Project Management Plan: Sustainable Agriculture Conference, Australia

This project plan details the organization of a conference focused on the latest innovations in sustainable agriculture, to be held in McLaren Vale, South Australia. The event aims to educate attendees on sustainable agricultural practices through tours, field trips, and presentations. Key aspects covered include the project's aims and objectives, destination details including available tours and accommodation, potential partnerships and sponsors, venue specifications with floor plans, transport arrangements, a detailed conference program, marketing strategies, and an administrative plan encompassing budget and schedules. The plan also considers methods for evaluating the event's success, such as closure checklists and feedback collection. This project plan provides a comprehensive framework for hosting a successful and impactful sustainable agriculture conference.

Running head: PROJECT MANAGEMENT
Project Management
Conference on Latest Innovation for Sustainable Agriculture
Student Name:
University Name:

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Executive Summary
This project is focused on development of a plan for “Australia and New Zealand association
of sustainable agriculture” so that they can conduct a conference on ‘Latest Innovation in
Sustainable Agriculture’. The event will comprise of various program of tours, field trips in
the available in “McLaren Vale” which is a small rural town in South Australia. The event
will help the individual who have keen interest in Sustainable Agriculture as well as the
farmers attending the event will be benefitted. The event will be beneficial for both the
attendees as well as the locality. The success of the event will be evaluated with the help of
closure checklist to determine whether the event is completed according to the goals and
objectives. Further, feedback is another method which will help to acquire the views and
opinions on the event to determine whether it is successful or not.

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Table of Contents
1. Introduction............................................................................................................................3
2. Aims and Objectives of the project........................................................................................3
2.1 Aim of the project............................................................................................................3
2.2 Objectives of the project..................................................................................................3
3. Destination.............................................................................................................................4
3.1 Details of the destination city...........................................................................................4
3.2 A program of tours available in the destination...............................................................4
3.3 A field trip destination.....................................................................................................7
3.4 Destination accommodation options................................................................................7
4. Partnerships........................................................................................................................8
4.1 List of potential partnerships with organisations in the destination city..........................8
4.2 A list of potential exhibitors.............................................................................................9
4.3 A list of potential sponsors...............................................................................................9
4.4 A list of operational task sub-contractors.........................................................................9
5. Venue.....................................................................................................................................9
5.1 Details of all relevant features of the venue.....................................................................9
5.2 A venue floor-plan with rooms......................................................................................10
5.3 A venue floor plan with the exhibition space.................................................................11
5.4 Food and beverage menus..............................................................................................11
6. Transport..............................................................................................................................12
6.1 Details of transport arrangements and options...............................................................12
6.2 A transport plan for all event activities..........................................................................12
7. Program................................................................................................................................13
7.1 A conference theme and a logo......................................................................................13
7.2 Full conference program detail and schedule.................................................................14
8. Marketing.............................................................................................................................15

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8.1 Marketing Plan...............................................................................................................15
8.2 Details of event merchandise.........................................................................................15
8.3 Sponsorship and exhibitor’s prospectus.........................................................................16
9. Administration......................................................................................................................17
9.1 A line budget (both income and expenditure)................................................................17
9.2 Overall schedule for the planning of the event..............................................................19
9.3 Schedule and HR breakdown.........................................................................................21
10. Conclusion..........................................................................................................................22
Bibliography.............................................................................................................................23
Appendix..................................................................................................................................26

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1. Introduction
In this proposal, a detailed plan for conducting an event on “Latest Innovation in
Sustainable Agriculture” is presented to ensure success of the event. The event will be
conducted in a small rural town “McLaren Vale” in South Australia. This event will comprise
of various program of tours as well as field trips so that attendees can learn and have better
understanding on the concept of Sustainable Agriculture. A plan for the entire conference to
be held has been prepared to demonstrate the timeline for activities in the event.
2. Aims and Objectives of the project
2.1 Aim of the project
The main aim of this project is to demonstrate the application of technology for
sustainable agriculture. This event will help the individuals to increase their awareness on
sustainable agriculture and how to implement latest innovation to ensure sustainability. From
this event, the farmers could gain excellence in their farming capabilities so that there could
be advanced techniques used for farming.
2.2 Objectives of the project
The objectives that has been determined for this project on conducting a conference to
demonstrate latest innovation for sustainable agriculture are listed as below:
 To present the importance of sustainability in agriculture and how it could be
achieved with the help of latest innovation.
 To provide the participants with an experience of different programs and field
trips to ensure sustainability in agriculture.
 To develop the skills of farmers so that they could achieve better productivity
by investing efficiently.

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 To present a sustainable future in agriculture for the next 30 years.
3. Destination
3.1 Details of the destination city
The destination city that has been selected for this event is “Mclaren Vale SA” which
is a small rural town in South Australia. A boutique wine business located in the premium
grape growing region of McLaren Vale is for sale. Situated amongst many of the most
prestigious producers, in arguably the “dress circle” of McLaren Vale, Nashwauk Wines &
Vineyard presents an excellent opportunity for industry participants and investors alike to
gain a strategic foothold into the McLaren Vale Wine Region. The detailed characteristics of
the place is as below:
 Total land area of approximately 26.28 hectares.
 Approximately 18.94 hectares planted to Shiraz, Cabernet Sauvignon, Tempranillo
and Grenache.
 Trademarks, established brand and inventory.
 Improvements include a log-cabin style residence, shedding, and formed internal
roadways.
 Two water licenses irrigated via three bores and surface dam.
 Suitable zoning for wine tourism development (STCC).
 Ideally located with convenient access to Adelaide and the surrounding McLaren Vale
region, benefiting from all the lifestyle attractions of the Fleurieu Peninsula.
3.2 A program of tours available in the destination
Program Description Duration

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From Adelaide: Full-Day
Mclaren Vale Tour
Explore the best McLaren Vale has to offer,
from boutique wineries to gourmet food, in a
day on a small bus tour from Adelaide. 1 day
Victor Harbor and McLaren
Vale: 8-Hour Coach Tour
Discover the diversity of the Fleurieu Peninsula
and the scenic beauty of the McLaren Vale wine
region. Visit the seaside resort of Victor Harbor
and the old paddle steamer port of Goolwa,
where Australia's greatest river system meets
the sea. 8 hrs
Victor Harbor and McLaren
Vale Highlights
Visit South Australia’s most popular tourist
region, the Fleurieu Peninsula, and experience
the magnificent beaches, award-winning wines,
fresh local produce and some of the region’s
best loved tourist experiences. 8 hrs
d'Arenberg: The Blending
Bench & Degustation with
Wine
The Blending Bench is a hand on, interactive
experience where you play winemaker! Using
three-barrel samples of our premium Shiraz you
get to create a wine of your very own. Then
you'll dine at d'Arry's Verandah enjoying their
world-renowned degustation. 4 hrs
d'Arenberg: Dead Arm
Shiraz Masterclass &
Cheese Plate
Since its release in 1993 The Dead Arm Shiraz
has received hundreds of accolades from wine
critics and judges all over the world. This
vertical masterclass offers the opportunity to
delve into the history of this outstanding wine. 1.5 hrs

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McLaren Vale Intimate
Winery Tour from Adelaide
McLaren Vale is a tiny piece of paradise and
has two passions: food and wine. Samuels
Gorge, the last winery visit of the day highlights
the magnificent of the region, offering
breathtaking scenery and exceptional wines! 1 day
Mclaren Vale Hills Vines
and Wines Bike Tour from
Adelaide
Come along and enjoy a beautiful day of
exploring the hills and vineyards of South
Australia by bike in McLaren Vale. 1 day
d'Arenberg: The Blending
Bench Experience
Step into the winemakers' laboratory and
become 'winemaker' for a day. This interactive
experience is fascinating and fun, as you
combine distinctive flavors and textures to
create your very own unique blend that you can
take home with you! 1.5 hrs
Wirra Wirra Vineyard:
Shiraz Revolution Tour
Experience an intimate Shiraz masterclass in the
Original Cellar Door at Wirra Wirra, and a tour
of the old cellars. Enjoy a wine tasting, platters
from a local chocolatier, and ring the historic
three-quarter tonne Angelus Bell! 1 hr
Adelaide: Full-Day Vines
and Victor Harbor Eco
Adventure
Spend a day discovering the picturesque Victor
Harbor and world-renowned McLaren Vale
wine region. This fully guided, immersive tour
will take you on a journey to discover the
nature, wildlife and local produce of the
Fleurieu Peninsula. 8.5 hrs

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d'Arenberg: Varietal
Discovery and Cheese
Tasting Plate
This hosted masterclass will take you on an
educational wine journey, how to sniff, how to
spit and, most importantly, how to identify
grape varieties and their delicacies. 1.5 hrs
Table 1: Full details on program of tours available in the city
(Source: Created by Author)
3.3 A field trip destination
The field trip destination for this event will be Neill Road via Chaffeys Road which is
specifically located in the sub-region of Seaview, Nashwauk Wines & Vineyard comprises a
wonderful mix of traditional red varietals suited to the terroir and a boutique business
established in 2006, producing multi award-winning estate grown wines with major sales and
distribution networks. The destination features the following characteristics as below:
 Excellent dress circle location.
 Classic McLaren Vale varietals.
 Skilfully established wine business.
3.4 Destination accommodation options
There are multiple accommodation options for accommodation near the destination
based on the choice of participants, some of them are listed as below:
Hotel Name Type Facilities
McLaren Vale Motel & Apartments 4-star hotel Free Wi-Fi
Parking — Free
Swimming pool — Outdoor
Air conditioning
Tonsley Hotel & Cellars 3-star hotel Free Wi-Fi

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Parking — Free
Air conditioning
Restaurant
Comfort Inn Anzac Highway 3-star hotel Swimming pool — Outdoor
Fitness centre
Restaurant
Good for kids
ST Francis Winery 3-star hotel Swimming pool — Indoor
Restaurant
Good for kids
Room service
Hotel California Road @ Inkwell Wines - -
Marion Motel and Apartments 3-star hotel Swimming pool — Outdoor
Air conditioning
Good for kids
Room service
Table 2: List of accommodation options available in the destination city
(Source: Created by Author)
4. Partnerships
4.1 List of potential partnerships with organisations in the destination city
 Girl Guides SA McLaren Vale
 Kalyra McLaren Vale
 Samuel's Gorge

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 RSL McLaren Vale Sub Branch
 Angove Family Winemakers
4.2 A list of potential exhibitors
 Aldinga wineries
 McLaren Flat wineries
 McLaren Vale wineries
 Old Reynella wineries
 Willunga wineries
4.3 A list of potential sponsors
 Torresan Estate McLaren Vale
 Biga Plumbing Centre Mclaren Vale
 Angove McLaren Vale Vineyards and Cellar Door
 BDO Australia - McLaren Vale
 d'Arenberg
4.4 A list of operational task sub-contractors
 Mclaren Vale Constructions PTY Ltd.
 Southern Vales Mechanical
 BP Home & Garden Maintenance
 McLaren Vale Hot Water & Plumbing

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5. Venue
5.1 Details of all relevant features of the venue
Location – The location of the venue for this event is such that it will be easily
accessible from town and through public transport. The location has been selected so that the
participants could easily travel and reach the venue with comfort.
Technical arrangement – The venue is equipped with all basic amenities and audio-
visual technology so that the participants could be easily demonstrated on the latest
innovations for sustainable agriculture.
Availability of free space – The venue has sufficient space to accommodate the
participants or attendees of the event. There will be enough free space so that there is no
chaos or overcrowding in the venue.
Availability of rooms – The venue is well equipped with sufficient rooms for the
guests so that they can feel comfortable and no need to worry about their stay during the
event.