Analyzing Sustainable Development and Its Impact on Business Models

This report delves into the multifaceted relationship between sustainable development and business models, exploring how organizations adapt to disruptions in the modern market. It begins by defining sustainable development and its importance, then examines the crucial role of business models in guiding organizational strategies. The report further analyzes the concept of disruption, differentiating between innovation and disruptive strategies, and highlighting their impact on business. A significant portion of the report is dedicated to a case study of Domino's, evaluating the company's business model through a business model canvas, analyzing its key partners, activities, value propositions, customer relationships, customer segments, and cost and revenue structures. The analysis considers the threats and opportunities that Domino's faces due to technological advancements, including digital strategies, connectivity, and potential issues like miscommunication and job displacement. The report concludes by summarizing the key findings and emphasizing the importance of business models in achieving sustainable business growth and navigating market complexities.

Running head: SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT
SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT
Name of the Student
Name of the University
Author Note

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT1
Introduction:
The term sustainable development means when the human developments meet the
organizational principles to achieve some desired goals. It is position when the society and it
objectives meet the human needs and stability of the environment (Bocken et al., 2014). It
can be classified as meeting the present meet of human nature without hampering the future
generations.
A business model is the backbone of business running process. It pre determines
the do’s and don’ts of a business and understands the scope of the business. It describes how
an organization delivers, creates and nourishes value. It is a safe guard of the business that
determines the possible risk that is related to the business. This process forms a part of
business strategy. It represents the core aspects of a business that will include the business
target, process, target customer, infrastructure of the business(Morris, Shirokova & Shatalov,
2013). The primary reason for business model is to create a pre-existing idea about the
business that will help to create a better understanding of the business and its risk.
According to (Laudon & Laudon, 2016) a business model is a replica or
representation of the business that includes graphical, textual, conceptual representation of
information about the business. It is developed for a sustainable future and resource
availability for future generation. It basically describes situation where the business will be
able to reach the target goal in a strategic way and save the future resources also. It is also
found that the business models perform better than the other platforms and techniques used
by the business organization. It supports the design and analysis of the software of the
business model.
Disruption is the problem that is interrupting the business strategy and events and
thus the businesses are unable to perform their desired work. It is the challenges and

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT2
problems faced by the organizations to introduce their strategic planning or business theory in
the organization(von Rosing et al., 2015). However, in business the term disruption makes a
different meaning. It means a way to think not only about meeting the customer’s current
need but also anticipating their future needs. The disruptive companies after entering the
market becomes reputed brands due to their innovative thinking culture and strategies to
create a place in the market(Lepore, 2014). The disruptive market really means to satisfy the
less demanding customers or make a market that did not exist before. Thus, when the
mainstream customers will seek this market the disruption ill occur. The only issue with this
system is that they take a lot of time to make any real impact.
Another but most important issue of this model type is that the business type is very
new and different than the other business model and many times they are not easily accepted
by the society. It takes time for the society to accept the business type. The innovative but
unique strategies are often not accepted by the society but if they can enter the market and
create an image of their own, then they become highly populated and reputed in the market.
The term innovative and disruptive go to the similar line but disruptive has higher risk than
being innovative. New innovations are done to the pre-existing objects and strategies but
disruption is for the new and unique ideology innovated by the business which has no link to
the past. Disruption targets the customers need and love their customer’s requirement in the
process. They target to give complete satisfaction and happiness to their customer by bringing
out new policy and strategies that will give better opportunities to the customers to seek for
that particular brand. This helps the business to grow in a particular manner and thus enable
them to reach their target market(Saebi & Foss, 2015).
Business model and disruption are two key points in business organization that
determines the proper working of the business and creating place in the market. The
competition in the present days are making the business organization find the most different

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT3
and unique ways to reach the customer(Christensen, Wang & Van Bever, 2013). However, a
strategic planning and calculation is must to compete in the market. Failures and loss of
money is inevitable if the business is not conducting proper management beforehand. Along
with a pre management system they business requires to be unique and creative in nature.
They have to be more customer oriented and work for the customer needs. This might seemed
to be weird in nature initially, but with time if this can create their own market then they will
rule the market.
The below paragraph will discuss about the threats and opportunities faced by the
Dominos company due to advancement in smart technology in the nature:
It gives excellent opportunities who can think in multiple dimension: the better
technology helps the company to proceed further with their new strategies and innovative
plans that will enhance the business. The market can get a better scope to explore this
company due to their technology advancement(Deivanai, 2013).
Digital strategy: the innovation of digital technology helped Dominos to reach the
customer even when they had a huge competition with other reputed brands. The use of
technology has given a new phase to the business.
Connectivity: the dominos customers are able to place their orders just by using
the application. It becomes easy for the customers to reach the business only by sitting at
home and thus it increases the preference for this brand(Zott & Amit, 2013).
Miscommunication: due to lack in direct communication there are understanding
problems that leads to miscommunication and misunderstanding between Dominos and the
customers. The customers get a negative impression after such issues faced by them.
Loss of manual labour: the work that was done earlier manually are now done
by the machines and systems(Shah, 2013). This is reducing the scope for the manual workers
in the industry and reducing the scope for the employees to get a job.

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT4
Increased cost: the use of technology is incurring higher expenditure for the
technology and networks used by Dominos. The price of the products are also increased to
meet the cost. Thus, the consumers are facing a huge problem due the sudden rise in the
value.
Business model of DOMINOS
Business model canvas is a template guide that can be used to pen down some the
features of the company (Chesbrough, 2010). With the help of a business model canvas
following is the business model of DOMINOS described.
Key partners
 Customers
 Suppliers of
oregano
 World Wildlife
Fund
 Morray
Engineering
 Hapa-Laetus
 Mettler-Toledo
Key activities
 Identification of the
market
 innovation and
creativity
 designing
 Validation
 Manufacturing
 Sales
 Quality checking
 Marketing strategies
 Customer service
Value proposition
 Design and
innovation
 Technology
 Engaging the
food lovers
 Attracting the
food lovers
with discounts
and offers and
unique tastes
Customer
relationship
They provide
online service
to the
customer and
they also have
various outlets
that attract the
customers
Customer
segment
 Kids
 Parents
 Familie
s
 Busines
s
partners
 College
goers
 School
student
s
Key resources
 Manufacturing unit
 Employees
 Official websites
 Patents
 Marketing strategies
 Customer regulation
Channels
 Retail
stores
 Websit
e
 Mobile
applica
tion
 E-
comme
rce
store

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT5
Cost structure
 Raw materials
 Manufacturing
 Packaging
 Product development
 Salaries
 Partnerships
Revenue structure
 Sales
 Collaborations
 Partnerships
 Service charges
Figure: Business model canvas (Osterwalder & Pigneur, 2010)
Analysis of the business model:
Business model as a set of capabilities and resources:
The primary resources of Dominos are there workers and raw materials that are
required for the production of the product. The skilled employees and the work art that
produces the unique taste and flavour for the brand has given it a different identity in the
market. The brand has become uniquely popular due to its different taste and style of
conducting business(Sachdeva,2016). Dominos is capable of further extending their quality
by assuring selected raw materials that will give a better taste to the business and recognition
in the market. The company should focus in their internal working system to produce a
further standardized product to assure a better production of the product(McQuivey, 2013).
The business model has helped the company to estimate their competitors and fight against
the drawback of the company. Dominos has realized there scope for revealing their
drawbacks and capabilities and work on it.
Business model as system of processes:
The business model helps the company to understand the working of the system and
arrangement done for the working of the system. The business models helps to analyse the

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT6
information that includes the technical and system process of Dominos. The working of the
system is completely dependent on the technology that has helped the business to grow
faster(Mankoff, 2014). The use of system and technology has helped the business to outstand
among the other brand and create their own market. The business model pre decides the flaws
and risks of the strategies and helps the business to create their own solutions.
Conclusion:
Thus, it can be concluded that the business model that are used to improve the
business condition and understand the scope for the new strategies that will be implemented
in the business. The business model helps the business to growth without facing and issues as
the model will help the business to understand its requirements and risk related to it. thus the
business can take justified step for proper understanding.

SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT7
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SUSTAINABLE DEVELOPMENT AND ITS SIDE AFFECT8
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