This presentation details the business plan for Mugs and Spoons, a proposed coffee shop venture. It begins with an introduction outlining the entrepreneurial vision, which focuses on offering a unique coffee experience while promoting a healthy lifestyle with protein shake coffee and environmental sustainability by reducing plastic use. The presentation covers the company's vision and mission, emphasizing customer influence and a commitment to environmental protection. It explores the motivation behind the business, highlighting the growing food and beverage industry and the need for relaxing spaces. The presentation also details the process of generating the business idea, influenced by the COVID-19 pandemic and internet research, along with situational analysis using PESTLE factors. Furthermore, it identifies potential market opportunities in the health-conscious segment and promotes eco-friendly practices. Finally, it includes feasibility studies assessing financial viability through segmentation, targeting, positioning, and financial planning. The presentation concludes by summarizing the key areas covered, including vision, motivation, idea generation, market analysis, and feasibility, providing a comprehensive overview of the business plan.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
