Dragons Den: After Market Sustainable Business Plan - UWL MS40040E

This report presents a business plan for 'After Market,' a social media network facilitating the sale and rental of home decor and fashionable items. The business model focuses on sustainability, catering to the growing consumer interest in second-hand products. The report details the business idea, including the services offered, such as providing a platform for users to buy and sell items with a transaction fee, and outlines the statistical data supporting the concept, highlighting the increasing trend of online shopping and sustainable fashion. It also covers the business's location, competitors like Walmart and Wayfair, and potential return on investment. The report further breaks down the initial investments required for promotional activities, technology, HR, research, and legal expenses, totaling £100,000. The conclusion emphasizes the importance of market research and strategic planning in achieving sustainable competitive advantages. Desklib provides access to similar solved assignments and study resources for students.