Developing a Sustainable Business Plan: Energy Booster Venture

This report details a sustainable business plan for launching an energy booster venture, focusing on market analysis, target customer identification, and competitor evaluation. It explores the skills required for success, including marketing and leadership, and analyzes potential funding sources like bank loans and investments from friends and family. The plan emphasizes using intellectual property rights, specifically patents, to protect the energy drink recipe. The report also evaluates the resources needed, the appropriate organizational structure (sole proprietorship), and the importance of a management information system. The vision is to deliver high-quality energy drinks that enhance customer satisfaction, contributing to the company's long-term revenue generation and market presence. Desklib provides access to similar business plans and solved assignments for students.

Sustainable
Business Plan

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Proposed future business........................................................................................................3
Identifying target customers...................................................................................................3
Competitors............................................................................................................................4
Skills analysis.........................................................................................................................4
Projected profit & loss account and Cash flow......................................................................5
Evaluating suitable sources of funding...................................................................................5
Analysing the plan for the resources......................................................................................6
Evaluating type of organisation and management information system..................................6
Vision of the business idea.....................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
Sustainable business plan is very important for the organisation to implement in the
workplace through which they can achieve their goals and targets effectively. In this report there
will be the discussion on the proposed future business. Along with the target market and the
evaluation of the competitors will also be done (Shakeel and et.al., 2020). After that the required
skills will be analysed that helps to grow the new business. Various sources of funding will also
be analysed in this report. At the end of the report, vision of the business idea will be discussed.
MAIN BODY
Proposed future business
In order to start the new business the company is launching energy booster venture that
will serve energy drinks to the customers in the market. Main innovation of this product that has
been done by company is that they have made a drink that gives instant energy to the people.
They have made several innovations in the drinks as they will be adding caffeine to the energy
drinks and introduced various flavours of the energy drinks in the market. This will helps out the
company to stand out from the competition (Babajide and et.al., 2021). Company will be using
various intellectual property rights through which they will be able to maintain safety in the
workplace of breaching their recipe for energy drinks. Company will use patent intellectual
property rights through which they will be able to eliminate the risk of copying of technology
from the competitors.
Identifying target customers
The Target customer for the company will be the people who are between 16 to 40 and those
who are more health freak. These types of people will help the company to generate more
revenue in the future because health conscious people will require energy boosters much more
comparatively to others. B2B will be the best option for the company through which they can
cover the large market and their USP product will be the energy booster that helps them to attract
more and more customers. The company will be using STP models in order to differentiate the
different consumers in the market (Reinhardt and et.al., 2019). Through this they will be able to
analyse their target customers in which they can put more focus and which help them in earning
more profits in the future. Through this they will be able to target the concentrated market in
which they can promote and deliver their energy drinks

Competitors
The main competitor that can prove to be very challenging for the organisation is Tenzing
natural energy company because they provide various types of energy drinks to the customers
and they also provide various flavours in their drinks. They made all these energy drinks from
natural extract and did not use any chemicals in order to produce this. They have captured a huge
market share in the UK and they track those customers who are more health conscious.
Another competitor that can affect the operations of the organisation is Holland and
Barrett. They produced energy drinks full of vitamins A and C and their one of the main selling
products is black cherry that attracts a lot of customers towards their energy drink.
Skills analysis
The company will be using STP models in order to differentiate the different consumers in the
market. Through this they will be able to analyse their target customers in which they can put
more focus and which help them in earning more profits in the future (Rotondo, Corsi and
Giovanelli, 2019). Through this they will be able to target the concentrated market in which they
can promote and deliver their energy drinks.
Marketing skills are very important for the organisation in order to promote and advertise
the energy drinks to the customers in the market. Effective marketing people of the company will
facilitate the organisation to choose effective channels and platform straw which they can
promote their energy booster in the market. It's very important for the organisation to develop
these skills because in today's time the large area of customers can only be captured by effective
ways of marketing.
Another major skill is that the company should be developed in the workplaces of leadership.
Because the company wants to introduce an energy booster in the market to the health conscious
customers and effective leader can only lead the operations of all the employees towards the
achievement of the goal of the business (Karlusch, Sachsenhofer and Reinsberger, 2018). In order
to start a new venture there is so much need to regularly motivate the employees to work out of
their potential and leadership skills will help the organisation to encourage the staff towards the
activities. By carrying out the leaders of the work effectively the company will get benefits of
completion of the task in an effective manner and in the given time.
After that there is a need to develop effective management skills in the management department.
The manager of the company should effectively make strategies and plans in order to introduce

energy booster drinks into the market (Boldrini and Antheaume, 2021). There is so much
competition present in the market relation to the energy booster drinks and it is very important
for the organisation to effectively make the strategies through which they can establish their
brand value in the market and can attract the health conscious people towards their business.
They will also help the company to effectively co-ordinate all the activities of the department
who are busy in producing energy booster drinks and can effectively convey the task and duties
to all the employees in the workplace.
Projected profit & loss account and Cash flow
Evaluating suitable sources of funding
There are various options available for the business to take funds in order to start the
activities in the workplace. As organisation wanted to introduce their energy booster drinks in

the market so it will be required lot of funding in order to promote the products and deliver the
products to the ultimate consumers. There are various type of funds are available for the
businesses and the business should critically analyse which type of fund they will take so that
they should not face any challenges in paying back that amount. Various type of source of fund
is mentioned below:
Bank loans: In this type of source of funds the business organisation takes a certain amount
from the banks and has to pay the interest on that amount. It is the most appropriate way of
sourcing the funds for the organisations because they charge a very reasonable rate of interest
through which they cannot feel any burden in paying back the amount. In order to expand the
business activity they will be able to take larger loans from the bank in the future easily.
Friends and family: Another main source of funding that the organisation can raise is from the
friends and the family (Lawrence, Rasche and Kenny, 2019). They can provide funds to the
organisations and can get the specific amount of interest or the equity in the business. It is the
easiest way to source the funding because it does not require any legal formalities while taking
out the money. This will help the organisation to solve the funds from their known ones and can
also give the benefit by introducing their energy booster drinks in the market.
Analysing the plan for the resources
There are various ways through which the organisation can hire the resources whether the
tangible or the intangible. It will require huge cost in order to promote the energy booster drinks
in the market and the organisation can take bank loans as a source of funding through which they
can easily promote their brand value in the next coming years. Company will also adopt the
patent rights through which they can see you to any other competitors in copying their process of
production.
Evaluating type of organisation and management information system
In order to start the energy booster venture the organisation must choose Sole
proprietorship which facilitates them to enjoy the profits and capture a big share in the market. It
will facilitate the organisation to have control over the decision making and the process of
production can be effectively carried out. Organisation will use effective management system
through which they can effectively co-ordinate with all the departments of the organisation

Vision of the business idea
The main vision of the organisation is to produce an energy booster that can maintain the
standard and the quality. Leaders of the organisation focus on delivering energy drinks that can
enhance the customer satisfaction and experience.
CONCLUSION
Form from the report it has been analysed that an effective business plan is very
important for the organisation in order to carry out the activities smoothly. In the above report
the business plan have been discussed which includes competitive target market and various
skills that are required by the organisation in order to grow the new business. At the end of the
report various source of funding and the vision of the business idea have been evaluated which
help them to generate more revenue in future.

REFERENCES
Books and Journals
Babajide, A. and et.al., 2021. Financial literacy, financial capabilities, and sustainable business model
practice among small business owners in Nigeria. Journal of Sustainable Finance &
Investment, pp.1-23.
Boldrini, J.C. and Antheaume, N., 2021. Designing and testing a new sustainable business model tool for
multi-actor, multi-level, circular, and collaborative contexts. Journal of Cleaner Production, 309,
p.127209.
Karlusch, A., Sachsenhofer, W. and Reinsberger, K., 2018. Educating for the development of sustainable
business models: Designing and delivering a course to foster creativity. Journal of cleaner
production, 179, pp.169-179.
Lawrence, J., Rasche, A. and Kenny, K., 2019. Sustainability as opportunity: Unilever’s sustainable living
plan. In Managing Sustainable Business (pp. 435-455). Springer, Dordrecht.
Reinhardt, R and et.al., 2019. Towards sustainable business models for electric vehicle battery second
use: A critical review. Journal of environmental management, 245, pp.432-446.
Rotondo, F., Corsi, K. and Giovanelli, L., 2019. The social side of sustainable business models: An
explorative analysis of the low-cost airline industry. Journal of Cleaner Production, 225, pp.806-
819.
Shakeel, J and et.al., 2020. Anatomy of sustainable business model innovation. Journal of Cleaner
Production, 261, p.121201.