Research Project: Sustainability Impact on Supply Chain (Ritz Hotels)

This research project investigates the effects of sustainability on supply chain management, specifically within the hospitality industry, using The Ritz Hotels as a case study. The project begins with a research proposal outlining the aims, objectives, research questions, and the reasons for selecting this topic, including its relevance to current events and the researcher's skill development. The project will employ a mixed-methods approach, combining primary and secondary research, including a literature review to identify existing gaps in knowledge and inform the research methodology. The research methodology section details the research philosophy (positivism and interpretivism), approach (deductive), strategy (survey), choice (quantitative), time horizon (cross-sectional), and sampling technique (probability sampling). Data collection methods will include primary and secondary research, considering cost, access, and ethical issues. The project will also address data analysis techniques and the communication of research outcomes, along with reflection on the appropriateness of the chosen methods and potential alternative methodologies. A Gantt chart is included for time management and a detailed timeline for the project's completion. The project aims to identify the impact of sustainability on supply chain management during the COVID-19 pandemic, analyze challenges, and propose solutions for improving supply chain resilience and performance within the hospitality sector.

Research Project

Table of content
INTRODUCTION.........................................................................................................................2
TASK 1...........................................................................................................................................2
P1 Produce a research proposal.................................................................................................2
P2What type of research approach and methodologies are you likely to use and why? What
your areas of research will cover:................................................................................................7
TASK 2...........................................................................................................................................8
P3. Conduct primary and secondary research using effective methods for a business research
project which consider costs, access and ethical issues...............................................................8
P4. Apply effective analytical tools to determine research findings.........................................11
TASK 3.........................................................................................................................................20
P5. Communicate outcomes related to research in an appropriate manner for intended
audience.....................................................................................................................................20
TASK 4.........................................................................................................................................21
P6. Reflect on appropriateness of methods of research that is applied on achieving objective of
research in hospitality research project......................................................................................21
P7. Determine alternative methodologies related to research and lessons learnt by outcomes.22
CONCLUSION............................................................................................................................24
REFERENCES............................................................................................................................25
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INTRODUCTION
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
TASK 1
P1 Produce a research proposal
Research aim: “To identify the effects of sustainability over supply chain management during
pandemic situation of COVID-19.” A study of The Ritz hotels.
Research Objectives:
 To examine conceptual framework of supply chain management within hospitality industry.
 To investigate the impacts of sustainability over supply chain management of The Ritz during
COVID-19 situation. To determine the challenges faced by The Ritz in their supply chain management during
COVID-19.
Research questions
 What is the conceptual framework of supply chain management within the hospitality sector?
 How researches impact the sustainability over the supply chain management of respective
hotel considering COVID-19 situation? What are the challenges which are faced by hotel in their supply chain management during
COVID-19?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main reason behind the selection of current topic is to analyse the impact of sustainability over
the supply chain management of hotel at the time of COVID-19. It is the main reason behind
organising suitable research for company. For this, the current research is regarding the significance
of an individual, company and so on that helps in identifying the suitable effects of sustainability
within an organisation by considering and analysing several situations (Sarkis, 2020). For this, the
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present study is described by the researcher to improve their research skills like time management,
communication, data collection and so on. Hence, the present study depicts the significance for all
the stakeholders that play an important role in research.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is the important section of research project as it is useful in order to collect
secondary details on the subject of the impact of sustainability over the supply chain management.
For this, there are various sources of collecting secondary details via books, peer-reviewed and so on.
These methods are useful for the researcher in order to collect data from the earlier research. For this
the suitable objective of literature review is to identify the prominent gap within the current study.
As per the study, the literature gap is about the impact of sustainability over supply chain
management over the performance of business. Within the previous studies, lot of information is
useful regarding the objective but it also has shortage or missing of information about the impact of
sustainability in order to improve the business performance. It is the suitable gap for overcoming and
fulfilling the needs of research questions which is explained as underneath:
Examine conceptual framework of supply chain management within hospitality industry
According to Bastas, A. and Liyanage, K., (2019), Supply chain management is the term which
is useful in exploring the development of company and also treated effectively within the emerging
market with the collective set of ideas. Supply chain refers to the combination of suppliers of the
company and also deals with the coordination of manufacturing activities among several decision-
making units. In relation with Ritz hotel supply chain management needs to develop the unique sense
of dedication and commitment that drive by the leadership of the local owners and also tends to
provide quality products with the friendly environment (Sharma and et. al., 2020). Moreover, the
supply chain of Ritz hotel is quite complex regarding the direct and indirect suppliers as they reach
to manage the complex system by working with direct suppliers in order to share the vision and
values of company for the sustainable supply.
Investigate the impacts of sustainability over supply chain management of The Ritz during COVID-
19 situation
According to Krzywoszynska, A., (2019), the sudden diffusion of covid-19 pandemic tends to
outbreak the result for the total economic disruption of the supply chain management of hospitality
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sector that leads to cause significant elimination within the revenue and creating liquidity issues for
all the operators. In regard of this the objective is to understand the role of relationship management
among the hotel chain their supply chain management in terms of overcoming from the economic
destructions which is caused by the pandemic. In relation with Ritz hotel the outbreak of COVID-19
situation put negative impact over the sustainability and supply chain management of company as the
restaurants theme parks Cinemas hotels complexes shopping malls and so on got shut down that put
disruptive impact over dog hospitality sector and its ecosystem.
Challenges which are faced by hotel in their supply chain management during COVID-19
According to Hobbs, J.E., (2020), Covid-19 forces many companies and industries to rethink
and transform their supply chain model by exposing various organizations regarding their
dependencies. In relation with Ritz hotel the prominent challenges which is faced by Hotel is about
the shortage of visibility within the supplier operations regarding the sharing of information across
the supply chain which is the key to neglect potential demand supply issues. Moreover, by
considering the information which is required to be shared with all the supply chain stakeholders
regarding the logistics decisions that are made and also helpful for the businesses in terms of
operating more efficiently (Karmaker and et. al., 2021). Along with this in order to mitigate this issue
regarding the short-term supply chain the leaders need to work in order to create transparency for the
fast responsibilities. As it is the best way for Ritz hotel to use Technology platform that bring
manufacturers and suppliers collectively for the visible collaboration.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation,
writing the report):
Aim and objectives
Literature review
Research methodology
Data collection
Data analysis
How long this will
take:
12 Days
15 days
20 days
25 days
30 days
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Conclusion and recommendations
Submission of final report
8 days
3 days
Milestone one: ___Literature review ________
Target date (set by tutor): _____03-02-2021_______________
Milestone two: ___Research methodology____________________
Target date (set by tutor): ______24-02-2021________________
Gantt Chart
Gantt chart is the suitable time management tool which is useful for the investigator by offering
significant information regarding the ending and starting data for each and every activity. For this,
the suitable Gantt chart of the present project is discussed as underneath:
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Section Five: Research approach and methodologies
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What type of research approach and methodologies are you likely to use and why? What your areas
of research will cover:
Research methodology depict as the prominent concept of research as it offers suitable research in
order to collect things and analyse the suitable data considering any sort of topic. For this, onion
research framework is effectively applied by undertaking several layers. For this, all the layers of
onion framework is discussed below: Research philosophy: It undertake the significant process which is applied at the time of
collecting and analysing information undertaking the topic. For this, the two suitable
philosophies are used for research which are interpretivism and positivism. For this, both the
kinds of philosophies are important in regard of analysing the impact of sustainability in
supply chain management as positivism type is prominent philosophy which is opted by the
researcher (Ivanov, 2020). For this, it is facilitated by investigator in order to collect things
and also leads to evaluate the data by quantitative method within minimum period of time. Research approach: It is the main procedure for analysing collected details and information
by inductive and deductive approach. For this, the main approaches are analysed as per the
impact of sustainability in supply chain and deductive approach is more valuable as it is
useful for researcher in order to evaluate things by quantitative information in given period of
time. Research strategy: It is essential for the researcher in order to collect information by
considering the suitable research strategy. For this, there are some of the suitable strategies
like survey, action research, case study and so on. For this, all of the suitable strategies are
undertaken as per the research project and survey which is the main strategy which is being
opted by the researcher (Sharma, Adhikary and Borah, 2020). For this, the reason behind the
selection of survey strategy is to ease researcher by offering suitable details and information
in given period of time. Research choice: For this, it depicts the two basic options which are available for the
researchers undertaking qualitative and quantitative. As both the suitable choices of research
are as per the topic and for this, quantitative method is opted by the research which is more
valuable as it depicts the effective collection of numerical information is easy form. Time Horizon: Time is the essential factor for the research project as it leads to depict the
completion of overall project in given period of time. For this, there are two suitable sections
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of time horizon like cross sectional and longitudinal. It undertakes the main approaches of
time horizon but as per the topic, cross sectional approach of time is more important for the
researcher as it leads to support them in an effective manner in stipulated period of time. Sampling: It is the process of opting suitable respondents from the total population by
undertaking probability and non-probability sampling. These are the suitable techniques but
as per the project, probability sampling is the suitable technique which is being opted by the
researcher (Ivanov, 2020). For this, the main reason behind selecting probability sampling is
to effectively support larger sample in given period of time. By probability sampling, 50
employees of Ritz hotel is opted on the random basis.
 Data analysis: It is the suitable process to identify the data by research analytical tool as by
undertaking the project, frequency distribution is an effective technique which is opted by the
investigator. As per this technique, the researcher will need suitable making of the overall
frequency distribution table that result in the identification of quantitative information in
systematic and on time.
TASK 2
P3. Conduct primary and secondary research using effective methods for a business research
project which consider costs, access and ethical issues
There are different methods included in context of gathering information in an
appropriate form. Data collection is an effective process of collecting information from the
reliable sources to identify a solution to the research problem. The main methods of data
collection are primary and secondary research (Bremdal and et. al., 2018). These tools allow
researcher to conclude an answer to the reliable and accurate answer. The explanation of these
methods is as below:
Primary method- This kind of data collection tool is analysed an appropriate form of
gathering information. In this process, the researcher will responsible to collect pure and first
hand information with the support of different sources such as survey, group discussion,
experiment and interviews etc. Therefore, it is an effective technique which is important and
essential because it provides efficient information which is needed to conduct research in
appropriate and adequate form.
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Secondary method- It is another crucial method of data collection which is considered by
researcher in context of collecting and assembling relevant data within less time period. This
method supports in collecting and gleaning information about the specific topic of the research
document. There are several sources and tools such as article, journals, books, magazines, online
sites, government websites and many more. The data which is collected by the investigator
through secondary source is already accessible in the market and also used by others in order to
accomplishment of their work (Wegleitner, Schuchter and Prieth, 2020). In addition to this,
within current research, the individual will focus on using different scholars, articles and journals
in term of gleaning information which is crucial in delivering data that is reliable ad valuable for
the accomplishment of research at specific time duration.
Cost- It is one of the key and most important as well as valuable aspect because in the
absence of it, primary as well as secondary research cannot be conducted in more effective and
efficient way. In context of performing and organising primary and secondary research, the
investigator will require sufficient amount of fund because due to having enough finance they
can use different source of data collection and collect reliable information which will support in
completion of the research by providing data about specific area of research. Also, due to having
adequate money, the person can visit one place to another in term of collecting data by
questionnaire and collect pure and deep information regarding research topic. In context of
performing and organising primary and secondary research, the investigator will require
sufficient amount of fund because due to having enough finance they can use different source of
data collection and collect reliable information which will support in completion of the research
by providing data about specific area of research.
Access- It can be determined as another aspect which is included for executing secondary
and primary research in significant and systematic form. Within it, the researcher has complete
access regarding the collection of information from selected population or representatives. Also,
they have access to gather data in computer system for long time (Wang and et. al., 2020). It is
analysed that this tool supports and helps investigator in organisation of both primary as well as
secondary research in an appropriate manner.
Ethical issues-It is most important for researcher to assure and analyse that all the ethics
or ethical principal are included during the time of executing or conducting investigation. In
order to execute each and every task of primary and secondary research, ethical issues and
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complexities must be considered. The ethical problems in context of anonymity, informed
consent, respect for discretion, respect for privacy and many others. To get over these kinds of
issues and problems, researchers must do each and every activity of study in an ethical form. If
the researcher will not make focus on these kind of problems than it will affect the validity and
reliability of the information as well as ethnicity.
Questionnaire- It denotes and refers as a document that has a number of questions
related to the research topic in order to collect appropriate information with the aim of
accomplishment of research project in developed form. Generally, it is known as a research
instrument which involves of a set of questions or other types of prompts that purpose to gather
data from a respondent. A research questionnaire is basically a mix of close ended questions and
open ended questions. The information which is gathered through questionnaire can be both
qualitative and quantitative in nature. A questionnaire may or may not be delivered in context of
a survey but a survey always considers a questionnaire (Suprapto, Nandyansah and Mubarok,
2020). With the support of it, individual can collect information by making direct
communication and interaction as well as with the selected unit of responders through which
they can collect fresh data and content.
Questionnaire
Q1. Do you have understanding about the concept of supply chain management?
(a) Yes
(b) No
Q2. As per your opinion, in which manner sustainability create impact on supply chain
management?
(a) Optimistic impact
(b) Negative impact
Q3. Do you agree that sustainability of supply chain management make regularity
contribution in the development of business enterprise?
(a) Yes
(b) No
Q4. What is the conceptual framework of supply chain management within the hospitality
sector?
(a) Management of supply chain activities
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(b) Take benefits of consumer value
(c) Attain a sustainable competitive benefit
Q5. How researches impact the sustainability over the supply chain management of
respective hotel considering COVID-19 situation?
(a) Environmental impact
(b) Risk
(c) Waste costs
Q6. What are the challenges which are faced by hotel in their supply chain management
during COVID-19?
(a) Lack of risk management
(b) Ineffective supplier relation
(c) Inexperience workforce
(d) Unforeseen delays
Q7. What is the importance of the sustainability in supply chain management?
(a) Improved productivity
(b) Cost effectiveness
Q8. What is the effective ways that can be considered by the hospitality organisation in
order to promote sustainability in the market?
(a) Support green vendors
(b) Focus on creating a value proposition
(c) Minimising waste
Q9. Do you agree that development in the effectiveness of enterprise is key significance of
sustainable supply chain management?
(a) Agree
(b) Disagree
Q10. Provide suggestions regarding the challenges which faced by hospitality firm in
context of supply chain management in COVID 19n situation.
P4. Apply effective analytical tools to determine research findings
Theme 1: understanding about the concept of supply chain management
Q1. Do you have understanding about the concept of supply Frequency
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chain management?
(a) Yes 18
(b) No 12
Interpretation: On the basis of above given graphical representation, it has been
analysed that it is necessary to understand the concept related to supply chain administration
during particular phase of time period. It has been assess that there are 18 subordinates who have
an understanding regarding the concept related to supply chain administration. In addition to this,
there are 12 subordinates who do not have any understanding regarding concept of supply chain
administration during particular phase of time period.
Theme 2: As per your opinion, in which manner sustainability create impact on supply
chain management
Q2. As per your opinion, in which manner sustainability create
impact on supply chain management?
Frequency
(a)Optimistic impact 17
(b)Negative impact 13
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Interpretation: On the basis of above given graph, it has been analysed that according to
the opinion or point of view of management team it has been analysed that creates sustainability
impose direct effect on supply chain administration. From 30 respondents, there are 17
individual people who have an optimistic effect on supply chain administration. In addition to
this, there are 13 subordinates who have a negative effect in respect of sustainability generation
on supply chain administration during particular phase of time period.
Theme 3: sustainability of supply chain management makes regularity contribution in the
development of business enterprise.
Q3. Do you agree that sustainability of supply chain management make
regularity contribution in the development of business enterprise?
Frequency
(a) Yes 16
(b)No 14
13

Interpretation: On the basis of above given graph, it has been analysed that
sustainability related to supply chain administration make appropriate contribution in
improvement of business organisation during particular phase of time period. In assistance of
this, on the basis of given graph, it is assess that from 30 respondents, there are 16 respondents
who believes that sustainability of supply chain administration make appropriate contribution as
well as efforts in improvement of business organisation. In addition to this, there are 14 staff
members who believe that sustainability related to supply chain administration make
contribution or efforts towards improvement of business organisation during the period of time.
Theme 4: the conceptual framework of supply chain management within the hospitality
sector.
Q4. What is the conceptual framework of supply chain
management within the hospitality sector?
Frequency
(a) Management of supply chain activities 9
(b)Take benefits of consumer value 11
(c)Attain a sustainable competitive benefit 10
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Interpretation: On the above given graphical representation, it is assess that the
conceptual framework related to supply chain administration is necessary within hospitality
sector. There are 9 subordinates who believe that administration of supply chain activities is
determined as a conceptual framework related to supply chain management in hospitality sector.
In addition to this, there are 11 subordinates who believe that take benefit of customer value is
the conceptual framework related to supply chain administration within hospitality sector. Apart
from this, there are remaining 10 responding believes that attain a sustainable competitive benefit
is determined as a conceptual framework related to supply chain administration within
hospitality industry during particular phase of time period.
Theme 5: researches impact the sustainability over the supply chain management of
respective hotel considering COVID-19 situation
Q5. How researches impact the sustainability over the supply
chain management of respective hotel considering COVID-19
situation?
Frequency
(a) Environmental impact 10
(b) Risk 11
(c) Waste cost 9
15

Interpretation: On the basis of above given graph, it has been analysed that research is
effect on sustainability of supply chain administration of chosen hotel determining covid-19
situation. In addition to this, it is assess that there are 10 individual people who believes that
environmental effect the sustainability of supply chain administration of chosen hotel
determining covid-19 situation in an appropriate manner. In assistance of this, there are 11
individual people who believe that risk is determined as a other researches that imposes direct
effect on sustainability over the supply chain administration of respective chosen hotel
determining covid-19 condition in proper way. In addition to this, there are 9 individual people
who believe that waste cost impose direct effect on sustainability of supply chain administration
of chosen Hotel determining the situation of covid-19 in better way.
Theme 6: the challenges which are faced by hotel in their supply chain management during
COVID-19.
Q6. What are the challenges which are faced by hotel in their
supply chain management during COVID-19?
Frequency
(a)Lack of risk management 7
(b)Ineffective supplier relation 6
(c)Inexperience workforce 9
(d)Unforeseen delays 8
16

Interpretation: On the given graph, it is assess that there are different challenges which
is confronted by hotel in supply chain administration during the situation of covid-19. Therefore,
it has been assess that there are 7 respondent or individual people who believes that the lack of
risk administration is a major challenge which is confronted by hotel in supply chain
administration during the situation of covid-19. In addition to this, there are 6 individual person
believes that ineffective supplier relation is the major challenge which is confronted by hotel in
supply chain administration during the time of Covid-19. Apart from this, there are 9 individual
people who believe that inexperience staffs is the major issue which is confronted by
management team of hotel in supply chain administration at the time of covid-19. Apart from
this, there are remaining 8 individual person believes that unforeseen delays is the major
challenge which is confronted by hotel in supply chain administration during the situation of
covid-19 during particular phase of time period.
Theme 7: the importance of the sustainability in supply chain management
Q7. What is the importance of the sustainability in supply chain
management?
Frequency
(a) Improved productivity 14
(b) Cost effectiveness 16
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Interpretation: The importance of sustainability in supply chain administration plays a
major role within business organisation. Therefore, on the basis of above given graph, it is assess
that there are 14 subordinates believes that improving productivity is determined as a
significance of sustainability in supply chain administration. In addition to this, there are 16
individual people who agree that cost effectiveness is the major significance related to
sustainability in supply chain administration during particular phase of time period.
Theme: the effective ways that can be considered by the hospitality organisation in order to
promote sustainability in the market
Q8. What is the effective ways that can be considered by the
hospitality organisation in order to promote sustainability in
the market?
Frequency
(a)Support green vendors 9
(b) Focus on creating a value proposition 11
(c) Minimising waste 10
18

Interpretation: On the basis of above given graph, it is analysed that it is necessary to
have appropriate way which is determined by hospitality company for promoting sustainability at
marketplace. In addition to this, there are 9 individual person who agrees that support green
vendors is appropriate method that is determined by management team of hospitality sector of
organisation for promoting sustainability at marketplace. In addition to this, there are 11
subordinate who emphasis on generating a value proposition is determined as the appropriate
method which is determined by management team of hospitality organisation for promoting
sustainability at marketplace. Remaining 10 individual people believes that minimising waste is
the most appropriate way that is determined by hospitality organisation for promoting
sustainability at Marketplace.
Theme 9 Development in the effectiveness of enterprise is key significance of sustainable
supply chain management
Q9.Do you agree that development in the effectiveness of
enterprise is key significance of sustainable supply chain
management?
Frequency
(a) Agree 17
(b) Disagree 13
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Interpretation- On the basis of above given graphical representation, it is assess that it is
necessary to improve the appropriateness of company for sustainable supply chain
administration. In addition to this, there 17 individual person who believes that improvement in
appropriateness of company is the most appropriate significance of sustainable supply chain
administration during particular phase of time period. In addition to this, there are 13 individual
person who do not have an idea regarding improvement in appropriateness of enterprise is the
significance of sustainable supply administration during the period of time.
TASK 3
P5. Communicate outcomes related to research in an appropriate manner for intended audience
It is considered as eco-friendly policies, strategies as well as initiatives that are determined
by hospitality organisation in order to take decision and to motivate buyer to take decisions for
achieving benefits or advantages that is offered by them. Therefore, it is advantageous for
organisation to implement sustainability and generate optimistic that imposes a direct impact or
effect on base of customer in improvement of it. In addition to this, it is necessary for Ritz Hotel,
there are different kinds of initiative which is a significant for improving base of customer and
also it is helpful in achieving brand image as well as reputation of company in front of customer
at marketplace. Apart from this, sustainability plays an important role in hotel that it provides
support in reducing cost that assist business organisation to handle behaviour of consumers
during particular phase of time period. It is analysed that sustainability within business
organisation provides support in offering different kind of information as well as knowledge in
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respect of future need. There are different kind of forms by which the management team of Hotel
can motivate consumer to take decision and also the focus is on promoting sustainability at
marketplace such as green technology, recycling procedure, the administration as well as
improving value proposition and many more. In addition to this, the process will help in
improving decision taken by user in respect of services or facility and improve brand image and
reputation in front of customer at Marketplace. For outcome, it is assess that the business
organisation named as Hotel Ritz focuses on making appropriate sustainable strategy because it
provides support in improving different kind of cause of customer that helps in improving
business. It is also helpful in increasing sales and profit margin of company in front of customer
at marketplace. It will assists in achieving objective and goal in pre-decided period of time which
will be beneficial for company in future period of time.
TASK 4
P6. Reflect on appropriateness of methods of research that is applied on achieving objective of
research in hospitality research project
There is a major satisfaction for me in order to organise research on different area related
to trading and the topic named as eco-friendly strategy, policies that imposes direct effect on
decision taken by consumer in choosing a hotel. In addition to this, the research provides support
to enhance knowledge and skill regarding different kind of method that organisation use in
reference of promoting sustainability in the market. In addition to this, by conducting appropriate
research for investigation I am able to improve appropriate communication capability. The
capability related to research is determined such as time administration, data analysis research
skill, data collection and so on. There are different kind of problems as well as issues which is
confronted by me while organising particular research that is connected to data or information
collection during particular phase of time period. While data collection, I am not properly
responding to question that is asked by me and there is no more interest in giving their answers.
Apart from this, the other reason in respect of uninterested behaviour or attitude is providing
answer to question just because of covid-19 there is a different kind of concern regarding social
distancing and they are not able to ready to give a different kind of answer during particular
phase of time period. Therefore, I am focusing on increasing my appropriate convenience skills
so that I am able to gather information that is helpful in how to draw effective conclusion. In
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addition to this, I don't have any kind of information or data regarding how to improve Gantt
chart but it provides support to me I take support from my mentor to increase learning ability and
conduct research in timely manner. Therefore, my focus is on analysing time that is required for
completing particular research during particular phase of time period. The researcher focuses on
providing support regarding research method and analyse data in an appropriate manner that help
me in conducting appropriate research in timely manner and growing chances in an appropriate
manner during particular phase of time.
P7. Determine alternative methodologies related to research and lessons learnt by outcomes
For conducting every research, it is difficult to choose appropriate research method in
reference of achieving better outcomes in future period of time. There are various method related
to data that are determined by investigator for assembling different kind of information and
technology from participants for current assignment. It has been assess that questionnaire is the
most appropriate method in order to conduct research in proper way. In addition to this, it is
assess that survey is same or equivalent to questionnaire that help in determining different kind
of information within a short period of time. Survey research method is an appropriate tool that
helps in assembling pure data or information and the reason for choosing this is simple to
understand other person. There is different kind of initiative, strategies as well as policy related
to sustainability such as green technology based administration recycling and many more that is
determined by management team of organisation in order to take decision by user in respect of
service is used during particular phase of time period. It is important for organisation in order to
implement sustainability and it improves the success as well as growth of business organisation.
Recommendations
According to above given analysis, it has been assessed that there are different kind of
challenges as well as issues which are confronted by organization in respect of taking decisions
by its user.
 It is recommended to higher authority of Ritz hotel to improve or implement eco-friendly
strategy, initiatives as well as policies in order to deal with different kind of issues for
influencing and motivating consumer to take decisions and in respect of product as well
as services which are provided or offered by organization.
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 In addition to this, to tackle challenges related to cleanliness and hygiene issue they
emphasized on hygiene policy that are improved by higher authority of nation. It will
help in bringing cleanliness in order to attract individual person during particular phase of
time period. It provides relief to customer from effect of covid-19 pandemic at the time of
choosing Hotel.
 There are different kind of technology and generate challenges for business organization.
In reference of Ritz hotel, the administration team faces different kinds of challenges in
respect of technology that impose direct effect on power related to influencing user.
Therefore, by adopting innovative technology, the administration team focuses on
handling or managing different kind of issues related to technology. In addition to this,
their focus is on determining payment application, mobile app and many more due to
increasing situation of corona virus. The individual person emphasized on E-payment and
other kind of services.
 In assistance of this, it can be recommended to administration team of Ritz Hotel can
offer training session to its subordinates in order to increase knowledge and experience
that help in taking effective decision in respect of smooth running of organization.
 Furthermore, it is recommended that organization can focus is on improving facilities
while they provide services to its user and it helps in getting attention from its user and
influence decision making in respect of choosing hotel. In addition to this, it will help the
organization in implementing sustainability during particular phase of time period.
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CONCLUSION
On the basis of given information, it is assess that the use of appropriate eco-friendly
Strategies is very important in decision which is taken by user. It is significant for organisation to
improve sustainable tactics in reference of gaining improvement in the market. In addition to
this, it is analysed that within hospitality sector, sustainability function is very important that
help in retaining customers for long period of time and achieve progress in future period of time.
There are various ways that are determined and adopted by organisation in context of promoting
sustainability in the market. It is important for researcher to adopt proper method related to data
collection in order to have a reliable conclusion during the period of time. It is considered that
questionnaire is determined as appropriate instrument related to research that help in gathering
information that is appropriate because it offer reliable or appropriate information that is based
on statistics. Furthermore, it is analysed that Gantt chart focuses on dividing actions as per given
time period that help in achieving goals as well as objective in timely manner. It is important for
researcher to make ensure that all the rules related to ethics must be followed by organising
outcomes such as anonymity, confidentiality and many more.
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