Cohort Assessment 2: Sustainable Marketing and Ford Motors Analysis

This report, prepared for La Trobe Business School's BUS5SMM course, critically analyzes Ford Motor Company's sustainable marketing and management strategies. It begins with an overview of Ford's background and key strategies, including market segmentation and the application of the 4Ps. The report then delves into the critical principles of sustainable marketing, such as waste reduction, customer relationships, and stakeholder engagement. It examines Ford's implementation of these principles, including accountability, governance, and remuneration strategies. The analysis includes an explanation of relevant marketing theory and provides evidence of the success of Ford's sustainable marketing efforts. The report emphasizes Ford's commitment to innovation, technology, and value creation, demonstrating how these factors contribute to the company's market leadership and long-term sustainability. The study highlights how Ford uses marketing to enhance its brand and maintain relationships with customers. The report concludes with a discussion of the benefits of sustainable practices and the importance of adapting to market changes.