SOEN6059 Summer 2019 Coursework: E-commerce Website Design Report

This report delves into the design and analysis of a sustainable e-commerce website, focusing on DOSMARCOLLECTIONS LIMITED. It begins with an introduction highlighting the importance of web presence for business growth, followed by a discussion on successful e-commerce websites like Amazon and Zara, and a comparison of the pros and cons of online retail. The report then provides an enterprise analysis, examining business needs and capabilities, and explores online supply chain management, particularly inventory management. The analysis includes an overview of the website design, incorporating features that support growth and sustainability. The report also discusses the application of supply chain management principles, such as inventory management and shipping, to optimize the e-commerce operation. The conclusion summarizes the key findings and recommendations for developing a robust and sustainable online business.

Running head: WEBPAGE DESIGN
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Name of the Student
Name of the University
Author Note:

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Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Successful E-commerce website..................................................................................................2
Pros and Cons of Online-Retail...................................................................................................4
Enterprise Analysis......................................................................................................................4
Online- Supply Chain Management............................................................................................7
E-commerce website design........................................................................................................9
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
The following report is all about DOSMARCOLLECTIONS LIMITED which is known
to be sustainable e-commerce. There is a need of web presence which is the fundamental goal for
improving the whole business (Silvennoinen and Jokinen 2016). There is need of combining the
learning module on weekly basis for developing e-commerce business with certain features. It
will provide support that supports growth and overall sustainability. It is a well-known
organization that aims to offer the e-commerce store with fashion and life-style products. The
organization intends to sell a wide-range of footwear, bags and backpacks and lastly personal
care products. It comes up with wide range of products for adult and kinds. The organization has
developed has successfully developed a platform known as style icon. It is a virtual dressing
room for online shopping much interactive for different shoppers (Wang, Krishnamurthy and
Wetherall 2016). This particular organization is planning to celebrate the 10 edition for end of
season sale by this year. Flagship event for this organization has already started and is considered
to be biggest sale. The sale comprises of thousands of brand and deep delivery networks.
In the coming pages of the report, an enterprise analysis has been done with respect to
this particular website. After that, supply chain management selection has been done for this
website. The last section of the report deals with website design of this e-commerce organization.
The analysis of various successful e-commerce organization will be provided in the report in
detail.
Discussion
Successful E-commerce website

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In year 1994, Jeff Bezos founded Amazon that turns out to be highest generating revenue
e-commerce organization. Amazon web services (AWS) is known to be second most profit-
making of Amazon after its online store. AWS aims to provide hosting services to some of the
website owners. Amazon is considered to be king of the successful-ecommerce website. Data is
considered to be as one of the important factor which has made Amazon as one of the e-
commerce website. Amazon aims to leverage a huge amount of customer data which is inclusive
of granular information.
In terms of fashion brands, Zara aims to dominate the whole scenario. The brand aims to
offer the latest fashion trend along with high-quality products. The most important aspect for a
consumer is all about analyzing the fashion trends. This particular brand expanded from the
small town in Spain to other parts of the country and later on to Portugal. There is a list of the
reason behind the success of Zara like
 Selection of great products.
 Best mobile site
 Exception size for mobile
 Delivery at a much faster rate
 Returns in an easy way
 Search of high-grade products.
 Providing notification of relevant products on a timely basis.
Nike is focusing on to adapt their store in better way so that they can easily establish
connection with inventory. The organization is focusing for reach each of the e-commerce in the
international markets. Nike is focusing to push much of their store associate for mobile devices
for completing a transaction. This will merely help shopper to analyze out-of-stock item on its

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website. The organization provides the store associate with Nike plus loyalty account which will
help them in gaining rewards. Different kind of orders are placed in-store ship of consumer
doorstep in free way from local store. All the requirement members of Nike Plus that have made
online transaction in their store will get free returns that will help in reducing the barrier to sale.
Pros and Cons of Online-Retail
Online retail is developing at a rapid rate along with online sales that accounts for one
quarter part of whole retail market. Pros of using online-retail are like
 Having an easy access to wide market.
 Reduction of overhead cost
 Growth at a fast rate.
 Expansion of market
 Customer Intelligence
There are many drawbacks of using online retail like
 The overall cost of a website.
 Infrastructure cost
 Fraud and security issues.
 Legal Problems
 Cost of advertisement
 Trust issues of Customer.
Enterprise Analysis

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Enterprise analysis is all about analyzing how the business analysts aim to identify the
business needs, clarify their definition. It is all about defining the scope solution which is very
much feasible which is implemented by a business (Edmonds et al. 2019). Enterprise analysis
can be considered to be central document for this particular website design project. It comes up
with some core knowledge areas along with repository of different findings.
There is a list of task which is being associated with the enterprise knowledge areas.
Business analysts of this e-commerce website need to understand the issues and opportunities in
business. The overall capabilities of an enterprise need to be taken into account for analyzing the
changes (Alonso-Virgós et al. 2018). It is mainly done for meeting the needs of business and a
strategic goal. Business solution is a well-known approach which needs to be taken into account.
Solution scope and business case for the given solution that needs to be taken into account. In
the last, business requirements are completely defined and document which is inclusive of
business need, capabilities, solution and scope.
There are mainly two kind of input required for enterprise analysis like assumption and
constraints business needs. The output is generally obtained by enterprise analysis which
comprises of business needs. Enterprise analysis is a well-known method that helps the business
analysts in identifying the needs of the business (Still 2018). In addition, there is defining the
scope which are implemented by business. There are two process which is needed for clarifying
the need of the business. The first one is a roadmap which provides logical step for arriving the
solution in much successful way. The second aspect is all about providing justification which is a
part of enterprise analysis document.
The inputs needed for defining the business needs are Business goals and objectives. It
mainly done so that they can describe what the organization is looking for to achieve. Output

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needed for defining the issues within organization is encountering issues or opportunities that
does not have desired outcome (Verma and Devi 2016). This is a particular technique which is
needed for defining the business need like benchmarking which is study used by competing
organization. It merely allows the organization to remain at the comparative level along with
identifying opportunities. This is mainly done for improving the overall efficiency.
Brainstorming is a well-known team activity which looks for producing a diverse set of option
by rapid and uncritical idea generation. Business rules analysis help in identifying certain
number of changes in policy which guides the organization for achieving goals and objectives
(Miniukovich et al. 2017). Focused group aims in identifying certain number of business goals
which have achievable objectives and measures. Root Cause Analysis is generally needed for
analyzing the main source of the issue.
Business needs of this e-commerce clothing organization requires a perceived weakness
along with improvement which the client sees. It is mainly needed for achieving certain goals
and objectives. The present business needs of this e-commerce organization can be generated by
two ways that are top-down approach and bottom-up approach (Hsu, Chang. and Liu 2018). Top-
down approach is generally applied when there is a need of achieving a proper strategic goal
while bottom up-approach is applied when there is an issue in the present state of process or
system. Middle management approach is required when the manager require extra information
for having sound decision. It is all about carrying out additional function which help in meeting
the objectives of the business. External drive approach completely comes into action which is
driven by customer demand or competition in the market place (Erman et al. 2015). In certain
need for carrying out changes which will move up the organization that is from user to decision-

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makers. It is all about passing judgment whether the change is justified in two ways that is
operational and financial.
Business analysts of this e-commerce website need to ensure that their business
objectives are SMART. It is mainly needed for observing the overall outcome for objective.
Business need aims to highlight the real opportunity which is needed for improving the whole
business. Business need can be stated as kind of high-level requirement which defines the
business objective (Lindberg 2018). The present capabilities of this e-commerce website are
completely defined by enterprise architecture. Performance assessment aims to describe problem
or limitation for the current solution. The technique which is needed for analyzing the present
state of the enterprise is documented properly. SWOT analysis is all about defining the present
capabilities and limitation of this e-commerce website. It is mainly done so that they can match
with the influencing factors that is opportunities and threats.
Business need is a kind of high-level need which is a well-known statement of business
objective. Organizational process asset comprises of certain number of materials which is
grouped in the organization that helps in implementing and maintaining the process(Bocchi, De
Cicco and Rossi 2016). There are some proper techniques which can be used like benchmarking
that is differentiation of process like cost, time and other metrics. Brainstorming is a well-known
team activity which aims to produce a collection of option by the help of rapid generation of
ideas.
Online- Supply Chain Management
The electronic commerce or e-commerce does not only refer to selling and purchasing
products over the internet but also mean implementing business efficiency for entire operation

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levels. The management must understand the efficiency in every aspect of business operation is
essential for effective business processes. The supply chain management is considered to be
coordination, schedule and control inventory, procurement and production as well as delivery of
goods and services to the consumers. The supply chain management can be considered as the key
factor in electronic commerce. The efficiency in supply chain is achieved through providing right
product at the right place at perfect time. Through this, organization can save a lot of capital in
terms of production and procurement. The inventory management can be implemented properly
through the supply chain management.
The supply chain management is the set of activities essential for planning, controlling
and executing flow of a product. These activities start from acquiring raw materials to the
delivery of product. The supply chain management tries to organize the production of the
organization. Supply chain is also a great way of cutting cost for the organization. In the
proposed website, the supply chain covers the inventory management and shipping. The
inventory management is applied in terms of managing the products in the website. SCM
supervises each accessible elements of an organization's item or administration, from starting
creation to the last deal. The organization sells the physical products. Because of this the website
must have the amount of products available in stock. As the physical products will decrease with
each order made by the customer, the website should inform the customer if the available items
is low. This notifications should also be sent to the administrator. The administrator can change
the amount of products available in the stock and threshold. The website will only update the
product amount only after the payment is successful. The website accept payment through
PayPal only.

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The supply chain can provide the advantages like bullwhip-effect prevention, reducing
the time of production or processing, reduce of product unnecessary product stock, enhancement
of customer orientation and many more. The website has extensively concentrated on inventory
management, a part of the supply chain management. The supply chain management is capable
of allowing the admin to define the amount of products available in stock. The stock can be
defined for various types of same product. Taken as an example, the admin can record different
stock items for different sizes of cloths.
The website purchases products of different sizes and managing the amount of products
for each size is also essential. All these can be done using the variation option of the
woocommerce. The Woocommerce plugin is used for the website to handle the supply chain
management. The organization sells its products to Australia and New Zealand. However, as the
organization is located in Australia, the delivery cost within the country is zero. There are some
additional charges if the delivery is requested from New Zealand. The organization also ask for
additional delivery cost for exotic products as the packages of exotic products are premium
quality.
E-commerce website design
This particular clothing e-commerce website is being developed in Envo e-Commerce. It
is a well-known free theme on WordPress which is being designed in Woo Commerce store. This
particular platform has been created so that it can work with the popular and free plugins. It
results in creating storefront which is not easier (Gustafson 2015). This particular platform is
very simple, elegant and minimal theme for working in perfect way for clothing, fashion and
electronics. The designed website for this clothing e-commerce organization requires to be

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responsive in nature. As this is e-commerce website it requires to be fully functional and
optimized for conversion. Responsive web design element aims to adjust with each element in
automatic way as per the visitor device.
Home Page Design: Home page is considered to be as one important aspect of the
website as it serves customer impression for the business. Home page aims to introduce business
of this clothing organization which is needed for building trust (Liu et al. 2016). The home page
has been designed so that they can catch visitor and encourage the customer to stick around.
Designing of category pages: Customer are willing to spend huge amount of time on
browsing their website more specifically the category pages. Here the customer can easily
compare with similar products so that they can provide the required items. The category page has
been developed so that it appears visually attractive followed easy navigation (Varvello et al.
2016). This is mainly done so that they can make the journey of customer shopping much more
easy.
Designing product pages: Overall product page can easily make oven break the decision
to buy that particular cloth from you. Website developer need to have all the information with
respect to the product that is available. It is completely up to page design which tells that how
customer can easily explore and understand that particular information (Dou et al. 2019). Design
should not distract from the display of images of product. Considering the technical aspect,
product page requires to work on technical level which is the best platform for improving the
speed.
Cart Design Page: Customer view cart page is the platform for analyzing the item list
which is residing in that cart. They are requiring to make changes in the number of items that is

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quantity, remove and view the order items. Shipping in real-time and calculating tax can easily
prevent customer from any surprise with high checkout along with abandoning the cart. View
cart page has been designed so that it can work faster and provide all the clear information.
Design of checkout page: Checkout is considered to be second vital point where it is
very much easy lose conversion at the very last moment. Loading of this designed website is
minimum where customer can easily checkout with little effort as much as possible (Rhazali,
Hadi and Mouloudi 2016). The layout of the website so that they have understanding and all the
needed fields require to be obvious which will check boxes and description on it. The checkout
needs to be built from the front to back which is required fast and smooth user-Interface.
Designing page of My account: It is the page where all the customers are being able to
view the records which is inclusive of past and present orders. This is merely inclusive of store
credit, reward points and much more (Wang, Krishnamurthy and Wetherall 2016). Customers
who will login in to account page are generally look for information which will have effect on
their purchase. In some cases, the customer might be looking for earlier order so that they can
carry out reorder the similar item without the need of browsing product page. In addition, they
can also check the balance of store credit whether they can buy specific product or not (Edmonds
et al. 2019). Best web design aims to provide the customer with fast and easy of gaining access
to the information about my account. This will merely have a positive impact on product
purchasing.
Conclusion
The above pages help us in concluding the fact that this report is all about
DOSMARCOLLECTIONS LIMITED website of clothing organization. The website has been

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developed in Envo ecommerce which is a free theme in WordPress. In the above pages of the
report, an analysis has been done with respect to on-line enterprise analysis, supply chain
management and design of e-commerce website. The designed website will be one stop solution
for all the needs of latest fashion. It is expected that this website will stand as the top e-
commerce platform for various lifestyle and fashion product. The website aims to give easy
shopping experience for different shopper on global platform. The website comes up with brands
and products on their portal. The designed website will have certain number of pages like content
managing pages and creating new content pages. It has option of editing pages by making use of
images and manages the uploaded image in the library.

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References
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Lindberg, T., 2018. A/B-testing for web design: A comparative study of response times between
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