MGMT20132: Innovation and Sustainable Business Development Report

This report presents a comprehensive analysis of a business plan centered around the development and implementation of automated pilot systems for aircraft. The report meticulously outlines the 'Raison d'Être', mission, passions, values, and initial assets driving the business. It delves into market analysis, identifying target customers (business class, VIPs), competitive advantages (lower production costs, R&D), and value creation through innovative autonomous systems. The report covers customer acquisition strategies, including the decision-making unit (DMU) and sales funnels, along with an examination of overall economics, including estimated R&D and G&A expenses, and a phased plan for product design, production, and scaling. The business model, pricing strategies, and sales channels are also outlined, providing a holistic view of the venture. The report includes a disciplined entrepreneurship (DE) canvas and value proposition canvas. It also addresses key assumptions, uncertainties, and a phased development plan for customer desirability, technical feasibility, and financial viability, offering a detailed roadmap for the business.

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Raison d’Être
Why are you in business?
Mission: Bring automated pilot
systems
Passions: To bring innovation
Values: A vision to maintain a
competitive position
Initial Assets: Machineries to build
the autopilot system
Initial Idea: Use Artificial
intelligence in both fuel
consumption and autopilot system
Initial Market
Who is your customer?
Beachhead: Focus on
economy class passengers
End User Profile: Business
Class, VIPs and people who
can initially afford
TAM: Frequent air flyers,
Business travelers
Persona: Economy, Business
class and VIP officials
1st 10 Customers: VIPs,
Business class travelers,
Celebrities
Competitive Advantage
Why you?
Moats: Expect lower production
costs, Higher R&D Funds
Core: Will advance the existing
innovation of pilotless aircrafts
Competitive Positioning: The
use of improved mechanisms
and low-cost systems
Value Creation
What can you do for you
customer?
Use Case: lack of innovation in
autonomous systems
Prod Description: flight
management computer, feedback
system, aircraft monitoring
system, aircraft parameter
management computer
Problem Being Solved: Safe and
autonomous aircrafts
Quant. Value Prop.: Pilotless
automation system
Customer Acquisition
How does your customer
acquire your product?
DMU: Ground data link and
ground collision avoidance system
within the unit
Process to Acquire Customer:
Make people aware of the
benefits of pilotless aircrafts
Windows of Opportunity: The
need for such innovation for the
safety of aircrafts
Possible Triggers: Competition,
R&D, Profit-motive, Safety of
flyers
Overall Economics
Does your product make
money at a company level?
Est. R&D Exp.:
Est. G&A Exp.:
LTV/COCA Ratio High Enough:
Design & Build
How do you produce the
product?
ID Key Assumptions: Build of
the system, mechanism used,
operating systems
Test Key Assumptions:
Systems Test
MVBP: The overarching
assumption of integrating
innovation in systems of the
flight
Tracking Metrics: Monitoring
the performance and
accuracy of the systems
Product Unit Economics
Can you make money at the
product level?
Biz Model:
Est. Pricing:
Short Term - LTV:
Short Term – COCA:
Medium Term - LTV:
Medium Term – COCA:
Long Term – LTV:
Long Term – COCA:
Sales
How do you sell your product?
Preferred Sales Channel: Online
Marketplaces, Distributors
Sales Funnel: Awareness,
Interest, Decision-making, Action
to be taken
Short Term Mix: Product
Research, Promotion, Campaigns
Medium Term Mix: Group Offers,
Public Relations, Use of social
media, brand awareness
Long Term Mix: Public Relations,
social media and networking,
R&D on the innovation further
Scaling
How do you scale your
business?
Prod. Plan for Beachhead: Start
with economy class passengers
Next Market: Businessmen, VIP
Officials
Prod. Plan beyond Beachhead:
Main target is on business class
people
Follow-on TAM: Ticket sales
and trust of customers