Evaluating Corporate Sustainability in Hospitality Management

This report delves into the multifaceted concept of sustainable hospitality management, examining its environmental, social, and economic dimensions. It critically evaluates the hospitality industry's contributions to key sustainability issues, such as water and energy consumption, pollution, and waste generation, while analyzing the impacts of these issues on industry profitability. The report underscores the importance of corporate sustainability management, highlighting strategies like energy-saving technologies, recycling, and green initiatives to mitigate negative impacts and achieve cost savings. It also explores the economic incentives and social responsibilities associated with sustainable practices, emphasizing the need for a balance between environmental protection, economic growth, and social well-being within the hospitality sector. The report stresses the significance of integrating sustainability into core business strategies to enhance brand reputation and ensure long-term viability in a changing world.

Sustainable Hospitality
Management

Table of Contents
INTRODUCTION ...........................................................................................................................................3
MAIN BODY .................................................................................................................................................3
1.Critically evaluate the extent to which the hospitality industry contributes to each of these issues.. 3
2. Analyzing the impacts that these issues have on the hospitality industry profitability.................5
3. Explaining and critically the importance of corporate sustainability management in the hospitality
industry.............................................................................................................................................7
CONCLUSION ............................................................................................................................................11
REFERENCES ..............................................................................................................................................12

INTRODUCTION
Sustainability hospitality management is the broad concept that focuses on the concept of
sustainability plus or to address issues in terms of the five-dimension lens of people, ethics,
equity, planet and profit. In terms of hospitality sector it has been given dramatic environmental
impact on the situation in terms of water consumption, use of consumable products goods etc.
Present study will be based on sustainability of hospitality management. In order to focus on the
sustainability development and it will discuss issues of environment and deep understanding of
the hospitality sector. Besides, that study will present the impact of sustainability development
and brings new ideas and goals towards the new achievements. Moreover, study explains the
importance of corporate sustainability management in the hospitality industry. Overall, report
will present the concerns areas that has to be taken seriously.
MAIN BODY
1.Critically evaluate the extent to which the hospitality industry contributes to each of these
issues.
In present era sustainability is term which defined the needs of the present without
compromising the ability of figure generations. There are three main pillars of sustainability
economic, environmental and social (Ali and et.al., 2018). These pillars belong to people, planet
and profits. Such as environmental pillars is one of the most important and concerning pillar. For
which companies should require to focus on reducing their carbon footprint, packaging waste,
water usage. Next the social pillar in which company needs to ensure to get the approval of its
stakeholders and the community it operates in. In which company requires to fulfilling the
employee needs and wants and treat them fairly to being neighbor and community member, both
locally and globally. In order to fulfill the social responsibilities' hospitality industry should take
some good actions against the employee interest and provides them the best employee services
and benefits. In terms of society perspective companies facing challenges in term of providing
social benefits to society such as fundraising, sponsorship and scholarship and investment in
local projects.
Economic pillar of sustainability is where the most business feel they are on firm ground.
To be more effective and popular in front of the society it requires to be the best growing

effective results to bring the best ideas for the better environmental growth. Economic pillar
generally gets affected by the economic terms such as company profitability in business.
Environmental Issues: There are different issues which affect hospitality industry and it
also been given negative impact on the sustainability. Such as water usage this is a big one many
resorts and hotels have a lot of water from long guest showers and huge pools in restaurants, they
use water for dishes (Bamiatz and et.al., 2016). So overall this is the big issue in hospitality
industry. Besides, Energy usage is one of the second biggest issue which includes electricity of
restaurants, hotels, and resorts as well as the used by tourism. This is the another big issue
towards the sustainability.
Pollution is one of the biggest issue in environment which affected by pollution gases,
natural gas, gasoline or coal. Hospitality sector should ensure and avoid such pollution by
adopting the green projects and green environment.
Steps taken by hospitality industry
Install Energy saving technologies: It has been seen that 75% of hotel’s directly affect
the excessive consumption of energy. In order to reduce energy saving companies should have
installed energy saving efficient technologies such as lighting, appliances, heating and cooling
systems can make a difference for both the environmental and your hotel bottom line.
Embrace Recycling: This is the another issue due to which amount of waste hotels has
been creates. Hospitality sector should on the recycling process to stained tablecloths into
napkins, chef aprons and neckties (Zervas Proserpio and Byers, 2017).
Encourage Guests to be Green: Hospitality organizations can adopt this way to reduce
the access wastage resources by put cards in each rooms. Besides, hotels can allies recycling the
bins readily available to guests and be sure that they are aware of the green programs.
Save Water: Hospitality industry start saving the water in several manners such as
installing toilet tank fill diverts in older toilets can save about ¾ gallon of water per flush.
Through this steps Hospitality sector can help to contribute the better growth and management.
Social Issues: Social sustainability is an often overlooked aspect of sustainability which
is often focus on the environmental or economic aspects of sustainability. All here dimensions of
sustainability must be addressed to attain the most sustainable outcome possible. Social

responsibility includes CSR activities in which company make sure the employees and customer
satisfaction (Baum, 2018). All the services of customers are effective and make sure they all are
fruitful as per the demand of buyers. Company also need to take some social initiatives to build
up the strong brand image in front of the stakeholders.
Provides Fair services to Stakeholders: Hospitality organizations should have need to
accomplish the stakeholder expectations from the company. Such as employees, customers,
suppliers, governments. In other words, these factors should have need to controlled the major
effective factor to be managed by the organization and goals.
Regulate all rules and regulations: Company also need to adopt all kinds of rules and
regulations imposed by the government that helps to protect the environment from the pollution.
Economic Issues: Economic issues thatBut on the same side all such factors help to
minimize the growth and managing the work and system and managing working opportunities.
2. Analyzing the impacts that these issues have on the hospitality industry profitability.
Economic Impacts
In present time green initiatives were considered as luxury source which is something
nice to have to enhance brand image and exclusively for larger companies. So this is the positive
impact of economy that have on the hospitality sector. Concerns for the environmental impacts
of business were secondary to revenue generation. If companies are not adhering or taking
corporate social responsibility seriously it will be given negative impact on the overall
development of hotel industry (Bunakov and et.al., 2015). The major issue that affect the
company profitability is pollution, it is one the world’s biggest environmental problems that
impact on the hotel industry. It tends to be a typical of modern life. The reason behind negative
impact is customers are now more concern about their health issues for which organizations has
to adopt environment pollution free or maintained the green healthy infrastructure. Otherwise, it
been reducing the company overall sales.
Social Impacts
Social sustainability factor has also been given long term goal of continuous
improvement and profitability. Such as Society majorly prefer to have those hotel that are
Developed and support green environment. In order to that, Hotel industry required to conduct

material and adopt green projects in order to meet out the best development results and
objectives. Every business has the long term goal of continuous improvement and profitability.
Chemical and oil disposal also results into the improper waste management and adverse effects
on the land (Garrette, Phelps and Sibony, 2018). Now highlighting this point on deploying a new
source or design on the same land will again need a more costing to deal with the dumped waste
and also to get ready the place for new projects. Such industries like hotel are 24 hours operating
industries where the need of electricity and eater is required all the time with no excuse or notion
and also on a big hospitality business the need of energy is too high and using more of resource
of energy is sometime more a drawback then to be profitable by a business.
Along with that, hospitality sector needs to be very friendly with the clients and ensure
the good outcomes for the customers in order to gain the positive response. Otherwise, such it
would have been given negative impact on the overall system growth.
Environmental Impacts
Environment is broadly impacted by such industries and also has a cause in social and
economic surroundings including the cultural and political sounds on nature.
Is seen that industry often fail to demonstrate the strategies with the nature and with starting to a
less percentage the percentage effectiveness towards the nature is increase to a good number to
section dealing with the renewal sources.
Service sector is moving towards adopting a high demand operational building which are
facilitated to be a big area. Scenic resorts and other building which are specially constructed net
to the lakes or a forest life architecture offices and service sectors are capitalized to move the
land into the business lifting out the point that energy will be diverted, and resources will be
disturbed (Xu and Gursoy, 2015). Only the planned outcomes can be resulted into the good
relationship with environment if the strategies included work towards conditions which do not go
higher than demanded and also to maintain a balance into resource.
With the increasing number of consumers in the hotel and leisure industry, there are
companies which are widely focusing on the needs and importance of hospitality operations and
management (Jones, Hillier and Comfort, 2017). Sustainable management is the highlighted
topic and the talk of the world. The consumption of environment resources on such a vast level

has highly impacted the environmental resources and growth, also the waste that is accumulated
by such operations is not managed as per the process. Water consumption Is the major part here
and is used in all sectors of hospitality industry.
3. Explaining and critically the importance of corporate sustainability management in the
hospitality industry.
Cost Savings
Firstly, the point is to save money and be on cost success as economy is the major factor
that gives better prices in the hospitality business. Minimizing the costs and planning a strategy
is highly demanded to deal in hospitality business keeping the corporate initiatives towards the
sustainable and planned outcomes. Many hospitality chains now implementing several new
graphs that ranges their growth high by investing right strategies to manage the waste and
resources. They are working on their interior development and management by including
sustainable products and giving the knowledge transfer to the staff and interns.
Managing the environmental aspects through different activity can have impacts that
significantly result in the change of day to day tasks. Consumption of resources on daily basis
result into daily activity alteration on managing the waste and effluents in such a way that it can
have profits. Hospitality and other examples of hostility business are covered, and this focuses on
strategies being involved in environmental management.
Positive outcomes on hospitality industries are hotel, hospitals etc. are to be conducted
campaigns that also educate the people on clean and green environment with moving their vision
towards how important is to protect the important and how they can result in increasing our
growth.
Tourism sector helps in job creation and skill management including the variation in
economies. To promote the audience towards being a plant savior and becoming the green agent
to save the earth, many companies are designing their premises and venues with natural climatic
and environmental adopted so that people can know how good and economical strong is to be a
part of such clean and green aura (Lado-Sestayo and et.al., 2016). Also, by using the organic
products people are becoming aware and this resulting in increased reputation and building an
image of company among people to promote products that can be recycles and also have nil

effects on environment hazard. Whereas, on preserving the natural environment the habitat is
disturbed by designing the models in the environmental lands and this imbalance the nature.
Economic Incentives
Coming to the most prominent part i.e. Economy, here the technology now has
empowered itself through various renewal energy machinery equipment’s like wind, solar,
thermal and many more to count that result into the best energy utilization and less expensive
method to deal with the operations. In fact, it is proven that using such methods in hospitality
operations not only results in better economic growth but also improves the level of land and
other renewal sources that are planted for the process.
On a vast channel, there are several programs that are now introduces and seminars are
taken to give knowledge to maintain and manage the system. Many organizations are conducting
the activities and are giving the love demo to the new aspirants about how they can perform
better on hospitality industry (Xu and Gursoy,2015).
As there are group of organizations that are now moving themselves to save the resources
and to do better in a hospitality industry, taking major sets towards the integration and evaluation
of nature and global green revolution.
Regulatory Affairs
The government with the companies also tie-ups for having the vision towards nature
saving and critical thinking on managing the resources and thus helps in making economic
incentive and better pay offs towards finances (Lashley ed., 2016). Secondly, the regulations and
management help in targeting the environmental affairs and to facilitate the operations on
dealing with the environment conditions and growth.
On the third note, a corporate exposure is one of the most important equipment in
hospitality sector that affect the reputation of a company behaves likes a brand and motivated
other companies to follow the path to succeed. Also makes the employees do the mouth
publicity and branding of the company which results into converting the information into the
knowledge and right use to sustainable source and developing a higher progress rates in
hospitality business. And this whole phenomenon of activity transformations makes a firm move
towards a higher sales cycle and consumer growth. Many major hospitality firms have now

branding their platform by naming the qualities and methods they follow, and they have made
the process to aware more and more people through several social platforms and campaigns.
Such makes an impact in the market and diverts towards long term success plans.
Corporate Brand Image
For a Corporate sustainability management image of a company and its environment
gives it a social exposure and sets the criteria for its advantages and disadvantages, their
marketing strategy profits themselves by revoking the best policies and methods (Sekaran and
Bougie, 2016). Other big profit of environment business is having the resources used abundantly
and worthy of its cost. On the other hand, major disadvantages of corporate sustainability in
hospitality operation is managing the cost and expenses to plan and design the activities and
guidelines for employees to give the Corporate sustainability management training. There are
other major investments also that are added to run hospitality business. Similarly, a drawback of
sustainable development relates to buying and selling of production and manufacturing units.
Many companies switch their resources such as changing packaging and moving their resource
to more sustainable market trends. Major profits on hospitality business include social
responsibilities of a company to aware and attract consumer and buyers on a positive corporate
hospitality. A positive approach that company follows faces high quality products even if there is
a retention in the market. The brand name of a company becomes stronger and gives more
service to its consumers. There are less controversial practices that take part in regulatory affairs
and other authoritative bodies (Prud’homme and Raymond, 2016).
Guest Experience
Limitations to corporate sustainability has a greater cost of manufacturing when there is
machine failure. There is a greater expense and costing increase, and this results in higher
employee pay when they are stand by. And if the product needs to be replaced or redeveloped,
the costing is doubled.
Company also committed to Corporate sustainability management policies and they are
pushed to follow all limitations that are associated with CSR advisory board, and also to promote
such policies and activities that motivates the employees for their effective work. And adverse
effect of such policies and practices puts pressure on employees to work on different associated

work culture. The companies which play a role in functioning Corporate Social Responsibility
activities and hence the lifestyle and living standards of people (Marasco and et.al., 2018).
Others
Such approach of corporate sustainability results in managing long term relationship with
the consumer and the stake holder also gives an impact of ethical business on the hospitality
sector, social and environmental cause, cultural diversities and economic variations become part
in ease of doing business. Sustainable strategy is publicly delivered with the benefit such as
company reputation and goodwill. Hospitality business also encompasses the accountability and
the levels of suppliers and retailers to produce more and more multi corporate products that are
supplied globally on low cost and are scalable. Sustainable principles and operational activities
are integrated in environmental investment processes and plays an active role in business beyond
diversity and hospitality leadership. Government at local and national level are supporting
environmentally friendly businesses with incentives while pushing industry standard on pollution
and emission ever higher. Sustainable practices also very helpful in cost effective. The challenge
of expert in sustainable business practices don’t seem particularly profitable. In other terms
financial case for sustainability is the high correlation between good stock performance, lower
cost performance, cost generating this is the most challenging way to reproduce the following
manner and produce the best goal and opportunities (Mariani and Borghi, 2018).
Corporate sustainability management is the business initiatives that benefits society these
initiatives fall into three categories, often called tipple bottom line. The social factors motivate
the new brings the new challenges and maintained the proper image of the company in the
market. Corporate sustainability management is especially important in hospitality because most
organization work in the heart of culture giving tours. She begins by telling the student that
Corporate sustainability management is when a company. Now, there are many things resort can
do to improve its practices. Not following the effective learning out, the matter which helps to
give the long lasting results. Customer always prefer to select those companies whose past
records always been good and challenging. Overall, this procedure would help me to control the
long lasting results to take out the best developing results.

CONCLUSION
As per the above report it has been concluded that sustainability management is the most
crucial part of tourism or hospitality development. Present study has been shown the importance
of economic, social and environmental factors how they affect hospitality industry positively or
negatively. Study also explained about the concept of corporate social responsibility and how it
affects the hospitality organizations and goals. In other words, it helps to bring new different
thoughts through company can reduced its issues and convert into opportunities.

REFERENCES
Books & Journals
Ali, F. and et.al., 2018. An assessment of the use of partial least squares structural equation
modeling (PLS-SEM) in hospitality research. International Journal of Contemporary
Hospitality Management. 30(1). pp.514-538.
Bamiatzi, V. and et.al., 2016. Revisiting the firm, industry, and country effects on profitability
under recessionary and expansion periods: A multilevel analysis. Strategic management
journal. 37(7). pp.1448-1471.
Baum, T., 2018. Sustainable human resource management as a driver in tourism policy and
planning: a serious sin of omission?. Journal of Sustainable Tourism. 26(6). pp.873-889.
Bunakov, O. A. and et.al., 2015. Research on the evolution of management concepts of
sustainable tourism and hospitality development in the regions. Journal of Sustainable
Development. 8(6). p.39.
Garrette, B., Phelps, C. and Sibony, O., 2018. Structure and Solve the Problem Using Design
Thinking. In Cracked it! (pp. 169-195). Palgrave Macmillan, Cham.
Jones, P., Hillier, D. and Comfort, D., 2017. The sustainable development goals and the tourism
and hospitality industry. Athens Journal of Tourism. 4(1). pp.126-144.
Lado-Sestayo, R. and et.al., 2016. Impact of location on profitability in the Spanish hotel
sector. Tourism Management. 52. pp.405-415.
Lashley, C. ed., 2016. The Routledge handbook of hospitality studies. Taylor & Francis.
Marasco, A. and et.al., 2018. Collaborative innovation in tourism and hospitality: a systematic
review of the literature. International Journal of Contemporary Hospitality
Management. 30(6). pp.2364-2395.
Mariani, M. M. and Borghi, M., 2018. Effects of the Booking. com rating system: Bringing hotel
class into the picture. Tourism Management. 66. pp.47-52.

Prud’homme, B. and Raymond, L., 2016. Implementation of sustainable development practices
in the hospitality industry: A case study of five Canadian hotels. International Journal of
Contemporary Hospitality Management. 28(3). pp.609-639.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Xu, X. and Gursoy, D., 2015. A conceptual framework of sustainable hospitality supply chain
management. Journal of Hospitality Marketing & Management. 24(3). pp.229-259.
Xu, X. and Gursoy, D., 2015. Influence of sustainable hospitality supply chain management on
customers’ attitudes and behaviors. International Journal of Hospitality Management. 49.
pp.105-116.
Zervas, G., Proserpio, D. and Byers, J. W., 2017. The rise of the sharing economy: Estimating
the impact of Airbnb on the hotel industry. Journal of marketing research. 54(5). pp.687-
705.