Analysis of Sustainable Hospitality Management in the UK

This report delves into sustainable hospitality management, exploring its multifaceted impacts on the environment, society, and economy, with a specific focus on The Green House hotel in the UK. It critically evaluates the hospitality industry's contributions to environmental, social, and economic issues, analyzing how these factors influence the industry's profitability. The report further examines the importance of corporate sustainability management within the hospitality sector, highlighting its role in cost-saving, enhancing guest experiences, attracting economic incentives, and building a strong brand image. Through detailed analysis and case studies, the report provides a comprehensive overview of sustainable practices and their significance in the contemporary hospitality landscape.

Sustainable
Hospitality
Management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Critically evaluate the extent to which the hospitality industry contributes to each of these
issues.......................................................................................................................................1
TASK 2............................................................................................................................................2
Analyse the impacts that these issues have on the hospitality industry’s profitability..........2
TASK 3............................................................................................................................................3
Explain and critically evaluate the importance of corporate sustainability management in the
hospitality industry.................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Sustainable Hostility management refers to the hotel considered to be sustainable when
they include the environment, social, and cultural principle(Wang, 2019) in their organization
that help the environment and social people in the destination country. A sustainable hotel
industry plays major role in the development of the country and healthy environment in the
country. This report includes information about the various extents of hospitality industry which
contributes in the environment social and culture of the country. Also (Alvarez-Risco, Estrada-
Merino, and Perez-Luyo, 2020)
includes the impacts of these factors on the hospitality industry. Further, also includes the
importance of corporate sustainable management of the hospitality industry. In this report The
Green House hotel is chosen, it is a beautiful hotel that lives in the breath of sustainability. Hotel
is in Bournemouth UK. Organization provide best comfort facility to their guest with high
quality of luxury rooms and best quality food in their hotel.
TASK 1
Critically evaluate the extent to which the hospitality industry contributes to each of these issues
Hospitality industry is well growing industry in all over the world. Business is having
high level of growth and profit in the market. They contribute to the country in most effective
manner. In the context of The Green House below is the explanation of how the industry is
contributing in the environmental, social, and economy of the country.
Contribution in environment: The hospitality industry is most successful industry in the market
now days. There are various factors of the industry that help in the growth of the environment of
the country. In the context of(Baum, 2019) The Green House, organization is sustainable and eco
friendly that help the country by contribution in making the destination country more eco-
friendly. The hotel its environment greener and sustainable. The customers of the company is
gets healthy environment in their hotel that help them to grow more and increase the
profitability. Thus, the hospitality organization improve the environment of the country. And
provide better and healthy environment to their guests.
 Contribution in Social: Hospitality industry contributes to the society and the culture of
the country in many ways. This industry is most growing and needs more employee
turnover and hire new talents in the organization. So that they provide the employment to
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the individuals in the destination country. In the context of The Green House they
provide maximum level of employment to the individual of the country. They also follow
different culture according to their customers so that they can give them high level of
satisfaction with the services they offer to them. Thus, the hospitality industry gives hug
contribution in the social welfare of the society.
Contribution in Economy: Hospitality industry pays hug level of tax to the government that help
the government to increase the growth of economy of the nation. There are also visitors from the
other country that spend the money on hospitality business which is profitable for the
development of the economy of the country. In the context of The Green House, the organization
is providing huge(Guzzo, Abbott, and Madera, 2020) level of comfort to the customer which
attracts the customers from the outside the country. It is beneficial for the growth of the country
and provide profitability to the hotel itself. The hotel is paying high level of taxation the
government of the country and provide them benefits from their business. Thus, hospitality
industry helps in the economy development and the growth of the country.
TASK 2
Analyse the impacts that these issues have on the hospitality industry’s profitability
There are various issues in the country that have a huge impact on the performance of the
hospitality industry and decrease the level of profitability. The environment, social and economy
has an impact on the productivity of the hotel industry. Below is the detail explanation of the
impact of these issues on the profitability of hospitality industry in the context of The Green
House.
 Environmental Issues: There are many environmental issues in the country which could
impact business of The Green House. ( Shen, Qian, and Chen, 2020) Visitors from the
outside of the country can destroy the environment culture of the country because of the
unfeminineness. They can make pollution and harm the environment. There are several
rules and regulation of the government on the hospitality business because of high level
use of environment resources can impact the business of respective hotel. The rules of the
government make it difficult for the industry to gain high level of profitability. Thus, the
respective organization is following the culture of the eco-friendly environment that help
them to increase the level of profit.
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 Social Issues: These issues includes the different culture and beliefs of the people of the
country that have an impact on business of hospitality business. In the context of The
Green House, the different culture of the people from the country could have impact on
the business. People also have different test and preferences that make difficult for the
organization to understand the preferences of the customers. Thus, to deal with these
issues’ hotel can organize survey programs that help them to understand the choices of
the people.
Economic Issues: These issues refer to the impact of the taxation and other policies on the
business. In the context of The Green House there are several rules and regulation of the
government on the hospitality business can make it difficult for the industry to make high level
of profitability in the industry. (Higgins-Desbiolles, Moskwa, and Wijesinghe, 2019) Because of
the pandemic situation in the overall world the country is facing economy crisis and its difficult
for the people of the country to spend more money on expensive hotel services. That could have
impact on the profitability of The Green House. Thus, to deal with these challenges hotel can
offer some discount offers to the customers so that they can attract them towards the brand.
TASK 3
Explain and critically evaluate the importance of corporate sustainability management in the
hospitality industry
The hospitality business has faced many environmental impacts on the their business.
The corporate sustainability management helps the business to grow and deal with external
challenges in the industry. Below is the explanation of the importance of sustainable
environment management in the context of The Green House.
 Cost saving: A sustainable environment helps the hospitality business to reduce the cost
of production by manging waste materials effectively so that they can use them better.
The environmental nature helps the(Mooney, and Baum, 2019) organization to save to
cost of using highly expensive infrastructure in the hotel and the sustainable environment
also helps in attracting more customers in the firm. Thus, the sustainable management of
hospitality business can help the respective organization The Green House to gain more
profit.
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 Guest experience: The sustainable environment helps the hotels to gives better customer
experience to their guests. The high level of comfort with heathy environment helps the
business give high level of satisfaction to the guests. Thus, the hotel The Green House is
also providing best customer experience to the guests mand make them happy by the
services and eco-friendly environment. And (Moscardo, 2019)xprovide them more
comfort and healthy services by the environment protection.
 Economic incentives: The government also focus on the more sustainable environment
in the country and the hospitality business with proper management of sustainable
environment of hotel business and attract the attention of government and help in better
growth. In the context of The Green House, the hotel is using sustainable environment
principle in the organization that help them to attract new customers and deal with the
rules and regulation of government.
 Brand image: It helps the hospitality business to(Rezapouraghdam, Alipour, and Arasli,
2019) build strong brand image in the industry and make their customer attract towards
the brand. The sustainable environment helps The Green House to gain customer loyalty
towards the brand and make an good impression in their eye. Thus, the sustainable
management of hospitality business help the business to gain more profit and the growth
in the market. That could help them to increase the loya; customer base.
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CONCLUSION
From the above given information, it can be summarise that the business of hospitality is most
growing industry in the world and have huge level of profit in their industry. They contribute in
the environment, social and economy of the country that help business to grow in the market. But
there are various issues that can impact the business of hospitality and decrease the profitability
such and environmental issues, social issues and economy issues. In the last the importance of
proper management of sustainable business helps the hospitality business in effective way.
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REFERENCES
Alvarez-Risco, A., Estrada-Merino, A. and Perez-Luyo, R., 2020. Sustainable Development
Goals in Hospitality Management. In Sustainable Hospitality Management. Emerald Publishing
Limited.
Baum, T., 2019. Hospitality employment 2033: A backcasting perspective (invited paper for
‘luminaries’ special issue of international journal of hospitality management). International
Journal of Hospitality Management, 76, pp.45-52
Guzzo, R.F., Abbott, J. and Madera, J.M., 2020. A micro-level view of CSR: A hospitality
management systematic literature review. Cornell Hospitality Quarterly, 61(3), pp.332-352.
Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G., 2019. How sustainable is sustainable
hospitality research? A review of sustainable restaurant literature from 1991 to 2015. Current
Issues in Tourism, 22(13), pp.1551-1580.
Mooney, S. and Baum, T., 2019. A sustainable hospitality and tourism workforce research
agenda: Exploring the past to create a vision for the future. In A research agenda for tourism
and development. Edward Elgar Publishing.
Moscardo, G., 2019. Encouraging hospitality guest engagement in responsible action: Building
comprehensive theoretical models to support effective action (invited paper for ‘luminaries’
special issue of International Journal of Hospitality Management). International Journal of
Hospitality Management, 76, pp.61-69.
Rezapouraghdam, H., Alipour, H. and Arasli, H., 2019. Workplace spirituality and organization
sustainability: a theoretical perspective on hospitality employees’ sustainable
behavior. Environment, Development and Sustainability, 21(4), pp.1583-1601.
Shen, L., Qian, J. and Chen, S.C., 2020. Effective Communication Strategies of Sustainable
Hospitality: A Qualitative Exploration. Sustainability, 12(17), p.6920.
Wang, C.J., 2019
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