General Motors Sustainability Report: MGMT8420 Course Project

This report examines General Motors' approach to sustainable development from a global perspective, focusing on its commitment to environmental and social responsibility. The analysis covers the company's sustainability initiatives at the corporate level, as well as specific strategies implemented in the USA and the UK. The report highlights the motivating factors behind these initiatives, such as market demands, government regulations, and stakeholder engagement. It explores how regional factors shape General Motors' sustainable actions, including the influence of changing demographics and economic considerations. The report emphasizes the importance of attracting talented employees through sustainable means and concludes by underscoring the significance of corporate accountability in achieving social results. The findings are supported by references to General Motors' sustainability reports and other relevant sources.

Sustainable
Development
Student’s Details-

Introduction
• Sustainable development is crucial part of the business that the
business strives to obtain for their development.
• This aims to make the process that meets the future needs of
the generations by meeting the business goals (Sachs, 2015).
• General Motors as the leading American company has focused
on the sustainable approaches.

Corporate Headquarters’
Perspective on Sustainability
• At corporate level, General Motors has made the vision for the
sustainable ways for getting around.
• Every year, the company releases the sustainability report which
shows their commitment to the sustainable approaches.
• The motivating factor for driving sustainability is the building of the
corporate website in which the company has shown commitments for
the sustainable practices (GM Sustainability, 2018).

Organizational Level Perspective of
Sustainability (USA)
• General Motors in USA has made various sustainability approaches through
the facilitation of the affordable electric cars (General Motors Green, 2019).
• Further, the motivating factors in USA sustainability, GM has been impacted
by the changing demographics and government structure.
• The company is persuaded to act as a sustainable for the stakeholder
engagement through satisfaction of customer, government, suppliers and
employees.

Organizational Level Perspective of
Sustainability (UK)
• General Motors has Opel brand in Europe (United Kingdom) which is
equally responsible for the sustainable practices as in USA.
• The motivating factors for sustainable practices in UK is the economy
of UK that seeks to maintain the environmental performance of
vehicle (SMMT, 2018).
• The company strives to attract the talented pool of employees through
the use of sustainable means to gain the trust of employees.

Conclusion
• Conclusively, development of sustainability is the major step that
makes the business accountable for social results.
• General Motors issues the sustainability report and elaborate their
approaches for the sustainability.
• The company has duly emphasized upon the development of inclusive
culture and often offered internships for the technical careers.

References
• General Motors Green. (2019, June 26). 2018 Sustainability Report: GM Details Progress Towards Zero
Crashes, Zero Emissions and Zero Congestion. Retrieved March 12, 2020, from General Motors Green:
https://www.generalmotors.green/product/public/us/en/GMGreen/home.detail.html/content/Pages/
news/us/en/gm_green/2019/0626-sustainability-report.html
• GM Sustainability. (2018, January 1). 2018 Sustainability Report. Retrieved March 12, 2020, from
General Motors: https://www.gmsustainability.com/
• GM.com. (2020, January 1). Social Investment. Retrieved March 12, 2020, from General Motors:
https://www.gm.com/our-company/social-investment.html
• Korail, J. (2019, June 27). 2018 Sustainability Report Details GM’s Drive for Safer, Better, More
Sustainable Personal Mobility. Retrieved March 11, 2020, from Corporate Newsroom:
https://media.gm.com/media/us/en/gm/news.detail.html/content/Pages/news/us/en/2019/jun/0627-
sustainability.html
• Sachs, J. (2015). The age of sustainable development. Columbia University Press.
• SMMT. (2018, January 1). 2018 UK automotive sustainability report. Retrieved March 12, 2020, from
SMMT: https://www.smmt.co.uk/wp-content/uploads/sites/2/SMMT-Sustainability-Report-2018-1.pdf

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