Sustainable Business Strategies and CSR Analysis: Individual Report

This report provides an in-depth analysis of sustainable business strategies and Corporate Social Responsibility (CSR) approaches, focusing on Ryebridge Development, Luton Borough Council, and Suez Recycling and Recovery UK Ltd. It highlights the importance of sustainability in modern business, detailing how companies can integrate ethical practices and environmental considerations into their operations to gain a competitive advantage. The report assesses various CSR approaches adopted by the three organizations, examining their differences and methods for measuring success in CSR strategies, including reducing emissions, minimizing waste, and engaging in recycling initiatives. It also emphasizes the significance of transparency and integrity in achieving sustainable corporate behavior and enhancing overall business performance. Desklib provides access to this and many other solved assignments for students.

Individual Report

Table of Contents
Introduction .....................................................................................................................................1
Main Body.......................................................................................................................................1
Describe the sustainable approach to business strategy and management along with examples
of strategies used by business to operate in ethical and sustainable way...............................1
Assess various approaches to CSR of the three organisation and difference and how to
measure success in their CSR strategies.................................................................................4
Conclusion ......................................................................................................................................6
References .......................................................................................................................................7

Introduction
Business strategy is defined as the sum of all the actions and decisions taken by the
business organisation in order to achieve desired goals and objectives. It outlines all the actions
that business needed to take in order to achieve its goals, also helps in effective decision making
process (Dick, Wagner and Pernsteiner, 2021). It is one of the essential competitive action
considered by the business to enhance their customers base and gain competitive advantage in
the marketplace. For this report Ryebridge Development, Luton Borough Council and the third
company Suez Recycling and recovery UK Ltd company is taken into consideration. The
Ryebridge development is an civil engineering company working on construction projects in UK,
and Luton Borough Council is an local authority of Luton, England carrying power of non
metropolitan country and district council. The third company is one of the well established waste
management company founded in 1988. This report highlights sustainable approach to business
strategy and management along with the examples of strategy that business use to function in
the ethical manner. In addition to this various approaches to CSR and the difference and
measurement of success using CSR strategies is also highlighted in this report.
Main Body
Describe the sustainable approach to business strategy and management along with examples of
strategies used by business to operate in ethical and sustainable way
The term sustainability in business is defined as the overall effect of the business
organisation on the environment or the society which can lead the business towards success or
either failure. Effective use of the sustainable business strategy allows the business organisation
to create positive impact on the environment and in return helps the business to gain competitive
advantage in the marketplace. Sustainability is increasingly becoming more and more essential
for the businesses with large number of business considering the sustainability strategy important
in order to be competitive in the marketplace (Yáñez-Araque and et.al, 2021). Sustainable
business strategy allows the business organisation to contribute to the sustainability of the
environment and contribute to the overall development and growth of the environment. Business
strategy is one of the essential area of the business that requires major focus in order to bring
positive change towards sustainable corporate behaviour. Sustainability in business allows the
business organisation to enhance their brand image in the marketplace and gain competitive
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advantage in the marketplace. This also helps the business to enhance their profitability and
productivity through offering sustainable products in the marketplace. It is an essential business
approach used in order to create long term value through analysing and evaluating how business
operates in the social and economic environment effectively (Gómez-Carrasco, Guillamón-
Saorín and Garcia Osma, 2021).
In context to Ryebridge Development company which is an civil engineering company
effectively working on the important construction projects across the UK. The company is
effectively using various strategies to effectively operate in an ethical and sustainable ways, the
company is actively engaged in reuse, recycle process in order to contribute towards
sustainability of the environment. In addition to this the company also focus on building on
renewable and recyclable resources and material in order to operate ethically and enhance their
performance in the marketplace. During the construction projects the company ensures to reduce
waste and energy consumptions wherever possible and also effectively protect the natural
environment around the major sites. The company is effectively following their sustainability
strategy in order to contribute to the environment and sustain themselves for long period of time.
It also help company to gain competitive advantage in the marketplace.
In case of Luton Borough Council which is an local authority of Luton carrying power to
non metropolitan company. The company is effectively using various strategies in order to
sustain for long period of time and operate in ethical manner also. The company ensures that the
needs and wants of their people is effectively satisfied also the need of Luton's people is
considered to be their top most priority. The council offers high quality services and sustainable
products to the people that will help in enhancing the health and opportunities for the local
people and also effectively protect the environment. The council has an effective sustainable
strategy and policy as well as environment policy regarding key sustainable product
development. It closely work with the council's energy manager in order to promote the message
of good energy management and be environmentally aware evaluation process also. It is also
working towards safe and proper disposal of assets after the use in order to reduce the
environmental damage (Bugandwa and et.al, 2021).
And in case of third organisation which is Suez recycling company, company is
effectively involving in the sustainability program in order to enhance their performance and
contribute to the development of the environment. The company has strong strategy terms of
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their sustainability of the environment. There strategies like reducing emission, reducing wastage
as well as reducing the carbon footprints allows the company to operate ethically and
sustainably. Company is mainly focusing on recycling the products in order to largely contribute
to the sustainability of the environment. As the company is itself the waste management
company which the main aim of reducing the waste, the strategy approach used by the company
allows them to operate ethically in the competitive environment. The company is effectively
contributing to the sustainability of the environment through their waste management strategy.
The company was started with the main aim of reducing the wastage in the environment which
allowed them to work towards the sustainability of the environment, this strategy allowed
company to be ethical and profitable in the marketplace. This also helped the company to gain
competitive advantage in the marketplace also (Amegbe, Dzandu and Hanu, 2021).
In addition to this strategy and approaches, the other sustainable approach that will help
business organisation in offering flexibility within business strategy and management includes
first effectively identify the various environmental issues which can be the carbon emission, or
wastage, pollution and so on. And after identifying the environment issue the business
organisation needs to focus on identify from which environment impact they can be most benefit
from addressing. After doing so the company needs to analyse or develop most effective strategy
to do so. The addressing the most effective environmental issue will allow the company to
operate ethically and sustainable. The focus on the environmental factors and sustainability has
already become the main driving force behind the success and growth of the business. Focusing
on proper utilisation of reduced and reducing the environmental footprints helps the business to
contribute to the sustainability of the environment effectively. To effectively improve the
sustainable business practice there should be effective relationship between the corporation and
environment and also effectively helps in enhancing the overall performance of the business.
Use of effective strategy will allow the business organisation to enhance the overall performance
and profitability of the business as well as it will also help them to gain competitive advantage in
the marketplace (Smith and et.al, 2021). In case of the chosen companies they can analyse the
issues and accordingly implement the strategies. For example the companies can follow the
transparency and integrity in their strategy procedure. The transparency will help the company to
get the clarity of their vision and mission of the particular task whereas the integrity will allow
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the companies to be fair and take the right decisions and enhance their profitability and
productivity.
Assess various approaches to CSR of the three organisation and difference and how to measure
success in their CSR strategies
Corporate social responsibility is defined as one of the management concept taken into
consideration by the business organisation in order to work towards the sustainability of the
environment. It is the process whereby the business organisation combine various social and
environment issues in their overall operations and functions. It allow the business organisation to
effectively work towards sustainability of the environment which automatically leads to
enhancing the overall performance and profitability of the business and also allows them to gain
competitive advantage in the marketplace effectively (Basco, Stough and Suwala, 2021). The
concept of the corporate social responsibility is an wider concept which allows the business to
positively contribute to the enhancement of the environment. The various approaches to
corporate social responsibilities also allows business organisation to maintain effective
relationship among the employees and the administration also build strong brand image in the
marketplace. There are number of approaches to the corporate social responsibilities that can be
followed by the business organisation in order to effectively contribute to the sustainability of the
environment and enhance their own image4 also. The various approaches to corporate social
responsibility in context to all the three chosen organisation are mentioned below:
In context to the Ryebridge Development company, the company effectively involved in
the enhancing their corporate social responsibilities in order to gain competitive advantage in the
marketplace and also to enhance their brand image effectively. The use of various approaches to
corporate social responsibility allows the company to contribute to the sustainability of the
environment also. The company is actively focus on the corporate social responsibilities in order
to enhance their overall performance and gain competitive advantage in the marketplace. The
company focus on the corporate social responsibilities in order to enhance the growth of their
employees, stakeholder present in their business and also to contribute to the enhancement of the
environment also (Haryati, 2021). The company also focus on developing the socio-economic
and environment sustainability, company is actively involved in the reducing carbon emission
and reducing the wastage also. In addition to this the company is also involved in reducing the
wastage and energy consumption in the construction process also. The company corporate social
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responsibility of the company involves reducing the wastage in their process effectively,
company is actively engaged in the sustainability of the environment. The another corporate
social responsibilities carried out by the business organisation involves creating positive impact
on the society rather than just focusing on enhancing their profitability and productivity. The
company is also actively involved in enhancing the quality life of the others improving their
good health also. The company is also follows the environmentally sound practices like recycling
in order to fulfil their corporate social responsibility (Satyro and et.al, 2021).
In case of Luton Borough Counci, the council is carrying the power for the non
metropolitan city, the company is actively engaged in the corporate social responsibility in order
to enhance their overall performance and improve their brand image in the marketplace also. The
corporate social responsibilities of the company allows them to achieve desired goals and
objectives, the company focus on fulfilling the needs of the Luton's people as it is the top most
priority of the company to satisfy the needs and wants of their people. The council is also
responsible for enhancing the standard of the people through offering them quality goods and
services and enhancing their overall performance also. In addition to this the council also
responsible for reducing the wastage and carbon emission also which lead them to actively
engage in the corporate social responsibilities of the Luton.
In case of Suez Recycling company, the implementation of corporate social responsible
plays an essential role in enhancing the shared values among the organisation, employees,
customers and shareholder. Use of corporate social responsibility like reducing the wastage and
recycling allows the company to enhance their performance in the marketplace and gain
competitive advantages in the marketplace (Lude and Prügl, 2021).
The significant of Corporate social responsibilities for the chosen company are as follow:
Obstructive approach: This approach allows the business organisation to enhance their
profitability and productivity through reducing the various blocks in the process. Under this
approach the company focus on reducing the pollute, deceives and exploit within their own
members.
Defensive Approach: Under this approach the company is not responsible to take up any
kind of responsibilities which is not usually prefer. Such as in case of Suez Recycling company,
the company is focused on reducing and managing the waste and the company is reliable to take
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up any kind of responsibilities and carry out their work as per the laws and responsibilities
(Bouncken, Kraus and Roig-Tierno, 2021).
Difference among three companies related to their corporate social responsibilities strategy
Basic Ryebridge
Development
Luton Borough
Council
Suez Recycling and
recovery UK Ltd
Description Ryebridge is a
company which is
based on civil
Engineering having
working experience on
projects which include
construction across
UK. It contains a high
level of experience
within airports, ports,
stadiums, highways
and many more. It also
includes general
maintenance works.
Ryebridge aims to
deliver its services
successfully on time
and also within the
budget for their
clients. The services
which Ryebridge
involves are
demolition, civils,
design, construction
and so on.
It is a local authority
of Luton, England. It
contains the powers of
cosmopolitan county
as well as combined
with district council.
The Luton Borough
Council is basically a
member of Local
Government
Association of East
England.
The Suez Recycling
and recovery UK Ltd
is a British company
which is based on
waste management. It
was established in
1988. This Ltd
company was
previously called as
Sitaclean technology.
This Suez Ltd
company was began as
a provider of local
authority services.
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Corporate social
responsibilities
approach
Ryebridge
Development
company, mainly
focus on the offering
quality services to
their customers and
enhance their overall
satisfaction level. In
addition to this the
company also focus on
reducing the waste and
properly consuming
the energy. This main
CSR activity of the
company includes the
protecting the
environment around
the site.
Luton Borough
Counci, focus on
reducing the waste and
and carbon emission
and also protecting the
lives of luton people.
The council is also
responsible for
protecting the
environment
In case of the third
company, the main
corporate social
responsibilities
approach used by the
company is reducing
the waste and also
managing it properly
and effectively.
Corporate social
responsibilities
strategies applies for
their success
On the basis of the
Ryebridge
Development
company, the
company while
carrying out their
activity the company,
it ensure to reduce the
wastage and the
energy consumptions.
The company is also
involved in protecting
the environment which
In case of Luton
Borough Counci, the
council ensures the
safety and security of
the people of the
Luton. Also the
council ensure to
improve the standard
of their people which
helps them to be
successful and
enhance their overall
In case of Suez
Recycling company,
the main focus of the
company is reducing
the waste and also
managing it properly
which helps them to
gain competitive
advantage and be
successful (Haque and
et.al, 2021).
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helps them to gain
competitive advantage
and success.
performance.
Conclusion
From the above report it has been concluded that effective business allows the business to
achieve their desired goals and objectives and enhance their overall performance in the
marketplace. It is also analysed that business strategies allows the business to analyse the various
steps needed to be taken by them in order to gain competitive advantage in the marketplace and
sustain for long period of time. This report helps in analysing the various sustainable approach
used by the business for their business strategy and management and various strategies used by
the chosen companies in order to operate in ethical and sustainable ways effectively which leads
them to enhance their competitiveness. This report also helps in analysing various approaches to
corporate social responsibility of chosen company along with measurement of success in their
CSR strategies.
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References
Books and Journals
Amegbe, H., Dzandu, M.D. and Hanu, C., 2021. The role of brand love on bank customers'
perceptions of corporate social responsibility. International Journal of Bank Marketing.
Basco, R., Stough, R. and Suwala, L., 2021. Family Business and Regional Development (p.
300).
Bouncken, R.B., Kraus, S. and Roig-Tierno, N., 2021. Knowledge-and innovation-based
business models for future growth: Digitalized business models and portfolio
considerations. Review of Managerial Science, 15(1), pp.1-14.
Bugandwa, T.C., and et.al, 2021. Linking corporate social responsibility to trust in the banking
sector: exploring disaggregated relations. International Journal of Bank Marketing.
Dick, M., Wagner, E. and Pernsteiner, H., 2021. Founder-controlled family firms,
overconfidence, and corporate social responsibility engagement: Evidence from survey
data. Family Business Review, 34(1), pp.71-92.
Gómez-Carrasco, P., Guillamón-Saorín, E. and Garcia Osma, B., 2021. Stakeholders versus firm
communication in social media: the case of Twitter and corporate social responsibility
information. European Accounting Review, 30(1), pp.31-62.
Haque, M.G., and et.al, 2021. Competitive Advantage in Cost Leadership and Differentiation of
SMEs “Bakoel Zee” Marketing Strategy in BSD. PINISI Discretion Review, 4(2),
pp.277-284.
Haryati, N., 2021, April. Business model analysis of mushroom agroindustry and its sustainable
development strategy in Covid-19 pandemic. In IOP Conference Series: Earth and
Environmental Science (Vol. 733, No. 1, p. 012125). IOP Publishing.
Lude, M. and Prügl, R., 2021. Experimental studies in family business research. Journal of
Family Business Strategy, 12(1), p.100361.
Satyro, W.C., and et.al, 2021. Sustainable industries: Production planning and control as an ally
to implement strategy. Journal of Cleaner Production, 281, p.124781.
Smith, N.M., and et.al, 2021. Enhancing Engineering Ethics: Role Ethics and Corporate Social
Responsibility. Science and Engineering Ethics, 27(3), pp.1-21.
Yáñez-Araque, B., and et.al, 2021. Corporate social responsibility in micro-, small-and medium-
sized enterprises: Multigroup analysis of family vs. nonfamily firms. Journal of
Business Research, 124, pp.581-592.
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