm's earnings and capital of business. This could be considered as the most
important role of the strategic managers, here they identify available threats and create an
effective plans to overcome those risky sectors in an order to perform smoothly in
business. It allows business to understand the factors that create a risk for the business so
that they can manage the upcoming threat to prevent the negative factors affecting
sustainability of the business(Gray, 2022). With reference to ASCO carbon dioxide Ltd
the strategic managers must focus on the forecasting any possible risk that the business
might face in the near future to prevent the loss and hold sustainability.
 Management in a crisis situation: strategic manager is the person who help the
company to overcome from the unfavourable situation and crisis occur in business. In the
situation of crisis they focus on using those strategies which help them to uplift the
business and solve the crisis. Strategic manager also finds the cause of emerging crisis
and build the strategies to resolve the problems with an addition to stop the further
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occurrence of the issues. With reference to ASCO carbon dioxide Ltd they must build
effective measures in an order to prevent the crisis of the business.
 Coaching: It is the job of the strategic managers to guide and coach the people of the
organisation so that they can create an effective plan to achieve the objective of the
organisation and create sustainability in business. Strategic manager guide supervisors to
look for that every person of the firm is focusing on the goal or not, it provide a
systematic framework to analysis the performance of the individuals(Tur-Porcar, Roig-
Tierno and Llorca Mestre, 2018). In context to ASCO carbon dioxide Ltd their strategic
manager make sure that all of their supervisors and leaders provides coaching and
guidance to their employees so that they can effectively achieve the objective of the firm.
Some of the key responsibilities of strategy managers:-
Based on the above factors the key responsibilities of ASCO carbon dioxide Ltd
managers are listed below:
 They are responsible for identifying the market trends and the rivalries of the business.
 They provide orientation of the organisation's objective, functioning and basic resources
to the employees of the business to make them aware of the strategies.
 They also help in forming and developing the strategies of the business which used to run
the company in log term.
 It help in analysing all the available opportunities and upcoming threats to the business.
 They plan, manage and utilise projects with the suggestions.
 Strategic manager's another responsibility is to observe and create reports of the projects
of business.
 Performing researches and examining the effectiveness of the operations, shareholders
and processes.
 They create new ideas, framework and analysis to search the market to compete with the
competitors.
 Their responsibility is to guide the employee of the company so that they can make good
decision making.
Concepts and tools of strategic business management
Strategic business management involves the creation and executions of the objectives of
the organisation. The strategies of the business are created on the basis of firm's resources and
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analysis of internal and external environment in the functioning areas of the company(Hoffman,
2018). This grants the business to allocate proper utilization of their resources along with this it
provides a clear path to the organisation to achieve it's objective and developing plans and
policies in order to create a healthy working environment in the firm. Below are some tools of
strategic business management;
 Life cycle assessment tool: This tool provides business, a basic idea to get knowledge
about of Life cycle assessment along with this it helps in allocating the major components
of strategies. This tool is used by the industrial organisations, academic campuses,
companies etc. to describe the sustainability in the business to follow a life cycle based
environmental practices considering while decision making.
 Energy efficiency tool: This tools gives the resources to the organisation in order to use
the efficiently in the work, their should be proper utilization of resource in the business to
form sustainability. This can be helpful to analyse the areas of improvement so that the
negative factor can be removed in and positive factor can be add up in the business.
 Carbon foot print tool: It guide the mangers and companies to track the solid waste to
utilize the resources and also prepare an analysis for reductions of Green House Gases
release by using different waste management strategies.
 Toxic chemicals and pollution prevention tool: It helps in prevention of toxic
chemicals and pollution occur because of organisational waste which damage the
environment and surrounding so to prevent from these, company must follow the
techniques to save the environment from chemicals and pollutions. This also decrease the
release of chemical or toxicants in land, air and water(Javedand et.al., 2020).
 Community development tool: Through this tool organisation's can find, compare and
analyse the techniques of using new ways in order to expand the business. This enables
company to choose effectively the method and also be able to make fast and proper
decisions on behalf of numerical information plans which conduct industrial, sociological
, transpositional and property data.
 Workforce development tool: This tool helps in development of the workplace by
providing various sources of learning which develop the skills, knowledge and working
techniques of employees in the organisation. This helps the manager to make a
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framework through which they can develop a plan to follow up the objectives of the
business with using proper sustainability.
 Workers safety tool: This tools provides the safety to the workers of the organisation by
providing them proper training related with health topics and workplace safety. At some
companies they use proper module to train their workers so that they will get proper
knowledge about work safety rules and regulations(Mahajan and Bose, 2018). ASCO
carbon dioxide Ltd must use these tools while creating strategies for building a
sustainable environment for the company.
TASK-2
The economic and ethical conflicts that strategic manager faces in the process of balancing
long and short-term objectives.
 External factors: This is the most common problem faced by the strategic manager
while balancing their short and long run goals. This hurdle is mainly experienced by them
because the market is ever changing place and the managers can not stick at one same
plan only they have to change their plan to stable in the market. In case of unsupportive
changes company need to lay down new plans and techniques that helps their business to
maintain stability in workplaces and reduce their risks of uncertainty. because of this the
short term targets of managers of ASCO carbon dioxide Ltd are effected.
 Environmental issues: The company is mainly concerned about the maximum utilisation
of their resources allowing them generate maximum revenue production. But this does
not give rights to the organisations exploit the their environment and harm the society in
any condition. In order to deal with this the managers create proper plans to ensure no
exploitations could takes place in the business. In context to ASCO carbon dioxide Ltd
they have taken the steps towards the developing such technology that use to slow down
the climate changing through absorbing CO2 directly from the air(Sharma, 2022). This
effects the long term objectives of the company.
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 Dominance of other business in marketplace: It can also be considered as an economic
factor in which the managers experience issues while facing. Market is a vast and a
dynamic ever changing place where new comers in the market feel threat because of
other superior companies who are already existing in the market(O'Brien and et. al.,
2019). In reference with ASCO Ltd, the managers or professionals of the firm does not
need to face any threats from this factor but, this can not ignore the fact that they should
keenly observe it in order to survive in long term as well as short term to operate
smoothly in the market.
 Recession: It is an another factor that affects the decision-making strategy of their
managers. It states the temporary decline in the economic growth of a nation in two
sequential sets three months in a financial year. In recession, there is a fall of overall
decline or decrease in economic activities like industrial produce and trading. Decision
making process of ASCO Ltd. is not highly affected by this factor in long term however
can affect in short term which makes it quite important for the managers of the firm to
overlook it.
 Compromise with quality product: It is the factor in which company managers or
professionals are tend to save cost of production in goods produced by them. It is done
by decreasing the quality of product by decreasing the quality of inputs or any other
factors of production. The extra revenue generated in it is not high but risk involved in it
is very high as the customers may notice the cheaper quality of goods which may cost
the company with loss of goodwill and market share. In this situation, a company should
take precautions because a rational consumer chooses a brand product over inferior
products only because of the quality the brand provides and sacrificing that quality in
order to earn profit in short run may lead to a huge loss in long term because of the risk
of loss of goodwill and market share(Samimi and et. al., 2020). In reference with ASCO
Ltd., the firm should focus on providing high quality products of their consumers in
order to keep up with their customer base and also to intensify loyalty in their buyers.
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CONCLUSION
From the above report it can be concluded that every organisation must take initiative and
make desired or important actions so that ethical wants and roles towards building a sustainable
business environment can be build. This process should be adopted by the firm's professional in
a way that is beneficial to both economy and the organisation itself. The respective business have
taken all the important steps that are necessary in order to ensure business sustainability so that
effective and efficient results can be obtained. This report was a detailed discussion on roles and
responsibilities of a strategic manager, concepts and tools of management of a business in a
strategic way. Along with this, economic and ethical dilemmas that are faced by a strategic
leader towards long term and short term goals were discussed.
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REFERENCES
Avesani, M., 2020. Sustainability, sustainable development, and business sustainability. In Life
Cycle Sustainability Assessment for Decision-Making (pp. 21-38). Elsevier.
Cvjetkovic, M and et.al., 2021. Activities and Characteristics of a Manager in the Function of
Improving the Strategic Activity of a Company. ODITOR, p.7.
lores, H.R., 2020. Developing a Model of Antecedents to Middle Managers’ Strategic Role
Conflict. In Academy of Management Proceedings (Vol. 2020, No. 1, p. 15076).
Briarcliff Manor, NY 10510: Academy of Management.
Gray, C., Senior Manager structure March 2022. Policy, 1462, p.474370.
Hoffman, A.J., 2018. The next phase of business sustainability. Stanford Social Innovation
Review, 16(2), pp.34-39.
Javed, M and et. al., 2020. The effects of corporate social responsibility on corporate reputation
and firm financial performance: Moderating role of responsible leadership. Corporate
Social Responsibility and Environmental Management, 27(3), pp.1395-1409.
Mahajan, R. and Bose, M., 2018. Business sustainability: Exploring the meaning and
significance. Imi Konnect, 7(2), pp.8-13.
O'Brien, D and et. al., 2019. The microfoundations of subsidiary initiatives: How subsidiary
manager activities unlock entrepreneurship. Global Strategy Journal, 9(1), pp.66-91.
Samimi, M and et. al., 2020. What is strategic leadership? Developing a framework for future
research. The Leadership Quarterly, p.101353.
Sharma, P., 2022. Job Posting Position Title: IT Manager Department: Reports to.
Tur-Porcar, A., Roig-Tierno, N. and Llorca Mestre, A., 2018. Factors affecting entrepreneurship
and business sustainability. Sustainability, 10(2), p.452.
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