Enterprise & Entrepreneurship: Sustainable Fragrance Business Plan

This presentation outlines a business plan for a sustainable fragrance enterprise focused on long-lasting, natural, and eco-friendly products. It details the motivation behind choosing this business, emphasizing sustainability and meeting consumer needs. The process of generating the business idea involved market research, mind mapping, and analyzing opportunities, complemented by feasibility studies covering legal, operational, and market aspects. The product line includes perfumes, scented candles, soaps, and air fresheners, targeting a market that values customization, trendiness, and confidence-boosting products. The industry's attractiveness lies in its essential role in grooming habits and the growing demand for chemical-free products. The vision is to become a leading sustainable fragrance company, offering unique and affordable scents. The presentation concludes by highlighting the key aspects of the business plan and its potential for success.

Enterprise And
Entrepreneurship

Table of Content
Introduction
Motivation for Choice of Business
The process you went through to generate this business idea
Feasibility studies conducted
Details of the product/service to be offered
Potential market opportunities
Attractiveness of the industry
Vision for your business
Conclusion
References

INTRODUCTION
• This presentation will be based on
the business idea of sustainable
fragrance which will be long
lasting, built with natural
ingredients and will feature eco-
friendly packaging
• The chosen business will also
branch out its product lines by
manufacturing eco-friendly scented
candles, soaps and air fresheners

Motivation for Choice of Business
The motivation behind choosing this
business is to fulfil organisational as well
as consumer needs. The main objective of
choosing this business is to create
sustainable and long lasting fragrances.
Sustainability is an important aspect for
our environment and society. Sustainable
fragrance business is evolution of perfume
industry and it always tries to bring new
creations for the customers.

This business idea was framed after seeing the evolution and boom in
fragrance industry. To establish a successful business several research
and experimentation have been done to accomplish a long lasting
fragrances. There were many processes which were used to develop this
business idea and some of the major steps included were market
research, mind mapping regarding the business idea. Analysis of
window of opportunity along with various experimentation with
fragrances.
The Process you went through to
generate this Business idea

Feasibility Studies Conducted
Feasibility study is a detailed analysis
of all the elements and factors that are
linked to success of the organisation.
This study plays an important role in
determination of risks and profit
generation.
Legal Feasibility
Operational Feasibility
Market Feasibility

Details of the product/service to be
offered
Sustainable fragrances lie under the
beauty and cosmetic industry. Beauty
and cosmetic industry is quite broad
and has become essential in day to
day lives of the individuals. This
business not only sells perfumes
bottle but also deals in various
variants such as scented shops, facial
wipes, scented candles, air
fresheners, body sprays, cleansers,
makeup etc.

Potential market opportunities
As fragrance industry is evolving in today's world. There are ample market
opportunities for this fragrance business such as –
• Customisation
• Popular and Trendy
• Boost Confidence
• Diversified Categories
• Target Market

Attractiveness of the industry
• Fragrance industry plays an
essential role in developing
grooming habits of humans. These
products have become essential in
day to day life.
• The major attractiveness of the
fragrance business is its
sustainable and chemical free
products that they are offering to its
consumers

Vision for your business
The vision of this business is to become the most sustainable and
long lasting fragrance company in the world and to offer unique and
innovative fragrance to every person which describes their features
in reasonable and affordable prices.

CONCLUSION
In this report a brief discussion has been done on Sustainability, Enterprise
and Entrepreneurship and a business plan has been formulated for sustainable
fragrance industry which includes many aspects such as motivation behind
choice of the business, process in generation of business ideas, feasibility
studies, details of products and services offered, opportunities, attractiveness
and vision of the business.

REFERENCES
• Kamaludin, M.F., Xavier, J.A. and Amin, M., 2021. Social entrepreneurship
and sustainability: a conceptual framework. Journal of Social
Entrepreneurship, pp.1-24.
• Kuzma, E., Padilha, L.S., Sehnem, S., Julkovski, D.J. and Roman, D.J., 2020.
The relationship between innovation and sustainability: A meta-analytic study.
Journal of Cleaner Production, 259, p.120745.