The Green House Hotel: A Sustainable Hospitality Management Analysis

This report provides a comprehensive analysis of sustainable hospitality management, focusing on The Green House Hotel in Bournemouth, UK. It critically evaluates the hospitality industry's contributions to environmental, social, and economic issues, examining the impacts on profitability. The report explores how the hospitality industry impacts the environment, society, and economy, using The Green House Hotel as a case study to illustrate sustainable practices. It also analyzes the importance of corporate sustainability management, including cost savings, guest experience, economic incentives, and brand image, and how these factors influence the success of hospitality businesses. The analysis covers the environmental, social, and economic impacts of the industry, discussing how these issues affect the profitability of hospitality businesses and the importance of sustainable practices. The conclusion summarizes the key findings, emphasizing the role of sustainable management in ensuring the long-term success and growth of the hospitality sector.

Sustainable
Hospitality
Management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critically evaluate the extent to which the hospitality industry contributes to each of these
issues...........................................................................................................................................3
Analyse the impacts that these issues have on the hospitality industry’s profitability...............4
Explain and critically evaluate the importance of corporate sustainability management in the
hospitality industry......................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Sustainable hospitality management refers to the hotel considered to be sustainable when
they include the environment, social, and cultural principle in their organization that help the
environment and society in the destination country. A sustainable hotel industry plays major role
in the development of the country and healthy environment in the country. This report includes
information about the various extents of hospitality industry which contributes in the
environment social and culture of the country. Also (Alvarez-Risco, Estrada-Merino, and Perez-
Luyo, 2020) report includes the impacts of these factors on the hospitality industry. Further, also
includes the importance of corporate sustainable management of the hospitality industry. In this
report The Green House hotel is chosen, it is a beautiful hotel that lives in the breath of
sustainability. Hotel is in Bournemouth UK. Organization provide best comfort facility to their
guest with high quality of luxury rooms and best quality food in their hotel.
MAIN BODY
Critically evaluate the extent to which the hospitality industry contributes to each of these issues
Hospitality industry is well growing industry in all over the world. Business is having
high level of growth and profit in the market (Hospitality’s contribution to UK economy
outpacing other sectors, 2021). The industry has offered speedy growth and offer 500,000 jobs
and counted as forth largest employer with accounting of 3.2 million direct job and 2.8 million
indirect job. The industry’s make their contribution towards the country in most effective
manner. In the context of The Green House below is the explanation of how the industry is
contributing in the environmental, social, and economy of the country.
Contribution in environment: In the hospitality industry there are various factors of the
industry that help in the growth of the environment of the country. In the context of (Baum,
2019) The Green House, organization is sustainable and eco-friendly that help the country by
contribution in making the destination country more eco-friendly. The hotel its environment
greener and sustainable. The customers of the company is gets healthy environment in their hotel
that help them to grow more and increase the profitability. Thus, the hospitality organization
improve the environment of the country. And provide better and healthy environment to their
guests. There is a lot of pollution and carbon emission that is processed while using of different
machinery and equipments related to making of food. In order to make balanced from these
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conditions it is mandatory that hospitality service provider make ensure that timely rechecking of
machinery is processed through which productive outcome is developed in systematic manner.
Contribution in Social: Hospitality industry contributes to the society and the culture of
the country in many ways. This industry is most growing and needs more employee turnover and
hire new talents in the organization. So that they provide the employment to the individuals in
the destination country. In the context of The Green House they provide maximum level of
employment to the individual of the country as of about having 11-50 employees and provide all
the different kind of benefits such as recognition, rewards, appraisal and many other as well.
They also follow different culture according to their customers so that they can give them high
level of satisfaction with the services they offer to them. Thus, the hospitality industry gives hug
contribution in the social welfare of the society.
Contribution in Economy: Hospitality industry pays hug level of tax to the government
that help the government to increase the growth of economy of the nation. The hospitality sector
brought £73 billion in direct basis and £161 billion as per indirect creation. There are also
visitors from the other country that spend the money on hospitality business which is profitable
for the development of the economy of the country. In the context of The Green House, the
organization is providing huge (Guzzo, Abbott, and Madera, 2020) level of comfort to the
customer which attracts the customers from the outside the country. It is beneficial for the
growth of the country and provide profitability to the hotel itself. The hotel is paying high level
of taxation the government of the country and provide them benefits from their business. Thus,
hospitality industry helps in the economy development and the growth of the country.
Analyse the impacts that these issues have on the hospitality industry’s profitability
There are various issues in the country that have a huge impact on the performance of the
hospitality industry and decrease the level of profitability. The environment, social and economy
has an impact on the productivity of the hotel industry. Below is the detail explanation of the
impact of these issues on the profitability of hospitality industry in the context of The Green
House. Environmental Issues: There are many environmental issues in the country which could
impact business of The Green House. ( Shen, Qian, and Chen, 2020) Visitors from the
outside of the country can destroy the environment culture of the country because of the
unfeminine. They can make pollution and harm the environment. There are several rules
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and regulation of the government on the hospitality business because of high level use of
environment resources can impact the business of respective hotel. The rules of the
government make it difficult for the industry to gain high level of profitability. Thus, the
respective organization is following the culture of the eco-friendly environment that help
them to increase the level of profit. The company make respective modifications as per
to safe and secure surround as with this rate of working standards and its tendency to
maintain sustainability is managed in balanced mode. Social Issues: These issues includes the different culture and beliefs of the people of the
country that have an impact on business of hospitality business. In the context of The
Green House, the different culture of the people from the country could have impact on
the business as every individual has different liking and perception towards different
prospect. People also have different test and preferences that make difficult for the
organization to understand the preferences of the customers. Thus, to deal with these
issues’ hotel can organize survey programs that help them to understand the choices of
the people.
 Economic Issues: These issues refer to the impact of the taxation and other policies on
the business. In the context of The Green House there are several rules and regulation of
the government on the hospitality business can make it difficult for the industry to make
high level of profitability in the industry which is followed by hotel and by other
hospitality service provider as well. (Higgins-Desbiolles, Moskwa, and Wijesinghe,
2019) Because of the pandemic situation in the overall world the country is facing
economy crisis and its difficult for the people of the country to spend more money on
expensive hotel services. That could have impact on the profitability of The Green
House. Thus, to deal with these challenges hotel can offer some discount offers to the
customers so that they can attract them towards the brand.
Explain and critically evaluate the importance of corporate sustainability management in the
hospitality industry
The hospitality business has faced many environmental impacts such as carbon emission,
pollution that has negative impact over surround and on the their business. The corporate
sustainability management helps the business to grow and deal with external challenges in the
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industry. Below is the explanation of the importance of sustainable environment management in
the context of The Green House. Cost saving: A sustainable environment helps the hospitality business to reduce the cost
of production by managing waste materials effectively as by using of different modern
techniques as waste management so that they can use them better. The environmental
nature helps the(Mooney, and Baum, 2019) organization to save to cost of using highly
expensive infrastructure in the hotel and the sustainable environment also helps in
attracting more customers in the firm. Thus, the sustainable management of hospitality
business can help the respective organization The Green House to gain more profit. Guest experience: The sustainable environment helps the hotels to gives better customer
experience to their guests. The high level of comfort with heathy environment helps the
business give high level of satisfaction to the guests. Thus, the hotel The Green House is
also providing best customer experience to the guests and make them happy by the
services and eco-friendly environment on regular basis that assist to maintain strong
bond with potential customers. And (Moscardo, 2019)xprovide them more comfort and
healthy services by the environment protection.
 Economic incentives: The government also focus on the more sustainable environment
in the country and the hospitality business with proper management of sustainable
environment of hotel business and attract the attention of government and help in better
growth. The government offered favoured rules and regulation that offer balanced
services to the service provider as with this working efficiency and its effectiveness is
managed with balanced mode.
In the context of The Green House, the hotel is using sustainable environment principle in the
organization that help them to attract new customers and deal with the rules and regulation of
government.
 Brand image: It helps the hospitality business to(Rezapouraghdam, Alipour, and Arasli,
2019) build strong brand image in the industry and make their customer attract towards
the brand. It reflect the rate of customers and its attractiveness as with this working
efficiency is getting advanced and ability to connect with more customers also increases
that collectively offered favoured relations under which rate of sustainability also
advanced with perfection. The sustainable environment helps The Green House to gain
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customer loyalty towards the brand and make an good impression in their eye. Thus, the
sustainable management of hospitality business help the business to gain more profit and
the growth in the market. That could help them to increase the loya; customer base.
CONCLUSION
From the above given information, it can be summarise that the business of hospitality is
most growing industry in the world and have huge level of profit in their industry. They
contribute in the environment, social and economy of the country that help business to grow in
the market. But there are various issues that can impact the business of hospitality and decrease
the profitability ration such and environmental issues, social issues and economy issues. In the
last the importance of proper management of sustainable business helps the hospitality business
in effective way for this different strategies is developed and design under which long term
benefits is attained with better adequateness.
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REFERENCES
Alvarez-Risco, A., Estrada-Merino, A. and Perez-Luyo, R., 2020. Sustainable Development
Goals in Hospitality Management. In Sustainable Hospitality Management. Emerald
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Baum, T., 2019. Hospitality employment 2033: A backcasting perspective (invited paper for
‘luminaries’ special issue of international journal of hospitality management).
International Journal of Hospitality Management. 76. pp.45-52
Guzzo, R.F., Abbott, J. and Madera, J.M., 2020. A micro-level view of CSR: A hospitality
management systematic literature review. Cornell Hospitality Quarterly. 61(3). pp.332-
352.
Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G., 2019. How sustainable is sustainable
hospitality research? A review of sustainable restaurant literature from 1991 to 2015.
Current Issues in Tourism. 22(13). pp.1551-1580.
Mooney, S. and Baum, T., 2019. A sustainable hospitality and tourism workforce research
agenda: Exploring the past to create a vision for the future. In A research agenda for
tourism and development. Edward Elgar Publishing.
Moscardo, G., 2019. Encouraging hospitality guest engagement in responsible action: Building
comprehensive theoretical models to support effective action (invited paper for
‘luminaries’ special issue of International Journal of Hospitality Management).
International Journal of Hospitality Management. 76. pp.61-69.
Rezapouraghdam, H., Alipour, H. and Arasli, H., 2019. Workplace spirituality and organization
sustainability: a theoretical perspective on hospitality employees’ sustainable behavior.
Environment, Development and Sustainability. 21(4). pp.1583-1601.
Shen, L., Qian, J. and Chen, S.C., 2020. Effective Communication Strategies of Sustainable
Hospitality: A Qualitative Exploration. Sustainability. 12(17). p.6920.
ONLINE
Hospitality’s contribution to UK economy outpacing other sectors, 2021. [Online] Available
through: <https://www.travelweekly.co.uk/articles/282542/hospitalitys-contribution-to-
uk-economy-outpacing-other-sectors>.
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