Analysis of Barriers to Sustainable Food Consumption in Australia

This case study analyzes the barriers to sustainable food consumption in Australia, focusing on the challenges faced by consumers in accessing and choosing healthy, sustainably produced food options. The study identifies key obstacles such as high prices, lack of consumer interest, and inadequate supply chains. It explores the role of brand image and government initiatives, like the Australian Guide to Healthy Eating, in promoting sustainable food choices. The assignment references relevant sources and provides insights into how these factors influence consumer behavior and the overall market for sustainable food products. The case study highlights the importance of addressing these barriers to encourage healthier eating habits and sustainable practices within the food industry.

RUNNING HEAD: Sustainable Marketing
Sustainable Marketing

Sustainable Marketing
Question 1
Identify the barriers that exist in Australia to consume healthy food that is produced
sustainably?
To ensure the good health, barriers that are restricting the consumer’s from the healthy foods
in Australia are as follow-
• High price- Sustainable food is normally assumed to be very costly in price in the
comparison of ready to cook and quickly eatable junk food. Middle class buyers or homeless
singles avoid purchasing the high-rated sustainable food.
• Lack of consumer interest- Prevailing stereotype for the healthy food is that it need
more storage and care hence consumers avoid to spent their money and interest in costly and
sustainable food items. They want immediate hunger satisfaction with taste.
• Inadequate supply – Sustainable food are organic and natural hence they are cropped
naturally in organic farming and takes lots of time in supply to market. This led the
inadequate and improper supply to the market. This makes the break in service to the
customers (Grace, 2016).
Question 2
What key elements are helpful to promote a sustainable food options?
Sustainable production of the eatable healthy item will result the reduction in health issues
faced by the population in form of high weight and obesity, hence following key elements are
useful.
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• Brand-image- Brand-image of the supermarkets among the people can help to build
the strong belief about gaining good health and reliability of the sustainable food options
available in market in consumer’s mind.
• Government-steps- Australian guide to healthy eating is a key idea that can be used to
promote the product enduring the healthy diet and secure food that is suitable for the health of
consumers (Australian Government, 2017).
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References
Australian Government. (2017, May). Australian Guide to Healthy Eating. Retrieved
September 29, 2019, from https://www.eatforhealth.gov.au/:
https://www.eatforhealth.gov.au/guidelines/australian-guide-healthy-eating
Grace, D. (2016). Influencing food environments for healthy diets through food safety. FAO.
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