Sustainable Development and the Hospitality Industry: A Case Study

This report examines the critical role of sustainable development within the hospitality and tourism industry, using a case study of London hotels to illustrate key principles and strategies. The introduction highlights the growing importance of sustainable practices, emphasizing the need for planning and policy implementation. The main body provides an overview of the London hotel case study, investigating the application of Corporate Social Responsibility (CSR) and stakeholder theories in the context of urban tourism. It evaluates the principles of sustainable development, including resource management, waste reduction, biodiversity maintenance, and community involvement. The report concludes by summarizing the significance of sustainable practices for enhancing business performance and efficiency in the global tourism market, offering insights into the integration of sustainability into hotel operations and planning.

Hospitality Industry
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Overview of select case study related from hospitality and tourism industry.............................3
Investigation and analysis of sustainable theory.........................................................................4
Evaluate the principles of sustainable within tourism industry in sustainable development......6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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INTRODUCTION
Sustainable development is become consider as important objective of tourism and travel
industry, identifying key principles regarding sustainable which underpinning the planning
process in UK. Consequently, sustainable tourism is based on the concept that widely embraced
by different policy makers from both private as well as public organization.
This documentation will discuss about the contribution of sustainable principle within
tourism sector in context of growth and development. It will describe about the different
sustainable theory that will applicable in the different organizational operations.
MAIN BODY
Overview of select case study related from hospitality and tourism industry
London is based on the largest cities in Europe which accommodate about 20 million
international visitor every years, established as top most destination places. Despite London
being a world tourist for many decade, but identifying the problem as per need of hotel in urban
areas or place (Čech, Jindřichovská and Neubauer, 2019). The condition of tourism sector is
becoming critical so that government dedicated to implement sustainable development planning
in order to eliminate different threats. This type case study is based on the sustainable
development within tourism sector at urban area or place in London.
A case study is related to the implementation of sustainable policies and procedures within
hospitality and tourism industry in UK London hotels. In this way, it will increase the ability to
implement in effective manner. The concept of sustainability has received the attention within
urban tourism research when comparison with different forms of tourism. Evan through urban
tourism should be considered as one of earliest form which has been emerged in 1980.
The case study is all about the interest in urban tourism research while promoting awareness
related sustainable development among different London hotels that have already exists with
urban area or place (Ali, Rasoolimanesh and Cobanoglu, 2020). It emphasises the important role
played by UK government and other local authorities in planning and management of sustainable
tourism, in particularly promotion and implementing the sustainable policies. Many different
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local authorised are believed to have been setup advantage in managing and controlling complex
phenomenon of tourism. This can be possible because of their competences in related to policy
areas which always influences its sustainable development such as infrastructure, transportation
and spatial planning. Each and every London hotels have focused on the concept of sustainability
which needs to maintain their political stability, provide both legal, financial, security and social
infrastructure. These are considered all essential part of sustainable tourism development.
Furthermore, in UK local authorities are concerned about the better place to perform as
delicate task of juggling the perception of hotel interest with local resident needs, want and
preferences. In order to maintain and control economic health of community, ensure that
development is sustainable. Although they have been criticized for being reactive rather than
proactive. This case study concludes that shortcomings as local government are providing the
greater opportunities for Small hotels to derive sustainable development within urban areas. In
this way, it is promoting the sustainable tourism and other local authorities need to adopt the
better policy document which provide as guidance the development of activity.
Investigation and analysis of sustainable theory
In general, sustainability is based on the concept as form of intergenerational ethics in
which perform economic as well as environmental actions taken by person. Sustainability is long
term visibility within hospitality industry in order to enhance overall business performance and
efficiency in global world. In context of tourism industry, a corporate social responsibility (CSR)
theory is useful in the tourism business while establishing interact with different groups within
society (Chung, 2020). It makes enterprise possible and provide resources such as legal
infrastructure, education. Physical needs, workforce. Basically, CSR theory can use sustainable
development to satisfy the requirement of different stakeholder. It will be considered as central
part for retaining societal legitimacy. CSR is based on the suitable approach which applicable in
tourism business to inspire or motivate for increasing their performance within urban areas.
Another, it is also implementing appropriate legal aspects which encompass voluntary actions.
As implementation of CSR theory which varies on the basis of corporations specific
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characteristics and their perception of social responsibilities within hotel industry. This will help
for inspiring or motivating the stakeholder regarding sustainable development and addressing
prevailing need of society. According to case stud of sustainable development within urban area
of London which needs to implement as CSR theory as strategy. It could help to change the
hotels process and involves learning over time. it must support for tourism industry to integrate
with core business objectives, competencies of hotel (Fakfare and Dechthaisong, 2020). In this
way, tourism industry has been focused on designed innovative outset in order to create business
value and positive social change within urban areas. it embedded in day to day enterprise
cultures as well as operations.
It is necessary that implementation process include all level of corporate in decision-
making, from front line personnel and top management. This will help for hotel business to seen
as cycle which may consists of different steps of CSR strategy or theory within sustainable
development. It involves CSR commitments, implementation planning and developing as
integrated CSR to verify and reporting on the progress.
The tourism industry among urban area of UK which acquired wide range of opportunities
for business to engage with STD and take social responsibility for natural as well as social
environments in which that can operate. As mentioned earlier, CSR is considered the best
strategy which is mainly used as theory in sustainable development within tourism industry.
Sometimes, CSR can be described the multi-stakeholder where consideration of all interest of
stakeholder and dialogue between them plays a major role (Kiryakova-Dineva, Kyurova and
Chankova, 2019). Beside range of CSR guideline, there are different kind of international
strategy used by tourism companies in UK. Afterwards, it may serve as guideline for business to
integrate with CSR measure in context of sustainable development. It including “Global code of
ethics for tourism” sets an important frame and reference to the responsible for sustainable
development of tourism. “The Tour operators” Initiatives for sustainable tourism development
which helping to establish a strong network with stakeholder. in this way, it is committed to
develop as positive contribution to cultural as well as natural environment.
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Code of conduct and hotel CSR program are considered the most popular way of
implementing CSR strategies. In UK London, there are several international corporations
implemented as CSR program. For Example- Marriott hotel, NH hotel, Banyan Tree are used
this CSR theory which help for implementing sustainable development. In this way, it stimulate
tourism enterprise to consider CSR while handling social tourism activities such as annual
award, tomorrow award.
On the other hand, It has been identified the descriptive, instrumental as well as normative
aspect of stakeholder theory which applicable in different aspects. As per implementation of
stakeholder theory within tourism industry in order to create as framework for identifying a
strong connections. If there are indeed any, between the practice of stakeholder management and
attainment of several corporate performance objectives. Stakeholder theory is also consider as
important aspect in tourism industry to monitor or track business operational activities. At Some
point, it also relates to the behaviour, attitude of stakeholders (Liang and Wong, 2020).
Afterwards, it tends to assess management perception of enterprise obligations of stakeholder.
Thus, improving the overall business performance in term of sustainable development. Before
planning of sustainable development, hotel management should consider need of stakeholders
since it may hinder business growth in some different ways.
Evaluate the principles of sustainable within tourism industry in sustainable development.
Sustainable development means to take economic benefits and advantage which can help
them to increase better living standards without affecting the demand for future generation. It
help to conserve resources without affecting quality as well as quantity (Scheyvens and Laeis,
2019). The primary of sustainable development within tourism industry is to balance among
population, all essential resources, and different aspects of environment or cultural development.
In context tourism, there are different sustainable development principles using as follows:
Using all essential sustainable resources- these are considered as essential aspects of hotel
business to consider resources such as equipment’s, workforce, legalise policies and procedures.
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This will help for tourism business within urban areas to improve the operational activities. It is
to be considered as crucial way to make long term enterprise sense.
Another principle is to reduce the over consumption and wastage at the time operational
tasks within tourism industry. There are various kind of activities performed such as food
preparation, infrastructure improvement. So as it become obvious thing to produce a large
amount of waste materials. These will increase pollution within hotel premises. As per
sustainable development, UK government will focus on reducing the over consumption and
avoid the cost of restoring long term environmental damage (Teng and Wu, 2019). As per case
study, UK government and other local authorities are conducting awareness program and
interaction with other urban area hotels to give idea about reducing the environmental damage.
This will help for contribution to maintain quality of tourism in urban areas of London.
Maintaining a biodiversity is another important principle for sustainable development
because it help for tourism business to promote use of natural items, social and cultural diversity.
It is consider as important aspect to manage or control long-term sustainable tourism. This type
of principle will help for creating as resilient base to enhance overall tourism industry in global
world.
On the other hand, integrating tourism into planning which become consider as important
principle for sustainable development within tourism . This will help for establishing an
integration into both national as well as local strategic framework in which undertake
environment impact assessment. In this way, it provide the great opportunities for tourism
enterprise to make as sustainable development (Scheyvens and Laeis, 2019). Establishing a
strong connection with other stakeholders that are participating in discussion of several business
activities. It is not only useful for developing a sustainability but also increases long-term
viability of tourism within global world.
Supporting local economics that help for tourism to perform wide range of different
activities. It takes environmental cost/price and other value into account which may protect
economies. Afterwards, it help for avoiding the environmental or cultural damage.
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The full involvement of local communities in tourism industry which is not providing the
advantage or benefits them. But it supports for improving the quality of tourism experience. In
this way, it automatically increasing the economic condition of UK in global marketplace.
Various stakeholders of tourism enterprise have been establishing a connection with local
communities. If they are work together and resolve any kind of potential conflict between them.
Thus, it is directly positive impact on the entire tourism enterprise to increase business
profitability as well as productivity (Scheyvens and Laeis, 2019). It is also known as important
principle of sustainable development that can manage or control the business operational
activities in proper manner.
There are different staff members which integrates with sustainable tourism in term of work
practices, along with improve quality of goods and services in the tourism industry. It is fill and
responsible information increases respect for social, cultural and natural ways.
CONCLUSION
From above discussion, it has concluded that sustainable development plays important role
within tourism industry, which is always supports for increasing entire business performance and
efficiency. In this report, it is mainly focused on the “Case study” about the implementation of
sustainable policies within tourism enterprises. Typically, targeting the urban areas of London
where existence of several hotel enterprises. It has been promoting the importance of sustainable
development within business enhancement in global world.
In this report, it has been described the major contribution of sustainable principle within
tourism sector in context of growth and development. It can be identified the suitable or
appropriated sustainable theory such as CSR, stakeholder theory applicable in the different
organizational operations. In order to implement the sustainable policies and procedures.
Furthermore, it can be identified the different sustainable principle uses in the tourism industry
while implementing policies in better ways.
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REFERENCES
Book and Journals
Ali, A., Rasoolimanesh, S.M. and Cobanoglu, C., 2020. Technology in Tourism and Hospitality
to Achieve Sustainable Development Goals (SDGs). Journal of Hospitality and Tourism
Technology. 11(2). pp.177-181.
Čech, P., Jindřichovská, I. and Neubauer, J., 2019. Achieving a great reputation for corporate
social responsibility: study from the czech hospitality industry. Scientific papers of the
University of Pardubice. Series D, Faculty of Economics and Administration. 45/2019.
Chung, K.C., 2020. Green marketing orientation: Achieving sustainable development in green
hotel management. Journal of Hospitality Marketing & Management. 29(6). pp.722-738.
Fakfare, P. and Dechthaisong, M., 2020 The Philosophy of Sufficiency Economy and Its
Influence on the Development of Hospitality Industry in Thailand.
Kiryakova-Dineva, T., Kyurova, V. and Chankova, Y., 2019. Soft skills for sustainable
development in tourism: the Bulgarian experience. European Journal of Sustainable
Development. 8(2). pp.57-57.
Liang, T.C. and Wong, E.S.F., 2020. Sustainable development: an adaptive re-use solution for
the hospitality industry. Worldwide Hospitality and Tourism Themes.
Scheyvens, R. and Laeis, G., 2019. Linkages between tourist resorts, local food production and
the sustainable development goals. Tourism Geographies. pp.1-23.
Teng, Y.M. and Wu, K.S., 2019. Sustainability development in hospitality: The effect of
perceived value on customers’ green restaurant behavioral intention. Sustainability.
11(7). p.1987.
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