Impact of Sustainable Beauty Products on Sales in the UK

This project examines the influence of sustainable beauty products on customer satisfaction and sales within the UK cosmetics industry, using a case study approach. The introduction provides an overview of the growing demand for eco-friendly products and the increasing importance of sustainability in the beauty sector. The research aims to evaluate the impact of sustainable beauty products on overall sales, with specific objectives to determine factors making beauty products sustainable, investigate the relationship between sustainable products and consumer buying choices, analyze the extent to which sustainable beauty products help businesses generate sales, and recommend ways to increase sales. The literature review explores factors contributing to sustainable beauty, the relationship between sustainable products and consumer choices, and how sustainable products can aid sales generation. The research methodology includes a questionnaire to gather data. The project concludes with an analysis of the data and recommendations for beauty industry organizations to increase sales through sustainable products. The study highlights the significance of natural ingredients, sustainable packaging, and eco-friendly manufacturing processes in attracting customers and driving sales. The project provides valuable insights into the evolving beauty industry and the importance of sustainability.

The impact of sustainable beauty
product in customer satisfaction/ a
case study of cosmetics industry in the
UK

Contents
PROJECT TITLE............................................................................................................................3
INTRODUCTION...........................................................................................................................3
1.1 Overview................................................................................................................................3
1.2 Aim........................................................................................................................................3
1.3 Objectives..............................................................................................................................3
1.4 Research Questions................................................................................................................4
1.5 Rationale................................................................................................................................4
1.6 Scope......................................................................................................................................4
2.0 LITERATURE REVIEW..........................................................................................................4
2.1 Introduction............................................................................................................................4
2.2 Theme 1 Factors that make beauty products sustainable.......................................................5
2.3 Theme 2 Relationship between sustainable products and consumers buying choice............5
2.4 Theme 3 Extent to which sustainable beauty products can help business in generating sales
.....................................................................................................................................................6
2.5 Theme 4 Recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales................................................................................7
3.0 RESEARCH METHODOLOGY..............................................................................................7
4.0 DATA ANALYSIS.................................................................................................................11
5.0 CONCLUSION........................................................................................................................36
REFERENCES..............................................................................................................................38
QUESTIONNAIRE.......................................................................................................................41

PROJECT TITLE
Title of the project is “To identify importance of sustainable beauty products for
increasing sales of beauty industry”.
INTRODUCTION
1.1 Overview
in the market, sustainable products are the one who are environments friendly along with
being eco- friendly green products. The product has the clear containing of there natural
ingredients along with materials which renewable at sources. In more days, the demand of their
eco and environments friendly products are considered to be increase days by days which is
increasing at the continuous level. there is major impact on change in current trends along with
preference of customers which is majorly impacting the beauty industry in more way. as the
consumers have assumed to take major level of changes regarding their buying choice of beauty
industry company. Many organizations of this industry are focusing on manufacturing
sustainable beauty products for their customers. Most of the organizations are using it as a
strategy to increase and generate their overall sales. On the other hand, there more level of
manufacturing of the more level of sustainable products has also helps the beauty industry in
more way to take forward initiatives to move towards better environments. MAC is company in
beauty industry which is having the manufacturing all level of beauty or cosmetic products in the
global level in kore appropriate and effect way. The company is majorly focusing on on
manufacturing sustainable beauty products for their sustainable beauty product lover customers
in order to increase their overall sales and customer base.
1.2 Aim
Main aim of this project is: “To critically evaluate importance of sustainable beauty products for
increasing overall sales. A case study of MAC”.
1.3 Objectives
Main research Objectives of this research project are:
 To determine factors that make the beauty products sustainable
 To investigate relationship between sustainable products and consumers buying choice
 To analyses the extent to which sustainable beauty products can help business in generating
sales
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 To recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales.
1.4 Research Questions
Main research question of this study is: “In what ways sustainable beauty products can
help in increasing overall sales of an organization?”
Subsidiary questions that can help in answering main research questions are as follows:
 What are the factors that make beauty products sustainable?
 What is the relationship between sustainable products and consumers buying choice?
 How sustainable beauty products can help business in generating sales?
1.5 Rationale
In the todays world, there is increase level of demand on the more customisable products which
is increasing rate. The large numbers of the customer having optimization in more order for
choosing her level of green and sustainable products which are their made of the up renewable
resources. As in this topic for dissertation as there is more increase in demand of sustainable
beauty products due the changes in behaviour and buying perception of consumers. There will be
more focus on the different factors which are contributing to make the beauty products more
sustainable which will help the beauty industry to have their increase in over all sales.
1.6 Scope
As the scope is being discussed, this dissertation will help beauty industry and various
companies to have the increase in proper level of understandability or the importance of
sustainable product. This study has the clear focussing on different ways in which it can help
beauty industry organizations to generate and increase their overall sales. The primary
research will be helpful in analysing their sustainable products which will be help in granting
more level of sale. However, it has not focused on ways in which manufacturing of
sustainable beauty products can help beauty industry organizations to take a step towards
environment sustainability. It is will helpful for the researcher in upcoming or future years to
carry out research in specific area.
2.0 LITERATURE REVIEW
2.1 Introduction
Sustainable beauty products are those products which are eco friendly and do not harm to
the human skills and made with the natural ingredients. During the product making procedure of
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the sustainable products companies does not use any chemical in products so it is safe for the
people to use those products and get beautiful and natural skin
2.2 Theme 1 Factors that make beauty products sustainable
According to the (Ahmad, and Omar., 2018) Cosmetic beauty products like cream, make up,
sops etc can make made with the sustainability which has benefits to the skills and does not
affect negatively. There are some factors like use of natural ingredients which can help to make
their products sustainable and better then the chemical products. People always look for the
things which are made with the natural things like Aloe Vera, Lemon etc. This all Ingredients
are natural and can be used to make the beauty products and they all are eco friendly. Packing of
the products also an factor which can help to make beauty products sustainable, MAC can
use make their packing by using the non- plastic material so It can be recycle and they can
reusable. This will help them to improve their image in front of the customers and they can sell
their products effectively and achieve success in the market where they are operating their
business. Using Renewable energy- More and the more brands are taking healthier and eco
friendly approaches in their manufacturing produces so they can give their contribution toward
the Environment and create good image among their customers. MAC can be eco- friendly not
just only in their product but they can be also in their manufacturing. Many of the companies
have adopted natural ingredient also manufacturing their products with the renewable energy
through the wind power factories. One More factor which can make beauty products sustainable
are – Putting the environment first – The beauty product industry is putting the major changes
when it come to the products with the green and healthy ingredients. It is important for the
MAC to give more importance to the environment so they can provide grow in the face of their
customers. Chemical products can give instent beauty to the people but after some time it
started damaging the skin o those people but natural ingredients always give natural and real
beauty so MAC should give importance to the natural ingredients which can help them to
archive their goals and their objective
2.3 Theme 2 Relationship between sustainable products and consumers buying choice
As per the view point of (Pasricha and Jain., 2019) There is huge relationship between the
sustainable products and customers buying choices. Customers always want their skin become
beautiful and attractive, mostly female customers. This is necessary for them to look beautiful
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and attractive and they used to care their skins by using the beauty products which gives their
skin glow and shine which attract people to look their beauty. Cosmetic products have chemical
which affect the skin of the female customers and damage their skin so most of the female
customers focus to but the products which are eco- friendly and does not affect on their skin
and provide natural and beautifully skin. This has huge influence on their mind because
Sustainable products which are made with the natural ingredients are more affective and good
fo0r the skin to make their kin healthy and provide natural beauty to the customers. They always
prefer to by their product which are suitable for their skin and those products does no9t have
any chemical mix. This shpes their relation with the products there is a strong relationship
between sustainable beauty products and consumers buying choice. Today most of the
consumers are becoming environment friendly and are focusing more on environment friendly
products. There are various factors because of which buying choices of beauty product
consumers choices are changing and are focusing more on usage of sustainable products. One of
the factors that are forcing consumers to focus on using sustainable beauty products is suitability
of products. Due to change in environment today most of the people face skin allergies or have
infection from various products or ingredients. Due to this today most of the people are focusing
on using sustainable beauty products.
2.4 Theme 3 Extent to which sustainable beauty products can help business in generating sales
According to the (Kolkitchaiwan, Chantuk and Siriwong., 2018) MAC company should use
some of the products such as shop and face wash and face Cream and Hair care products which
are made with the natural ingredients can help their business to achieve success and they can
show their presence in the beauty industry. It is important for the company to make their
products with the sustainability so they can increase their sales and achieve their sales target.
Their products should have natural ingredient because people mostly look for the product which
are eco- friendly and does not affect on their skills. This product will be helpful for the MAC
company to increase their sales and they can gain costumers loyalty. Customers loyalty is
important for the company because they always refer to the others to use their products so they
should offer their products with the low price range so customers can get good product in the
affordable price range. Natural ingredients always help to add value for the customers
because they can find their raw material easily and lower costlier as compare to the chemicals.
Their product should have the all the specific Information and sustainable packing which can be
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ready to sell in the market. Proper specification in the products can help them to attract
customers and show their product more sustainable. They can also show their ingredient they
have use to make those beauty products and how their product can help customers to gain
beautiful and natural skin.
2.5 Theme 4 Recommend ways in which sustainable beauty products can help beauty industry
organizations to increase their overall sales
As per the view point of (Wang and et.al., 2019) Sustainable beauty products can help in the
beauty industry to increase their sales by showing their advantages in the Social media and
television, c companies need to advertise their sustainable products so people can be aware about
the product and their advantages. Sustainable product does not affect on the skin of the people it
can be used regularly and they are does not have any negative impact on the skin. Sustainable
products have the natural smell which also helps to attract the customers. Most of the people like
the product which are made with the sustainability. its ingredients from which such products are
made and second is business practises that are important to be followed in order to make a
product sustainable. When it comes to ingredient’s there Are various ingredients that makes a
beauty product sustainable. Some of the most common things that are required to be used kept in
mind to make sustainable cosmetic products are: it should be made up off completely natural and
organic items so this beauty industries should use the sustainable product and between quality
products to gain competitive advantages and make their industry more wider and better. This
industry is backsword because of their chemical use so they should use the natural things
which can make it herbal and does not effect on their customers skin.
3.0 RESEARCH METHODOLOGY
Research method logy is the path Through which researcher of the project need to
conduct their research on their project. This helps to shows the proper ways to the research
which lead them to formulate their problems and objectives and the present their effective
result from the data obtained during the study period. Research methodology is the proper
and specific research method which used to find out, analyses and process the useful
information about the topic which researcher had to analyze their research and they can get
success in their research study (Smith and et.al., 2017). In the paper of the research , the
methodology section allow the readers of the project to critically evaluate the all over
reliability and the validity. This is an systematic plan for the con dusting the research .
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Research methods
Research methods are the broad team which are used when they methods of the data
collection and the analysis represent the core of the research methods. A Careful consideration
of the study regarding the to specific problem or the concern using the scientific methods. As
per the view point of the researchers, it is systematic inquiry to describe control and explain
the observed Phenomenon. There are two type of research methods quantitative and the
qualitative methods of the research.
Qualitative research method- This method refers to the information which is non- numeric such
as the notes, video, any kind of recording etc. this method alo0 have their own categories.
Which include the content analysis- this refers to the categories of the verbal or the
behavioral data to classify and summarize the tabulate the data, discourse analysis which
is method of the analysis of the naturally occurring talk and all kind of the written text.
Quantitative Method - In this method researcher of the project are expected to be turn raw
numbers into the meaningful data through the application of the critical and retinal
thinking. The quantitative data analysis can include then variables and different variables.
Researcher use the numerical data to conducts the research methods. To conduct this report
researcher will use the qualitative research method to make this project successful.
Research approach
There are two kind of research approaches which are used by the researchers to conduct
their research project Research approach is a plan and procedure that consists of the steps of
broad assumptions to detailed method of data collection, analysis and interpretation. It is
therefore, based on the nature of the research problem being addressed. ... approach of data
analysis or reasoning
Inductive approach -This research approach is also known as the inductive rezoning which start
with the observation by the research to the theories are proposed to the end of the
research process as a result observations. They explain the researches through the theories
and their explanation.
Deductive approached- this research approach is concerned with the Developing the Hypothesis
which are based on the theories which are already exists and then designing a research
strategy to test the Hypothesis. To conduct this research project this investigator will use
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the deductive approach to make this project successful and achieve the objectives of this
project.
Research Philosophy
Research philosophy is a vast topic and here we will not be discussing this topic in great
details. In business and economics dissertations at Bachelor’s level, you are not expected to
discuss research philosophy in a great level of depth, and about one page in methodology chapter
devoted to research philosophy usually suffices. For a business dissertation at Master’s level you
may need to provide more discussion of the philosophy of your study, but even there, about two
pages of discussions has to be accepted as sufficient by your supervisor (van Hees, and et,al.,
2016). To make this research successful researcher will use Interpretivism research Philosophy
which will help t make this research project successful.
Interpretivism research Philosophy- This Philosophy is also known as the interpretive which
include researchers to interpret the data of the study. Thus this integrates the human
interest into the research study . Interpretivism is contacted with the Philosophical position
of the idealism and this used to group together diverse approaches , including the
Phenomenology and Hermeneutics approaches which reject the objectivist view which
meaning resides within the world independently of the consciousness.
Research Data Collection
Data collection is the process which helps to collect the useful dat6a for the research
project from the all relevant sources to find out the answers to the problem found by the
researchers in the research project. Test the Hypothesis and the evaluate the outcome. This
methods are divided into the two methods which helps collect the data are Primary and
secondary.
Primary data collection- In the Primary research method researcher of the project collect the
data themselves. The through their observation, interview, survey etc. This kind of data is
new and researcher find themselves without using any other existing sources which helps
to collect the new and unique information for the research project which helps to make
their research successful and they get the information which they need for the research
project. Researcher collect the data directly , rather than the depending on the data collected
from the previously done researches. The data collected by the researcher is new and
unused.
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Secondary data collection- This kind of data has already been published by some other authors
or the researchers on the online and offline platforms. This is easiest way to collecting the
data, researchers can find the information on the internet or the surveys which are available
online. They can use that data to conduct their study and make their research project
successful and achieve their objective of the research project (Rodrigues, and Rosa., 2017).
This data is available on the various sources and researchers can use that data in their
research project but the data can be old and it can be fake. To conduct this research project
researcher will use Primary data collection method to make their project successful.
Researcher will make query and according to data conduct the survey and make the charts
and grapes through the data collected by the researcher which will provide necessary
information.
Sampling
Sampling is the systematic process which is used in the statistical analysis in which a
predetermined number of the observation are take under from the large number of the
employees or public. The methodology is used to sample from the large population and
depend on the type of analysis being performed , but it mu also include the random sampling or
the systematic sampling This research project will use the Random sampling and Non-
pro0bebility sampling to make this research project successful and researcher can gain the
objectives of the research project and make their project successful (van Hees, and et,al., 2016).
They will take 30 employees for the survey after the sampling and take the survey of those
employees so they can collect the data a from them and get the information about their topic
through the questioners.
Data Analysis
Data analysis is definite as a procedure of clear out, transform, and modeling data to find out
useful information for business decision-making. The reason of Data Analysis is to take out
useful information from data and enchanting the decision based upon the data analysis. ... Types
of Data Analysis: Techniques and Methods. To make this research project successful researcher
will use the Thematic analysis which is one of the most common form of the analysis within the
data analysis and helps to analyze the data properly and effectively and made the research
project successful.
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4.0 DATA ANALYSIS
Theme 1
Particular - How often do you buy the cosmetic products frequency
Rarely 10
Frequently 15
Once a while. 5
total 30
Data interpretation
From the above data, it can be interpreted that the consumers are more level of dependency over
buying the products in more respective terms. As per the above data, most of the consumers are
frequently one for the decision making regarding the purchasing the significant cosmetic
product. More level of Gen Z who are the willing to have the extra level of offering the beauty
product and services. As the consumers helps in proving the image of company s as to have the
selling the products effectively which will have the achievement of the market success while
operating in respective business. but on the other hand, the large level of customer following
the with the rare level of buying the products. There is more level of factors which have
consumer help has the different level of perception this make more level of involvement in the
brand reputations. On the other hand, some of females thinks that’s it is necessary for them to
look beautiful and attractive and they used to care their skins by using the beauty products which
gives their skin glow and shine which attract people to look their beauty.
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Theme 2
particular- the factor which have the influence while
shopping or choosing any cosmetic brand
frequency
Peer group 8
Advertisements 16
Family 6
total 30
Data interpretation
From the above data, it can be interpreted that that most of the customers have the major level of
influence for from the advertisement which is been followed by the more level of peer groups
and family. As the per the above data it has been stated as more of the females have the major
level of significance in factor of advertisement which impacts the decision making. The As per
the females, it has been stated that’s the advertisements have the major level of influence with
deskin making regarding the purchasing of products. This have the proper level of extensions in
the establishing the reputation as the have the need to make proper level of growth in market
share. There is the inclusion of the sustainable and visible market which is coming over the
decade for the selection of product and services in order gain the more level of sustainable band
in their choice. In addition to that the beauty industry should have the proper need to attention
over developing which have the detailing in terms product which are suitable for their skin and
those products does no9t have any chemical mix. This shapes their relation with the products
there is a strong relationship between sustainable beauty products and consumers buying choice.
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