Reflective Analysis Report on Sustainable Fashion and Marketing

This reflective analysis report examines the key issues surrounding sustainable fashion within the retail industry, as discussed in the article 'How brands are capitalising on the ‘Markle Sparkle’ and consumer trends to push sustainable fashion'. The report identifies climate change and ethical sourcing as primary concerns, emphasizing their importance in shaping consumer behavior and industry practices. It explores the implications of these issues from a marketing perspective, highlighting the influence of celebrities like Meghan Markle and the growing demand for sustainable products. The analysis considers the impact of these trends on various stakeholders, including retailers, consumers, and the environment, while also examining the role of technology and business intelligence in promoting sustainable development. The report concludes by emphasizing the need for the fashion industry to adapt to climate change and embrace sustainable practices to meet the evolving demands of consumers and ensure long-term business success. The analysis also references several academic sources to support its claims.

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Reflective Analysis
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REFLECTIVE ANALYSIS 1
Table of Contents
Reflective analysis...........................................................................................................................1
Key issues....................................................................................................................................1
Importance of issues.....................................................................................................................1
Implications of issues from a marketing perspective...................................................................2
References........................................................................................................................................4

REFLECTIVE ANALYSIS 2
Reflective analysis
Key issues
I have review the article ‘How brands are capitalising on the ‘Markle Sparkle’ and
consumer trends to push sustainable fashion’. The main concern in the article was based on
sustainable development in the field of retail and fashion industry. The author has provided
details about the climate, which has forced retailers for sustainability. The retail industry has
pressurized from both industry leaders and consumers to be sustainable. In the case of fashion,
people follow celebrities for their fashion and other stuff. The author has included ethical
sourcing and climate change issues in the field of retailers. Besides, the business was based on
technological innovations (Baden-Fuller & Haefliger, 2013).
Sustainable development is the main concern of this article, which is necessary for
improvement. In addition, the article was based on the current situation in the industry because
of various issues and challenges. Moreover, climate change is a big risk for businesses in various
industries (Donovan, 2017).
Importance of issues
It is an important thing that a person can make a few things in the trends because they are
famous and popular in the industry. In addition, climate change is a huge issue in front of the
whole world. Moreover, people are aware of climate change, which can be reduced using the
proper management of resources and sustainability. In addition, technologies can be used for
sustainable development, such as business intelligence (Isik, Jones, & Sidorova, 2013).
Ethics must consider in the retail industry for managing climate change issues. Moreover,
it should consider most of the people that they secure the environment from various things, such
as sustainable development in the field of retailers. The retail industry should be created 100 %
recycled products, which can reduce the reason for climate change. However, climate change
makes a huge impact on the business as well as it is a huge risk (Kramer, 2013). Moreover,
ethical consideration is necessary for the retail industry to improve their business.

REFLECTIVE ANALYSIS 3
Implications of issues from a marketing perspective
Climate change is a huge issue in front of the whole world. Thus, it is the responsibility
of all the industries and people to think about the changes in the environment. However, there are
many rules and regulations have created to overcome the impacts of climate change on the
present condition. Sustainable Development Goals (SDGs) have created to overcome the
emission of greenhouse gases and many other things, such as poverty, climate change, hunger,
and many others moreover, investors are more interested in those products and services, which
has used sustainable development (Lily, 2018).
Moreover, Meghan Markle has to wear a pair of outland jeans, which has made changes
in the sales of the company in a few weeks by 1000 % and traffic by 958 %. Thus, retailers
cannot underestimate the power of some like Meghan or other celebrities. Besides, sales of a
product, there are many other benefits of sustainability, such as hiring poor people for
sustainable development, which makes a huge impact on the economy of the country as well.
Business management is easier with technologies (Maryska & Sladek, 2017).
Moreover, the article was based on sustainability and climate change, which must be
followed by people. Most of the retail industry has followed rules and regulations, which was
based on international standards. However, the government of Australia and New Zealand have
improved their fashion industry, which is more focus on sustainable development. According to
Tually, the modern slavery act came from the business community as well as the NGO sector. In
addition, it can be a political issue as well. Thus, anyone can unhappy with the current situation.
He or she can take help from various sources. Climate change is a huge risk of the retail industry
as it was based on the raw material (PWC, 2015).
In the case of China, the Chinese people want to change in their fashion, which should be
based on sustainable development. Moreover, Australia has still lagged in the few areas, which
are waste and packaging. People are more curious about the designers and retail industry as well.
The main concern is sustainable development in the people, which is necessary for present and
future generations. Climate change has changed the way for manufacturing and other processes
in the retail industries (Schiano, 2018).

REFLECTIVE ANALYSIS 4
Most of the countries have adopted new products and services to develop new fashion
and trends in the industry. Those industries can take the help of celebrities to create a new market
for sustainable development. Most people have followed their icons in their personal life, which
is a huge reason for changes in fashion. This article has provided impacts of various things on
sustainable development. According to the consultant of Nike, sustainable development is a good
way of running a business in a smart way. Based on (Rigby, 2019), sustainable development
should be considered by the retail industry. In addition, people have included recyclable products
and services in their daily life, which is beneficial for the environment.
In conclusion, sustainable development is the base of most of the industries, as people
want to change in their lifestyle as well as other things. Thus, industries should adopt all those
products and services, which was based on sustainable development. This article has provided
various changes in different countries, which are good for the SDGs. Moreover, large-scale
companies have adopted this concept to run their business in a smart way. Finally, the fashion
industry has changed their tradition because of climate change and sustainable development. It
will provide a huge benefit to them in the future.

REFLECTIVE ANALYSIS 5
References
Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation. Long
range planning, 46(6), 419-426.
Donovan, C. (2017). Climate change is the new big risk for business. Retrieved January 13,
2019, from https://www.imperial.ac.uk/business-school/knowledge/finance/why-
companies-must-accelerate-climate-risk-investment/
Isik, O., Jones, M. C., & Sidorova, A. (2013). Business intelligence success: The roles of BI
capabilities and decision environments. Information & Management, 50(1), 13-23.
Kramer, M. (2013). Climate change as real business risk. Retrieved January 13, 2019, from
https://www.greenbiz.com/blog/2013/04/24/climate-change-real-business-risk
Lily, T. (2018). Climate change presents risks, but there are ways for investors to take part in
positive change. Retrieved January 3, 2018, from
https://www.morganstanley.com/access/risks-and-opportunities-of-climate-change
Maryska, M., & Sladek, P. (2017). Management of business informatics and performance
management. Journal of Systems Integration, 8(1), 13-21.
PWC. (2015). Climate change - the next emerging risk for your business? Retrieved January 13,
2019, from https://www.pwc.co.uk: https://www.pwc.co.uk/services/sustainability-
climate-change/climate-risks-and-the-fsb-task-force.html
Rigby, B. (2019, April 17). How brands are capitalising on the ‘Markle Sparkle’ and consumer
trends to push sustainable fashion. Retrieved from https://mumbrella.com.au:
https://mumbrella.com.au/how-brands-are-capitalising-on-the-markle-sparkle-and-
consumer-trends-to-push-sustainable-fashion-575396?
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REFLECTIVE ANALYSIS 6
Schiano, S. (2018). Climate Change Is Transforming Business. Retrieved January 13, 2019, from
https://www.forbes.com: https://www.forbes.com/sites/forrester/2018/10/11/climate-
change-is-transforming-business/#7cbd71f92f47