Sustainable Business Plan: Healthy Nutrition Depot - BM564 Assignment

This report details a comprehensive business plan for 'Healthy Nutrition Depot,' a new food venture in the UK focused on providing high-quality, nutritious meals to health-conscious consumers. The plan outlines the proposed products and services, target customer demographics, and competitive landscape, emphasizing the company's unique selling proposition of affordable, healthy options. Key skills required for success, such as communication and problem-solving, are identified, along with a two-year profit and loss account and cash flow forecasts. The report also explores potential funding sources, including personal investment, and discusses the organizational structure and management information systems needed to control the business. The vision of Healthy Nutrition Depot is to serve delicious and healthy meals, catering to the growing demand for nutritious food options in the UK market. This document is available on Desklib, a platform offering a wealth of study resources for students.

Enterprise and
Entrepreneurship

EXECUTIVE SUMMARY
The firm is being developed with an intent to serve best quality nutrition meals and other
food items that can be delighted and enjoyed by the customers who are conscious about their
health and want to eat something healthy and nutritionist. The food company will establish in the
market of UK. As UK is one of the developed economies, thinking to establish a new business
venture in that nation can be a successful idea. Healthy Nutrition Depot is going to establish its
business with an aim to serve a variety of tasteful and healthy meals which are made from high
quality raw materials and prepare to target those customers who are not making any compromise
in respect of their health. In order to launch a new business venture, it is important to know the
target customers, competitors, growth opportunities, feasibility and many more.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK ..............................................................................................................................................4
Proposed future business.............................................................................................................4
Target customers.........................................................................................................................5
Competitors.................................................................................................................................5
Skills............................................................................................................................................5
Projected 2 year profit and loss account and proposed two years cash flow forecasts...............7
Identifying, evaluating and selecting appropriate funding sources to increase the business
opportunities................................................................................................................................8
Plans for obtaining the resources, both tangible and intangible between present and either 1-2
year ahead....................................................................................................................................9
Type of organisation and the MIS needed to control the business.............................................9
Vision of the business idea........................................................................................................10
CONCLUSION .............................................................................................................................10
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
The aim of this report is to make an effective business plan for the enterprise and
development of new venture. With a motive to create and build a successful business
organisation in the current market, it is very essential for the entrepreneur to have an
understanding of the significant areas where the business is going to be developed (Tien and
et.al., 2019). The current report will generate a business plan for the food organisation named
“Healthy Nutrition Depot”. For that purpose, the report will outlines several key points such as
proposed product or service, target customers, competitors, required skills, budget plan, business
vision and many more.
TASK
Proposed future business.
The business that is going to be launched in the food market of UK is “Healthy
Nutrition Depot”. This business will be highly focused on serving extremely healthy meals to
the customers who are never compromise with their health. The business will include several
healthy meals such as avocado toast with egg, tomato, French toast and many more. All such
products will prepare with high quality raw materials and processed with fine process so the
value does not fed away in the manufacturing process. Moreover, these products will be served
at reasonable prices with appropriate quantity so it can make customers happy and delighted.
Now a days, customers are highly focused on their health as some are fitness freak and some are
highly conscious about their health as they avoid oily and junk food (Chatzichristos and
Nagopoulos, 2019). The brown bread is going to replace the idea of white bread.
In order to protect the original idea of the new business venture, Trademark is the suitable
option for the company. It means a sign capable of identifying the products and services of one
organisation from those of other companies in the market. These are protected by intellectual
property rights. These are used to recognize design, sign or expression which outlines certain
products or services. Additionally, trademark owner can be a business organisation, individual or
legal entity. Hence, for the new business venture of Healthy Nutrition Depot, trademark can be
used to protect the logo, design or any expression so the competitors won't be able to take
unnecessary advantage of it.

Target customers
The new business venture will aim to target the customers who are highly focused on
their health, who are fitness freak and wants to enjoy a delighted taste but do not want to eat junk
items. Such food items can be enjoyed by any age group and by any class from upper to lower as
these are affordable at price.
Unique Selling Proposition refers to a statement that shows how a product or brand is
differ than its rivalries. Hence, for the Healthy Nutritionist Depot's USP will be its affordable
prices, cleanliness, high quality staff services and healthy and nutrition food.
The customer requirements will be satisfied who loves to eat healthy and nutrition food
even though they are outside their home, they can enjoy with their family, friends or even they
can come solely in the restaurant and enjoy a delicious bowl of healthy meal.
The target market will be London, UK (San-Martín and et.al., 2021). This is one of the
developed country where the entrepreneur can grab a lots of market opportunities.
Competitors
The competitors will be the local food shops and restaurant who already establish their
business for a longer period of time and have a huge market share and goodwill. These are the
ones who typically have huge customer base. But, as the aim of Healthy Nutritionist Depot is to
serve healthy meals and nutrition bowls at reasonable prices to the customers will different it
from other competitors.
Skills
Skills is something that makes an entrepreneur successful in the target market. This
makes a person to lead a business to success. The following are some skills that is being already
developed in order to take business idea forward:
 Communication skills: It is important for an entrepreneur to have good communication
skills in order lead team members, communicate with clients and other stakeholders.
Being an entrepreneur, both verbal and written communication is developed in order to
send reports and message through emails, telecom and many more. Also, listening skills
is also essential for a good entrepreneur to understand the requirements of customers and
solve the problems of others.
 Problem-solving skills: Being an entrepreneur, it might be possible to face several
unexpected situations and challenges. For instance, it could the problems of customers,

team members, venture capitalist refusing further funding, staff member refuse to do
work as per the instructions and many more. Hence, problem-solving skills is developed
to be a successful entrepreneur.
Moreover, it is also realised that being an entrepreneur, there is also a need to develop
more skills, which are mentioned underneath:
 Customer service skills: It is the most essential and prominent skills that is needed to
being a great entrepreneur and in order to deal with the customers so that they will come
back to the business (Mouraviev and Avramenko, 2020). Delivering quality customer
service helps to promote the organisation and enhances brand loyalty. It includes the
communication with clients, customers and other stakeholders to know the feedback,
reviews and opinions regrading the brand. It aids businessperson to connect more with
the potential customers.
 Time-management and organisational skills: Effective time-management skills is very
vital for the entrepreneurship as it leads to productivity and organises the food business.
It is seen that businessperson having these skills better prioritise the activities and avoid
delay in serving the dished to the clients. Therefore, in order to being a good
businessperson, it is important to improve time-management skills.
With an intent to develop and improve some required skills for being a successful
entrepreneurship, personal and professional development plan will be quite effective.
Projected 2 year profit and loss account and proposed two years cash flow forecasts.

Therefore, it is important for the Healthy Nutritionist Depot firm to generate revenue of
at least Euro 26785 in first year and Euro 22334 in the second year with an aim to covering the
expenditures of the new business venture.
Identifying, evaluating and selecting appropriate funding sources to increase the business
opportunities.
In order to launch a business venture, there are many sources of funding for the Healthy
Nutritionist Depot. Some of them are as follows:

 Personal investment: When launching a new business venture, one should invest
himself in the business either with own cash or collateral on assets. It proves to bankers
and investors that the owner has a long-term commitment to the project and ready to take
risks (Agrawal, 2020).
 Love money: This is the investment which is done by the parents, spouse, friends and
family. Bankers and investors ascertain this money as the “patient capital”, which will be
paid later as the business generates profits.
It is suggested that the Healthy Nutritionist Depot Company chose the option of personal
investment for sourcing the fund to the business (Sharma, 2021). The only person is liable for
the investment is himself and often shows a long-term commitment in the market.
Plans for obtaining the resources, both tangible and intangible between present and either 1-2
year ahead.
Type of organisation and the MIS needed to control the business.
The Healthy Nutritionist Depot can launch the business as the Company. For the same
purpose, they are needed to register the business in London Stock Exchange. If the respective
business has launch as company then it has limited liabilities of the shareholders. Also, the
business have separate legal entity.
Different sort of management information systems are needed in the Healthy Nutritionist
Depot which encompasses process control for data gathering on regular basis, inventory control
in order to track the raw material and final products, management reporting system for
distinguishing the business performance from past few years and many more (Raguž, 2020).

Vision of the business idea.
It refers as the chief point in the strategic plan of the business. The vision of the Healthy
Nutritionist Depot is to serve the healthy meals and bowls to the customers so that they can enjoy
tasty meal but with great taste.
CONCLUSION
It is concluded that in order to launch a new business venture, it is important to have an
effective business plan to attract and target customers and to out stand in the competitive market.
The new business can protect the idea by using trademark for the company so that none of the
other business can use the logo or sign of the business. It is important to have needed skills in
order to lead the market and to become a successful entrepreneur. Also, it is essential to go
through different options of sourcing fund.

REFERNCES:
Books and Journals:
Agrawal, H., 2020. Entrepreneurship an aspect. Journal of HR, Organizational Behaviour &
Entrepreneurship Development, 1(1), pp.1-4.
Chatzichristos, G. and Nagopoulos, N., 2019. Social Entrepreneurship and Institutional
Sustainability: Insights from an embedded social enterprise. VOLUNTAS: International
Journal of Voluntary and Nonprofit Organizations, pp.1-10.
Mouraviev, N. and Avramenko, A., 2020. Rethinking the Dynamics of Micro Enterprise:
Mobilising Necessity Entrepreneurship for the Needs of Deprived Communities.
In Entrepreneurship for Deprived Communities. Emerald Publishing Limited.
Raguž, T., 2020. Comparative Analysis of Social Entrepreneurship in Selected
Countries (Doctoral dissertation, University of Rijeka. Faculty of Economics and
Business).
San-Martín, P. and et.al., 2021. The teacher of entrepreneurship as a role model: Students' and
teachers’ perceptions. The International Journal of Management Education, 19(1),
p.100358.
Sharma, S., 2021. Entrepreneurship development. PHI Learning Pvt. Ltd..
Tien, N. H. and et.al., 2019. Sustainable social entrepreneurship in Vietnam. International
Journal of Entrepreneurship, 23(3), pp.1-12.