Evaluating Sustainability in Hospitality: The Green House Hotel Report

This report provides an analysis of sustainable hospitality management, focusing on the Green House Hotel in Bournemouth, UK, as a case study. It evaluates the extent to which the hospitality industry contributes to environmental, social, and economic issues, and analyzes the impacts of these issues on the industry's profitability. The report also explains and critically evaluates the importance of corporate sustainability management in the hospitality industry, highlighting how sustainable practices can contribute to both environmental responsibility and economic success. The Green House Hotel is presented as an example of an organization that integrates sustainability into its operations, offering insights into the benefits and challenges of implementing such practices. This document is available on Desklib, a platform offering a range of study tools and solved assignments for students.

Sustainable
Hospitality
Management

Contents
Contents...........................................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Critically evaluate the extent to which the hospitality industry contributes to each of these
issues.......................................................................................................................................2
Analyse the impacts that these issues have on the hospitality industry’s profitability..........4
Explain and critically evaluate the importance of corporate sustainability management in the
hospitality industry.................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Sustainable hospitality management refers to the hotel considered to be sustainable when
they include the environment, social, and cultural principle in their organization that help the
environment and society in the destination country. A sustainable hotel industry plays major role
in the development of the country and healthy environment in the country. This report includes
information about the various extents of hospitality industry which contributes in the
environment social and culture of the country. Also report includes the impacts of these factors
on the hospitality industry (Alvarez-Risco, Estrada-Merino, and Perez-Luyo, 2020). Further, also
includes the importance of corporate sustainable management of the hospitality industry. In this
report The Green House hotel is chosen, it is a beautiful hotel that lives in the breath of
sustainability. Hotel is in Bournemouth UK. Organization provide best comfort facility to their
guest with high quality of luxury rooms and best quality food in their hotel.
MAIN BODY
Critically evaluate the extent to which the hospitality industry contributes to each of these issues
Hospitality industry is well growing industry in all over the world. Business is having
high level of growth and profit in the market (Hospitality’s contribution to UK economy
outpacing other sectors, 2021). The industry has offered speedy growth and offer 500,000 jobs
and counted as fourth largest employer with accounting of 3.2 million direct job and 2.8 million
indirect job. The industry’s make their contribution towards the country in most effective
manner. In the context of The Green House below is the explanation of how the industry is
contributing in the environmental, social, and economy of the country.
Contribution in environment: In the hospitality industry there are various factors of the
industry that help in the growth of the environment of the country. In the context of (Baum,
2019) The Green House, organization is sustainable and eco-friendly that help the country by
contribution in making the destination country much eco-friendlier. The hotel its environment
greener and sustainable. The customers of the company are gets healthy environment in their
hotel that help them to grow more and increase the profitability. Thus, the hospitality
organization improve the environment of the country. And provide better and healthy
environment to their guests. There is a lot of pollution and carbon emission that is processed
while using of different machinery and equipment related to making of food. In order to make
3

balanced from these conditions it is mandatory that hospitality service provider make ensure that
timely rechecking of machinery is processed through which productive outcome is developed in
systematic manner.
The hospitality industry has contributed a large in environment as the hospitality sector
involves the visitors coming to the place and this result in the better maintenance of the
environment. In order to attract more of the consumer, the country will take measure to maintain
the environment good and better so that more of the people are attracted. In addition to this when
the country will invest more in the management of the environment then this will increase the
business of the hospitality sector. Hence, for increasing the business the companies in the
hospitality sector invest some part of their profit into the protection of the environment.
Furthermore, in addition to this there are many different issues as well which are increasing
because of the hospitality sector. This is particularly because of the reason that when other visitor
coming to the place will take care of environment of the destination and keep it clean and
hygienic. Also it is the duty of the hospitality companies to take care of the environment in such
a manner that this will attract large number of people and this will result in development and
growth of the economy and the destination places as well.
Contribution in Social: Hospitality industry contributes to the society and the culture of
the country in many ways. This industry is most growing and needs more employee turnover and
hire new talents in the organization. So that they provide the employment to the individuals in
the destination country. In the context of The Green House they provide maximum level of
employment to the individual of the country as of about having 11-50 employees and provide all
the different kind of benefits such as recognition, rewards, appraisal and many other as well.
They also follow different culture according to their customers so that they can give them high
level of satisfaction with the services they offer to them. Thus, the hospitality industry gives hug
contribution in the social welfare of the society.
The hospitality sector is the one which relates to each and every business relating to
travel and tourism, recreational and entertainment activities, lodging, accommodation and many
others activities. In this modern and advance world, the interest of people for travelling and
roaming has increased to a great extent and due to this the people have started travelling to a
great extent. On the other side this also creates a negative impact over the hospitality sector of
the company as more of the people will travel to other places. This might result in not working in
4

proper and effective manner as more people will create crowd at a place. Further this might be
possible that the country in which the people are travelling is affected in negative manner. This is
particularly because of the reason that when the people will go to some other countries then it
might not be possible that the people will take care of the place in the good and effective manner.
Contribution in Economy: Hospitality industry pays hug level of tax to the government
that help the government to increase the growth of economy of the nation. The hospitality sector
brought £73 billion in direct basis and £161 billion as per indirect creation. There are also
visitors from the other country that spend the money on hospitality business which is profitable
for the development of the economy of the country. In the context of The Green House, the
organization is providing huge (Guzzo, Abbott, and Madera, 2020) level of comfort to the
customer which attracts the customers from the outside the country. It is beneficial for the
growth of the country and provide profitability to the hotel itself. The hotel is paying high level
of taxation the government of the country and provide them benefits from their business. Thus,
hospitality industry helps in the economy development and the growth of the country.
In addition to this another major contribution of the hospitality industry on the economic
environment is that the this will increase the relation of different countries with one another. The
major reason underlying this fact is that when the people will travel from one country to another
then this will increase the relation of two countries. This is pertaining to the fact that when the
people will travel from one country to another then they will stay there and will do shopping, eat
and many more economic activities. Hence, this will increase the working and efficiency of the
economy to a great extent. Furthermore, with the development of one economy another related
economy will also develop as when the people will travel to other country then this will increase
the business of the domestic country as well.
Analyse the impacts that these issues have on the hospitality industry’s profitability
There are various issues in the country that have a huge impact on the performance of the
hospitality industry and decrease the level of profitability. The environment, social and economy
has an impact on the productivity of the hotel industry. Below is the detail explanation of the
impact of these issues on the profitability of hospitality industry in the context of The Green
House. Environmental Issues: There are many environmental issues in the country which could
impact business of The Green House. (Shen, Qian, and Chen, 2020) Visitors from the
5

outside of the country can destroy the environment culture of the country because of the
unfeminine. They can make pollution and harm the environment. There are several rules
and regulation of the government on the hospitality business because of high level use of
environment resources can impact the business of respective hotel. The rules of the
government make it difficult for the industry to gain high level of profitability. Thus, the
respective organization is following the culture of the eco-friendly environment that help
them to increase the level of profit. The company make respective modifications as per
to safe and secure surround as with this rate of working standards and its tendency to
maintain sustainability is managed in balanced mode.
In addition to this another major impact of the environmental issue is that when the
company will not take proper care of the environment and the nearby surrounding then
this will create a negative image of the company. the major reason for this is that under
the hospitality sector the visitors are majorly attracted towards the environment and the
ambiance of the place. This is particularly because of the reason that if the environment
will not be good then the visitor will not be attracted and this will reduce the business of
the company. further another major impact of issues in environmental aspect is that for
the proper and effective management of the environment high investment need to done.
This is particularly because of the reason that if the companies dealing in hospitality
sector will take care of the environment then this will require a huge investment which is
to be done by the company only. Social Issues: These issues include the different culture and beliefs of the people of the
country that have an impact on business of hospitality business. In the context of The
Green House, the different culture of the people from the country could have impact on
the business as every individual has different liking and perception towards different
prospect. People also have different test and preferences that make difficult for the
organization to understand the preferences of the customers. Thus, to deal with these
issues’ hotel can organize survey programs that help them to understand the choices of
the people.
Along with this when the hospitality sector contributes to the social aspect of the country
then for this the companies in hospitality industry need to do a lot of handwork. The
major reason for this is that for effectively managing the social aspect the companies
6

have to do a lot of market research in order to search that what the visitor is expecting
from the destination. This includes a lot of efforts and also a lot of time which the
company dealing in hospitality sector has to do. Further for the social aspect the
hospitality companies also need to follow and include all the cultural changes and
requirements of the consumer within the destination so that it attracts more of the
consumer towards the company and the destination place.
 Economic Issues: These issues refer to the impact of the taxation and other policies on
the business. In the context of The Green House there are several rules and regulation of
the government on the hospitality business can make it difficult for the industry to make
high level of profitability in the industry which is followed by hotel and by other
hospitality service provider as well. (Higgins-Desbiolles, Moskwa, and Wijesinghe,
2019) Because of the pandemic situation in the overall world the country is facing
economy crisis and it’s difficult for the people of the country to spend more money on
expensive hotel services. That could have impact on the profitability of The Green
House. Thus, to deal with these challenges hotel can offer some discount offers to the
customers so that they can attract them towards the brand.
Furthermore, in addition to this when it comes to economic issues then the company has
to invest more in the development of the destination so that it can attract majority of the
consumers. This is particularly essential because of the reason that if there will not be any
economic benefit in the destination then this will not involve any of the people coming to
the place. Hence, the major issue of hospitality industry is that they need to invest in the
development of the destination of the company. in addition to this another major
economic aspect is that for the development of the economy the companies dealing in the
hospitality industry is that they will add in the economic development of the company.
this is particularly because of the reason that if the hospitality sector will grow then this
will increase the GDP and the income of the overall company and this will increase the
level of the economy to a great extent.
Explain and critically evaluate the importance of corporate sustainability management in the
hospitality industry
The hospitality business has faced many environmental impacts such as carbon emission,
pollution that has negative impact over surround and on their business. The corporate
7

sustainability management helps the business to grow and deal with external challenges in the
industry. Below is the explanation of the importance of sustainable environment management in
the context of The Green House. Cost saving: A sustainable environment helps the hospitality business to reduce the cost
of production by managing waste materials effectively as by using of different modern
techniques as waste management so that they can use them better. The environmental
nature helps the (Mooney, and Baum, 2019) organization to save to cost of using highly
expensive infrastructure in the hotel and the sustainable environment also helps in
attracting more customers in the firm. Thus, the sustainable management of hospitality
business can help the respective organization The Green House to gain more profit. Guest experience: The sustainable environment helps the hotels to gives better customer
experience to their guests. The high level of comfort with heathy environment helps the
business give high level of satisfaction to the guests. Thus, the hotel The Green House is
also providing best customer experience to the guests and make them happy by the
services and eco-friendly environment on regular basis that assist to maintain strong
bond with potential customers. And (Moscardo, 2019) provide them more comfort and
health services by the environment protection.
 Economic incentives: The government also focus on the more sustainable environment
in the country and the hospitality business with proper management of sustainable
environment of hotel business and attract the attention of government and help in better
growth. The government offered favoured rules and regulation that offer balanced
services to the service provider as with this working efficiency and its effectiveness is
managed with balanced mode.
In the context of The Green House, the hotel is using sustainable environment principle in the
organization that help them to attract new customers and deal with the rules and regulation of
government. Brand image: It helps the hospitality business to (Rezapouraghdam, Alipour, and
Arasli, 2019) build strong brand image in the industry and make their customer attract
towards the brand. It reflects the rate of customers and its attractiveness as with this
working efficiency is getting advanced and ability to connect with more customers also
increases that collectively offered favoured relations under which rate of sustainability
8

also advanced with perfection. The sustainable environment helps The Green House to
gain customer loyalty towards the brand and make a good impression in their eye. Thus,
the sustainable management of hospitality business help the business to gain more profit
and the growth in the market. That could help them to increase the loyal; customer base. Increased Productivity- This is one of the prominent importance of maintaining
sustainability for the hospitality industry. By using the renewable energy, proper
treatment of waste, minimizing the levels of pollution and recycling the resources the
hotel shall be able to save costs. The cost-cutting shall result in the profitability and
future growth prospects of the company. Through this way the company can maximize
its operational efficiency without harming the environment. Promotes tourism industry- The efforts put in for corporate sustainability management
shall be boosting the tourism industry of the country. More tourists and visitors shall be
attracted to a country where the environment is clean and green, air is pure, fewer
wastages and where the 4 R policy of reuse, recycle, reduce and review (Horng and
et.al., 2016). Ultimately with the increase in tourism the hospitality industry shall be
benefited in terms of profitability and establishment of brand image. Corporate social responsibility- The fulfilment of corporate social responsibility is also
one of the important objectives of any business. The hotels stay accountable to its
various stakeholders and so are liable to meet all the social responsibilities. By
conducting CSR, the hotels can position their brand, loyalty of the stakeholders,
competitive advantage and maximize their revenue as a consequence of all. Prevent government intervention- Nowadays there are many rules and regulations as
posed by the government and certain laws to be abided related to the protection of the
environment. If the hotel shall be properly conducting CSR activities, reducing wastages
and contributing to the social development then it can prevent unnecessary government
intervention and can run the business smoothly (Jones, Hillier and Comfort, 2017). Also,
many times reward programmes are arranged for the business's that perform their duties
responsibly like tax write-offs, financial grants, discounts on the insurance premium and
faster regulatory permitting. All these rewards shall be contributing in boosting the
morale of the employees and the management of the hotel.
9

 Rely on natural environment- The hospitality industry completely relies on the natural
resources present in its surroundings. By maintaining sustainability management
effectively, the hotel business shall be successful in managing and planning its balanced
future. As the hospitality industry depends on the beaches, landscapes, glaciers,
waterfalls, coral reefs and fresh air so it shall be very beneficial for them if environment
and its beauty is protected and the scarce resources are sustainably managed. This shall
ensure their future survival in the market.
 Boosts morale of employees and management- The corporate sustainability
management shall be motivational factor and boost the morale of the employees and the
management of the hotel. With the positive vibes in the environment it is possible for the
staff to properly concentrate with better health and prosperity (Cavagnaro, Düweke and
Melissen, 2018). The boosted morale shall help in achieving operational efficiency
thereby contributing success of the organization.
Examples of the hotels following sustainable practices: -
 Marriott International has pioneered the LEED volume programme which is leadership in
energy and environmental design.
 AccorHotels has developed a “Planet 21” programme for 2020 as its main goal.
 Hilton has contributed to the sustainable development where 94% of its energy is
produced from the green sources.
CONCLUSION
From the above given information, it can be summarising that the business of hospitality
is most growing industry in the world and have huge level of profit in their industry. They
contribute in the environment, social and economy of the country that help business to grow in
the market. But there are various issues that can impact the business of hospitality and decrease
the profitability ration such and environmental issues, social issues and economy issues. In the
last the importance of proper management of sustainable business helps the hospitality business
in effective way for this different strategies are developed and design under which long term
benefits is attained with better adequateness.
10

11

REFERENCES
Alvarez-Risco, A., Estrada-Merino, A. and Perez-Luyo, R., 2020. Sustainable Development
Goals in Hospitality Management. In Sustainable Hospitality Management. Emerald
Publishing Limited.
Baum, T., 2019. Hospitality employment 2033: A backcasting perspective (invited paper for
‘luminaries’ special issue of international journal of hospitality management).
International Journal of Hospitality Management. 76. pp.45-52
Cavagnaro, E., Düweke, A. and Melissen, F., 2018. The host-guest relationship is the key to
sustainable hospitality: Lessons learned from a Dutch case study. Hospitality &
Society. 8(1). pp.23-44.
Guzzo, R.F., Abbott, J. and Madera, J.M., 2020. A micro-level view of CSR: A hospitality
management systematic literature review. Cornell Hospitality Quarterly. 61(3). pp.332-
352.
Higgins-Desbiolles, F., Moskwa, E. and Wijesinghe, G., 2019. How sustainable is sustainable
hospitality research? A review of sustainable restaurant literature from 1991 to 2015.
Current Issues in Tourism. 22(13). pp.1551-1580.
Horng, J.S. and et.al. 2016. The role of sustainable service innovation in crafting the vision of
the hospitality industry. Sustainability. 8(3). p.223.
Jones, P., Hillier, D. and Comfort, D., 2017. The sustainable development goals and the
tourism and hospitality industry. Athens Journal of Tourism. 4(1). pp.7-18.
Mooney, S. and Baum, T., 2019. A sustainable hospitality and tourism workforce research
agenda: Exploring the past to create a vision for the future. In A research agenda for
tourism and development. Edward Elgar Publishing.
Moscardo, G., 2019. Encouraging hospitality guest engagement in responsible action: Building
comprehensive theoretical models to support effective action (invited paper for
‘luminaries’ special issue of International Journal of Hospitality Management).
International Journal of Hospitality Management. 76. pp.61-69.
Rezapouraghdam, H., Alipour, H. and Arasli, H., 2019. Workplace spirituality and organization
sustainability: a theoretical perspective on hospitality employees’ sustainable behavior.
Environment, Development and Sustainability. 21(4). pp.1583-1601.
Shen, L., Qian, J. and Chen, S.C., 2020. Effective Communication Strategies of Sustainable
Hospitality: A Qualitative Exploration. Sustainability. 12(17). p.6920.
12