Planitis Shine: A Sustainable Car Wash Business Plan in Australia

This project presents a detailed business plan for Planitis Shine, a sustainable car wash company based in Melbourne, Australia. The plan outlines the company's mission to ensure future life on Earth through environmentally friendly car wash services. It includes a comprehensive market analysis, competitive analysis, PESTLE analysis, and Porter's Five Forces analysis to understand the industry landscape and identify opportunities. The plan details the company's target market, which includes car dealerships, local businesses, and car owners, and highlights its competitive advantages, such as quality and eco-friendly services. The marketing strategy encompasses a 7P's marketing mix, along with SWOT analysis and sales strategies. The plan also provides financial projections, including key assumptions, sales pipelines, financial ratios, and risk management strategies. The company aims to reduce the environmental impact of car washing by offering waterless and eco-friendly products and services, including mobile car wash services and a hub featuring a lounge and sustainable products. The plan also includes staffing, organizational structure, and future development plans, demonstrating a commitment to innovation and sustainable practices.

STRATEGIC
PLANNING
Planitis Shine
We ensure the future life on Earth

CAR WASH INDUSTRY
Introduction of industry
 The revenue of the Detailing and Car Wash
Services industry is increasing in last five
years, due to increasing awareness of the
customers about the environment in terms of
high consumption of water and possibly
instigated by vehicle washing at home.
Comparison B/w traditional car wash and
sustainable car wash
 Traditional car wash business makes use of
water for cleaning the car, whereas sustainable
car wash does not make use or make less use
of water for cleaning the car.

FACTS AND FIGURES
 The revenue of the detailing and car wash
services industry is expected to augment at
the yearly rate of 0.4% in the coming five
years from 2018-19, to around $508.9 million.
This is because the declining availability of the
water has inspired customers to make use of
industrial services in the last five years.

NEED/GAP
 The Australian detailing and service industry
require an increased number of businesses who
can work towards reducing the harmful effect of
the industry on the environment such as
wastage of water, making use of chemical and
toxic products for cleaning and washing the
cars.

COMPANY PROFILE
 The company name is Planitis Shine. Our motto
“We ensure the future life on Earth”
 A sustainable car wash company based in
Melbourne.
 1000 Square feet Hub with a lounge to Hooka
service and Sustainable car wash products.
 Tie up with Sustainable environment clubs in
Australia.

MARKET ANALYSIS
(COMPETITIVE ANALYSIS)
Basis Plantris Shine Company Magic Hand Car Wash
Strength The major strength of Plantris
Shine Company is to offer
waterless car wash services
along with hookah and lounge
facility
Using environment-friendly
repairing and servicing
products.
The Magic hand car wash is
the biggest company in the
car wash industry in terms of
revenue.
The company offers car
services along with the facility
of a café.
Weaknesses Low market presence and
awareness in the market
Excess use of water and other
chemical products which has
a harmful effect on the
environment.

Political Forces
The government of
Australia promotes
innovations and
initiatives of the
entrepreneurs.
Economic Forces
Economic Stability
Social Forces
Changing customer
preference due to
reducing domestic
income.
Technological Forces
Australia is known
all over the world for
its high inventions
and innovations.
Legal Forces
Compliance with the
Department of
agriculture and water
resources laws.
Environment Forces
Environmental forces
comprise climate
change and weather.
MARKET ANALYSIS (PESTLE
ANALYSIS)

Five Forces Impact on Business
The threat of New Entrant High
Threat of Substitute High
Power of Supplier Low
Power of Buyers High
Competition among existing players High
MARKET ANALYSIS (PORTER FIVE
FORCE ANALYSIS)

MARKET ANALYSIS
Target Market
 Shine is focusing on three customer groups
that are car dealerships, local businesses, and
car owners.
 The area where company will establish is
covered with affluent customers, where around
40% of the people earn $70,000 in a year (Bob
In Oz, 2019).

COMPETITIVE ADVANTAGE
 The factors through which Shine will attaining
competitive advantage in the Australian
market are its quality and environment friendly
services to the customers.
 Offering cost effective services in the market
will also support company in attaining
competitive advantage in the Australian
market.

MARKET SEGMENTATION
Market Segmentation is the procedure of dividing the
market into different segments and categories in order to
have a definable segment.
 Demographic Segmentation – Under this
segmentation Plantris Shine Company will segment its
market based on age, income, and family size
variables.
 Psychographic Segmentation – Under this
segmentation Plantris Shine Company will segment its
market based on the lifestyle of people, interest,
opinions, and activities.

PRODUCT LINE
 Dry wash technology (wax & wipe)
 Reduced water consumption
 Aircraft finish for cars.
 Laboratory engineered and tested technology in Us
 Blend of soap, surfactants, wetting agents, plus a
superior sio2 ceramic protective coating.
 Eco friendly – long lasting protection